Who's Who on Social Media
5 min to read

Who is Maylin Rodríguez?

Maylin Rodríguez brings beauty, fashion, and lifestyle content to Spanish-speaking audiences across YouTube, Instagram, and TikTok. From styling tips to personal stories, she connects with her followers through engaging and relatable content.

March 14, 2025
Jeremy Boissinot
See AI-Powered Profile ✨

Maylin Rodríguez: Embracing Beauty, Lifestyle, and Faith

Maylin Rodríguez is a content creator known for her engaging beauty and lifestyle posts. Originally from Ecuador, she is now based in Miami, where she shares fashion inspiration, beauty tips, and personal experiences. As a young mother, she often highlights her journey, offering relatable insights into balancing family and self-care. Her social media presence has grown, making her a trusted voice in the beauty industry.

With 563K YouTube subscribers, 138K Instagram followers, and 83.8K TikTok fans, Maylin reaches a broad audience. Her content includes makeup tutorials, vlogs, and fashion styling, all presented in a casual yet informative way. She connects with Spanish-speaking women and mothers, making her content both relevant and relatable. Her growing influence has led to collaborations with well-known brands in the fashion and beauty space.

Maylin Rodríguez: Effortless Business Chic with a Touch of Elegance (Source: @maylinrodriguezj, Instagram, November 2024)

Maylin’s brand partnerships include Lancôme, CRZ YOGA, and L'OCCITANE en Provence, showcasing her ability to integrate products naturally into her content. She frequently shares discount codes, product reviews, and sponsored posts while maintaining authenticity. Her content remains positive and light-hearted, making her a preferred choice for brands targeting young, fashion-conscious women. Her faith and personal growth journey further add depth to her online presence.

With 11 posts per month on Instagram and 2.3 YouTube videos monthly, Maylin maintains a steady posting schedule. Despite slight fluctuations in follower growth, her engagement remains strong, with thousands of views per post. Ranked in the Top 2% of Instagram influencers in Ecuador, she continues to expand her reach. Her commitment to beauty, lifestyle, and real-life storytelling keeps her audience engaged and inspired.

An Influencer Active on Social Media

Maylin boasts a strong presence across YouTube, Instagram, and TikTok, connecting with Spanish-speaking audiences in the US and Latin America.

Maylin’s Social Media Strategy Analysis

YouTube: Engaging Long-Form Beauty Content

Maylin Rodríguez’s YouTube channel is her largest platform, with 563K followers who enjoy her beauty and lifestyle content. She focuses on makeup tutorials, product reviews, and personal vlogs that provide valuable insights for her audience. Her videos often feature detailed explanations, making them ideal for those looking to improve their beauty routine. Despite a 0.15% drop in followers, her content continues to receive strong engagement from loyal viewers.

Her video content is visually appealing, with high-quality editing and a natural, conversational tone. She shares honest opinions on beauty products, often testing them in real time for authenticity. Many of her videos include personal experiences, such as motherhood and self-care routines, making her content more relatable. She averages 335 interactions per video, maintaining a steady engagement rate.

Maylin posts around 2.3 videos per month, ensuring consistency without overwhelming her audience. Her posting habits indicate she uploads twice a week, usually at 7 PM EST, which aligns with audience viewing preferences. While her engagement rate is at 0.06%, her strong subscriber count ensures she reaches thousands of viewers. She adapts to trends and audience feedback, keeping her content fresh and relevant.

Her collaborations with beauty brands make her YouTube channel an effective marketing space. Companies like Lancôme and L’OCCITANE en Provence benefit from her natural integration of their products. She often shares discount codes, encouraging her audience to try the featured products. Her authenticity and expertise in beauty reviews help maintain credibility, making her a trusted influencer in the space.

  • Username: @maylinrodriguezj
  • Influence Score: 56.5/100
  • Followers: 563K
  • Activity: 2.3 videos/month
  • Engagement Rate: 0.06%
  • Growth: -0.15%
  • Average Engagement: 335
  • Posting Habits: Twice a week at 7 PM EST

Instagram: Fashion and Lifestyle for a Dedicated Audience

Maylin’s Instagram account is where she shares polished beauty looks, fashion inspiration, and glimpses of her daily life. With 138K followers, she reaches a dedicated audience of Spanish-speaking women and mothers. Her profile is visually curated, featuring high-quality images and engaging captions. Although her growth has dipped by 0.46%, her strong engagement keeps her content relevant.

She posts around 7 times per month, maintaining a consistent presence on the platform. Her engagement rate stands at 0.6%, showing that her audience interacts with her content regularly. Each post averages 832 interactions, proving that her followers enjoy her beauty and fashion content. She schedules her posts strategically, typically uploading twice a week at 2 PM EST, maximizing reach.

Maylin’s Instagram stories allow her to connect more personally with her audience. She frequently shares daily updates, product recommendations, and behind-the-scenes content. Her collaborations with brands like CRZ YOGA are well-integrated into her posts, making them feel natural rather than promotional. She uses discount codes and interactive features like polls and Q&A sessions to boost engagement.

Her brand partnerships focus on fashion, beauty, and lifestyle products that align with her audience’s interests. Maylin’s positive and approachable tone makes her an ideal partner for beauty brands. Her ability to create engaging sponsored posts without losing authenticity strengthens her credibility. As a result, she remains a sought-after influencer for campaigns targeting young, style-conscious women.

