Who is Mariana aka MariiMolly?

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Mariana aka MariiMolly: Sharing Lifestyle, Food, and Daily Adventures with Authenticity

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Mariana, known as MariiMolly, is a lifestyle influencer based in Mexico City, sharing engaging content about food, beauty, and home decor. Her content reflects her personal experiences, daily routines, and passion for creating an inviting and aesthetic space. With a strong presence on Instagram and YouTube, she has built a dedicated audience that values her authenticity. Her approachable style makes her a relatable figure among young Spanish-speaking viewers.

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Her Instagram is her most active platform, where she has gained 533.5K followers through daily posts about beauty, food, and home inspiration. She maintains a 2.23% engagement rate, ensuring strong interaction with her audience. Through high-quality photos and stories, she showcases brand partnerships, lifestyle tips, and personal experiences. Her ability to balance professional collaborations with relatable content has made her a trusted digital creator.

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Although her YouTube channel has 908K subscribers, her activity has slowed, with her last video posted 10 months ago. Previously, she focused on food challenges, personal vlogs, and lifestyle content, which resonated well with her audience. While her engagement rate is currently 0%, the potential to revive her channel remains strong. A return to consistent uploads could help her regain visibility in long-form content.

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Mariana has collaborated with brands like Aceite Capullo, Conair México, and Riunite México, highlighting her influence in food, beauty, and lifestyle industries. With steady growth, her influence is increasing, making her a valuable partner for marketing campaigns. Her estimated cost per sponsored post on Instagram ranges from $5K - $10K, showcasing her value to companies. As she continues to engage her audience, her digital impact remains significant.

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An Influencer Active on Social Media

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Mariana has a significant online presence across YouTube, Instagram, and X (formerly Twitter). While her YouTube audience is the largest, her Instagram maintains the highest engagement. She focuses on daily life content, food challenges, and beauty, making her a go-to creator for lifestyle inspiration.

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Mariana’s Social Media Strategy Analysis

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TikTok: An Untapped Opportunity for Lifestyle and Food Content

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While Mariana has built a strong presence on Instagram and YouTube, TikTok remains an untapped opportunity for her brand. With its fast-paced nature, the platform could be ideal for her food challenges, beauty tips, and daily vlogs, allowing her to reach a wider audience. Her casual and engaging style aligns well with TikTok’s trends, making it a promising space for growth. If she actively starts posting, she could attract a highly engaged audience looking for quick, relatable content.

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Despite not having an established TikTok presence, Mariana could use it to showcase behind-the-scenes moments, quick recipes, and beauty hacks in a short-form video format. Many influencers in the lifestyle and beauty space leverage TikTok for viral content, and Mariana’s warm and relatable style would resonate with the platform's audience. By combining her existing Instagram and YouTube content, she could repurpose material for TikTok to maintain consistency.

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With a strong presence on other platforms, Mariana has the potential to gain traction quickly if she adopts a regular posting schedule on TikTok. Posting trendy content, engaging with followers through comments, and participating in challenges could increase her visibility. She could also use TikTok’s interactive features, such as Q&A videos and collaborations, to expand her audience. Given her track record of successful brand partnerships, TikTok could open new sponsorship opportunities for her.

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If Mariana decides to invest in TikTok, she could create a powerful multi-platform strategy that strengthens her influence. With the right mix of food, beauty, and lifestyle content, she could establish herself as a leading lifestyle creator on the platform. TikTok’s ability to boost organic reach would allow her to grow faster than on other platforms, attracting both followers and potential brand deals. A consistent posting schedule and creative content could turn TikTok into a key pillar of her influencer career.

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• Username: @mariimollyy
• Influence Score: High (Strong engagement and virality)
• Followers: 758.6K
• Average Engagement: 150K - 176K per video
• Posting Habits: Frequent, multiple times per month at 7 PM EST

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YouTube: Lifestyle and Food Challenges for an Engaged Community

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Mariana’s YouTube channel has 908K subscribers, making it her largest platform, though it has seen reduced activity. Her past content focused on food challenges, lifestyle vlogs, and home decor, which resonated with her audience. Despite her strong subscriber base, she has only posted 0.3 videos per month, with her last upload being 10 months ago. This inactivity has resulted in an engagement rate of 0%, though her channel still holds potential for future content.

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Her YouTube content was known for its casual and relatable approach, making her an engaging personality in the lifestyle space. She shared personal experiences, cooking tutorials, and home improvement ideas that connected with her followers. If she reintroduces consistent uploads, she could regain engagement and attract new subscribers. Given her past success, a shift back to weekly content could help her rebuild momentum.

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Although her YouTube growth has slowed, she still retains a strong brand presence due to her past engagement. Her -0.08% follower decrease (-706 subscribers) indicates a slight drop, but not a significant loss. The demand for long-form lifestyle content remains high, making her channel a great space for brand collaborations. If she chooses to return to frequent posting, brands could benefit from her storytelling and video engagement.

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Her YouTube strategy could include more beauty tutorials, home projects, and food recipes, aligning with her existing brand identity. Given the right partnerships, she could leverage her subscriber base to promote products and services. While her Instagram currently dominates her engagement, reviving her YouTube could diversify her reach. A strategic return to consistent uploads would solidify her position in the lifestyle influencer space.

