Who's Who on Social Media
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Who is Miel Abt?

Miel Abt has built a strong presence on social media, using her platforms to advocate for mental health awareness and personal growth. As the co-founder of Lyynk, she combines her influence with actionable steps to support young people dealing with emotional struggles.

February 18, 2025
Jeremy Boissinot
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Miel Abt: Advocating for Mental Health Through Digital Influence

Miel Abt is a mental health advocate and digital creator dedicated to promoting emotional well-being and self-expression. As the co-founder of Lyynk, she works to provide young individuals with the support they need to navigate personal struggles. Her content is deeply personal, often touching on topics like mental health awareness, self-care, and the challenges of emotional communication. Through her online presence, Miel has built a safe space where her followers feel heard and understood.

Her journey into mental health advocacy stems from her own experiences with emotional struggles and personal growth. She has openly discussed her challenges with physical affection and communication, using her platform to break stigmas surrounding these issues. By sharing her story, she encourages others to embrace their vulnerabilities and seek support when needed. Her honesty and relatability make her a trusted figure among those looking for guidance on mental health and self-improvement.

Miel Abt Celebrates a Major Milestone: 500K Followers with Gratitude and Joy (Source: @miel_abt, Instagram, May 2024)

Beyond social media, Miel has partnered with organizations and media outlets to further her advocacy efforts. Collaborations with platforms like franceinfo and 20 Minutes have allowed her to amplify her message to a wider audience. She also works closely with brands that align with her mission, ensuring that her partnerships remain authentic and purposeful. These collaborations enable her to provide valuable resources to her followers while expanding her reach in the mental health space.

Miel’s influence extends beyond traditional content creation, as she actively engages with her audience through interactive discussions and community-building initiatives. Her ability to connect with people on a deeper level has made her an important voice in digital mental health advocacy. Whether through social media, partnerships, or her work with Lyynk, she remains committed to creating a world where mental well-being is prioritized and openly discussed.

An Influencer Active on Social Media

Miel Abt's influence spans across multiple social platforms, with TikTok and Instagram being her primary channels for engagement. She creates content that blends personal experiences with educational insights, resonating with a wide audience.

Miel's Social Media Strategy Analysis

TikTok: Building a Mental Health Community

Miel Abt’s TikTok presence is her most impactful, with 1.9 million followers and a high engagement rate. She uses the platform to share personal experiences, educational content, and uplifting messages about mental health. Her videos often include relatable storytelling, interactive Q&As, and thought-provoking discussions that encourage open conversations. With a growth rate of 5.3% in the past 30 days, her content resonates deeply with her audience.

Her TikTok strategy focuses on making complex mental health topics accessible and easy to understand. She breaks down stigmas around emotional struggles, offering advice based on her own journey and expert insights. Through her engaging approach, she ensures her content is both informative and visually appealing, using text overlays, trending sounds, and personal anecdotes. Her ability to simplify heavy topics into short-form content has contributed to her rapid rise in popularity.

Beyond personal stories, Miel frequently collaborates with mental health organizations and brands that align with her values. She integrates partnerships seamlessly, ensuring they fit naturally within her content style. This balance between sponsored content and organic storytelling allows her to maintain trust with her followers. Her brand safety rating is "very safe," making her an ideal partner for organizations focused on mental health and wellness.

Miel also leverages TikTok’s interactive features to connect with her audience. She responds to comments, stitches videos with thoughtful reactions, and engages in live discussions where followers can share their experiences. This real-time connection strengthens her credibility and reinforces her role as a supportive figure for those struggling with mental health issues. Her twice-a-day posting schedule ensures consistent engagement and visibility.

  • Username: @miel_abtt
  • Influence Score: 93/100
  • Followers: 1.9M
  • Activity: 11.1 posts per month
  • Engagement Rate: 3.53%
  • Growth: +5.3%
  • Average Engagement: 67K
  • Posting Habits: Twice a day at 3 PM EST

Instagram: A Space for Reflection and Inspiration

On Instagram, Miel Abt has cultivated a dedicated following of 612.4K users, with a 1.43% growth rate in the past month. Her content blends personal reflections, mental health resources, and visually appealing lifestyle posts. She uses Instagram Stories to share daily thoughts, provide wellness tips, and interact with her audience in real time. This mix of static posts and short-form content keeps her engagement levels high.

Her Instagram feed is carefully curated to maintain a balance between vulnerability and inspiration. She shares in-depth captions discussing her mental health journey, paired with aesthetically pleasing images that resonate with her audience. Through carefully crafted visuals and authentic storytelling, she fosters a sense of connection and trust with her followers. The platform allows her to showcase a more polished and reflective side of her advocacy work.

