Who is Marta Riumbau?

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Marta Riumbau: Blending Lifestyle, DIY, and Motherhood with Authenticity

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Marta Riumbau is a lifestyle influencer and content creator based in Madrid, known for her engaging posts on DIY, fashion, and motherhood. Her ability to blend home decor projects with stylish aesthetics has attracted a large following. She shares personal experiences, offering relatable content for young women, parents, and design enthusiasts. With her growing influence, Marta continues to inspire her audience through creativity and authenticity.

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Her social media presence has expanded to over 1.7M followers across Instagram, TikTok, and YouTube, making her a recognizable name in lifestyle content. She collaborates with major brands, seamlessly integrating sponsored products into her daily routines. By maintaining an interactive relationship with her audience, she ensures high engagement and trust. Her expertise in parenting, home styling, and fashion trends makes her a go-to influencer in these categories.

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Marta’s Instagram account is her most active platform, where she shares detailed posts about her daily life, style choices, and personal projects. With 875.3K followers, her content is both aesthetically pleasing and highly engaging. Her ability to balance professional collaborations with organic content makes her an ideal partner for brands. By posting 14 times per month, she maintains a consistent and active presence online.

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Beyond her content, Marta has positioned herself as a trusted voice in the lifestyle community, offering insights into motherhood, fashion, and home improvement. Her engagement with brand collaborations showcases her credibility in the industry. Ranking among the top 1% of lifestyle influencers in Spain, she continues to expand her influence globally. With her strong audience connection, Marta remains one of the most influential lifestyle creators today.

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An Influencer Active on Social Media

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Marta Riumbau has established a strong presence across Instagram, TikTok, and YouTube, catering to different audience segments. Her primary platform is Instagram, where she has the largest following and highest engagement. TikTok serves as her secondary platform for casual, short-form content, while YouTube, though significant in numbers, is currently inactive. Across all platforms, she maintains an approachable, cozy aesthetic that aligns with her audience’s interests in DIY, parenting, and fashion.

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Marta’s Social Media Strategy Analysis

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Instagram: Marta’s Primary Platform for Engagement

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Marta’s Instagram account (@riumbaumarta) is her most influential platform, with 875.3K followers actively engaging with her lifestyle content. She shares a mix of DIY projects, motherhood moments, and fashion inspiration, making her profile highly relatable. Her posts feature a carefully curated aesthetic that aligns with her audience’s interest in stylish yet accessible living. With a growth rate of 1.03%, her following continues to expand steadily.

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Her engagement rate of 3.27% highlights her ability to foster meaningful interactions, generating an average of 28.7K engagements per post. Marta ensures consistency by posting 14 times per month, keeping her audience engaged with frequent updates. Her content balances organic moments and brand collaborations, making sponsored posts feel natural. Her strategic posting time of 1 PM EST every day aligns with peak engagement hours.

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Marta has worked with notable brands like El Corte Inglés, Nespresso España, and El Corte Inglés Kids, seamlessly integrating products into her content. Her brand safety rating is high, making her an attractive partner for businesses targeting family-oriented and fashion-conscious audiences. Her positivity score is categorized as cheerful, reinforcing her image as an uplifting and inspiring influencer. This balance of authenticity and professionalism makes her a strong brand collaborator.

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Her Instagram content revolves around aesthetic visuals, home decor tips, and lifestyle storytelling, creating an immersive experience. She excels at maintaining a casual yet informative tone, appealing to a broad demographic. Her ability to share personal experiences while maintaining a professional image keeps her audience invested. Marta’s strong Instagram presence positions her as a key figure in the lifestyle influencer community.

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• Username: @riumbaumarta
• Influence Score: 91.7/100
• Followers: 875.3K
• Activity: 14 posts/month
• Engagement Rate: 3.27%
• Growth: +1.03%
• Average Engagement: 28.7K
• Posting Habits: Every day at 1 PM EST

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TikTok: A Growing Community for Lifestyle Content

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Marta’s TikTok account (@riumbaumarta) is a growing platform, with 322.7K followers who engage with her lifestyle videos. She shares DIY tutorials, parenting insights, and fashion trends in a quick and engaging format. Her videos often feature behind-the-scenes moments, product showcases, and interactive storytelling. With a growth rate of 1.43%, her TikTok following is steadily increasing.

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Her engagement rate of 6.4% is significantly higher than Instagram, with an average of 20.6K engagements per video. Marta posts 1.8 videos per week, allowing her to maintain relevance without overwhelming her audience. Her content format includes step-by-step DIYs, morning routines, and quick fashion tips. Posting twice a week at 1 PM EST, she aligns her schedule with optimal engagement times.

