Who is Martine McCutcheon? | B2B Influencer

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Martine McCutcheon has carved a niche for herself as a dynamic content creator and business development professional. With an established presence across multiple platforms, she seamlessly blends her professional expertise with a personal, relatable touch. From her insightful business-oriented posts on LinkedIn to her glamorous lifestyle and family updates on Instagram, Martine’s social media strategy underscores her versatility and growing influence.

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Martine McCutcheon: A Rising Force in Business Development and Marketing

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Martine McCutcheon is a seasoned business development and marketing professional, renowned for her ability to transform prospects into long-term, loyal clients. With a sharp focus on client success, she specializes in managing multi-phase developments and optimizing project outcomes in the construction and housebuilding sectors. Martine’s expertise in reducing housebuilding bonds has proven invaluable, as she offers fixed-fee cost structures that deliver transparency and financial predictability for her clients. Her strategic approach has led to a remarkable achievement of reducing over £7 million worth of bonds in 2023 alone, solidifying her reputation as a results-driven leader in the industry.

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Beyond her technical prowess, Martine is the driving force behind exclusive networking events such as The Directors Club. These events create unique opportunities for professionals to form meaningful business connections, fostering collaboration among key decision-makers in the field. Known for her ability to curate high-impact gatherings, she combines entertainment, insight, and strategic networking to elevate her clients' profiles and open doors to new opportunities. Her dedication to professional growth and her passion for cultivating valuable relationships position her as a pivotal figure in the business development community.

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In addition to her professional endeavors, Martine has successfully built a strong social media presence that highlights her personal and professional journey. On platforms like Instagram and LinkedIn, she shares a dynamic mix of insights, lifestyle moments, and event highlights. This seamless balance of authentic personal storytelling and industry expertise enables her to engage a broad audience, ranging from professionals in the construction industry to lifestyle enthusiasts. Through her platforms, Martine not only showcases her work but also inspires her audience with a blend of professionalism and relatability, making her a trusted and influential voice across multiple spheres.

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A Leading Voice Across Social Platforms

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Martine McCutcheon is active on Instagram and LinkedIn, using both platforms strategically to connect with her audience. Instagram highlights her lifestyle and collaborations, while LinkedIn emphasizes her professional expertise and networking activities.

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Martine McCutcheon's Social Media Strategy

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Instagram: The Star Platform

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Martine’s Instagram account (@martinemccutcheon) is her most significant platform, boasting 635.6K followers. Here, she shares a curated mix of lifestyle content, personal updates, and brand collaborations. Her posts often feature glamorous fashion choices, candid moments with her family, and professional highlights from events like The Directors Club. Notably, Martine’s recent reel for the Phase Eight party collection garnered over 516.4K views and 8.7K interactions, showcasing her ability to drive high engagement with her audience.

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Despite a lack of follower growth in the past 30 days, Martine maintains consistent engagement by posting relatable and aspirational content. Her audience appreciates the balance of authenticity and polish, making her a trusted figure in both lifestyle and professional circles.

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• Username: @martinemccutcheon
• Influence Score: 82.9/100
• Followers: 635.6K
• Activity: 5 posts last month
• Engagement Rate: 0.93%
• Growth: 0%
• Average Engagement: 5.9K
• Posting Habits: Once a week, typically at 1 AM

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LinkedIn: A Platform for Professional Expertise

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Martine’s LinkedIn presence (@martine-m-146ba681) complements her Instagram by focusing on her business acumen and professional achievements. With 12K followers, Martine uses this platform to share industry insights, event updates, and networking opportunities like The Directors Club. Her LinkedIn content is tailored to appeal to a professional audience, emphasizing her expertise in marketing and client relations.

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Although her engagement rate on LinkedIn is relatively low, her regular posting schedule (24 posts last month) demonstrates her commitment to keeping her audience informed and engaged. This platform allows Martine to position herself as a thought leader in the construction and housebuilding sectors.

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• Username: @martine-m-146ba681
• Influence Score: 77.3/100
• Followers: 12K
• Activity: 24 posts last month
• Engagement Rate: 0.17%
• Growth: +2.69%
• Average Engagement: 21
• Posting Habits: Daily, typically at 3 PM

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Martine McCutcheon's Social Media Influence Summary

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Martine’s Favikon authority score of 8,447 points reflects her status as a prominent figure online. She ranks in the top 8% of Instagram users in the United Kingdom and the top 1% in sales-related content, highlighting her influence in both lifestyle and professional niches. Her ability to balance personal charm with professional credibility sets her apart from other creators in her field.

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Content Strategy Deep Dive

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Martine’s content strategy revolves around authenticity and relatability. On Instagram, she combines personal updates with polished, aspirational posts that resonate with her audience. From her sparkling Phase Eight collaborations to her candid family moments, Martine’s content creates a connection with her followers that feels genuine and inspiring.

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On LinkedIn, Martine adopts a more formal tone, focusing on her professional achievements and networking events. Her regular updates on The Directors Club and other industry activities demonstrate her commitment to fostering connections and sharing valuable insights. This dual approach allows her to engage both personal and professional audiences effectively.

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Reachability and Partnerships

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Martine’s reachability is classified as “Easy,” with an estimated sponsored post cost of $2.3K. Her collaborations with brands like Phase Eight highlight her ability to align with companies targeting aspirational and professional audiences. As a business development professional, Martine is also well-positioned to form partnerships with industry leaders in construction, marketing, and lifestyle sectors.

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Martine McCutcheon exemplifies the modern content creator, blending professional expertise with personal relatability. Her strategic use of Instagram and LinkedIn allows her to engage diverse audiences, from industry professionals to lifestyle enthusiasts. With the potential to expand her influence through a newsletter and additional brand collaborations, Martine is poised to continue her upward trajectory in both the social media and professional realms.

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