Instagram also serves as a space for brand partnerships, where she collaborates with wellness and lifestyle brands. She has tagged major brands like Dyson France, ensuring that all collaborations align with her mission. By integrating these partnerships into her daily content, she maintains credibility while promoting products that genuinely benefit her audience. These collaborations provide additional resources for her followers looking for mental health support.

Miel’s Instagram engagement strategy extends beyond her posts, as she actively uses features like Instagram Live, polls, and Q&A sessions. She encourages her followers to share their thoughts and experiences, making them feel involved in meaningful conversations. This two-way interaction strengthens her community and keeps her audience coming back for more relatable and supportive content.

  • Username: @miel_abtt
  • Influence Score: 91.2/100
  • Followers: 612.4K
  • Activity: 23 posts per month
  • Engagement Rate: 3.32%
  • Growth: +1.43%
  • Average Engagement: 20.3K
  • Posting Habits: Every day at 7 AM EST

YouTube: An Inactive Platform

Miel’s YouTube channel, with 31.4K followers, has been inactive for two years, showing no recent growth. Despite this, the platform holds potential for long-form content on mental health topics. YouTube could serve as a space for in-depth discussions, interviews with experts, and educational series on emotional well-being. If revived, her channel could complement her TikTok and Instagram content by offering extended insights into mental health.

Her past YouTube content focused on storytelling and lifestyle, but shifting towards mental health advocacy could attract a more engaged audience. Given her expertise in creating digestible content on TikTok, she could translate this into longer, more structured video essays. This would allow her to provide deeper insights and resources on topics she frequently discusses on other platforms.

  • Username: @mielabt
  • Influence Score: 18.4/100
  • Followers: 31.4K
  • Activity: 0 posts in two years
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Once a year at 7 PM EST

Miel Abt's Social Media Influence Summary

Miel Abt holds a strong position in the digital mental health space, ranking high in the Family Life category. Her influence score of 9,065 points places her among the top content creators in her niche. She ranks #9 in Family Life influencers in France and #219 worldwide, showcasing her relevance and authority in the field. Her consistent growth and commitment to mental health advocacy further establish her as a trusted voice online.

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Content Strategy: Mental Health Advocacy Through Social Media

Miel’s content strategy is rooted in vulnerability, storytelling, and community engagement. She shares personal experiences, addresses mental health struggles, and encourages her audience to embrace emotional expression. One key element of her strategy is relatability. By sharing her own challenges, she creates content that resonates with people facing similar experiences. Her openness breaks down stigmas and encourages honest conversations. She also integrates education and resources, offering practical advice on self-care, therapy, and emotional well-being. By balancing personal storytelling with informative content, she ensures her platform remains both engaging and valuable.

Reachability and Partnerships

Miel Abt is highly accessible to both her audience and potential collaborators, making her a valuable figure in the mental health space. She maintains a strong presence on TikTok and Instagram, where she frequently engages with her followers through comments, Q&A sessions, and live discussions. Her approachable and open personality makes it easy for brands, organizations, and fellow creators to connect with her. Whether through social media interactions or professional partnerships, Miel ensures her platform remains a space for open dialogue.

For brands looking to collaborate, Miel is an ideal partner due to her authenticity and credibility in the wellness and self-care niche. She has already worked with reputable names such as Dyson France and media outlets like Franceinfo and 20 Minutes. Her ability to integrate brand messages seamlessly into her content without compromising her personal storytelling makes her a sought-after influencer. Companies that align with her values of mental health awareness, self-care, and empowerment find a natural fit in her platform.

An overview of Miel’s top influential connections across key industries. (Source: Favikon)

Beyond traditional brand collaborations, Miel also connects with non-profit organizations and advocacy groups working in the mental health sector. She actively promotes awareness campaigns, discusses social issues, and uses her platform to destigmatize sensitive topics such as abortion and emotional well-being. Her commitment to using her influence for meaningful conversations makes her a powerful voice in advocacy. This reach extends beyond social media, as she also promotes Lyynk, her app designed to support young people struggling with mental health challenges.

Miel’s network of connections includes other influential voices in personal growth, wellness, and activism. With a ranking in the top 1% of family life influencers in France, she has established credibility in her niche. She collaborates with fellow content creators and experts in the health and wellness industry, ensuring her audience receives valuable insights from different perspectives. Her reachability is not just about accessibility—it’s about fostering meaningful relationships and creating a positive impact through her content.

Conclusion: Leading Digital Advocacy with Authenticity

Miel Abt has established herself as a leading voice in mental health advocacy, using social media to foster open and meaningful discussions. Her ability to blend personal experiences with educational content makes her an influential figure in her niche. Her success is built on authenticity, community engagement, and a commitment to breaking mental health stigmas. With a rapidly growing audience and impactful collaborations, she continues to expand her reach while staying true to her mission. As digital spaces become more significant in mental health advocacy, Miel remains at the forefront, proving that social media can be a powerful tool for positive change.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.