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TikTok allows Marta to experiment with trendy formats, viral challenges, and relatable scenarios, making her content more interactive. She leverages music, transitions, and text overlays to enhance the appeal of her videos. This platform also helps her connect with younger audiences interested in parenting hacks and home styling tips. By adapting to TikTok trends, she remains relevant in the fast-paced digital space.

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Her presence on TikTok complements her Instagram strategy, providing a different style of content while reinforcing her expertise in lifestyle topics. She integrates brand collaborations into her videos, ensuring they feel organic rather than promotional. By focusing on engagement-driven content, she has built a strong relationship with her audience. Her steady growth and high interaction rates position her as a key lifestyle influencer on TikTok.

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• Username: @riumbaumarta
• Influence Score: 87.7/100
• Followers: 322.7K
• Activity: 1.8 videos/week
• Engagement Rate: 6.4%
• Growth: +1.43%
• Average Engagement: 20.6K
• Posting Habits: Twice a week at 1 PM EST

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YouTube: A Dormant but Significant Audience

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Marta’s YouTube channel (@MartaRiumbau) has 599K followers, but she has not posted new content in six years. While inactive, her past videos on home decor, personal style, and lifestyle vlogs continue to attract views. Her historical content maintains relevance, reinforcing her reputation as an established influencer. Despite a growth decline of -0.31%, her presence on YouTube adds to her digital credibility.

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Her engagement rate is 0%, as she no longer uploads videos, and her average engagement is also 0. However, her YouTube history proves that she was once a leading voice in lifestyle content creation. If she were to re-enter the platform, she would have a strong foundation to rebuild from. Her legacy content continues to provide value to audiences interested in past fashion trends and home decor inspiration.

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• Username: @MartaRiumbau
• Influence Score: 19.9/100
• Followers: 599K
• Activity: Inactive (0 videos/month)
• Engagement Rate: 0%
• Growth: -0.31%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Marta Riumbau’s Social Media Influence Summary

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Marta Riumbau ranks among the top 1% of lifestyle influencers in Spain, emphasizing her strong presence in the digital space. She is #219 on Instagram in Spain and holds the #28 position in the Outfits & Styling category in Spain. On a global scale, she ranks #805 in Outfits & Styling worldwide, reflecting her growing international influence. Her Favikon authority score of 8,930 points solidifies her credibility as a trusted lifestyle creator.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Motherhood, DIY, and Fashion

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Marta’s content is cozy, relatable, and stylish, blending personal moments, DIY projects, and fashion inspiration in an authentic way. Her cheerful tone and safe brand positioning make her content appealing to a broad audience, particularly mothers and young women. With a 16 posts per month strategy, she maintains consistent engagement while delivering high-quality, brand-friendly content that resonates with her followers.

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Reachability and Partnerships

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Marta Riumbau is a highly approachable influencer, making her an ideal choice for brand collaborations in the lifestyle, fashion, and parenting sectors. With a focus on DIY projects, motherhood, and home styling, she seamlessly integrates sponsored content into her daily posts. Her ability to blend organic storytelling with promotions ensures a high level of trust from her audience. This makes her a valuable partner for brands looking for authentic engagement and strong audience influence.

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Her partnership history includes top brands like El Corte Inglés, Nespresso España, and El Corte Inglés Kids, reinforcing her credibility. She has tagged these brands in multiple posts, demonstrating consistent engagement and product loyalty. Her Influence Score of 3 and 8,930 points place her among the top 1% of lifestyle influencers in Spain. These rankings highlight her ability to impact brand awareness and consumer behavior.

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With over 1.7M followers across Instagram, TikTok, and YouTube, Marta has a diverse audience for potential partnerships. Her steady growth of 0.65% ensures continuous exposure for sponsored content, keeping brands relevant to her followers. Marta’s engagement-driven strategy allows her to deliver high-value marketing for lifestyle and fashion companies. Her interactive style makes her an excellent choice for social media campaigns that require deep audience engagement.

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Her posting habits of 16 posts per month provide brands with regular visibility and effective promotional opportunities. She posts every day at 1 PM EST on Instagram and twice a week on TikTok, ensuring optimal reach. Marta's brand-friendly approach makes her a reliable partner for long-term collaborations in the beauty, home, and family-focused markets. With her consistent audience connection, she remains an attractive and influential content creator for businesses.

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Conclusion: Inspiring Lifestyle, Fashion, and Motherhood with Authenticity

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Marta Riumbau has established herself as a trusted lifestyle creator, blending DIY, fashion, and motherhood into an engaging content experience. With a highly active Instagram presence, a growing TikTok community, and a strong history on YouTube, she continues to expand her influence. Her ability to connect authentically with her audience makes her a valuable asset in the digital space. As she continues to grow, Marta remains a key figure in lifestyle content creation, offering inspiration to thousands of followers every day.

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View the AI-powered profile

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