Who is Mikayla Nogueira?

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Mikayla Nogueira: Redefining Beauty Content with Passion and Authenticity

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Mikayla Nogueira is a makeup artist and beauty influencer known for her expertise in cosmetics and engaging digital content. She gained recognition through TikTok, where her charismatic personality and in-depth tutorials attracted millions of followers. Her ability to break down complex beauty techniques into relatable videos has made her a trusted voice in the industry. With a strong emphasis on honesty, she has built a loyal audience that values her product reviews.

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Her journey in beauty started at a young age, experimenting with products and learning techniques through practice. She pursued a career in makeup, refining her skills through education and hands-on experience. By leveraging social media, she transformed her passion into a full-fledged brand, resonating with beauty enthusiasts worldwide. Her rise to fame was fueled by authenticity, which remains the foundation of her content.

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Mikayla’s content focuses on tutorials, product recommendations, and behind-the-scenes glimpses of her life. She collaborates with brands, tests trends, and provides detailed feedback to her followers. Her influence extends to Instagram, where she curates high-quality posts and engages with her community. Despite industry challenges, she remains a transparent creator, prioritizing her audience’s trust.

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Beyond beauty, Mikayla shares personal moments, discussing mental health and industry experiences with openness. She maintains a balance between sponsored partnerships and organic content, ensuring genuine engagement. Her ability to evolve with trends while maintaining her identity sets her apart in the industry. With consistent content and a strong presence, Mikayla’s influence continues to grow.

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An Influencer Active on Social Media

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Mikayla Nogueira has an impressive digital footprint, particularly on TikTok, where she has cultivated a strong beauty community. Her Instagram presence complements her TikTok strategy, allowing her to diversify content formats and engage her audience through both short-form and long-form beauty insights.

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Mikayla Nogueira's Social Media Strategy Analysis

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TikTok: The Heart of Mikayla’s Beauty Empire

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Mikayla Nogueira dominates TikTok, leveraging engaging videos to share makeup tutorials and beauty reviews. With 16.3M followers, she posts consistently to maintain audience engagement. She uploads 16.9 videos per week, ensuring a steady flow of fresh content. Her 1.12% engagement rate highlights her ability to captivate beauty enthusiasts.

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Her TikTok content includes tutorials, brand collaborations, and trend-driven looks that align with audience preferences. She frequently interacts with fans, answering questions and reacting to their comments. Her average engagement per video reaches 182.4K, showcasing her digital influence. She maximizes visibility by posting twice daily at 1 PM, maintaining consistent reach.

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Mikayla’s TikTok strategy blends product reviews, challenges, and personal stories, making her content highly relatable. She partners with major brands, introducing new products through sponsored posts. Her 1.9M average video views confirm her strong presence in the beauty space. This strategy has helped her solidify her influence and maintain continued growth.

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Her rapid growth on TikTok reflects her ability to create compelling content that resonates with beauty fans. She balances organic engagement with sponsored content, maintaining trust with her audience. Her 0.69% growth rate indicates steady expansion despite industry competition. With her dynamic presence, TikTok remains her strongest platform.

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• Username: @mikaylanogueira
• Influence Score: 96.6/100
• Followers: 16.3M
• Activity: 16.9 videos/week
• Engagement Rate: 1.12%
• Growth: +0.69% (last 30 days)
• Average Engagement: 182.4K
• Posting Habits: Twice a day at 1 PM EST

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Instagram: A Hub for Beauty and Lifestyle Inspiration

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On Instagram, Mikayla shares high-quality photos, beauty looks, and personal moments with her 3.3M followers. Her strategy includes product giveaways, collaborations, and makeup breakdowns. She posts 11 times per month, maintaining an active yet balanced presence. With a 4% engagement rate, her content resonates deeply with followers.

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Her Instagram feed combines polished images with candid stories, creating an engaging mix for her audience. She frequently collaborates with major brands like Ulta Beauty and Rare Beauty. Her average post engagement is 131.3K, reflecting strong audience connection. She posts three times a week, optimizing for high interaction.

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Mikayla’s Instagram highlights include behind-the-scenes content, detailed product reviews, and personal milestones. She aligns her posting schedule with peak engagement times, maintaining consistency. Her 3.9M average video views showcase her reach beyond static images. This strategy positions her as both an influencer and industry expert.

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Her Instagram growth has slowed slightly at -0.56%, but her loyal audience remains engaged. She keeps her content fresh by integrating seasonal themes and interactive polls. By balancing organic posts with brand partnerships, she ensures continued relevance. Her strategy strengthens her position in the beauty community.

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• Username: @mikaylajmakeup
• Influence Score: 86.1/100
• Followers: 3.3M
• Activity: 11 posts/month
• Engagement Rate: 4%
• Growth: -0.56% (last 30 days)
• Average Engagement: 131.3K
• Posting Habits: 3 times a week at 1 PM EST

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Mikayla Nogueira’s Social Media Influence and Rankings

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Mikayla Nogueira ranks among the top 1% of beauty influencers, securing the #3 spot in the Makeup - United States category and #11 worldwide, reinforcing her industry dominance.

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Learn more about the Favikon Methodology here

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Content Strategy: Transforming Beauty Content with Authenticity and Expertise

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Mikayla Nogueira's content strategy focuses on highly engaging beauty tutorials, honest product reviews, and relatable personal insights, driving consistent audience interaction.

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Reachability and Partnerships

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Mikayla Nogueira maintains strong reachability through her active presence across multiple platforms, making her an ideal partner for brands. With a combined audience of over 19.6M, she offers significant exposure for beauty-related campaigns. Her high engagement across platforms ensures that sponsored content reaches a dedicated community. She is particularly responsive to brands that align with her makeup and beauty focus.

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Her strong network includes collaborations with Kosas, Ulta Beauty, and Rare Beauty, reinforcing her industry credibility. She regularly features products in her videos, seamlessly integrating promotions into her natural content. With an average engagement of 182.4K per TikTok video, her sponsored posts generate substantial interaction. Her authentic approach makes her a trustworthy choice for brands looking to connect with beauty enthusiasts.

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Mikayla’s posting habits ensure consistent visibility, as she uploads 16.9 TikTok videos per week and 11 Instagram posts per month. She strategically schedules her content for 1 PM, optimizing for maximum audience reach. Her influence is further amplified by her 3.9M average Instagram video views, making her collaborations highly impactful. She engages with her followers through direct responses, increasing accessibility.

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With an influence score of 9,527 points, Mikayla ranks among the top beauty creators, making her an attractive partner for major campaigns. Her continued growth at +0.48% showcases her ability to expand her audience despite industry competition. She remains open to partnerships with brands that align with her values, ensuring authentic endorsements. Her digital footprint solidifies her status as a top beauty influencer.

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Conclusion: Mikayla Nogueira’s Lasting Impact

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Mikayla Nogueira Hawken has successfully built an empire in the beauty space, combining expertise, personality, and authenticity. Her strategic approach to content creation has earned her a loyal following, making her a valuable asset to brands and an inspiration to aspiring influencers.

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