Who's Who on Social Media
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Who is Maroua aka The Doll Beauty?

Maroua, also known as The Doll Beauty, is a 27-year-old Algerian-French influencer, content creator, and entrepreneur who has made her mark in the fashion, beauty, and lifestyle industries. With a massive following across platforms like Instagram, TikTok, YouTube, and Twitter, she captivates her audience through engaging visual content and storytelling.

January 9, 2025
Jeremy Boissinot
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Maroua: The Doll Beauty – A Leading Voice in Fashion, Beauty, and Lifestyle

Maroua, known as The Doll Beauty, is a 27-year-old Algerian-French influencer, entrepreneur, and content creator who has built a remarkable online presence. As the CEO of TikTok, YouTuber, and social media influencer, she shares her expertise in fashion, beauty, and lifestyle with a global audience. Her ability to seamlessly combine luxury aesthetics with relatability has positioned her as a trusted voice in the influencer industry. Through her platforms, she inspires millions with her unique style and genuine personality.

With over 2.16 million subscribers on YouTube, Maroua’s long-form content provides an immersive experience for her fans. Her makeup tutorials, product reviews, and lifestyle vlogs showcase her depth of knowledge and creativity. Her content is not just about aesthetics—it’s about empowering her audience with the tools and insights to embrace their own beauty and confidence. By staying authentic and approachable, Maroua continues to strengthen her connection with her followers.

Maroua: Channeling Warrior Elegance in High-Fashion Style (Source: @thedollbeauty, Instagram, December 2024)

On Instagram, where she has over 3.5 million followers, Maroua curates a feed that is a visual reflection of her elegance and modern style. Her posts range from glamorous fashion looks to intimate glimpses of her everyday life, creating a well-rounded digital persona. Collaborations with top brands like Sephora, GHD, and Benefit Cosmetics underscore her credibility as an expert in the beauty and lifestyle space. Her ability to adapt her content for various audiences ensures her continued growth and relevance.

Beyond her success as a creator, Maroua is a pioneer for diversity and representation in the influencer world. As an Algerian-French woman, she proudly brings her culture and heritage into her work, making her a relatable role model for many. Through her entrepreneurial ventures and content, she champions empowerment, creativity, and individuality. Maroua’s journey is not only a testament to her talent but also an inspiration for those looking to leave their mark in the digital landscape.

An Influencer Active on Social Media

Maroua commands a combined audience of over 6.5 million followers across Instagram, YouTube, TikTok, and Twitter, positioning her as a leading figure in the lifestyle and beauty industries.

Maroua's Social Media Strategy Analysis

Instagram: A Fashion and Beauty Masterpiece

Instagram serves as Maroua’s primary platform, where she captivates 3.5 million followers with her visually stunning and highly curated content. Her posts are a mix of high-fashion outfits, makeup routines, and travel snapshots, reflecting her luxurious yet relatable lifestyle. By maintaining a balance between aspirational and personal content, Maroua creates a connection with her audience that feels both authentic and inspiring.

Her engagement rate of 1.49% and average post interactions of 51.8K demonstrate her ability to retain a loyal and engaged audience. With a consistent posting schedule of three times a week at 1 PM EST, she ensures her content remains fresh and relevant, aligning with the optimal times for her followers. This consistency not only enhances her visibility but also strengthens her credibility as a trusted influencer.

Maroua frequently collaborates with high-profile brands like Sephora and Charlotte Tilbury, seamlessly integrating their products into her content. Her ability to showcase brand campaigns without losing her personal touch sets her apart in the competitive world of influencer marketing. Through Instagram Stories and Reels, she engages her audience further, providing quick, interactive glimpses into her daily life and creative processes.

Her Instagram strategy also includes promoting her YouTube channel and TikTok content, creating a cohesive ecosystem that drives traffic across platforms. This cross-platform approach allows her to maximize her reach and engage with a broader audience. By continuously innovating her content, Maroua ensures that Instagram remains a cornerstone of her influence.

