Who is Megan Letter aka MeganPlays?

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Megan Letter aka MeganPlays: Gaming, Community, and Advocacy in the Roblox Universe

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Megan Letter is a well-known creator in the gaming industry, primarily focusing on Roblox content. She built her brand by engaging with a young audience through live streams and entertaining videos. With over 3.6M subscribers on YouTube, she delivers updates, gameplay guides, and fun challenges. Her strong online presence has allowed her to expand beyond gaming, venturing into fashion and social advocacy.

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Beyond YouTube, Megan has a massive following on TikTok, boasting 3.7M followers. She frequently posts short-form content, including gameplay, codes, and interactive challenges. Her Twitch channel, though smaller, allows her to connect with fans through live sessions. Megan’s ability to balance entertainment and education makes her a unique figure in the gaming world.

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Megan is also a passionate advocate for women’s rights, incorporating social issues into her content. She uses her platform to raise awareness, collaborating with brands that align with her values. She actively engages in discussions about inclusivity and encourages her audience to support positive change. This mix of gaming and activism makes her a powerful voice in the digital space.

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Her influence extends beyond gaming, as she has worked with major brands like Roblox, La Roche-Posay, and VidCon. She also manages her own brand, Stay Peachy, selling merchandise inspired by her gaming persona. Megan’s versatile approach to content ensures she remains relevant in the ever-growing gaming industry. With consistent engagement and innovative ideas, she continues to expand her reach across multiple platforms.

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An Influencer Active on Social Media

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MeganPlays has a massive following across platforms, with 3.7M followers on TikTok, 3.6M on YouTube, 432.1K on X (Twitter), 372.4K on Instagram, and 4.4K on Twitch. She is ranked in the top 1% for Roblox content and top 2% for YouTube creators in the U.S., showcasing her authority in gaming and streaming.

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Megan Letter’s Social Media Strategy Analysis

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YouTube: A Powerhouse in Roblox Gaming

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Megan Plays dominates YouTube with an impressive 3.6M subscribers, making it her most active and engaging platform. Her channel is dedicated to Roblox gameplay, where she shares game insights, updates, and fun challenges. She has built a strong community by consistently providing high-quality content that keeps her audience entertained. Her channel’s success is driven by a mix of gaming expertise, interactive engagement, and a vibrant personality.

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Her content primarily revolves around Roblox, where she posts gameplay, shares codes, and creates unique challenges for her followers. These videos help players explore new features, customize their avatars, and stay updated on Roblox’s latest releases. She also integrates trending topics and challenges to keep her content relevant. Her ability to balance informative and entertaining content makes her a favorite among young gamers.

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Megan’s YouTube strategy includes collaborations with other gaming creators, increasing her reach and making her content more dynamic. She frequently teams up with influencers like Leah Ashe and Lana Rae, bringing fresh ideas to her videos. Additionally, she posts tutorials that help new players navigate the game, making her content both educational and fun. By engaging with her audience, she builds a strong connection that keeps her fans coming back.

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Posting an average of 20.8 videos per month, Megan ensures she maintains a consistent presence in the gaming community. Her frequent uploads help her stay relevant and allow her to reach a wider audience. By maintaining a steady flow of content, she maximizes engagement and keeps her channel growing. With her commitment to daily uploads and interactive gaming, Megan continues to dominate the Roblox YouTube space.

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• Username: @MeganPlays
• Influence Score: 84.1/100
• Followers: 3.6M
• Activity: 20.8 videos/month
• Engagement Rate: 0.03%
• Growth: +0.27%
• Average Engagement: 1.2K
• Posting Habits: Daily at 7 PM EST

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TikTok: A Fun and Casual Side to Gaming

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Megan’s TikTok boasts an impressive 3.7M followers, making it one of her largest social platforms. Unlike her YouTube, which focuses on longer gameplay videos, TikTok allows her to share quick, engaging content. Her videos often include Roblox gameplay, trends, and community interactions, catering to a young and active audience. With its fast-paced format, TikTok remains a key platform for expanding her reach.

