Who's Who on Social Media
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Who is Martha Gabriel?

Martha Gabriel is a globally recognized expert in technology, innovation, and education, leading initiatives in digital transformation as CEO of Martha Gabriel Consultoria. A best-selling author and TEDx speaker, she has authored transformative works like Marketing na Era Digital.

December 20, 2024
Jeremy Boissinot
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Martha Gabriel: A Trailblazer in Technology, Education, and Futurism

Martha Gabriel is a renowned author, keynote speaker, and futurist recognized globally for her contributions to technology, innovation, and education. With a PhD in Arts and executive education credentials from MIT Sloan School of Management, she combines academic rigor with real-world expertise. As the CEO of Martha Gabriel Consultoria and a professor of artificial intelligence at the Catholic University of São Paulo, she has shaped thought leadership in digital transformation and emerging technologies.

A prolific writer, Martha has authored several bestselling books, including Marketing na Era Digital and Você, Eu e os Robôs, which delve into the intersections of technology, marketing, and society. Her ability to translate complex concepts into accessible ideas has made her work essential reading for professionals and students alike. Through her writing, she explores how digital trends influence behavior, innovation, and the future of work.

Martha Gabriel participated in the series of Forbes' Minds of Technology with Luiz Guztavo Pacete (Source: @marthagabriel, Instagram, 30/05/2024)

In addition to her academic and literary achievements, Martha is a highly sought-after speaker, having delivered nine impactful TEDx talks. Her presentations, often centered on artificial intelligence, future trends, and digital strategy, captivate audiences worldwide, from industry professionals to policymakers. She is a frequent participant at global conferences and events, showcasing her ability to inspire and educate across diverse audiences.

Martha’s influence extends beyond the stage and classroom, as she is actively involved in shaping the future of technology through foresight and innovation consulting. Her expertise in artificial intelligence and digital trends has earned her recognition as a Top Voice in Brazil and a leading figure in the tech industry. Passionate about innovation, Martha continues to bridge the gap between technology and humanity, empowering others to thrive in an ever-changing digital world.

Impactful Influence Across Platforms

Martha Gabriel’s presence across platforms showcases her ability to engage and educate diverse audiences on topics of technology and innovation.

Social Media Strategy Analysis

Instagram: A Hub for Engaging Visual Content

Martha Gabriel's Instagram account boasts 153.8K followers and has shown an impressive growth rate of 4.97% in the last 30 days, adding 7.5K new followers. This platform is her most followed, highlighting her ability to connect with a wide audience through consistent updates and engaging content.

On Instagram, Martha Gabriel focuses on a mix of visually compelling content, including reels, infographics, and carousel posts that dive into emerging technologies and their applications. Her posts often feature thought-provoking captions and visually engaging designs that resonate with her audience, driving both awareness and engagement.

  • Username: @marthagabriel
  • Influence Score: 82.6/100
  • Followers: 153K
  • Activity: 11 posts last month
  • Engagement Rate: 0.32%
  • Growth: +4.97% (+7.5K followers)
  • Average Engagement: 488 likes/comments per post
  • Posting Habits: Regular, averaging about 2-3 posts per week

LinkedIn: A Professional Knowledge-Sharing Platform

With 91.5K followers and a growth rate of 0.44%, Martha's LinkedIn presence is a hub for professional networking. Over the last 30 days, she gained 400 new followers, showcasing her relevance and influence among business and tech professionals.

Martha’s LinkedIn content is centered on professional knowledge-sharing, featuring data-driven posts, infographics, and concise insights into trends in AI, digital transformation, and innovation. Her updates aim to inform and inspire professionals, offering actionable insights supported by current data and thought leadership.

  • Username: @marthagabriel
  • Influence Score: 85.1/100
  • Followers: 91.5K
  • Activity: 22 posts last month
  • Engagement Rate: 0.17%
  • Growth: +0.44% (+400 followers)
  • Average Engagement: 157 likes/comments per post
  • Posting Habits: Frequent, averaging five posts per week

X (Formerly Twitter): Micro-Blogging and Real-Time Insights

Martha's X account is followed by 56.3K people, with a slight decline in growth at -0.15%, losing 81 followers over the past month. Despite the minimal drop, her active engagement keeps her connected with her audience on this microblogging platform.

On X, Martha uses a concise and motivational tone, sharing brief insights, quotes, and updates on her professional endeavors. Her tweets emphasize thought leadership and are often accompanied by short text-based wisdom or reflections, ideal for fast consumption by a time-sensitive audience.

  • Username: @marthagabriel
  • Influence Score: 67.9/100
  • Followers: 56.3K
  • Activity: 27.4 tweets per week
  • Engagement Rate: 0.01%
  • Growth: -0.15% (-81 followers)
  • Average Engagement: 7 likes/comments per post
  • Posting Habits: Daily activity

YouTube: A Platform for Long-Form Educational Content

On YouTube, Martha Gabriel has 9.03K subscribers with a growth rate of 0.24%, gaining 21 new subscribers in the past 30 days. While her activity has been dormant, this platform holds potential for revitalizing her long-form educational content strategy.

Though her YouTube channel is less active, her past content consists of educational videos exploring technology, AI, and marketing trends. The platform serves as an archive of her in-depth explorations, offering long-form content ideal for those seeking comprehensive insights into her expertise.

  • Username: @MarthaGabriel
  • Influence Score: 16.3/100
  • Followers: 9.03K
  • Activity: None in the past year
  • Engagement Rate: 0%
  • Growth: +0.24% (+21 subscribers)
  • Average Engagement: 0
  • Posting Habits: Inactive

Martha's Influence Through Authority and Rankings

Martha Gabriel’s overall authority score is an impressive 8,189 points, placing her as a prominent figure in Brazil’s technology and innovation sectors. Her rankings include a Top 1% position on LinkedIn and a Top 25 position within Brazil’s tech influencers. This highlights her reach, credibility, and influence in the digital space.

Content Strategy: Educating Through Technology

Martha Gabriel’s content strategy is rooted in her mission to educate and inspire her audience by simplifying complex technological concepts. She utilizes a variety of formats across platforms, including engaging visuals on Instagram, data-driven infographics on LinkedIn, and motivational snippets on X, to cater to diverse audience preferences. Her ability to tailor her messaging to each platform ensures maximum impact, fostering both engagement and growth. By blending professional insights with accessible content, Martha consistently establishes herself as a thought leader in technology and innovation.

Reachability and Partnerships

With an estimated sponsored post cost of $625, Martha’s reachability is considered moderate, making her an accessible choice for collaborations. Brands aligned with technology, education, and innovation can benefit from her expertise and credibility to reach a tech-savvy and professional audience.

Martha Gabriel’s creator network is a testament to her prominence in the fields of technology and innovation. She collaborates with notable figures such as Milton Jung, Renato Opice Blum, and Nathalia Arcuri, alongside influential brands like CBN and Mercado Livre. These connections underscore her ability to engage with top professionals and organizations across various industries, fostering dialogue and collaboration on topics like digital transformation, marketing, and education. Her network not only amplifies her reach but also solidifies her position as a key thought leader in the tech and innovation landscape.

Conclusion: Martha Gabriel's Digital Legacy

Martha Gabriel exemplifies the role of a modern digital thought leader. Her strategic presence across platforms, combined with her in-depth expertise in technology and innovation, positions her as an invaluable voice in the global discourse on futurity and digital transformation. Her consistent growth and engagement reflect her ability to connect with diverse audiences, making her a top influencer in her field.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.