Who is Marjan Tabibzada?

‍

‍

Marjan Tabibzada: Beauty Content Rooted in Culture, Confidence & Authenticity

‍

‍

Marjan Tabibzada is a U.S.-based beauty and lifestyle content creator celebrated for her powerful mix of makeup tutorials, self-love messages, and culturally-rooted storytelling. She shares her platform under the name @youngcouture, using it as a space to uplift viewers through relatable beauty content and bold, glam looks. Her signature style fuses practicality with sophistication — whether she’s reviewing a new product or prepping for a traditional event.

‍

She began her journey creating GRWM videos and quick tutorials, but quickly became known for sharing beauty content through the lens of her Middle Eastern heritage. Videos around Ramadan routines and Indian wedding looks are not just makeup tutorials — they’re cultural spotlights wrapped in empowerment. Marjan has used this voice to build a community that celebrates identity through beauty.

‍

‍

With a strong presence on TikTok and Instagram, she consistently attracts a highly engaged audience. Her down-to-earth tone and concise makeup hacks have earned her brand deals with heavy hitters like MAC Cosmetics, Clarins, and NARS. But it’s her sincerity — her comfort in being imperfect and joyful in experimentation — that cements her as more than a makeup artist. She's a mentor, muse, and storyteller.

‍

Marjan’s rise is a reflection of a beauty industry that is finally embracing nuance. She champions content that doesn’t just highlight beauty — it redefines it through the lens of inclusivity, community, and inner strength.

‍

‍

An Influencer Active on Social Media

‍

‍

Marjan Tabibzada reaches over 6.8 million followers across TikTok, Instagram, and YouTube, with consistently high-performing posts and a brand-safe, positive tone that resonates with lifestyle and beauty audiences worldwide.

‍

‍

Marjan Tabibzada's Social Media Strategy Analysis

‍

‍

TikTok Strategy: Cultural Glam Meets Viral Beauty Hacks

‍

‍

Marjan’s TikTok strategy is centered on making glam approachable and culturally resonant. She frequently posts GRWM (Get Ready With Me) videos that highlight both her beauty routine and her connection to traditional themes, such as Indian weddings and Ramadan. These posts aren’t just visual transformations — they build a sense of emotional familiarity and celebration.

‍

She maximizes TikTok’s short-form energy by condensing makeup tutorials into captivating 15–60 second videos, capitalizing on quick tips and bold looks. Marjan also leverages relatable text overlays and humorous captions, adding authenticity and sparking comments. Even simple product reviews are elevated by her ability to connect storytelling with glam.

‍

‍

Viral moments like her “layered haircut” transformation and cultural dress-up sessions resonate because they combine visual satisfaction with relevance. Marjan knows how to play TikTok’s algorithm — using trending audio and hashtag bundles like #foryou, #makeuptok, and #glamroutine — without sacrificing her niche tone.

‍

Her consistent upload rhythm (7+ videos per week at 1PM) ensures her content stays top of feed. This reliability, paired with her distinct mix of glam and groundedness, keeps her engagement steady and her content evergreen — especially when her videos serve both aesthetic and cultural curiosity.

‍

• Username: @youngcouture
• Influence Score: 87.8/100
• Followers: 3.8M
• Activity: 7.2 videos/week
• Engagement Rate: 0.48%
• Growth: 0%
• Average Engagement: 18.3K
• Posting Habits: Every day at 1 PM EST

‍

‍

Instagram Strategy: Sleek Reels, Smart Product Drops & Technical Tutorials

‍

‍

On Instagram, Marjan’s strategy sharpens into a more editorial style. Her Reels are highly stylized but never impersonal — she balances glam with grace, often showing before-and-after transitions, nose contour hacks, or product layering techniques with a clean, polished edit. Visual clarity is her strength here, which is why brands favor her for launches.

‍

She also embraces a rhythm of educational beauty content, often diving into subtle details — like the difference between finishing and setting sprays — that set her apart from aesthetic-first creators. Her captions remain informative but minimal, encouraging viewers to engage with the visuals first, then dive deeper if curious.