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She posts short-form videos that align with popular trends while keeping her gaming content relevant. These videos often feature fun challenges, Roblox updates, and collaborations with other creators. By tapping into viral moments, Megan has built a strong presence among the TikTok gaming community. Her content is designed to be interactive, keeping her followers engaged and entertained.

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Despite an engagement rate of 0%, Megan’s past viral videos have played a significant role in shaping her influence. Many of her followers discovered her through trending challenges and highly-shared clips. While her recent inactivity has lowered engagement, her existing audience remains strong. If she returns with regular uploads, she has the potential to reignite interest and boost engagement.

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TikTok still holds value in Megan’s overall content strategy, especially for attracting a younger audience. Its algorithm favors frequent, high-quality uploads, meaning a consistent return could bring significant growth. By incorporating interactive elements like polls, duets, and livestreams, she could create a more engaged community. With her existing popularity, TikTok remains a powerful tool for reaching new fans and reinforcing her brand.

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• Username: @themeganplays
• Influence Score: 151/100
• Followers: 3.7M
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 12 PM EST

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Instagram: Aesthetic Meets Gaming and Lifestyle

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Megan’s Instagram has an impressive following of 372.4K, where she shares a mix of personal moments, gaming updates, and brand collaborations. Her content reflects her personality, offering a balance between fashion and gaming aesthetics. Unlike her YouTube, which focuses on Roblox, her Instagram allows for more lifestyle-oriented posts. This diverse approach helps her connect with a wider audience, reaching both gamers and casual followers.

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She posts around 10 times per month, maintaining an active yet non-overwhelming presence. This frequency allows her to stay relevant while avoiding content fatigue among her followers. Her posts include gaming-related news, personal photos, and sponsored brand collaborations. Megan ensures her Instagram is a space where fans can engage with her daily life beyond her videos.

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With an engagement rate of 0.2%, she interacts with her community through stories, comments, and lifestyle photos. Her stories often feature polls, Q&As, and behind-the-scenes moments, creating a more interactive space. Although her engagement rate is relatively low, her followers remain highly loyal to her content. By increasing interactive elements like giveaways and challenges, she could further boost engagement.

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Megan’s Instagram presence complements her YouTube, reinforcing her brand identity across platforms. She successfully blends gaming, fashion, and personal content to create a unique social presence. This combination allows her to attract collaborations from both gaming and lifestyle brands. As she continues to grow, her Instagram remains a vital tool for connecting with her audience on a more personal level.

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• Username: @meganplays
• Influence Score: 75.5/100
• Followers: 372.4K
• Activity: 10 posts/month
• Engagement Rate: 0.2%
• Growth: -0.19%
• Average Engagement: 740
• Posting Habits: Twice a week at 7 AM EST

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X (Twitter): A Platform for Announcements and Updates

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Megan’s X (formerly Twitter) account (@MeganPlays) serves as a hub for game updates, community interactions, and trending discussions. With a following of 432.1K, her account has the potential to be a valuable tool for reaching her audience in real-time. She primarily shares Roblox-related content, announcements, and updates about her videos and projects. Despite its potential, her X presence remains relatively inactive compared to her other platforms.

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Her engagement rate sits at 0.02%, which is significantly lower than her YouTube, Instagram, and TikTok interactions. This reflects limited activity and a lower level of audience participation, as her followers are more engaged on her video-based platforms. With only 0.5 tweets per week, her presence on X is minimal, reducing opportunities for real-time engagement with her community. Unlike Instagram Stories or YouTube comments, X allows for quick conversations that could keep her followers more involved.

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A more consistent posting schedule could significantly improve engagement, making her X account a stronger platform for her brand. She could share live game reactions, community polls, and Q&A threads to create a more interactive space. Engaging in trending discussions within the gaming community, such as new Roblox updates, could also increase her visibility. By integrating memes, behind-the-scenes content, and fan interactions, she could make her X presence more dynamic.

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If Megan increases her posting frequency and interacts more with her fans, she could turn X into a valuable engagement platform. Given her large following, using X for game discussions, real-time announcements, and collaborations could boost her brand recognition. Implementing giveaways, hashtag challenges, or community-driven content could further strengthen her reach. With the right strategy, Megan’s X account could evolve into a key space for gaming insights, community bonding, and brand partnerships.

