Who is Mercedes Roa?

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Mercedes Roa: Blending Football Passion and Lifestyle Influence with Charm

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Mercedes Roa is a passionate Mexican football content creator who blends athletic skill with digital storytelling. As a goalkeeper and dedicated football fan, she’s made waves by attending every match of the World Cup and capturing her experience through viral videos. Her content offers a unique perspective on the game—through the lens of a young, driven woman shaping her own path in sports. From tutorials to skits, she connects deeply with audiences who admire her authenticity.

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Her presence on TikTok and Instagram is electric, marked by humor, personal anecdotes, and sports culture. Whether she’s recreating trending challenges or sharing behind-the-scenes looks at her training, Mercedes brings charisma and charm to each frame. She breaks down barriers in a male-dominated space by making football content that is both entertaining and relatable. Her videos often go viral for their comedic timing and creative twists on match-day moments.

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Mercedes’s career extends beyond content—she's become a rising ambassador for football culture in Latin America. Collaborating with major teams like Manchester City and El Barrio, she is carving out her space as a female voice in the football industry. With a community-first approach, she inspires thousands of young girls to pursue their passion for sports. Her personality radiates both on and off the field, creating a deep sense of loyalty among her fans.

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Driven by humor, heart, and hustle, Mercedes Roa is redefining what it means to be a sports influencer. She’s not just documenting football—she’s living it, with content that reflects her values of inclusion, fun, and perseverance. As she expands her digital brand and strengthens her influence, Mercedes continues to inspire and engage a generation of fans who see themselves in her story. Whether in cleats or behind the camera, she’s always game-ready.

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An Influencer Active on Social Media

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Mercedes Roa combines sports storytelling, cultural commentary, and lifestyle branding to captivate a wide-ranging, football-loving audience across social platforms.

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Mercedes Roa's Social Media Strategy Analysis

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TikTok: Her Home Turf for Viral Football Fun

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Mercedes Roa’s TikTok strategy is centered on mixing football content with pop culture trends to maximize reach. She uses challenges, relatable humor, and game-day moments to make her videos engaging and shareable. Her high-energy editing style and catchy audio choices keep her audience hooked and drive replayability. With over 11.6 million followers, TikTok is where she commands viral attention.

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She doesn’t just post match highlights—she transforms them into relatable and entertaining stories. Whether she’s dancing in a football kit or acting out skits with friends, Mercedes brings joy to the game. Her content blends her skills as a goalkeeper with her sharp comedic instincts, making her stand out from typical sports creators. This layered style attracts both sports fans and general TikTok users.

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One of her most powerful assets is her consistency and timing. Posting about twice a week, usually around 9 PM, she aligns with audience habits and high-traffic periods. Her videos are perfectly optimized for TikTok’s algorithm—quick, energetic, and trend-savvy—resulting in millions of views per clip. Her strongest TikToks often include cultural nods, relatable female experiences, and football-specific inside jokes.

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By positioning herself as a football-loving Gen Z creator, Mercedes effectively builds community and emotional resonance on TikTok. She uses audience comments to fuel new content and makes fans feel like they’re part of her team. Her authenticity and humor resonate deeply with Spanish-speaking youth, helping her grow into one of the most engaging football creators on the platform.

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• Username: @mercedesroa
• Influence Score: 90.9/100
• Followers: 11.6M
• Activity: 2.2 videos/week
• Engagement Rate: 1.09%
• Growth: 0%
• Average Engagement: 126.8K
• Posting Habits: Twice a week at 9 PM EST

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Instagram: Where Aesthetic Meets Athletic

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Mercedes’s Instagram presence blends polished visuals with candid storytelling. She uses reels, photo dumps, and behind-the-scenes shots to offer a more intimate look into her life as a football influencer. Her aesthetic leans casual yet aspirational, with vibrant colors, sporty outfits, and iconic football backdrops. It’s where she builds deeper emotional bonds with fans.

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With over 2.2 million followers, Mercedes keeps her feed dynamic by alternating between curated posts and real-time reactions. She uses trending audio and culturally relevant captions to maximize reach, often making her reels as engaging as her TikToks. She’s also strategic with brand collaborations—making them feel native to her lifestyle, never forced.

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She posts approximately 10 times per month, usually around 8 PM, and keeps things interactive through polls, comment replies, and story Q&As. Her captions are personal and often humorous, adding context that reinforces her voice. As a result, her engagement remains consistently high, especially for reels featuring training sessions, skits, or iconic football events.

