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Who is Maya BF?
Maya BF is a highly influential YouTuber, makeup artist, and social media personality based in Paris, France. With over 800K subscribers on YouTube, Maya has made a significant mark in the beauty industry through vlogs, makeup tutorials, and reviews.
Maya BF: A Dynamic Force in Beauty and Video Entertainment
Maya BF is a popular YouTuber and makeup artist based in Paris, France, known for her vibrant, colorful makeup tutorials and beauty content. With over 800K subscribers on YouTube, she has built a significant presence in the beauty community, sharing everything from step-by-step makeup tutorials to product reviews. Maya’s engaging and fun personality shines through in her content, making her a favorite among beauty enthusiasts who appreciate her creativity and authenticity.
Her YouTube channel serves as a platform for Maya to express her love for makeup artistry while also showcasing her personal style and life. Maya frequently posts vlogs alongside her makeup tutorials, offering a glimpse into her daily routine and beauty routines. This mix of personal and professional content helps create a strong connection with her audience, keeping them invested in her journey both in and out of the beauty world.
In addition to her YouTube success, Maya has expanded her presence to platforms like TikTok, Instagram, and Twitter, where she continues to engage with her followers. On these platforms, she shares beauty tips, behind-the-scenes content, and her latest makeup looks, ensuring her audience stays updated with her creative work. Maya’s engagement with her followers is an integral part of her success, as she frequently interacts with them, answering questions and sharing updates.
Maya has collaborated with numerous beauty influencers and brands, increasing her influence within the beauty space. She has been invited to beauty events and continues to grow her professional network. Maya’s genuine passion for makeup, paired with her consistent content and authentic engagement, has established her as a trusted voice in the beauty industry, making her a sought-after collaborator for future partnerships and campaigns.
An Influencer Active on Social Media
Maya BF’s total following across platforms, including TikTok, YouTube, Instagram, and Twitter, exceeds 2 million. She continues to lead in beauty tutorials and engagement, with a clear presence in the French beauty entertainment industry.
Maya's Social Media Strategy Analysis
YouTube: Makeup Tutorials and Vlogs
Maya BF’s YouTube channel is the cornerstone of her online presence, where she has built a dedicated community of over 850K subscribers. Her content primarily consists of makeup tutorials, beauty product reviews, and vlogs that provide a personal insight into her life. With her creative and vibrant approach to beauty, Maya offers tutorials that range from bold, colorful makeup looks to more elegant, everyday styles, ensuring her content resonates with a wide audience of beauty lovers.
On YouTube, Maya’s engagement rate sits at 0.94%, showing that her followers are consistently engaging with her content. Her videos attract average views of 122.9K, demonstrating her ability to create content that captures the interest of her audience. She typically posts once a month, allowing time to carefully curate her content and focus on delivering high-quality, educational tutorials that her audience can follow with ease. This less frequent posting schedule ensures that her content feels polished and professional.
Maya’s strategy also includes collaborations with beauty brands, where she integrates sponsored content naturally into her videos. These collaborations align with her beauty values and showcase products she genuinely believes in, allowing her to maintain the trust of her audience. By consistently providing honest reviews and detailed tutorials, Maya establishes herself as a trusted influencer in the beauty space, ensuring that her brand partnerships feel authentic and relatable to her followers.
To continue growing her YouTube presence, Maya could explore increasing her posting frequency and incorporate more live tutorials or Q&A sessions to encourage real-time engagement with her fans. These additional content formats could provide her followers with more opportunities to interact with her, strengthening the sense of community and deepening her relationship with her audience.
