Who's Who on Social Media
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Who is Mikaela Luv?

Mikaela Luv is a rising social media influencer in the DIY and home improvement space, known for her dazzling, gem-studded creations and interactive content. With a strong presence across TikTok, Instagram, and YouTube, she has cultivated a niche audience passionate about beauty, crafting, and lifestyle aesthetics.

March 4, 2025
Jeremy Boissinot
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Mikaela Luv: The DIY Queen Redefining Creativity with Bedazzling Projects

Mikaela Luv is a creator known for her dazzling DIY projects that blend beauty, fashion, and artistry. She captures her audience with mesmerizing transformations, turning ordinary items into sparkling masterpieces. Her content primarily showcases detailed crafting techniques, from bedazzling accessories to enhancing beauty products.

Her journey as a content creator began with a passion for personalization and artistic expression. She shares engaging videos that highlight her intricate work, from decorating skincare bottles to embellishing bags. Mikaela’s ability to transform everyday items into glamorous pieces has resonated with her dedicated followers.

Mikaela Luv: Embracing Creativity and Festive Fashion with DIY Flair (Source: @mikaelaaluv, Instagram, Novemeber 2023)

With an eye for detail, she collaborates with top brands in beauty and lifestyle, seamlessly integrating their products into her content. Her unique style has caught the attention of companies like Bubble and Tatcha Beauty, reinforcing her role as a creative influencer.

Mikaela’s social presence is spread across multiple platforms, with 1.4M followers on TikTok, 975K on YouTube, and 69.7K on Instagram. Her ability to consistently engage and inspire has positioned her as an authority in the DIY and home improvement niche, with a strong community that values creativity.

An Influencer Active on Social Media

Mikaela Luv has a strong multi-platform presence, with her highest following on TikTok at 1.4M followers, followed by 975K on YouTube and 69.7K on Instagram. She maintains a steady engagement rate with visually appealing, interactive DIY content.

Mikaela Luv's Social Media Strategy Analysis

TikTok: The DIY Bedazzling Hub

Mikaela Luv’s TikTok presence is a powerhouse in the DIY and crafting niche, with a strong audience of 1.4M followers. Her videos showcase intricate bedazzling techniques, transforming everyday objects into shimmering masterpieces. She frequently leverages trending audio and creative transitions to make her content more engaging.

Her strategy revolves around high-quality tutorials and fast-paced clips that capture viewers' attention within seconds. With an activity rate of 2.1 posts per month, she ensures her content remains consistent while maintaining quality. The strong engagement on her videos, such as the 2.6M views on her skincare bedazzling post, reflects her influence.

Her growth strategy involves incorporating brand collaborations, as seen with Bubble and Tatcha Beauty. Mikaela’s influence score of 72.3/100 highlights her credibility in the crafting and beauty communities. Despite a low engagement rate of 0.09%, her consistent uploads continue to reach a vast audience.

Her posting habits align with her audience's preferences, sharing content twice per week at 6 PM. She capitalizes on trending hashtags and DIY challenges to maximize her reach. Her strong visual storytelling and step-by-step demonstrations keep her followers engaged with every upload.

  • Username: @mikaelaluv
  • Influence Score: 72.3/100
  • Followers: 1.4M
  • Activity: 2.1 posts per month
  • Engagement Rate: 0.09%
  • Growth: 0%
  • Average Engagement: 1.2K
  • Posting Habits: Twice a week at 6 PM EST

YouTube: A Visual Archive of Creativity

Mikaela’s YouTube strategy is centered around long-form videos and shorts, with a following of 975K. Her content showcases detailed DIY projects, allowing viewers to follow along with her crafting process. She maximizes visibility through tutorials that highlight her transformation techniques.

Her posting frequency remains low, with 1.6 posts per month, but her content maintains quality. She has an influence score of 64.6/100, positioning her within the DIY and beauty space. Despite an engagement rate of 0.01%, her most popular short reached 199.2K views.

She enhances brand visibility by featuring products from Bubble and Tatcha Beauty in her content. Her collaborations create a seamless blend between personal creativity and sponsored campaigns. This strategy ensures her audience remains interested in both her projects and the brands she represents.

