Who is Maud Alavès?

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Maud Alavès: A Leading Voice in Personal Branding for Entrepreneurs

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Maud Alavès is a leading figure in the field of personal branding, dedicated to helping entrepreneurs and CEOs craft impactful and authentic online personas. Based in France, Maud brings a wealth of expertise in storytelling and branding to her clients, enabling them to stand out in a competitive digital landscape. Her professional journey has been marked by her passion for empowering others to understand the importance of a strong online reputation.

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In addition to her coaching practice, Maud teaches personal branding at ESCP, a prestigious business school, and actively mentors startups. She is the founder of Social Hack Club, an initiative aimed at enhancing the e-reputation of CEOs and professionals. Her innovative approach combines strategic branding techniques with a deep understanding of social media dynamics, making her a sought-after consultant in the field.

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Maud’s influence extends far beyond one-on-one coaching sessions. Her thought leadership is showcased through her active presence on LinkedIn, where her content reaches over 50,000 regular readers. Her posts, which blend personal insights with actionable advice, have positioned her as a top voice in marketing and sales, recognized for her ability to connect authentically with her audience.

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A multi-faceted entrepreneur, Maud is also the creator of the newsletter "Les Persos de Maud," which dives deeper into personal branding strategies. With over 20,000 dedicated subscribers, the newsletter reflects her commitment to delivering valuable content and fostering a thriving community of like-minded professionals. Her ability to inspire, educate, and engage has made her a respected figure in the industry.

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Social Media Strategy Analysis

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LinkedIn: The Anchor of Maud’s Personal Branding Strategy

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Maud’s LinkedIn profile serves as the cornerstone of her personal branding. With over 89K followers, she is ranked #78 in France and within the top 1% of marketing and sales influencers. Her posts on LinkedIn focus on practical advice, professional anecdotes, and authentic storytelling. Her reach on the platform showcases her authority as a recognized leader in her niche.

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Her posts average 1.3K engagements and attract an impressive 57K views monthly, reflecting her ability to create meaningful conversations. By posting consistently once a week, she strikes a balance between quality and visibility, ensuring that her content reaches her audience at the right time.

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• Username: @maud-alaves
• Influence Score: 88.9/100
• Followers: 89K
• Activity: Recent, 5 posts last month
• Engagement Rate: 1.43%
• Growth: +2.42% (+2.1K followers in 30 days)
• Average Engagement: 1.3K
• Posting Habits: Once a week at 12 AM

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Instagram: A Platform for Personal Insights and Brand Connection

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With 5,278 followers, Maud’s Instagram presence complements her LinkedIn strategy. While less active on this platform, her bio links to her newsletter, encouraging followers to engage with her long-form content. Her posts blend professional branding themes with personal elements, giving a well-rounded view of her persona.

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Despite her lower activity levels, Instagram remains a valuable touchpoint for her audience, driving traffic to her website and newsletter.

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• Username: @maudalaves
• Influence Score: 7.8/100
• Followers: 5.3K
• Activity: Inactive, last post 4 months ago
• Engagement Rate: 0%
• Growth: +0.23% (+11 followers)
• Average Engagement: 0
• Posting Habits: Irregular

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TikTok: A Dormant but Potentially Powerful Platform

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Maud’s TikTok account, with 415 followers, has seen minimal activity. While her focus has not been on this platform, its visual nature and high engagement potential make it a viable avenue for reaching younger audiences in the future.

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• Username: @maudalaves
• Influence Score: 5/100
• Followers: 415
• Activity: Inactive for 2 years
• Engagement Rate: 0%
• Growth: +0.79% (+3 followers)
• Average Engagement: 0
• Posting Habits: None

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Twitter (X): A Platform for Occasional Professional Updates

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Maud’s presence on X is minimal, with 548 followers and no recent activity. While it serves as a placeholder for professional updates, it is not a core focus of her branding efforts.

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• Username: @maud_alaves
• Influence Score: 3/100
• Followers: 548
• Activity: Inactive for 1 year
• Engagement Rate: 0%
• Growth: -6.18% (-36 followers)
• Average Engagement: 0
• Posting Habits: None

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Newsletter: Les Persos de Maud

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Maud’s newsletter, "Les Persos de Maud," is a key pillar of her personal branding strategy. With over 20,000 subscribers, it provides in-depth insights into personal branding, storytelling techniques, and industry trends. Her newsletter is characterized by its actionable advice and engaging narrative style.

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Maud uses her newsletter to establish thought leadership and nurture her community of professionals and entrepreneurs. It serves as an extension of her LinkedIn content, offering exclusive value to her most engaged followers. The consistent growth of her subscriber base highlights the effectiveness of this strategy.

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Maud's Influence Through Rankings and Authority

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Maud Alavès holds an impressive Favikon ranking of #32 in the Marketing & Sales niche in France, with a score of 7,952 points. This places her within the top 1% of influencers in her category, reflecting her strong expertise and authority in personal branding. Despite a recent drop in rank, her consistent engagement and recognized thought leadership continue to make her a standout in her field.

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Content Strategy: Crafting Authentic Connections Through Storytelling

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Maud’s content strategy centers on delivering high-quality, value-driven content. By leveraging her personal experiences and expertise, she crafts relatable posts that resonate with her audience. Her storytelling approach makes her content engaging and memorable, while her commitment to authenticity builds trust and credibility.

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Maud excels at repurposing content, using her LinkedIn posts as a gateway to her newsletter. This integration across platforms ensures that her audience receives consistent value while expanding her reach.

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Reachability and Partnerships

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Maud’s partnerships with brands like Schoolab and ESCP Europe demonstrate her appeal to industry leaders. With an estimated sponsored post cost of $1.8K, she offers brands a unique opportunity to engage with a professional and entrepreneurial audience. Her reachability is enhanced by her consistent content output on LinkedIn, making her an attractive partner for collaborations focused on personal branding and marketing.

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Maud Alavès's creator network features prominent collaborations with top-tier brands such as DIJO, Schoolab, and Jonak Paris, reflecting her strong professional influence in the marketing and branding space. Additionally, her connections include industry experts like Valentine Sauda and Hugo Bentz, further demonstrating her reach within entrepreneurial and branding communities. This robust network highlights her ability to foster impactful partnerships and engage with like-minded professionals.

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Conclusion: Empowering Entrepreneurs with Personal Branding Mastery

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Maud Alavès has established herself as a trailblazer in the personal branding space, combining her expertise in storytelling and digital strategy to empower entrepreneurs and CEOs. Her focused approach to helping individuals build their e-reputation has earned her a reputation as a trusted authority. Through her Social Hack Club, coaching services, and "Les Persos de Maud" newsletter, she not only provides actionable insights but also nurtures a thriving community of professionals seeking to elevate their online presence.

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Her success is a testament to the power of authenticity and consistent value delivery. By leveraging her expertise and cultivating strong relationships with brands and peers, Maud has built an impactful digital presence. Her ability to adapt to evolving trends and maintain relevance ensures she will continue to inspire and influence a new generation of entrepreneurs. Maud’s journey exemplifies the potential of personal branding as a tool for both professional growth and meaningful connections.

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