Who is Martina Erregue?

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Martina Erregue: Elevating Fashion and Lifestyle Content with Elegance

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Martina Erregue is a Barcelona-based fashion and lifestyle creator known for her stylish content and confident presence on social media. As an ambassador for Fashion Nova, she seamlessly blends high fashion with relatable everyday looks. Martina’s passion for expressing elegance through affordable outfits resonates with her youthful, style-conscious audience. Her ability to make trendy fashion accessible has earned her a significant following on both TikTok and Instagram.

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Her journey as a content creator began when she started sharing her unique style and fashion inspiration on TikTok. Martina quickly gained popularity for her practical fashion tips and chic outfit ideas. As her following grew, she expanded her content to include beauty tutorials and lifestyle advice. Her dedication to showcasing her fashion journey has established her as a prominent figure in the online fashion community.

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Martina’s social media strategy is rooted in creating engaging and aesthetically pleasing content. She frequently collaborates with top brands like Fashion Nova and MAKE UP FOR EVER, highlighting trendy looks and beauty products. Her consistent effort to maintain high-quality visuals and relatable themes keeps her followers coming back for more. Through her authentic approach, Martina remains a favorite among young fashion enthusiasts.

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Beyond her stylish presence, Martina’s influence is reinforced by her ability to connect personally with her audience. She often shares insights into her personal growth and self-love journey, making her content more than just fashion-focused. By promoting confidence and elegance, she empowers her followers to embrace their unique style. Martina’s genuine connection with her audience is key to her sustained popularity.

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An Influencer Active on Social Media

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Martina Erregue connects with her audience through visually appealing and relatable fashion content on TikTok and Instagram, consistently showcasing her sense of style and positive outlook.

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Martina’s Social Media Strategy Analysis

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TikTok: Where Fashion Meets Lifestyle

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Martina’s TikTok presence is the core of her online strategy, where she captivates her 769.1K followers with engaging fashion videos and lifestyle snippets. As a Fashion Nova ambassador, she regularly showcases trendy outfits that balance elegance and practicality. Martina’s content is characterized by bold styling choices and confident poses, attracting a young and fashion-conscious audience. Her ability to integrate brand partnerships seamlessly into her videos makes her a trusted voice in the fashion community.

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Her videos often feature quick outfit transitions, beauty tips, and snippets from her daily life. Martina posts around 4.2 videos per week, primarily at 3 PM EST, to maximize reach and engagement. Her consistent routine keeps her followers anticipating her latest fashion inspirations. Martina's TikTok content also includes relatable moments, allowing her to maintain a personal connection with her audience while promoting new styles.

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Engagement is a key element of Martina’s TikTok strategy, with a rate of 1.52%, reflecting her ability to resonate with her followers. Despite a recent growth dip of -0.79%, her content consistently garners around 11.7K interactions per video. The average views per month reach 265K, showcasing her consistent presence in the fashion niche. By maintaining a vibrant and trendy feed, Martina keeps her followers engaged and inspired.

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Martina’s posting strategy focuses on maintaining authenticity while promoting brand collaborations naturally. Her approach to sponsored content is seamless, as she presents new collections and fashion tips without compromising her personal style. This balance of professionalism and relatability has helped her build a loyal community, making her TikTok a platform where fashion and lifestyle coexist effortlessly.

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• Username: @martinaerregue
• Influence Score: 81.6/100
• Followers: 769.1K
• Activity: 4.2 videos per week
• Engagement Rate: 1.52%
• Growth: -0.79%
• Average Engagement: 11.7K
• Posting Habits: Every day at 3 PM EST

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Instagram: A Stylish Portfolio of Daily Life

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Martina’s Instagram serves as a polished extension of her TikTok content, offering a more curated and visually aesthetic approach. With 267.6K followers, her profile highlights stylish photos, beauty looks, and glimpses into her lifestyle. Martina’s focus on quality imagery and thoughtful captions sets her Instagram apart as a hub for fashion inspiration. She shares not only outfit photos but also collaborations with brands like Fashion Nova and MAKE UP FOR EVER.

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Her content strategy on Instagram revolves around posting elegant and well-composed images that reflect her chic personality. Martina shares about 5 posts per month, primarily at 3 PM EST, allowing her to maintain a presence without overwhelming her followers. Her content often features monochromatic outfits, bold accessories, and clean aesthetics, giving her profile a professional and stylish feel.

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Engagement on Instagram is more subtle compared to TikTok, with an average rate of 0.28% and around 747 interactions per post. Although her growth rate recently decreased by -0.92%, Martina’s consistent aesthetic and authentic representation keep her audience invested. Her ability to maintain a sense of elegance, even in sponsored content, helps her retain credibility.

