Who is Aliya Janell?

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Aliya Janell Brinson: Redefining Heels Dance with Empowerment and Digital Influence

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Based in Los Angeles, Aliya Janell Brinson is a choreographer and entrepreneur known for pioneering the heels dance movement with her studio brand, Queens N Lettos (QNL). With roots in expressive, high-impact choreography, she emphasizes femininity and strength through dance. Her rise in the industry has been fueled by masterclasses, viral routines, and an unmistakable personal brand that blends intensity and glamour.

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Aliya’s dance style is sharp, stylized, and physically demanding—often featuring high heels, hair flips, and attitude-packed routines. This has drawn a large following of aspiring performers and dancers who look to her for both technical mastery and self-expression. She regularly tours and teaches live, building offline impact in parallel with her digital strategy.

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Beyond her choreography, she uses her platforms to uplift her community. She openly shares about tour experiences, creative decisions, and personal style, which humanizes her in the eyes of her audience. Her “GO FOR IT” mindset is not just a catchphrase—it’s woven into her consistent drive to lead by example, both in motion and in message.

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Aliya is also a visible presence in fashion and beauty circles, having collaborated with Yves Saint Laurent Beauty, Gatorade, and Dr. Loretta. Her strong visual identity, matched with powerful messaging, makes her one of the most bankable choreographer-influencers in the United States.

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An Influencer Active on Social Media

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Active and consistent on YouTube, Instagram, and TikTok, with strong cross-platform brand recognition.

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Aliya Janell's Social Media Strategy Analysis

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YouTube Strategy – Performance-Driven Content for Choreography Lovers

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Aliya’s YouTube content focuses on full-out performance videos and Shorts that showcase her Queens N Lettos brand. With 2.3M subscribers, the channel acts as a home for structured, professional-grade choreography—most notably to popular music like Nicki Minaj's "MONSTER." Her movement style is fierce, confident, and intensely expressive.

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Even with only 1.4 videos/month, each release maintains high production quality, featuring clean lighting, bold styling, and powerful formations. This strengthens the QNL brand image as not just a dance group, but a performance movement with visual clarity. Her videos appeal to both dance fans and choreographers seeking inspiration.

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Recent Shorts help sustain platform momentum, offering digestible glimpses of rehearsals or promotional content tied to her singles or workshops. Though her engagement rate (0.05%) is low, she still reaches thousands of viewers, reinforcing the platform’s branding and SEO value for her name.

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YouTube serves more as a visual archive and brand validation tool than a primary engagement hub. However, with strategic consistency, it could evolve into a monetized platform for longer-form tutorials or exclusive dance courses.

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• ‍Username: @AliyaJanell‍
• Influence Score: 67.9/100‍
• Followers: 2.3M‍
• Activity: 1.4 videos/month‍
• Engagement Rate: 0.05%‍
• Growth: 0%‍
• Average Engagement: 1.1K‍
• Posting Habits: Once a week at 8 PM EST

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Instagram Strategy – Power, Glam, and Professional Relevance

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Aliya’s Instagram is a high-engagement platform where choreography, fashion, and empowerment converge. With 2.2M followers and a consistent 13 posts/month, she uses the space to share tour updates, lookbook-style shoots, and reflective captions that resonate with her core audience of aspiring performers.

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Her posts range from ultra-glam outfits in knee-high boots to intimate Reels discussing choreography origin stories. One standout reel—choreographed content filmed on tour—garnered 382.9K views and over 20K likes, proving that narrative-driven performance pieces have strong traction.

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Her tone is both aspirational and approachable, often using emojis and dance references to maintain relatability. Though her engagement rate (0.49%) is moderate, she achieves an average 307.5K views/post, which signals a highly visible and loyal viewer base.

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Instagram is where her brand finds its sharpest edge—stylish, curated, and true to the "Queens N Lettos" vibe. It also functions as a hybrid portfolio and digital diary, where fans and potential sponsors alike can witness the full spectrum of her creative identity.

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• ‍Username: @thealiyajanell‍
• Influence Score: 81.2/100‍‍
• ‍Followers: 2.2M‍
• Activity: 13 posts/month‍‍
• ‍Engagement Rate: 0.49%‍
• Growth: -0.32%‍
• Average Engagement: 10.7K‍
• Posting Habits: 3 times a week at 2 PM EST

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TikTok Strategy – Playful, Candid, and Behind-the-Scenes

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TikTok is Aliya’s most relaxed, personality-driven space, where she shares rehearsal footage, performance memory games, and casual takes. With 559.3K followers, she posts 2.1 videos/week—often humorous, nostalgic, or directly engaging her dance community with fun challenges or reenactments.

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Her top-performing videos often highlight choreography from older routines, reinterpreted with a humorous twist. For instance, a March post remembering a 2-year-old routine amassed 287.5K views and 38.1K likes, underscoring the audience’s appetite for nostalgic content with commentary.

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The engagement rate here is her highest at 1.67%, proving that TikTok remains a key interaction hub. Aliya often tags collaborators, shares her thoughts via on-screen text, and lets fans into her creative process—building a more intimate connection compared to the polished tone on Instagram and YouTube.

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TikTok is where she lets her guard down—trading glam for grit, and routine perfection for memory lapses and laughter. This balance between structure and spontaneity makes her more than just a performer—it positions her as a mentor and friend to dancers navigating their own creative journeys.

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• ‍Username: @therealaliyajanell‍
• Influence Score: 86.9/100‍
• Followers: 559.3K‍
• Activity: 2.1 videos/week‍
• Engagement Rate: 1.67%‍
• Growth: +0.45%‍
• Average Engagement: 9.4K‍
• Posting Habits: Twice a week at 7 PM EST

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Aliya Janell's Social Media Influence Summary

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With a total Influence Score of 8,906 (Rank: 3), Aliya ranks in the Top 1% worldwide in Dance & Choreography, and Top 5% in TikTok U.S. Her visibility is strongest among aspiring performers and dance-focused creators, with a highly active and commercially appealing digital presence.

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Learn more about the Favikon Methodology here

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Content Strategy: Empowerment Through Movement and Style

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Aliya’s content is built around empowerment, confidence, and self-expression. Her "casual but fierce" tone translates across Reels, Shorts, and TikToks, with each platform offering a slightly different view into her world—structured performances on YouTube, glam and emotion on Instagram, and fun behind-the-scenes moments on TikTok.

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Reachability and Partnerships

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Aliya is highly reachable for brand partnerships through all three platforms, and her past collaborations reflect top-tier trust: Yves Saint Laurent Beauty, Gatorade, and Dr. Loretta are among the brands she has tagged. Her estimated rate per post ranges between $12K–$30K, which reflects her quality content and genre authority.

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Her proximity network includes industry peers like Ary and her creative partner Tallie L. Brinson III, giving her access to wider entertainment, dance, and beauty verticals. The QNL brand itself acts as both a media label and a commercial vehicle, offering scalable touchpoints for event sponsors, apparel brands, and wellness collaborations.

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Conclusion: Aliya Janell Brinson Is Leading a Movement—In Heels

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Aliya Janell Brinson is more than a choreographer—she is a movement maker. With her empowering message, technical skill, and multi-platform consistency, she continues to expand the impact of dance as both an art and lifestyle. Through Queens N Lettos, she’s built a brand that teaches women to stand taller, move louder, and live more confidently—one heel at a time. ​

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View the AI-powered profile

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