Who is Matthew Maxfield?

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Matthew Maxfield: Embracing Lifestyle and Beauty with Authenticity

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Matthew Maxfield is a lifestyle creator and beauty enthusiast known for his engaging content that blends fashion, self-expression, and personal moments. His presence on social media is marked by a laid-back and authentic vibe, appealing to young adults interested in beauty and lifestyle trends. With a focus on maintaining a relatable and casual tone, Matthew’s content reflects his own journey and evolving style. His openness and genuine approach make him a favorite among followers who appreciate both fashion and personality.

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Matthew's content primarily revolves around sharing his daily life, highlighting his fashion choices and beauty routines. Whether it's a casual day at home or an outing with friends, he incorporates these moments into his videos and posts. His followers connect with his honest storytelling, feeling involved in his everyday experiences. By showcasing his personality alongside his style, Matthew builds a loyal and interactive community.

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Collaborations with well-known brands like Sephora, Jo Malone London, and Walmart have become an integral part of Matthew’s content. He seamlessly incorporates these products into his lifestyle, making sponsored posts feel natural and relatable. This strategic partnership approach has earned him credibility within the beauty industry, allowing him to promote products without compromising his authenticity. His thoughtful curation of content helps maintain a consistent aesthetic while highlighting his favorite brands.

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Matthew’s social presence spans across multiple platforms, including TikTok, Instagram, and YouTube. While TikTok remains his most active channel, Instagram serves as a space for more curated visuals, and YouTube offers deeper personal insights. Despite variations in engagement levels, his consistent tone and style tie all his platforms together. This cohesive branding makes his content easily recognizable and enjoyable for his followers, regardless of the platform they choose to engage with.

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An Influencer Active on Social Media

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Matthew Maxfield’s social media presence is most influential on TikTok, where he shares lifestyle and beauty content. He also actively uses Instagram to complement his TikTok presence and occasionally posts on YouTube.

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Matthew’s Social Media Strategy Analysis

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TikTok: Casual Style and Beauty Insights

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Matthew Maxfield's TikTok content is at the heart of his online presence, attracting 963.9K followers who are drawn to his approachable fashion and lifestyle tips. His videos often feature everyday styling, personal reflections, and light-hearted beauty routines. This blend of content makes Matthew's profile a go-to place for those seeking casual yet stylish inspiration. His ability to stay relatable while presenting trendy looks keeps his followers consistently engaged.

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Matthew frequently highlights his collaborations with brands like Sephora and Jo Malone London, seamlessly integrating them into his content. By showcasing products in natural, everyday settings, he avoids making sponsored posts feel intrusive. This strategy not only enhances brand visibility but also maintains his authenticity. Followers appreciate his honest product reviews and practical styling tips, making these collaborations feel genuine.

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Interaction with followers is a key part of Matthew's TikTok strategy. He regularly responds to comments and participates in trending challenges, fostering a sense of community. This engagement keeps his audience invested, as they feel seen and heard by their favorite creator. The casual and upbeat nature of his content aligns well with TikTok's dynamic environment, making his profile a popular destination for fashion inspiration.

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Matthew's consistent activity, with around 10 posts per month, helps maintain his presence on the platform. His influence score of 85.3/100 indicates his strong connection with his audience, reflected in steady engagement despite a modest growth rate. By consistently updating his content, Matthew keeps his followers interested and maintains his position as a lifestyle influencer.

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• Username: @matthew.maxfield
• Influence Score: 85.3/100
• Followers: 963.9K
• Activity: This week
• Engagement Rate: Very good
• Growth (30 days): 0%
• Average Engagement: High
• Posting Habits: Everyday at 6 PM EST

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Instagram: Personal Style and Everyday Moments

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Matthew’s Instagram strategy focuses on blending curated visuals with personal stories to create a dynamic profile. His posts range from outfit inspiration to snapshots of his daily life, maintaining an authentic and approachable tone. By showcasing his personality alongside fashion content, he balances aesthetics with relatability. This combination makes his Instagram feed both visually appealing and engaging.

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Collaborations with brands like Sephora, Jo Malone London, and Walmart are seamlessly incorporated into his Instagram content. Instead of presenting sponsored posts as formal ads, Matthew integrates them into his daily routines or fashion setups. This organic approach ensures that his followers view these partnerships as genuine recommendations. Highlighting these brands in a personal context makes them more relatable and effective.