- Username: @mayabf
- Influence Score: 71.7/100
- Followers: 850K
- Activity: Monthly
- Engagement Rate: 0.94%
- Growth: Stable
- Average Engagement: 8K
- Posting Habits: Once a month
TikTok: Engaging Beauty Trends and Quick Tutorials
Maya’s TikTok account has grown significantly, boasting 898.9K followers. Her TikTok content thrives on the platform's fast-paced nature, where she shares quick makeup tutorials, beauty transformations, and trending challenges. Maya often uses popular sounds and hashtags to increase the discoverability of her content, making it easy for new followers to find her. This approach allows her to stay relevant and increase her reach on a regular basis.
With an engagement rate of 1.68%, Maya’s TikTok strategy is highly effective at creating meaningful connections with her audience. Her average views of 122.6K per video reflect her ability to craft content that resonates with viewers, sparking interest and engagement. By posting twice a week, she keeps her TikTok account fresh and active, ensuring that her audience remains engaged without overwhelming them with content.
On TikTok, Maya’s content variety is key to her success. She posts a blend of makeup tutorials, fun beauty challenges, and personal updates, allowing her to showcase her personality beyond just makeup artistry. Her content’s fun, energetic style appeals to a younger demographic, helping her build a dynamic community. Additionally, Maya actively participates in viral beauty trends, ensuring her content remains timely and aligned with what’s currently popular on the platform.
To boost her TikTok success, Maya could consider collaborating with other beauty influencers or experimenting with duet videos, which could introduce her to new audiences and increase her follower count. Her fun, approachable personality and ability to stay on top of beauty trends make her an ideal fit for TikTok’s viral, trend-driven culture.
- Username: @mayabf
- Influence Score: 79.8/100
- Followers: 898.9K
- Activity: Twice a week
- Engagement Rate: 1.68%
- Growth: -0.37%
- Average Engagement: 15.1K
- Posting Habits: Twice a week at 9 AM EST
Instagram: Curated Beauty and Personal Lifestyle
On Instagram, Maya BF has 245.2K followers, where she shares her carefully curated beauty content and personal moments. Her Instagram feed features a mix of finished makeup looks, product reviews, and fashion inspiration. Each post is carefully crafted to reflect her unique aesthetic, which blends her love for bold makeup with her chic personal style. Maya uses Instagram as a platform to showcase not just her beauty work but also her lifestyle, allowing her followers a glimpse into her daily life.
Her engagement on Instagram is low, at 0%, likely due to her infrequent posting and the lower number of posts on this platform. Despite this, she has managed to maintain a dedicated following, as some of her posts continue to receive substantial engagement. Maya typically posts once a month, offering carefully crafted content that resonates with her audience. However, this sporadic posting schedule limits her ability to fully leverage the platform’s potential.
Instagram is an excellent platform for Maya to showcase collaborations with beauty brands, allowing her to reach a broad audience with sponsored posts and product endorsements. By featuring both makeup tutorials and personal lifestyle content, she appeals to a diverse group of followers, from beauty enthusiasts to fashion lovers. However, her Instagram strategy could benefit from more consistent posting, especially in formats like Instagram Stories and Reels.
To enhance her Instagram presence, Maya could increase her posting frequency and start posting Instagram Reels to tap into the platform’s video content features. Cross-promoting TikTok videos and including more interactive features, such as polls or Q&A sessions in Stories, could also improve engagement on this platform.
- Username: @m.bf_
- Influence Score: 29.2/100
- Followers: 245.2K
- Activity: Infrequent
- Engagement Rate: 0%
- Growth: -0.98%
- Average Engagement: N/A
- Posting Habits: Once a month
Twitter: Fun Interactions and Updates
Maya’s Twitter account, with 22.5K followers, is a space where she shares real-time updates, personal thoughts, and beauty-related content. While Maya’s Twitter presence is not as strong as her TikTok or YouTube following, she still uses the platform to connect with her fans on a more casual, informal level. Through tweets, she engages in conversations about beauty trends, shares opinions, and keeps her followers updated on her latest projects.
