Who is Michel Chavez aka its.michhh?

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Michel Chavez: Tijuana’s Dance Trendsetter Taking Over Social Media

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Michel Chavez, better known as "La baby del flow," is a Mexican social media personality who has taken the digital space by storm with her energetic dance videos and engaging lifestyle content. Born and raised in Tijuana, Baja California, she quickly made a name for herself in the video entertainment and lifestyle niche. Her content revolves around trendy dance challenges, pop culture references, and collaborations with fellow influencers. With millions of followers across various platforms, Michel has built a dedicated fan base that eagerly follows her every move.

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Her journey into social media began with a passion for dance and performance, which naturally translated into engaging TikTok videos. By tapping into viral trends and high-energy routines, she quickly stood out among other influencers in Mexico. Her playful personality and relatable style have helped her develop a strong bond with her audience, making her one of the most recognizable creators in the Latin American digital scene.

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Beyond dance, Michel has expanded her brand into fashion and beauty, regularly showcasing stylish outfits and collaborating with brands like SHEIN Mexico and Dossier Perfume. She seamlessly integrates sponsored content into her everyday posts, making them feel natural and engaging. Her social media presence extends beyond entertainment; she has built a personal brand that reflects confidence, creativity, and authenticity.

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With a Favikon Influence Score of 9,605 points, Michel’s digital footprint continues to grow, cementing her status as a top-tier influencer in Mexico. While TikTok remains her strongest platform, she also actively engages her fans on Instagram and YouTube, providing a more in-depth look into her life. Her ability to adapt to new trends and maintain a strong audience connection ensures that she remains at the forefront of the social media landscape.

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An Influencer Active on Social Media

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Michel Chavez commands a massive online following with 37.7M TikTok followers, 7.8M Instagram followers, and 1.3M YouTube subscribers, positioning her as a leading figure in video entertainment and lifestyle content.

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Michel Chavez's Social Media Strategy Analysis

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TikTok Strategy: The Core of Michel Chavez’s Influence

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Michel Chavez has built an unstoppable presence on TikTok, where she boasts an impressive 37.7 million followers. As a dance trendsetter, her content focuses on high-energy routines, viral challenges, and engaging collaborations with other creators. She consistently participates in popular trends, ensuring her videos remain relevant and widely shared. Her energetic and relatable content has made her a go-to personality for entertainment and dance enthusiasts.

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She maintains an active posting schedule, sharing around 10.1 posts per month, usually at 9 PM, which aligns with peak audience activity. Her engagement rate of 0.75% is strong for an account of her size, with an average engagement of 281.4K interactions per post. Despite a 0% growth rate in the last 30 days, her audience remains highly loyal, frequently interacting with her videos. The consistency of her uploads ensures that she remains a dominant force in the dance niche on TikTok.

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One of Michel’s biggest strengths is her ability to collaborate with other influencers, enhancing her reach and visibility. By teaming up with popular creators and dancers, she increases the shareability of her content. Additionally, her use of popular songs and soundtracks aligns her content with the latest trends, maximizing discoverability on the platform. This approach has solidified her reputation as a trend leader in digital dance culture.

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Michel also leverages brand partnerships on TikTok, integrating sponsored content with her usual dance videos. She has worked with brands like ViX and SHEIN Mexico, creating seamless promotional content that resonates with her audience. With her influence growing daily, TikTok remains her primary platform for engagement, keeping her connected with millions of fans worldwide.

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• Username: @its.michhh
• Influence Score: 94.2/100
• Followers: 37.7M
• Activity: 10.1 posts/month
• Engagement Rate: 0.75%
• Growth: 0%
• Average Engagement: 281.4K
• Posting Habits: Every day at 9 PM EST

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Instagram Strategy: A Growing Platform for Personal Branding

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On Instagram, Michel Chavez continues to expand her presence, amassing an impressive 7.8 million followers. While TikTok remains her primary platform, Instagram serves as a hub for personal branding, fashion, and lifestyle content. She shares curated photos, reels, and behind-the-scenes glimpses into her daily life, giving her audience a more personal connection. Her well-thought-out aesthetic and high-quality visuals make Instagram an essential extension of her brand.

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Michel posts around three times a week, strategically maintaining engagement without overwhelming her audience. Her engagement rate stands at 0.58%, with an average of 45K interactions per post, reflecting an active and dedicated following. However, she has experienced a slight decline in growth (-0.53%) in the last 30 days, indicating the need for continued engagement and content innovation. Despite this, Instagram remains a strong platform for her partnerships and branding opportunities.

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Brand collaborations play a significant role in her Instagram strategy. She has worked with SHEIN Mexico and Dossier Perfume, incorporating their products into her posts in a natural and stylish way. Her ability to seamlessly integrate brand promotions into her personal content keeps her page authentic while still being highly marketable. This balance allows her to monetize her influence effectively while maintaining audience trust.

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Michel’s Instagram also serves as a communication channel with her fans, allowing for more in-depth interactions than TikTok. Through stories, polls, and Q&A sessions, she engages with her audience in a direct and meaningful way. As she continues refining her strategy, Instagram will remain a key platform for her long-term personal branding and influencer career.