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• Username: @MeganPlays
• Influence Score: 70.8/100
• Followers: 432.1K
• Activity: 0.5 tweets/week
• Engagement Rate: 0.02%
• Growth: -0.04%
• Average Engagement: 99
• Posting Habits: Twice a month at 1 PM EST

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Twitch: Potential for Live Streaming Growth

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Megan’s Twitch presence is currently small, with only 4.4K followers and no recorded activity. While she thrives on YouTube and TikTok, her lack of livestreaming on Twitch presents an opportunity. With her strong fanbase, she could build a dedicated audience on Twitch, engaging in real-time with her community. Many gaming creators use Twitch to provide an interactive experience that enhances their overall brand.

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Given her success with live streams on YouTube, Megan could bring similar engagement to Twitch. Hosting exclusive Roblox sessions, Q&A streams, or casual chats could help grow her presence. Twitch allows for direct communication with viewers, fostering a more personal connection compared to pre-recorded videos. By introducing regular live streams, she could attract both existing fans and new followers.

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• Username: @meganplays
• Influence Score: N/A
• Followers: 4.4K
• Activity: 0 videos/week
• Engagement Rate: N/A
• Growth: 0%
• Average Engagement: N/A
• Posting Habits: Once a year at 7 PM EST

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MeganPlays’ Social Media Influence Summary

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Megan Letter, widely known as MeganPlays, holds a Favikon authority score of 8,591, positioning her among notable gaming influencers. With an impressive following across YouTube, TikTok, Instagram, X (Twitter), and Twitch, she has built a dedicated fanbase that actively engages with her content. She ranks prominently in the Roblox category, consistently ranking in the top 2% in the United States and top 1% worldwide. Her influence is strengthened by her advocacy for women’s rights, making her a unique figure in the gaming industry.

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Learn more about the Favikon Methodology here

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Content Strategy: Gaming, Storytelling, and Advocacy

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Megan’s content strategy is highly diversified, balancing gaming, lifestyle, and advocacy. Her Roblox content dominates her YouTube and TikTok, where she creates engaging gameplay videos, tutorials, and fashion-based challenges. She actively engages with her audience, providing codes, giveaways, and interactive Q&A sessions. Beyond gaming, Megan uses her platform to advocate for women’s rights, incorporating empowering messages into her content.

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Reachability and Partnerships

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Megan Plays is a highly accessible content creator, making her an ideal partner for gaming and lifestyle brands. She has worked with major companies, including Roblox, La Roche-Posay, and VidCon. With an audience spanning over 8M across all platforms, she offers extensive visibility for sponsored campaigns. Her ability to blend gaming with lifestyle and advocacy makes her a versatile influencer.

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Her engagement strategy includes interactive content through live streams, giveaways, and brand promotions. She frequently collaborates with other influencers, like Leah Ashe and Lana Rae, to increase reach. Megan's content resonates with a young audience, making her an ideal choice for gaming and fashion brands. Her influence extends to merchandising, where she promotes her own brand, Stay Peachy.

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Megan’s social media activity makes her highly reachable for sponsorships, with a strong presence on YouTube, Instagram, and TikTok. She maintains consistent posting habits, with daily videos on YouTube and multiple posts per week on Instagram. This frequency ensures that her sponsored content gains high visibility. Brands looking for engagement with a dedicated community find her an excellent choice.

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Her brand safety rating is high, meaning she is a reliable partner for family-friendly campaigns. While she is somewhat engaged in social advocacy, her focus remains on gaming and entertainment. Megan’s reachability extends to events, such as VidCon, where she connects with fans and brands. Her ability to merge gaming, lifestyle, and advocacy makes her a unique and influential creator in the digital space.

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Conclusion: Gaming, Advocacy, and Digital Influence

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Megan Letter has built a strong brand in the gaming world, combining entertainment with meaningful advocacy. She remains a key player in the Roblox community, using her platform for engagement, education, and social impact. While her TikTok, Twitch, and X presence could be strengthened, her high-performing YouTube and Instagram platforms solidify her influence. Megan’s ability to blend gaming, lifestyle, and activism makes her a powerful voice in the digital space, ensuring long-term relevance and growth in the creator economy.

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