Who's Who on Social Media
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Who is Maya Raichoora?

Maya Raichoora, a dynamic figure in the mental health and wellness space, has captivated a large audience across social media platforms through her advocacy for mindset transformation and personal well-being.

October 30, 2024
Jeremy Boissinot
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Maya Raichoora, a dynamic figure in the mental health and wellness space, has captivated a large audience across social media platforms through her advocacy for mindset transformation and personal well-being. As a co-founder of VIVE and a recognized TEDx speaker, Maya uses her influence to encourage individuals to challenge their limiting beliefs and prioritize mental health as a foundation for success.

Maya Raichoora: Empowering Mindset and Mental Health

Maya Raichoora is a British wellness influencer, mental health advocate, and entrepreneur with a unique story that resonates deeply with her audience. Her journey began with personal struggles that ultimately became the foundation for her passion in advocating for mental and physical well-being. Diagnosed with ulcerative colitis, a chronic and often debilitating condition, Maya faced a series of physical and emotional challenges early on. Rather than allowing these challenges to limit her, she chose to view them as an opportunity for growth and transformation. This experience set her on a path of self-discovery, resilience, and mental strength, which now defines her brand and message.

Maya co-founded VIVE, a platform dedicated to helping people harness the power of visualization and positive thinking to overcome obstacles and improve their mental well-being. Through VIVE, she organizes workshops, events, and personalized coaching sessions, providing individuals with the tools and support they need to make lasting changes in their lives. Her platform not only shares motivational content but also offers actionable steps, empowering followers to take control of their own mental health.

In addition to her work with VIVE, Maya has become a prominent TEDx speaker, known for her compelling talks on mental health, resilience, and the transformative power of mindset. Her TEDx talks often include stories from her own life, illustrating how shifting one’s perspective can lead to profound personal growth. Maya’s openness about her struggles and her journey to mental and physical wellness has attracted a dedicated following, as people connect with her transparency and commitment to mental health advocacy.

Today, Maya’s social media platforms are an extension of her mission. Through her LinkedIn, Instagram, and public speaking engagements, she shares a mix of practical advice, personal insights, and motivational messages aimed at helping others improve their mental fitness. She encourages her followers to not only address their mental health but also to foster a mindset that can lead to personal and professional success. Her story of turning personal adversity into a purpose-driven career has made her a trusted voice in the wellness community, inspiring thousands to prioritize their mental and emotional well-being.

An Active Influencer on Social Media

Maya Raichoora has built a substantial presence on LinkedIn, Instagram, and X, establishing herself as a prominent figure in mental health advocacy and personal development.

LinkedIn Strategy: A Hub for Professional Inspiration

On LinkedIn, Maya effectively combines professional insights with motivational content that resonates with a broad audience. She uses this platform to address mental health in the workplace, the power of visualization, and her own experiences of resilience. Her content often includes thought-provoking posts, relatable personal anecdotes, and actionable advice for her followers.

Her LinkedIn strategy revolves around consistency, with posts going live daily, reaching both her core followers and attracting new ones. Maya’s approach to LinkedIn is reflective of her overall mission: to spread awareness about the importance of mental health and empower others to unlock their full potential through self-reflection and goal-setting.

Key LinkedIn KPIs

Username: @maya-raichoora

Influence Score: 90.3/100

Followers: 51.1K

Activity: 20 posts last month

Engagement Rate: 1.75%

Growth: +9.8% (+4.3K followers)

Average Engagement: 894

Posting Habits: Daily at 8AM

Instagram Strategy: Visual Storytelling and Personal Connection

Instagram serves as Maya’s primary platform for visual storytelling, where she engages her 502.5K followers through reels, posts, and stories. Her Instagram content often dives deeper into personal growth, visualization techniques, and actionable advice for maintaining mental well-being. She combines powerful quotes, video snippets of her speeches, and snapshots from her daily life, creating a well-rounded narrative that allows followers to connect with her on a personal level.

Maya’s posts on Instagram highlight her unique voice in the wellness space. By maintaining a high level of engagement with her followers through comments and direct messages, she has fostered a strong community. Her content not only reflects her knowledge but also her dedication to helping others on their mental health journeys.

Key Instagram KPIs

Username: @maya.mental.fitness

Influence Score: 88.2/100

Followers: 502.5K

Activity: 16 posts last month

Engagement Rate: 6.39%

Average Engagement: 32.1K

Average Views: 1.1M

Posting Habits: Daily at 8AM

X (Formerly Twitter) Strategy: Limited but Thoughtful Engagement

Although Maya’s presence on X is limited, she has carefully crafted posts that align with her brand’s focus on wellness and productivity. Maya posts sporadically on this platform, and her engagement remains minimal compared to her other accounts, suggesting that she places greater emphasis on her LinkedIn and Instagram strategies.

Key X KPIs

Username: @maya_raichoora

Influence Score: 4.8/100

Followers: 63

Activity: Inactive

Engagement Rate: 1.68%

Average Engagement: 1

Posting Habits: Sporadic

Podcast Appearances: Amplifying Her Reach and Influence

Maya has been featured on several podcasts, where she expands on her mission of mental health advocacy and the importance of mindset. In these podcast episodes, she discusses personal transformation, shares insights from her journey with chronic illness, and emphasizes the value of visualization and positive thinking.

These podcast appearances serve as a platform for Maya to reach diverse audiences beyond her social media channels. Through her calm yet authoritative voice, she explains complex psychological concepts in a relatable way, encouraging listeners to apply these ideas in their lives. The episodes often receive positive feedback, with many listeners commenting on her ability to inspire change through real-life examples and actionable advice.

Influence Analysis: Favikon Authority Score and Rankings

Maya Raichoora’s authority score on Favikon is an impressive 8,810, placing her as a prominent figure online, especially in the fitness and personal growth categories. Her high rankings reflect her expertise and the influence she holds across platforms, particularly in the UK, where she ranks within the top 1% of creators on LinkedIn.

Content Strategy: A Focus on Mental Well-being and Productivity

Maya’s content strategy is structured around mental health, wellness, and personal development. Her posts often contain motivational quotes, personal stories, and educational tips. This approach resonates strongly with her audience, as it balances professional insights with personal experiences, making her content both informative and relatable.

Reachability and Partnerships

With an estimated sponsored post cost of $4.5K, Maya’s reachability remains accessible to brands looking to partner with a reputable figure in wellness. Her partnerships often align with her personal values, focusing on brands and organizations that emphasize mental well-being and self-improvement.

Maya Raichoora has successfully built a brand centered on wellness and mindset, using her experiences to guide others on their mental health journeys. Her strategic use of LinkedIn and Instagram has cemented her as a thought leader in personal growth, while her Favikon authority score underscores her influence in the creator economy. For those looking to understand mental health through a balanced and empathetic lens, Maya offers a wealth of knowledge and a community focused on resilience and positive change.

About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.