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• Username: @its.michhh
• Influence Score: 84.5/100
• Followers: 7.8M
• Activity: 3 times per week
• Engagement Rate: 0.58%
• Growth: -0.53% (-41.2K followers)
• Average Engagement: 45K
• Posting Habits: 3 times a week at 9 PM EST

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YouTube Strategy: A Space for Longer-Form Content

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Michel Chavez has also established a presence on YouTube, where she has gathered 1.3 million subscribers. Unlike her TikTok and Instagram content, YouTube allows her to explore longer videos, including vlogs, dance tutorials, and lifestyle content. While she does not post as frequently on this platform, it serves as a secondary space for deeper audience engagement.

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Her YouTube channel has seen no growth in the last 30 days, maintaining a stable subscriber count. With an activity level of only 1.4 posts per month, she is less active compared to other platforms. However, her content tends to have a longer lifespan, continuing to attract views over time. To increase her YouTube influence, more frequent uploads and engagement strategies could be beneficial.

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• Username: A la Mich
• Influence Score: 22.9/100
• Followers: 1.3M
• Activity: 1.4 posts/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Twitch Strategy: An Untapped Opportunity for Live Engagement

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Michel Chavez also has a presence on Twitch, where she has 32.1K followers, though this platform remains largely unexplored. Unlike TikTok and Instagram, Twitch offers a live streaming format, which could allow Michel to connect with her audience in real-time. While her activity is currently nonexistent, this platform presents an opportunity for expansion.

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Currently, she has no engagement or recent activity on Twitch, with 0 posts in the last month. If she chooses to focus on this platform, live dance sessions, Q&As, and gaming content could attract a larger audience. Given the rising popularity of live streaming, Twitch could become an additional way for her to engage her fans.

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• Username: itsmichhhreal
• Influence Score: N/A
• Followers: 32.1K
• Activity: 0 posts last month
• Engagement Rate: N/A
• Growth: 0%
• Average Engagement: N/A
• Posting Habits: Once a year at 8 PM EST

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Michel Chavez's Social Media Influence Summary

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Michel Chavez ranks among the top 1% of TikTok and Video Entertainment influencers in Mexico, holding the #167 spot on TikTok Mexico and #18 in Video Entertainment Mexico, while also maintaining a strong international presence with #2159 on TikTok Worldwide and #103 in Video Entertainment Worldwide.

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Learn more about the Favikon Methodology here

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Content Strategy: Energetic Moves and Relatable Moments

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Michel Chavez’s content strategy revolves around high-energy dance trends, personal anecdotes, and engaging collaborations, blending youthful creativity with pop culture influences to maintain a strong connection with her audience across TikTok, Instagram, and YouTube.

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Reachability & Partnerships

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Michel Chavez is highly accessible for collaborations and brand partnerships, making her a sought-after influencer in the dance, lifestyle, and fashion industries. With a strong digital presence across TikTok, Instagram, and YouTube, she offers multiple avenues for brands to engage with her audience. Her ability to seamlessly integrate sponsored content into her organic posts makes her a valuable partner for companies looking to connect with young, engaged viewers. She has already worked with SHEIN Mexico, ViX, and Dossier Perfume, showcasing her ability to deliver impactful promotional content.

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Her TikTok presence is the most valuable for brand deals, given her 37.7 million followers and high engagement levels. Sponsored posts on TikTok allow brands to tap into Michel’s dance-driven audience, ensuring visibility for music campaigns, fashion brands, and lifestyle products. She is known for creating interactive content that doesn’t feel overly promotional, making her an ideal partner for companies wanting authentic engagement. Given her high posting frequency and viral reach, brands benefit from strong exposure when working with her.

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On Instagram, Michel provides a more curated and polished branding opportunity for partnerships. With 7.8 million followers, she uses her platform to showcase fashion collaborations, beauty products, and lifestyle endorsements in a way that aligns with her aesthetic. Brands like Dossier Perfume and SHEIN Mexico have leveraged her influence to connect with a younger, style-conscious demographic. Her consistent posting schedule and strong audience trust make her a valuable asset for brand marketing campaigns.

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Despite being less active on YouTube and Twitch, Michel still has growth potential on these platforms. YouTube’s longer-form content format presents an opportunity for her to expand brand storytelling through detailed product features and behind-the-scenes content. Meanwhile, Twitch could allow real-time engagement with her audience, potentially opening doors for live-stream sponsorships and interactive collaborations. As Michel continues expanding her influence, brands that partner with her will gain access to a highly engaged and trend-driven audience.

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Conclusion: A Digital Star Shaping Dance and Lifestyle Trends

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Michel Chavez has established herself as one of Mexico’s leading digital creators, using TikTok as her primary platform to reach millions of fans. Her presence on Instagram and YouTube further strengthens her influence, allowing her to engage with audiences in different ways. Despite a slight decline in Instagram growth, her TikTok dominance remains unmatched, solidifying her status as a dance trendsetter.

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View the AI-powered profile

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