Who is Mayra Isabel?

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Mayra Isabel: Blending Beauty, Lifestyle, and Family in the Digital Space

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Mayra Isabel is a beauty and lifestyle content creator known for her engaging tutorials, product reviews, and personal storytelling. With a background in makeup artistry, she built a strong digital presence by sharing in-depth beauty knowledge and relatable life moments. Over time, she has expanded her content to include lifestyle vlogs, motherhood experiences, and family-centered posts, making her one of the most versatile influencers in the beauty space.

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Her journey began with YouTube, where she quickly gained traction through detailed makeup tutorials and product demonstrations. Fans appreciated her honest reviews and step-by-step guides, which helped them replicate stunning beauty looks with confidence. As her following grew, Mayra adapted to new trends and expanded to other platforms like Instagram and TikTok, ensuring her content remained relevant and accessible to a broader audience.

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Beyond beauty, Mayra uses her platform to share her life as a mother and content creator, giving followers an intimate look at her personal experiences. She often documents family celebrations, personal milestones, and heartfelt reflections, allowing her audience to connect with her on a deeper level. This genuine and unfiltered approach has helped her maintain a loyal and engaged community that values both her beauty expertise and her personal authenticity.

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Mayra has also ventured into entrepreneurship, launching Gemela Cosmetics and collaborating with major brands like SHEIN. These business ventures highlight her influence beyond social media, proving that she is not just an influencer but a beauty industry leader. With a dedicated fan base, strong engagement, and an expanding brand presence, Mayra continues to inspire, educate, and entertain, leaving a lasting impact on the beauty and lifestyle space.

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An Influencer Active on Social Media

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Mayra Isabel is active across several platforms, with YouTube as her strongest, followed by Instagram and TikTok. She uses these channels to share a mix of makeup tutorials, family updates, and beauty product recommendations, ensuring her content is engaging and relevant.

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Mayra Isabel's Social Media Strategy Analysis

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YouTube: A Beauty Hub with a Loyal Following

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YouTube has been the foundation of Mayra Isabel’s digital career, where she initially gained popularity through detailed makeup tutorials and product reviews. Her high-quality, informative videos helped her grow a loyal audience, making her a trusted source for beauty tips and recommendations. With over 2.07 million subscribers, she remains a recognized figure in the beauty influencer community.

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• Username: @mayratouchofglam
• Influence Score: 20/100
• Subscribers: 2.07M
• Activity: 0 posts last month
• Engagement Rate: 0%
• Growth (30 days): -8.3K (-0.4%)
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Instagram: Aesthetic Storytelling in Beauty and Lifestyle

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Mayra Isabel’s Instagram strategy focuses on a blend of beauty, family, and lifestyle content, making it one of her most visually appealing platforms. She shares high-quality makeup looks, personal life moments, and brand collaborations, ensuring that her feed remains both engaging and aspirational. Whether she’s posting festive family portraits or product recommendations, her content maintains an authentic and warm tone that resonates with her audience.

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Her engagement remains solid, with posts reaching over 60K likes and steady interactions in the comments. Despite experiencing a slight decline in followers (-2.9K in the last 30 days), her engagement rate of 3.23% indicates that her core audience remains loyal and active. She follows a posting schedule of three times a week at 4 PM, ensuring her content stays fresh and optimized for visibility.

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Mayra effectively integrates brand partnerships into her Instagram content, particularly through collaborations with SHEIN and Gemela Cosmetics. Her sponsored posts never feel forced, as she seamlessly incorporates beauty and fashion brands into her daily life and personal style. By maintaining a balance between organic content and promotions, she ensures that her audience remains engaged and trusting of her recommendations.

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To further strengthen her Instagram strategy, Mayra could explore more interactive content, such as behind-the-scenes reels, live Q&A sessions, and exclusive giveaways. Expanding her reach through collaborations with fellow influencers or engaging in viral beauty trends could boost her visibility and attract new followers. With her strong aesthetic and storytelling ability, Instagram remains a powerful platform for her brand and influence.

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• Username: @mayratouchofglam
• Influence Score: 82/100
• Followers: 624K
• Activity: 12 posts last month
• Engagement Rate: 3.23%
• Growth (30 days): -2.9K (-0.47%)
• Average Engagement: 20.2K
• Posting Habits: Three times a week at 4 PM EST

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TikTok: High Engagement Through Short-Form Content

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Mayra Isabel’s TikTok presence is one of her most active and engaging platforms, where she shares beauty tutorials, lifestyle snippets, and personal moments. Unlike YouTube, which focuses on long-form content, TikTok allows her to connect with followers in a fun, quick, and engaging way. She often participates in trending challenges, shares product recommendations, and posts raw, unfiltered clips of her life, making her more relatable to her audience.