‍

‍

A standout element of her IG strategy is the ability to merge global trends with personal rituals. From Tulum-ready makeup routines to red-carpet-style glam, she always roots her tutorials in a personal context. This humanizes the beauty space while reinforcing her reputation as a lifestyle-forward creator.

‍

Her timing (daily drops at 12 PM) ensures early algorithm pickup, especially on Reels. Paired with an average of 17 posts per month and an 0.78% engagement rate, Marjan’s IG remains a high-performing visual diary for both beauty enthusiasts and professional collaborators.

‍

• Username: @youngcouture_
• Influence Score: 91.1/100
• Followers: 1.7M
• Activity: 17 posts/month
• Engagement Rate: 0.78%
• Growth: +1.4%
• Average Engagement: 13.5K
• Posting Habits: Every day at 12 PM EST

‍

‍

YouTube Strategy: High-Potential Archive with Room to Grow

‍

‍

Although Marjan’s YouTube (@youngcouture) hasn’t seen recent updates, the platform still holds significant potential for her brand. Her previous Shorts — including product tests and glam tutorials — reveal a ready audience for long-form educational content. With 1.3 million subscribers, her foundation is strong, even if the content pipeline is currently paused.

‍

The beauty of her archived YouTube content lies in how bite-sized and bingeable it is. Her shorts perform steadily, such as the “Turkish Delight Makeup” or “Unrecognizable Tutorial” videos, which rack up tens of thousands of views with minimal promo. It’s proof that even in low activity, Marjan’s content holds long-term appeal.

‍

‍

If she reactivates the platform, she could easily expand into deeper tutorial formats, beauty challenges, or cultural vlog series — areas where her audience clearly craves more. The YouTube Shorts tab is also algorithm-friendly for creators like Marjan who can deliver both visual payoff and personality in under 60 seconds.

‍

Currently, with 0 posts/month, her growth and engagement metrics are flat, but the opportunity for revival is vast. A strategic re-entry — especially with more behind-the-scenes or cultural prep content — could solidify YouTube as her storytelling hub, versus the fast-paced style of her TikTok and Instagram.

‍

• Username: @youngcouture
• Influence Score: 71.5/100
• Followers: 1.3M
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

‍

‍

Marjan Tabibzada's Social Media Influence Summary

‍

‍

Marjan Tabibzada ranks in the top 1% of beauty creators worldwide, holding standout positions such as #38 in Makeup – U.S. and #9186 on Instagram globally.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Where Identity Meets Aesthetics

‍

Marjan’s content strategy is grounded in relatability, practical expertise, and cultural awareness. She consistently centers her posts on real-life routines and glam transformations, offering value through both inspiration and instruction. Her tone is casual, yet polished — never preachy, always personal.

‍

‍

Reachability & Partnerships

‍

‍

Marjan is highly accessible to brands looking for polished, campaign-ready collaborations. She has long-standing relationships with M·A·C Cosmetics (22 tags), Clarins (18 tags), and NARS (16 tags) — proving her reliability and resonance in the beauty industry.

‍

‍

Her brand mentions consistently perform well, supported by her strategic post timing (midnight drops) and loyal audience. She’s most responsive on Instagram, where branded content is seamlessly integrated into her Reels.

‍

‍

Conclusion: Marjan Tabibzada, the Face of Authentic Beauty in the Digital Era

‍

With a voice that champions self-acceptance and visuals that exude glam confidence, Marjan Tabibzada isn’t just a content creator — she’s a cultural connector and a beauty educator. Her unique fusion of personal storytelling, viral expertise, and brand-safe appeal make her one of the most compelling voices in beauty today.

‍

View the AI-powered profile

‍

You might also find interesting:

‍

‍

✨ Laura Avila - Complete Social Media Analysis‍

✨ AnnaG - Complete Social Media Analysis

✨ Gemma Huck - Complete Social Media Analysis