  • Username: @thedollbeauty
  • Influence Score: 93.5/100
  • Followers: 3.5M
  • Activity: 12 posts/month
  • Engagement Rate: 1.49%
  • Growth: +0.84%
  • Average Engagement: 51.8K
  • Posting Habits: 3 times a week at 1 PM EST

YouTube: The Foundation of Her Success

Maroua’s YouTube channel, with 2.16 million subscribers, serves as a platform for in-depth exploration of her expertise in fashion, beauty, and lifestyle. Her videos include makeup tutorials, product reviews, and vlogs, providing valuable insights and entertainment for her audience. Her long-form content allows her to connect with her subscribers on a deeper level, offering a more comprehensive view of her creative process and personal life.

Her YouTube strategy revolves around consistency, with an upload schedule of once a week at 7 PM EST, keeping her audience engaged and anticipating new content. While her engagement rate of 0.13% is relatively low compared to other platforms, her videos still garner an average of 71.7K views, reflecting a highly interested and loyal audience. This consistency in content delivery builds trust and strengthens her relationship with her subscribers.

Brand collaborations on YouTube are seamlessly integrated, with Maroua showcasing products through detailed tutorials and honest reviews. By maintaining transparency in her partnerships, she reinforces her credibility as a trusted influencer in the beauty and lifestyle industries. These collaborations not only benefit brands but also provide her audience with curated recommendations that align with their interests.

Maroua’s ability to tell engaging stories through polished production and captivating narratives sets her apart in the crowded YouTube space. Her channel remains a vital component of her multi-platform strategy, helping her maintain a leading position in the beauty and lifestyle influencer community.

  • Username: @TheDollBeauty
  • Influence Score: 80.8/100
  • Followers: 2.16M
  • Activity: 1.9 videos/month
  • Engagement Rate: 0.13%
  • Growth: 0%
  • Average Engagement: 2.9K
  • Posting Habits: Once a week at 7 PM EST

TikTok: A Hub for Playful Creativity

Maroua’s TikTok account, with 515.5K followers, showcases her playful side and allows her to experiment with trending content. Known for her engaging short-form videos, she mixes makeup tutorials, outfit inspiration, and relatable lifestyle moments to captivate her audience. TikTok provides her with an opportunity to connect with a younger demographic while showcasing her creativity.

With an impressive engagement rate of 7.77%, her TikTok content resonates deeply with her audience, driving meaningful interactions. Despite posting at a modest rate of 1.6 videos per week, her ability to create highly engaging content ensures that each video has a strong impact. By participating in trending challenges and leveraging popular sounds, Maroua stays relevant on the platform while reaching new audiences.

TikTok also serves as a space for Maroua to cross-promote her other platforms, driving traffic to her Instagram and YouTube accounts. By maintaining a consistent aesthetic and voice across platforms, she ensures a cohesive brand identity. This cross-promotion strategy allows her to maximize the value of her TikTok presence within her larger social media ecosystem.

Maroua’s TikTok strategy highlights her ability to adapt her content to the platform’s fast-paced, trend-driven environment. By balancing creative experimentation with professional collaborations, she positions herself as a versatile and innovative influencer.

  • Username: @thedollbeauty
  • Influence Score: 89.2/100
  • Followers: 515.5K
  • Activity: 1.6 videos/week
  • Engagement Rate: 7.77%
  • Growth: +1.37%
  • Average Engagement: 40K
  • Posting Habits: Once a week at 1 PM EST

Twitter: A Platform for Minimal Updates

Maroua’s Twitter account, with 311K followers, is a less active but strategically significant part of her social media presence. While she has not posted consistently in the last two years, Twitter still serves as a space for professional updates and personal musings. This platform allows her to reach her audience in a conversational format, distinct from her visual-heavy content on other platforms.