Her engagement on Twitter is low, with an engagement rate of 0.1%, showing that while Maya’s Twitter presence is growing, it hasn’t reached the level of interaction that other platforms have. Maya posts once a week, but with her sporadic activity, it can be difficult for her to consistently build a larger following or establish deeper engagement with her audience.
Despite the low engagement, Twitter offers Maya a quick, casual way to connect with her community. She can share makeup tips, upcoming collaborations, and updates about her YouTube videos or TikTok content. If Maya were to increase her posting frequency and interact more regularly with her followers, she could strengthen her position on the platform and increase her engagement.
To enhance her Twitter strategy, Maya could participate in beauty Twitter trends and beauty-related conversations, tagging relevant hashtags and collaborating with other influencers in her niche. This could help her tap into broader beauty communities and increase her reach on the platform.
- Username: @mayabf2805
- Influence Score: 67.7/100
- Followers: 22.5K
- Activity: Weekly
- Engagement Rate: 0.1%
- Growth: -0.42%
- Average Engagement: 22
- Posting Habits: Once a week at 4 PM EST
Maya BF's Social Media Influence Summary
Maya BF holds an Authority Score of 8,772 and is ranked #231 in Video Entertainment in France, confirming her status as a prominent figure in beauty content creation. With a top ranking on TikTok, YouTube, and Instagram, Maya has established herself as an influential voice in the beauty space.
Content Strategy: Bold and Creative, Empowering Beauty and Engagement
Maya BF’s content strategy blends makeup tutorials, vibrant beauty looks, and personal interactions. By balancing educational content with fun, creative videos, she maintains an engaged audience. Her presence on multiple platforms ensures she connects with a broad audience, while her ability to collaborate with brands and influencers strengthens her standing in the beauty community. Maya's content mix, which includes both entertaining and educational components, positions her as an authentic and relatable figure in the beauty world. This strategy continues to foster strong relationships with her followers, while helping her expand her reach.
Reachability and Partnerships
Maya BF’s reachability is categorized as "Normal", with an estimated sponsored post cost of $4.5K, placing her in an accessible range for brands looking to collaborate with influencers in the beauty space. Her growing presence across YouTube, TikTok, Instagram, and Twitter gives her a broad and engaged audience, making her an attractive option for companies seeking to target beauty enthusiasts. This pricing reflects her potential to provide value through authentic and well-crafted content, making her a valuable partner for beauty brands looking for exposure.
Maya’s content is primarily based around makeup tutorials, beauty product reviews, and fun, colorful transformations that resonate with her audience. This authentic and engagement-focused strategy allows her to connect deeply with her followers, ensuring that sponsored content is well-received. Her fans trust her opinions and view her as a reliable source for product recommendations. This is an important aspect of her reachability, as brand partnerships come across as genuine rather than forced or overly commercialized.
Through consistent posting and active interaction on her social media platforms, Maya ensures that her engagement remains high. She often responds to comments on her YouTube videos and engages in discussions about beauty trends on Twitter, maintaining a strong relationship with her audience. This engagement helps increase her visibility, making her a perfect fit for brands that want to maximize their exposure in an organic and relatable way. Maya’s personality and approachability make her an ideal partner for interactive campaigns and sponsored collaborations.
Maya has already partnered with several beauty brands, promoting products she genuinely loves and believes in. As her influence continues to grow, she is likely to attract larger collaborations and lucrative deals from top-tier beauty companies. She could expand her reach even further by exploring partnerships with brands outside of beauty, such as fashion or lifestyle brands, allowing her to diversify her income streams and increase her influence across multiple industries.
Conclusion: A Rising Star in Beauty and Social Media Influence
Maya BF continues to thrive as a leading beauty influencer and content creator, with a growing presence across YouTube, TikTok, Instagram, and Twitter. Her ability to blend creativity, authenticity, and engaging tutorials has made her a trusted figure in the beauty space. As she continues to expand her platform strategies and explore new opportunities, Maya’s influence is poised to grow even further.
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About the author
Jeremy Boissinot
Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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