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With 423.2K followers and an engagement rate of 8.46%, Mayra has a strong connection with her TikTok audience. Her videos frequently go viral, with some reaching over a million views, proving that her content resonates well within the beauty and lifestyle community. She posts daily at 1 AM, ensuring that her content remains relevant and optimized for TikTok’s fast-paced algorithm.

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Her TikTok strategy also includes brand collaborations, where she integrates sponsored content in an organic and engaging manner. By incorporating SHEIN hauls, makeup transformations, and beauty tips, she keeps her content fresh and visually appealing. This natural approach encourages high engagement and keeps followers excited for more content.

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To further expand her TikTok reach, Mayra could experiment with more interactive content, such as reaction videos, tutorials based on follower requests, and beauty Q&A sessions. She could also collaborate with other beauty influencers to reach new audiences. With consistent engagement and a strong audience connection, TikTok remains one of her most valuable platforms.

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• Username: @mayratouchofglam
• Influence Score: 90/100
• Followers: 423.2K
• Activity: 6.2 posts last month
• Engagement Rate: 8.46%
• Growth (30 days): +7.9K (+1.89%)
• Average Engagement: 35.8K
• Posting Habits: Every day at 1 AM EST

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Twitter: An Underutilized Platform with Potential

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While Mayra Isabel has an active presence on YouTube, Instagram, and TikTok, her Twitter account has remained inactive for years. With 50.8K followers, she has a decent base to work with but has yet to leverage Twitter’s real-time engagement potential. The platform could be a great space for direct interactions, allowing her to connect with fans, share quick beauty insights, and participate in trending discussions.

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• Username: @mytouchofglam
• Influence Score: 07/100
• Followers: 50.8K
• Activity: 0 posts last month
• Engagement Rate: 0%
• Growth (30 days): -258 (-0.5%)
• Average Engagement: 0
• Posting Habits: Once a year at 2 PM EST

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Mayra Isabel's Social Media Influence Summary

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Mayra Isabel holds an Influence Score of 9,003 points, placing her among the top 1% of beauty influencers in the U.S.. Her ranking as #64 in the Makeup category highlights her strong influence in the beauty space. Despite some platform inactivity, her strong engagement on TikTok and Instagram maintains her relevance.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Beauty Expertise with Authentic Lifestyle Content

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Mayra Isabel’s content strategy seamlessly combines beauty expertise, product reviews, and personal storytelling, creating an engaging and relatable digital experience for her audience.

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Reachability and Brand Partnerships

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Mayra Isabel’s reachability score is categorized as ‘Difficult,’ with an estimated $4.5K per sponsored post, indicating that while she is highly valued by brands, she is selective with partnerships. Her macro-influencer status makes her an ideal collaborator for premium beauty, fashion, and lifestyle brands looking to target an engaged audience. Despite some slight follower declines on certain platforms, her high engagement rates, particularly on TikTok and Instagram, ensure that her sponsored content reaches the right audience effectively.

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Her long-standing partnerships with SHEIN and her own beauty brand, Gemela Cosmetics, highlight her ability to drive product visibility and sales. These collaborations are woven seamlessly into her content, ensuring that promotions feel authentic rather than overly commercial. Her organic style of showcasing products—whether through TikTok transformations or Instagram beauty shots—ensures that brand collaborations remain engaging. This approach maximizes audience trust and strengthens her credibility as a beauty influencer.

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Mayra’s reach extends beyond beauty brands, as she frequently integrates fashion, lifestyle, and family-related content. This makes her an excellent partner for brands that cater to both beauty lovers and family-oriented audiences. By expanding into wellness, skincare, and motherhood-focused partnerships, she could broaden her brand appeal and open up new sponsorship opportunities. Additionally, collaborations with other beauty and lifestyle influencers could help her tap into new audiences and increase visibility.

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To further enhance her brand appeal, Mayra could diversify her content formats, including live beauty tutorials, interactive Q&As, and exclusive product giveaways. These interactive strategies would encourage even greater audience participation, increasing the effectiveness of her sponsored content. With a strong reputation for authenticity and engagement, Mayra remains a valuable asset for brands seeking to connect with an audience that values both beauty expertise and personal storytelling.

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Conclusion: Elevating Beauty and Lifestyle with Authenticity

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Mayra Isabel has successfully established herself as a beauty and lifestyle influencer, balancing makeup expertise, personal moments, and engaging content. While her YouTube presence has slowed, her strong engagement on Instagram and TikTok proves that she remains a powerful digital creator.

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View the AI-powered profile

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