Who is Mariana Casanova?

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Mariana Casanova: Fashioning Feminist Influence Through Relatable Storytelling and Empowerment

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Mariana Casanova is a Mexican lifestyle and video entertainment creator best known for fusing feminist messaging with fun, fashion-forward content. Based in Monterrey, she’s gained wide recognition as a personal brand ambassador for Fashion Nova, with a strong presence on TikTok and Instagram. Mariana connects with her audience through empowerment-driven posts—whether discussing self-worth or styling a new outfit—with a tone that’s both unapologetic and playful.

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With over 4.6 million followers on TikTok, she has carved out a unique niche at the intersection of humor, confidence, and fashion. Her tagline, “No me molesta incomodar” (“It doesn’t bother me to be uncomfortable”), captures her approach to content: bold, boundary-pushing, and rooted in personal conviction. Mariana often shares emotional reflections and casual looks in the same breath, creating a space where femininity and activism blend naturally.

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Her content doesn’t follow a polished influencer mold—it's raw, expressive, and sometimes even provocative, making it deeply relatable to Gen Z and young millennial women. Mariana’s advocacy for female empowerment is embedded not only in her captions but also in the authenticity of her online persona. She speaks directly to her audience, and they respond with loyalty and high engagement.

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As a creator who consistently tags Fashion Nova and collaborates with brands like Dossier Perfume, Mariana combines commercial savvy with socially conscious storytelling. She isn’t simply modeling clothes—she’s modeling self-worth.

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An Influencer Active on Social Media

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Mariana Casanova is primarily active on TikTok and Instagram, with a legacy presence on YouTube. Her largest audience is on TikTok (4.6M followers), followed by Instagram (775.2K).

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Mariana Casanova's Social Media Strategy Analysis

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TikTok – Mariana’s Core Arena for Feminist Humor and Fashion Rebellion

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TikTok is Mariana Casanova’s primary stage, where her blend of confidence, feminism, and humor has earned her over 4.6 million followers. She posts nearly twice a day at 7 PM, with an impressive 1.5% engagement rate, and her raw, unapologetic tone fuels audience loyalty. Her videos often use bold expressions and close-up formats to break the wall between creator and viewer.

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She rarely relies on heavy edits or trends—her strength lies in directness and relatability. One moment she’s lip-syncing to a sarcastic audio; the next, she’s reclaiming fashion on her terms. Mariana uses facial gestures and deliberate pauses like punctuation marks, letting emotion lead the message rather than production polish.

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Her feminist voice is woven into almost every video, whether explicitly in captions or subtly through tone and styling. Clothing becomes a symbol—tight crop tops, tattoos, and low-rise pants don’t just make a fashion statement, they reclaim space. Her top videos often spark dialogue, attracting comments that reflect both admiration and resonance.

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For brands, this is a high-frequency, high-impact channel. Mariana doesn’t “perform” partnership content—she embeds it into her daily narrative. Her long-standing connection with Fashion Nova proves her ability to blend commerce and identity without losing her message or voice.

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• Username: @marianacaasa
• Influence Score: 90.5/100
• Followers: 4.6M
• Activity: 13.3 videos/week
• Engagement Rate: 1.5%
• Growth: 0%
• Average Engagement: 69.1K
• Posting Habits: Twice a day at 7 PM EST

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Instagram – Visual Empowerment with a Bold Edge

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On Instagram, Mariana adopts a more curated but still expressive tone. With 775.2K followers, she posts far less frequently (just once a month), but her content here carries strong aesthetic appeal and clear personal branding. She uses Instagram to amplify key looks, moods, and moments rather than build daily engagement.

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The visuals often feature her striking poses, raw expressions, and tattoos framed intentionally—there’s no filler. Her April 2 Reel with 162.8K views shows her dancing unapologetically, reinforcing that sensuality and strength aren’t mutually exclusive. Her fashion posts are styled to provoke, inspire, and energize, often with playful captions and bold visuals.

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While Instagram isn’t her top engagement platform, it functions as a visual billboard for her brand. Sponsored posts, fashion collabs, or bold statements tend to live here—more stylized than TikTok but never distant. Her followers engage with her as a muse, a mirror, and a movement.

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Instagram remains a valuable platform for long-term partnerships looking for impact through visuals. Mariana's aesthetic choices feel aligned with empowerment-driven fashion and makeup brands. Even at low posting frequency, her average post garners over 160K views, making every upload feel like an event.

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• Username: @marianacaasa
• Influence Score: 77.1/100
• Followers: 775.2K
• Activity: 1 post/month
• Engagement Rate: 0.72%
• Growth: -0.18%
• Average Engagement: 5.6K
• Posting Habits: Once a week at 1 PM EST

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YouTube – An Archived Space with Untapped Potential

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Mariana’s YouTube channel has 10.4K subscribers, but currently lacks active content strategy. With a score of 15.5/100 and 0 videos/month, the platform is inactive but still holds space in her digital ecosystem. The branding matches her Instagram identity and includes her name, location (MX), and casual profile picture.

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While not optimized for engagement, her YouTube presence could be revitalized for long-form storytelling. Considering her emotional tone and natural relatability, vlogs or empowerment talks could perform well here. However, for now, YouTube remains a dormant space.

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• Username: @marianacaasa
• Influence Score: 15.5/100
• Followers: 10.4K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Mariana Casanova's Social Media Influence Summary

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Mariana Casanova ranks in the Top 1% worldwide on TikTok and the Top 2% in Video Entertainment in Mexico, highlighting her strong influence and niche impact.

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Learn more about the Favikon Methodology here

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Content Strategy: Feminist Fashion Meets Digital Rebellion

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Mariana’s content is casual, expressive, and often emotionally charged. She doesn’t curate perfection—she curates presence. From short-form empowerment rants to fashion clips that subvert expectations, her approach centers on being seen and heard as she is. Her style often leans into humor and vulnerability, which makes her highly relatable to her audience.

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Reachability and Partnerships

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Mariana Casanova is highly reachable for campaigns on TikTok and Instagram, where her audience engagement is strongest. She consistently tags Fashion Nova, positioning it as both a sponsor and personal brand partner, and has also collaborated with Dossier Perfume.

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With content estimated at $10K–$40K per post, she offers premium access to a Gen Z female audience seeking authenticity and empowerment. Her openness to brands that align with her values makes her a strong fit for feminist fashion, fragrance, and lifestyle campaigns that go beyond surface aesthetics.

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Conclusion: Mariana Casanova’s Digital Confidence Revolution

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Mariana Casanova isn’t building a following—she’s building a movement. Through every unapologetic TikTok and every emotionally raw Instagram post, she gives her audience permission to be loud, vulnerable, stylish, and whole. With strong influence in Mexico and a growing international presence, she bridges fashion and feminism without compromise.

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