Her posting habits indicate that she uploads once per year at 8 PM, indicating a focus on high-impact videos. Mikaela’s YouTube channel serves as an archive of her most detailed work, allowing her followers to revisit her projects at any time.

  • Username: @mikaelaluv
  • Influence Score: 64.6/100
  • Followers: 975K
  • Activity: 1.6 posts per month
  • Engagement Rate: 0.01%
  • Growth: 0%
  • Average Engagement: 77
  • Posting Habits: Once a year at 8 PM EST

Instagram: The Aesthetic Showroom

Mikaela’s Instagram presence is a visually curated space, where she shares DIY creations with 69.7K followers. Her content includes polished photos, reels, and close-up shots of her bedazzled projects. With an influence score of 74.6/100, she maintains a solid position in the crafting and lifestyle niche.

She follows a posting schedule of 8 posts per month, balancing quality and consistency. Her engagement rate stands at 0.36%, with posts averaging 253 interactions. Her most popular reel, featuring a Snickers bar transformation, amassed 19.8K views.

Mikaela strategically uses hashtags and Instagram's algorithm to maximize visibility. Her collaborations with beauty and lifestyle brands like Bubble and Tatcha Beauty integrate seamlessly into her aesthetic. She showcases her projects in an engaging, visually appealing manner.

Her posting habits indicate that she uploads twice per week at 7 PM, ensuring a steady flow of fresh content. She capitalizes on seasonal trends and beauty challenges, keeping her profile dynamic. This approach strengthens her community, making her a key figure in the DIY space.

  • Username: @mikaelaluv
  • Influence Score: 74.6/100
  • Followers: 69.7K
  • Activity: 8 posts per month
  • Engagement Rate: 0.36%
  • Growth: 0%
  • Average Engagement: 253
  • Posting Habits: Twice a week at 7 PM EST

Mikaela Luv’s Social Media Influence Summary

Mikaela Luv holds a Favikon authority score of 4, ranking in the top 8% in the DIY & Home Improvement niche in the United States. She is also within the top 2% of Instagram creators in the U.S., solidifying her presence in the DIY and crafting community.

Learn more about the Favikon Methodology here

Content Strategy: Aesthetic, Engaging, and Brand-Driven

Mikaela Luv’s content revolves around aesthetic DIY transformations, combining beauty, crafts, and shopping hauls. Her use of high-quality visuals, interactive captions, and engaging storytelling makes her content highly appealing. She strategically integrates brands into her content while maintaining an organic, fun approach to influencer marketing.

Reachability and Partnerships

Mikaela Luv maintains strong reachability across her platforms, making her an ideal partner for brand collaborations. With an influence score of 8,036 points, she has established a notable presence in the DIY and beauty industries. Her active engagement with followers across TikTok, YouTube, and Instagram enhances her credibility. This broad audience reach makes her a valuable asset for brands seeking creative promotion.

Her content consistently features brand collaborations, notably with Bubble and Tatcha Beauty. These partnerships reflect her alignment with beauty, crafting, and lifestyle brands that resonate with her audience. She showcases sponsored products through engaging videos, ensuring seamless integration into her content. This strategy enables her to maintain authenticity while supporting brand messaging.

An overview of Mikaela Luv’s top influential connections across key industries. (Source: Favikon)

Mikaela’s posting consistency allows brands to plan long-term collaborations, ensuring visibility among her followers. With a posting frequency of 8 posts per month on Instagram, she delivers steady content. On TikTok, she maintains an upload schedule of twice per week at 6 PM, maximizing audience reach. These habits make her a reliable influencer for sponsored campaigns.

Her engagement levels indicate active follower interaction, despite a modest engagement rate of 0.36% on Instagram. However, her TikTok views surpass 2.6M, demonstrating a strong reach. She remains open to brand partnerships, ensuring mutual benefits for both sponsors and her audience. Mikaela’s credibility, creativity, and strategic collaborations make her a sought-after influencer in the DIY and beauty industries.

Conclusion: Mikaela Luv’s Bright DIY Future

Mikaela Luv has carved a unique niche in the digital DIY space, offering engaging, bedazzling content that blends artistry and influencer marketing. With continued consistency, strategic engagement, and expanded content diversification, she has the potential to further establish herself as a leading voice in the DIY and lifestyle space.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.