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• Username: @MariiMolly
• Influence Score: 21.3/100
• Subscribers: 908K
• Activity: 0.3 videos/month
• Engagement Rate: 0%
• Growth: -0.08% (-706 subscribers)
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Instagram: High Engagement and Daily Lifestyle Content

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Mariana’s Instagram is her strongest platform, where she has built an audience of 533.5K followers through consistent lifestyle content. She posts about food, beauty, and home decor, often integrating brand collaborations into her daily routine. Her Instagram engagement rate is 2.23%, showing strong interaction from her followers. Unlike her YouTube, her frequent posting schedule keeps her audience highly engaged.

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Her Instagram strategy focuses on daily updates, interactive stories, and high-quality visuals. She posts 12 times per month, ensuring a steady flow of content that maintains engagement. Her use of stories, reels, and carousel posts helps her remain visible in the algorithm. By showcasing products naturally, she makes sponsored content feel relatable and organic.

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Mariana has successfully partnered with brands like Aceite Capullo, Conair México, and Riunite México, leveraging her influence to drive awareness. Her growth rate of 2.26% (+11.7K followers) in the past month shows steady audience expansion. She maintains a posting schedule of every day at 6 PM EST, maximizing reach and interaction. With a mix of lifestyle tips and brand collaborations, her content appeals to a broad demographic.

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Her Instagram’s success lies in its ability to remain both aspirational and relatable, making her a trusted influencer. Her daily content strategy ensures she stays top-of-mind for her audience. Whether sharing a new recipe, beauty tip, or home project, her approach remains engaging. This platform will likely remain her primary space for audience connection and brand partnerships.

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• Username: @mariimolly
• Influence Score: 89.3/100
• Followers: 533.5K
• Activity: 12 posts/month
• Engagement Rate: 2.23%
• Growth: +2.26% (+11.7K followers)
• Average Engagement: 11.9K
• Posting Habits: Every day at 6 PM EST

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X (formerly Twitter): Minimal Activity but Strong Brand Presence

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Mariana’s X account (@mariimolly) may not be her main focus, but it has the potential to become a key part of her digital presence. With 18.9K followers, she has an audience that could be re-engaged through consistent posting and interactive content. While she currently tweets only once a year at 3 PM EST, a refreshed strategy could help her build stronger connections. By incorporating food discussions, beauty insights, and lifestyle updates, she could turn X into a more valuable platform.

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Despite an engagement rate of 0%, many influencers successfully use X for brand promotions and community conversations. Mariana could benefit from using the platform for real-time engagement, product recommendations, and event announcements. A shift to regular tweets, polls, and Q&A sessions would help her create a more dynamic presence. Given her Instagram success, cross-promotion between platforms could also boost interaction.

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• Username: @mariimolly
• Influence Score: 11/100
• Followers: 18.9K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.06% (-10 followers)
• Average Engagement: 0
• Posting Habits: Once a year at 3 PM EST

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MariMolly’s Social Media Influence Summary

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Mariana, known as MariiMolly, has established herself as a top lifestyle influencer, gaining recognition for her engaging food, beauty, and daily life content. Her presence across TikTok, Instagram, and YouTube has allowed her to grow a dedicated audience that appreciates her authentic and relatable storytelling. With an overall Favikon authority score of 8,876, she ranks among the top influencers in Mexico, particularly in the lifestyle and beauty space. Her recent +0.92% growth highlights her increasing impact, making her a valuable creator for both followers and brands.

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Learn more about the Favikon Methodology here

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Content Strategy: Authentic Lifestyle, Daily Inspiration, and Trusted Recommendations

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Mariana’s content strategy focuses on authenticity, lifestyle experiences, and product recommendations, creating engaging and relatable content for young adults. Her casual and inviting aesthetic makes her posts feel approachable, covering food, beauty, and home decor to keep her content versatile and relevant. With consistent posting and strong brand collaborations, she connects with her audience through real-life experiences and trusted recommendations.

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Reachability and Partnerships

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Mariana is a highly approachable influencer for brand collaborations, particularly in the food, beauty, and lifestyle industries. Her ability to create authentic and engaging content makes her a valuable partner for brands looking to reach a young audience. With strong engagement on Instagram, she effectively integrates sponsored products into her daily content. Her collaborations with Aceite Capullo, Conair México, and Riunite México showcase her influence in these markets.

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Her Instagram presence is her most valuable asset, with 533.5K followers and a 2.23% engagement rate, making her a strong partner for sponsored content. She posts 12 times per month, ensuring consistent exposure for brand campaigns. Her content feels natural and relatable, making her audience trust her recommendations. With an estimated cost of $5K - $10K per post, she offers a high-value partnership opportunity.

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While her YouTube channel has 908K subscribers, inactivity has limited its recent brand partnerships. If she revives her video content, it could serve as an additional space for detailed product reviews and tutorials. Brands looking for long-form storytelling could benefit from her audience size, despite her current 0% engagement rate. A return to consistent posting could make her YouTube presence a strong marketing tool.

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Mariana’s X account has 18.9K followers but remains underutilized for brand promotion. Her last activity was 3 months ago, with no recent engagement. While this platform is not her primary focus, brands could leverage it for quick product mentions, giveaways, or discussions. If she reintroduces regular activity, X could complement her Instagram strategy by adding real-time engagement.

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Conclusion: Inspiring Everyday Life Through Authentic Lifestyle Content

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Mariana, aka MariiMolly, has successfully built a strong presence in lifestyle content, particularly on Instagram, where she actively engages her audience. With steady growth, high engagement, and brand collaborations, she has established herself as a go-to influencer in the beauty, food, and home decor spaces. While her YouTube presence is currently inactive, her Instagram strategy continues to drive her influence forward.

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View the AI-powered profile

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