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Instagram serves as a platform where Mercedes nurtures her community while also showcasing her professional growth. From photos at football stadiums to casual selfies with other creators, she blends her influencer and athlete identities seamlessly. Her strategy is all about accessibility with flair—making her both relatable and aspirational.

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• Username: @mercedes__roa
• Influence Score: 85.1/100
• Followers: 2.2M
• Activity: 10 posts/month
• Engagement Rate: 2.72%
• Growth: -0.74%
• Average Engagement: 61K
• Posting Habits: Twice a week at 8 PM EST

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YouTube: A Secondary Stage for Football Storytelling

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Mercedes Roa’s YouTube channel (@MercedesRoa-nx3ot) is still growing, with 2.6K subscribers and 35 videos. It serves as a long-form extension of her short-form strategy—more relaxed, more reflective. Her videos capture vlog-style experiences, including match-day recaps, collaborations, and personal commentary.

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While her upload frequency is low, her existing videos provide strong insight into her football journey. She uses YouTube as a space to build context around viral moments and engage fans on a deeper level. Titles and thumbnails reflect her humor and football persona, often referencing her experiences at major events.

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• Username: Mercedes Roa
• Influence Score: 7.6/100
• Followers: 2.6K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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X (Twitter): Legacy Moments and Cultural Commentary

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Although her activity on X has slowed, Mercedes Roa still uses the platform as a hub for sharing milestone moments and quick football thoughts. Her bio—“presidenta del barrio fem 💙 hago videos de fut”—sums up her identity with humor and pride. While her follower count is modest (15.4K), it includes highly engaged football fans and creators.

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When she was active, her tweets often paired humor with community pride, reflecting her voice as both a fan and athlete. Her tweet threads included shoutouts to fans, commentary on matches, and behind-the-scenes takes on her creative process. She also posted teaser content that linked back to her TikToks and reels, driving traffic across platforms.

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• Username: @mercedes_roa12
• Influence Score: 11.2 / 100
• Followers: 15.4K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 3 PM EST

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Mercedes Roa's Social Media Influence Summary

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Mercedes Roa ranks in the top 1% of football influencers in Mexico and globally, holding the #3 spot in Mexico and #19 worldwide in the Football Fans & Creators category.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor, Highlights, and Heart

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Mercedes’s content strategy is all about celebrating football with a personal touch. Whether it’s dressing up in themed outfits, mimicking popular trends, or dropping goalie tips, she weaves fun into every post. Her videos balance comedy, fandom, and raw sports content, appealing to Gen Z football lovers who want to see both skill and personality.

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Reachability and Partnerships

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Mercedes Roa’s influence in the digital sports world is anchored in her strong presence across major platforms, particularly TikTok and Instagram. Her reach extends to over 13 million followers combined, which gives her unparalleled visibility in the football niche. Whether it's a viral dance trend or football tutorials, her content consistently earns massive traction. This positions her as a go-to creator for brands looking to speak to Gen Z and millennial sports fans.

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Her audience is primarily Spanish-speaking, with a heavy concentration in Mexico, making her ideal for regional campaigns, especially within Latin America. However, her World Cup content and partnerships with global football brands like Manchester City reveal her international appeal. She effortlessly bridges local relevance with global resonance. This dual influence enhances her adaptability for both domestic and international collaborations.

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Mercedes has proven herself to be brand-friendly and partnership-ready, as shown by repeated collaborations with top sports entities like El Barrio, Club de Cuervos, and Manchester City. Her niche as a football-loving goalkeeper with humor and heart allows her to authentically integrate brand messaging into her storytelling. She’s especially effective in campaigns centered around lifestyle, sports gear, youth engagement, and digital football fandom.

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With an estimated cost range of $10K to $40K per post, she falls within the premium tier of sports influencers. Her high engagement rate on TikTok (1.09%) and impressive average views make her an excellent ROI choice. As someone who shares real experiences from matches to personal milestones, brands can expect genuine visibility and an engaged community. Mercedes Roa is not just a creator—she’s a connective force in football culture.

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Conclusion: Mercedes Roa Is Playing on a Bigger Field

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Mercedes Roa is more than a football fan—she’s a movement. With her sharp instincts for storytelling, relatable content, and genuine passion for the sport, she’s connecting global audiences to the world of football in a fresh, engaging way. Whether she's on the pitch or in front of the camera, her energy is contagious, and her influence is only just beginning.

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View the AI-powered profile

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