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Martina’s strategy focuses on brand collaborations while maintaining a personal touch. She leverages her position as a Fashion Nova ambassador by integrating their products into her everyday style. This strategic use of branding makes her content not just promotional but genuinely inspiring. Her approach ensures that her profile remains a go-to place for fashion tips and lifestyle motivation.

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• Username: @martina.erregue
• Influence Score: 74.2/100
• Followers: 267.6K
• Activity: 5 posts per month
• Engagement Rate: 0.28%
• Growth: -0.92%
• Average Engagement: 747
• Posting Habits: Twice a week at 3 PM EST

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YouTube: Minimal Presence

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Martina’s YouTube channel, despite having 5.9K subscribers, remains relatively inactive and underutilized compared to her other platforms. Unlike her vibrant presence on TikTok and Instagram, her YouTube has not seen updates for over a year. This lack of content and engagement has kept the platform stagnant, with no significant growth or interaction recently. As a result, her audience on YouTube remains minimal and less engaged.

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Her previous videos on YouTube included fashion hauls, beauty routines, and lifestyle vlogs, aligning with her overall content strategy. However, due to the lack of consistency, the channel has not developed a strong following. The engagement rate remains at 0%, and the platform does not contribute significantly to her overall influence. Martina might consider revisiting YouTube as a medium to expand her content in a longer format.

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• Username: @martina.erregue
• Influence Score: 12.7/100
• Followers: 5.9K
• Activity: 0 videos per month
• Engagement Rate: 0%
• Growth: -0.64%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Martina Erregue’s Social Media Influence Summary

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Martina’s influence in the fashion community is solidified by her strategic use of TikTok and Instagram. With an overall influence score of 8,649 points, she stands out as a prominent figure in the Spanish fashion scene. On TikTok, she ranks within the top 2% of creators in Spain and the top 9% worldwide, highlighting her strong local and international appeal. In the fashion niche, she is positioned within the top 3% in Spain, reflecting her impact on style and lifestyle content.

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Learn more about the Favikon Methodology here

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Content Strategy: Chic, Bold, and Authentic

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Martina’s content strategy focuses on presenting fashion in an accessible and stylish way. As a Fashion Nova ambassador, she frequently features their latest collections, blending trendy and everyday styles. Her videos and photos are characterized by crisp visuals, confident poses, and relatable captions, which resonate well with her youthful audience. She balances promotional content with personal insights, maintaining a genuine connection with her followers. Martina’s collaboration with brands like MAKE UP FOR EVER and Givenchy Beauty further underscores her influence in the beauty community.

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Reachability and Partnerships

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Martina Erregue is highly reachable for collaborations, especially with fashion and beauty brands looking to connect with a young, trendy audience. Her strong presence on TikTok and Instagram makes her an ideal choice for brands targeting fashion-conscious individuals. Martina’s open approach to sponsorships and her consistent content schedule make it easy for potential partners to plan campaigns. Her partnership with Fashion Nova highlights her ability to seamlessly integrate branded content into her personal style.

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Her content is brand-safe and highly positive, making her collaborations feel authentic and appealing to her audience. With a high engagement rate on TikTok (1.52%) and consistent posting habits, Martina ensures that her sponsored posts are seen by a significant portion of her followers. Her experience working with well-known brands like MAKE UP FOR EVER and Dior Beauty showcases her ability to maintain professionalism while promoting products. This combination of reliability and creativity makes her a valuable asset for fashion and beauty campaigns.

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Martina’s audience primarily consists of young adults in Spain who are passionate about style and lifestyle content. This demographic aligns well with brands that target fashion-forward individuals, making her profile attractive for collaborations. Her ability to present high-quality fashion looks while maintaining a genuine connection with her followers ensures that sponsored content is well-received. As a result, Martina is frequently approached for partnerships, particularly within the fashion and beauty sectors.

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Her network of collaborators includes top names like Fashion Nova, Mario Dedivanovic, and Dior Beauty, reflecting her strong industry connections. These partnerships not only boost her credibility but also expand her reach to new audiences. Martina’s consistent and visually appealing posts make her a preferred collaborator, particularly for brands looking for a chic and youthful aesthetic. By maintaining an approachable and stylish online presence, she continues to attract high-profile brand deals.

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Conclusion: Defining Modern Elegance with Authentic Fashion Content

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Martina Erregue has established herself as a dynamic and stylish content creator with a clear focus on fashion and lifestyle. Her strategic partnerships with prominent brands and her consistent content delivery make her a reliable and influential voice in the Spanish fashion scene. As she continues to grow her online presence, Martina’s authentic style and positive energy are set to keep her audience captivated.

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View the AI-powered profile

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