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Matthew's engagement on Instagram is consistent, with followers regularly commenting on his style choices and personal insights. His use of stories allows for more spontaneous updates, where he can share quick tips or reactions. This real-time interaction keeps his followers updated and connected, reinforcing his presence as a lifestyle creator. By maintaining regular communication, he nurtures a sense of community that extends beyond static posts.

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While his Instagram growth has been stable, his influence score of 51.6/100 indicates the need for increased engagement and content frequency. Maintaining consistent uploads and enhancing story interaction could strengthen his connection with followers. By experimenting with different content formats, Matthew can potentially attract new viewers while keeping his loyal audience engaged.

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• Username: @matthew_maxfield
• Influence Score: 51.6/100
• Followers: 110.6K
• Activity: This week
• Engagement Rate: Moderate
• Growth (30 days): 0%
• Average Engagement: Moderate
• Posting Habits: Twice a week at 2 PM EST

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YouTube: Infrequent but Personal

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Matthew’s YouTube content focuses on long-form storytelling, where he shares personal experiences, beauty routines, and lifestyle insights. Though his presence here is less consistent compared to other platforms, his videos provide a more in-depth look into his life. Followers who seek more than short clips appreciate his willingness to delve into topics, creating a more intimate connection. This platform allows him to share his journey in a thoughtful and reflective way.

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While his YouTube audience is smaller, with 1.7K subscribers, the content remains aligned with his brand identity. His videos often highlight fashion trends, product reviews, and occasional vlogs, giving followers a closer look at his daily life. By maintaining a casual yet informative tone, Matthew keeps his core audience interested despite the sporadic uploads. This deeper content approach complements his more dynamic presence on TikTok.

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• Username: @matthewmaxfield
• Influence Score: 6.4/100
• Followers: 1.7K
• Activity: 10 months ago
• Engagement Rate: Low
• Growth (30 days): 0%
• Average Engagement: Low
• Posting Habits: Once a year at 7 PM EST

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Matthew Maxfield’s Social Media Influence Summary

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Matthew Maxfield’s influence score of 8,551 points indicates his strong presence within the lifestyle and beauty community. He ranks in the top 8% for TikTok in the United States and top 5% worldwide. His consistent content strategy, combined with his authentic approach, makes him a favored choice for beauty and lifestyle brands looking to connect with young audiences.

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Learn more about the Favikon Methodology here

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Content Strategy: Casual, Real, and Engaging

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Matthew’s content strategy focuses on blending everyday experiences with fashion and beauty tips. By keeping his tone light and approachable, he makes fashion feel accessible and fun. His collaborations with brands like Sephora and Jo Malone feel natural, reinforcing his credibility while promoting products he genuinely uses.

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Reachability and Partnerships

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Matthew Maxfield’s approachability makes him a sought-after partner for brands within the lifestyle and beauty industries. His consistent presence on TikTok and Instagram ensures that potential collaborators can easily reach out through social media. As a creator who values authenticity, Matthew is selective when choosing partnerships, ensuring that the products he promotes align with his personal style. This careful consideration helps maintain trust with his audience while fostering long-term brand relationships.

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Brands aiming to reach young, style-conscious audiences will find Matthew’s platforms highly effective. His content is tailored to resonate with viewers interested in casual fashion, beauty tips, and personal stories. By blending promotional content seamlessly into his everyday routines, Matthew makes brand collaborations feel genuine and relatable. This organic integration enhances both brand visibility and audience engagement.

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Matthew's past collaborations with respected brands like Sephora, Jo Malone London, and Walmart demonstrate his ability to create content that is both authentic and promotional. By showcasing these products in a natural, unforced manner, he reinforces his credibility. Brands that value a casual and stylish image will find his content particularly effective. Whether it's a beauty product or a fashion piece, Matthew's honest approach ensures that sponsored posts resonate with his followers.

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One of Matthew’s strengths is his willingness to actively interact with his community. By responding to comments and incorporating follower feedback, he builds a sense of involvement and loyalty. This engagement also makes him more approachable for brands looking for direct and personal collaborations. As his community continues to grow, maintaining this connection will be crucial to sustaining his influence and ensuring that future partnerships remain well-received.

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Conclusion: Blending Fashion and Authenticity with a Personal Touch

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Matthew Maxfield's natural charisma and commitment to authenticity make him a prominent lifestyle creator. His blend of casual fashion tips, beauty insights, and personal stories resonates with his audience, keeping them engaged and inspired. As he continues to grow, Matthew’s focus on staying true to his style will undoubtedly strengthen his influence in the beauty and lifestyle space.

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View the AI-powered profile

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