Twitter provides opportunities for real-time interaction, enabling Maroua to engage with trending topics, reply to fans, and participate in discussions relevant to her industry. With more frequent activity, she could expand her influence and reach audiences who prefer text-based content.

By sharing links to her YouTube and Instagram content, Maroua could enhance cross-platform visibility and drive traffic to her most active channels. Collaborations and partnerships shared on Twitter also provide an additional layer of brand exposure, making it a valuable platform for promotional activities.

Though currently underutilized, Twitter has the potential to become a more integrated part of Maroua’s strategy. Regular posting and increased engagement could help her tap into its unique audience base and diversify her influence.

  • Username: @TheDollBeauty
  • Influence Score: 8.2/100
  • Followers: 311K
  • Activity: No recent activity
  • Engagement Rate: 0%
  • Posting Habits: None

Maroua's Social Media Influence Summary

Maroua, widely known as The Doll Beauty, is recognized as a leading voice in social media, demonstrated by her impressive FAVIKON Authority Score of 9,168 points. This score places her among the top-tier influencers globally, reflecting her ability to maintain strong engagement, create high-quality content, and establish meaningful connections with her audience. Her authority across platforms like Instagram, YouTube, and TikTok highlights her dominance in the fashion, beauty, and lifestyle industries.

Content Strategy: Balancing Expertise and Relatability

Maroua’s content strategy revolves around authenticity and expertise, seamlessly blending luxury aesthetics with relatable storytelling. On platforms like Instagram, YouTube, and TikTok, she creates a mix of fashion-forward posts, makeup tutorials, and lifestyle vlogs, catering to diverse audience interests. Her ability to adapt her tone and style for each platform ensures a personalized experience for her followers. By sharing both aspirational content and candid moments, Maroua builds a strong emotional connection with her audience, making her content engaging and impactful.

Reachability and Partnerships

Maroua, also known as The Doll Beauty, maintains her professionalism and accessibility through clear communication channels. Her dedicated management email prominently displayed across her social media profiles allows brands and collaborators to reach her with ease. This streamlined approach reflects her organizational skills and ensures that potential partners feel confident in connecting with her. Maroua’s ability to respond promptly and effectively has solidified her reputation as a reliable influencer in the competitive beauty and lifestyle industries.

Her estimated sponsored post cost of $21K highlights her value as a premium influencer, particularly in the luxury beauty and lifestyle sectors. This rate reflects her large and engaged following across multiple platforms, as well as her ability to deliver content that resonates with her audience. Collaborations with industry giants like Sephora, Charlotte Tilbury, and Benefit Cosmetics underscore her influence and credibility. These partnerships often result in content that is not only visually appealing but also highly impactful for brand campaigns.

An overview of Maroua’s top influential connections across key industries. (Source: Favikon)

Maroua’s multi-platform presence enhances her reachability, enabling her to connect with diverse demographics across Instagram, YouTube, TikTok, and even Twitter. Her adaptability allows her to create tailored content for each platform, ensuring that brand messages are effectively communicated to their intended audiences. This cross-platform strategy has made her a preferred partner for brands seeking to maximize their digital marketing efforts, particularly in the beauty and fashion industries.

What sets Maroua apart is her ability to integrate partnerships seamlessly into her content, maintaining an authentic voice while delivering on brand objectives. Whether showcasing a new product in a YouTube tutorial or featuring it in a styled Instagram post, she ensures that her partnerships feel organic and engaging. This balance of professionalism and authenticity has earned her the trust of both her audience and her collaborators, solidifying her as a leading figure in influencer marketing.

Conclusion: Maroua’s Continued Rise to Stardom

Maroua, The Doll Beauty, exemplifies versatility and influence in the social media world. By leveraging her authenticity, creativity, and strategic content, she has cemented herself as a global leader in beauty and lifestyle. With a growing audience and a proven ability to deliver value, Maroua’s influence is set to rise even further.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.