  • Username: @maylinrodriguezj
  • Influence Score: 74.9/100
  • Followers: 138K
  • Activity: 7 posts/month
  • Engagement Rate: 0.6%
  • Growth: -0.46%
  • Average Engagement: 832
  • Posting Habits: Twice a week at 2 PM EST

TikTok: Beauty Trends and Authenticity

Maylin’s TikTok presence has grown steadily, with 83.8K followers engaging with her short-form beauty content. Her TikTok videos focus on makeup trends, quick tutorials, and candid moments from her daily life. The platform allows her to showcase a more spontaneous and fun side of her personality. Despite a 0.3% decrease in followers, her engagement remains steady.

She posts an average of 1.8 videos per week, ensuring a regular flow of content for her audience. Her engagement rate stands at 0.39%, with each video receiving around 331 interactions. While her numbers are lower than on other platforms, her TikTok presence complements her broader social media strategy. She uploads at 2 PM EST, aligning with audience viewing habits for better reach.

Her TikTok content is designed to be quick, engaging, and easy to consume. She follows trending sounds and challenges while adding her unique beauty and lifestyle touch. Many of her videos include product recommendations, often highlighting affordable beauty finds. This makes her content relatable and accessible to a wider audience.

Maylin collaborates with beauty brands to showcase products in an organic way. Sponsored TikTok videos often feature her testing and reviewing items in a short, engaging format. She keeps her content lighthearted and authentic, making brand promotions feel natural. Her ability to balance promotional content with personal storytelling strengthens her influence on the platform.

  • Username: @maylinrodriguezj
  • Influence Score: 68.6/100
  • Followers: 83.8K
  • Activity: 1.8 videos/week
  • Engagement Rate: 0.39%
  • Growth: -0.3%
  • Average Engagement: 331
  • Posting Habits: Twice a week at 2 PM EST

Maylin Rodriguez’s Social Media Influence Summary

Maylin Rodríguez has an Influence Score of 3 and has accumulated 8,154 points across her platforms. Her content style is described as casual, with a positive and cheerful tone. Her posts are deemed very safe in terms of brand alignment, making her an ideal collaborator for lifestyle and beauty brands. She ranks in the Top 2% for Instagram influencers in Ecuador and the Top 8% for global lifestyle content. Her ability to consistently create high-quality beauty and fashion content has earned her a prominent position within her niche.

Content Strategy: Blending Beauty, Lifestyle, and Authenticity in Every Post

Maylin Rodríguez creates engaging content focused on beauty tutorials, styling tips, and relatable lifestyle insights, especially as a young mother. She collaborates with brands like Lancôme, CRZ YOGA, and L'OCCITANE en Provence, seamlessly integrating their products into her posts. Her emphasis on faith and personal growth adds authenticity, making her content both inspiring and approachable.

Reachability and Partnerships

Maylin Rodríguez is highly approachable for brand collaborations, actively working with well-known companies in beauty and lifestyle. She has partnered with Lancôme, CRZ YOGA, and L'OCCITANE en Provence, integrating their products into her content naturally. Her openness to sponsored posts, product reviews, and discount codes makes her an ideal influencer for marketing campaigns. With an Influence Score of 3 and 8,154 points, she is a strong choice for brands targeting young, fashion-conscious women.

Her content style is casual, engaging, and relatable, making brand partnerships feel authentic rather than overly promotional. She maintains brand safety, ensuring her content aligns with positive and cheerful messaging. This makes her a great fit for beauty, fashion, and lifestyle brands looking to connect with Spanish-speaking audiences. Her steady engagement, even with a -0.22% growth rate, shows that her content continues to resonate.

An overview of Maylin’s top influential connections across key industries. (Source: Favikon)

Maylin is particularly active on Instagram and YouTube, making these platforms ideal for collaborations. She posts 7 times per month on Instagram and 2.3 videos per month on YouTube, giving brands consistent visibility. Her content is well-received, with 832 average engagements per Instagram post and 4.2K views per YouTube video. These numbers highlight her ability to generate interest and engagement for sponsored content.

Her brand partnerships extend beyond beauty, with companies like New Balance and GarnierUSA recognizing her influence. She promotes these brands seamlessly, ensuring her audience stays engaged while discovering new products. Whether through Instagram stories, TikTok videos, or YouTube tutorials, she adapts her content for different platforms. This flexibility makes her a valuable partner for brands aiming to reach a wide and engaged audience.

Conclusion: A Rising Voice in Beauty and Lifestyle Influencing

Maylin Rodríguez has built a strong presence in the beauty and lifestyle space, catering to a dedicated audience of Spanish-speaking women and mothers. With a solid track record in content creation, steady engagement across platforms, and an established history of brand collaborations, she continues to grow as a notable lifestyle influencer. Whether through fashion tips, beauty advice, or insights into her personal life, Maylin effectively balances authenticity and influence, making her a valuable partner for brands in her niche.

View the AI-powered profile

You might also find interesting:

✨ Fernanda Ortega - Complete Social Media Analysis

✨ Cande Gonzales - Complete Social Media Analysis

✨ Nadia Zuniga - Complete Social Media Analysis

Country of author
Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.