Who's Who on Social Media
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Who is Maria Vitória?

Maria Vitória is a renowned expert in creative writing and B2B marketing, known for her ability to craft impactful strategies that connect and convert. As the founder of A Estranhamente, she champions inclusivity, remote work culture, and leadership grounded in empathy, inspiring professionals and brands alike.

December 20, 2024
Jeremy Boissinot
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Maria Vitória: A Voice of Creative Writing and Content Marketing

Maria Vitória is the mind behind A Estranhamente, a platform dedicated to elevating brands and individuals through compelling content and strategic communication. With over a decade of experience, she specializes in B2B marketing, demand generation, and creative writing. Her passion lies in helping brands communicate authentically, connect with audiences, and achieve measurable results.

Maria’s professional journey is deeply rooted in the principles of inclusivity and remote work. She has consistently emphasized the importance of diversity and home-office flexibility, both in her personal career and within the organizations she supports. This ethos resonates strongly in her content, which advocates for meaningful workplace transformations and leadership grounded in empathy.

Maria Vitória at the 9th Forum Brasil Diverso (Source: @a_estranhamente, Instagram, 12/04/2024)

In addition to her professional pursuits, Maria is an accomplished author with a literary background, bringing a unique perspective to the world of content marketing. Her ability to merge creativity with corporate objectives has made her a sought-after consultant and mentor. Through A Estranhamente, she provides workshops, mentorships, and tailored strategies to empower individuals and businesses alike.

Her impact extends beyond professional achievements, as she actively contributes to discussions on social inclusion, education, and accessibility. Maria’s journey is a testament to her belief that words have the power to inspire change and foster growth.

Connecting Impact Through Thought Leadership

Maria Vitória has an impressive presence across LinkedIn and Instagram. With a focus on marketing, sales, and content writing, she leverages these platforms to engage with a diverse audience and share her expertise.

Social Media Strategy Analysis

LinkedIn: Dominating the Professional Sphere

Maria’s LinkedIn profile is her most powerful tool for influence. With 29K followers, she consistently delivers high-quality posts that resonate with professionals in marketing and leadership. Her content includes thought-provoking reflections on organizational culture, inclusive leadership, and the evolution of remote work. Her posts receive significant engagement, often sparking meaningful discussions among her audience.

Her LinkedIn content is deeply reflective and tailored to professional growth. She shares thought-provoking insights on leadership, remote work, and organizational culture, alongside personal anecdotes that humanize her professional journey. Her posts often include calls to action, sparking discussions and engagement among her followers. The tone is authentic, showcasing her expertise in B2B marketing while advocating for inclusivity and creativity in the workplace.

  • Username: @escritora-maria-vitoria
  • Influence Score: 86.1/100
  • Followers: 29K
  • Activity: Active this week
  • Engagement Rate: 0.73%
  • Growth: +3.38% (913 new followers in 30 days)
  • Average Engagement: 210
  • Posting Habits: Daily at 8 PM

Instagram: Creative and Vibrant

Maria also maintains a presence on Instagram, where her account has 8.6K followers. Her strategy here is more personal and community-oriented, showcasing events, partnerships, and mentoring initiatives. While her activity is less frequent, her posts reflect the ethos of A Estranhamente, promoting diversity and career development.

Maria features a mix of vibrant, event-driven posts and personal narratives. The content revolves around promoting diversity, mentorship programs, and community initiatives, such as “Carreira Black” and “QueerOffice.” Her visuals are dynamic, often incorporating professional designs and event highlights. While her posts are not frequent, they are impactful, focusing on advocacy for inclusivity and fostering creative connections.

  • Username: @a_estranhamente
  • Influence Score: 45.3/100
  • Followers: 8.6K
  • Activity: Last active 10 days ago
  • Engagement Rate: 0.36%
  • Growth: -0.31% (loss of 26 followers in 30 days)
  • Average Engagement: 31
  • Posting Habits: Once a week at 12 AM

Newsletter: All About Creative Writing and Content

Maria Vitória’s newsletter, All About Creative Writing and Content, is a weekly resource designed to inspire professionals and enhance their creativity. It covers topics such as storytelling techniques, career growth, and marketing strategies, blending practical insights with Maria’s unique perspective. Delivered every Monday at 8 AM, it provides actionable advice to help readers thrive in their professional journeys.

Maria's Influence Through Authority and Rankings

Maria Vitória holds an impressive authority score of 7,352, ranking #22 in content marketing and copywriting in Brazil. Her LinkedIn presence places her in the top 1% of professionals in her field, a testament to her influence and strategic content approach. On Instagram, her reach is smaller but aligned with her focus on niche audiences and community building.

Content Strategy: Storytelling That Inspires Action and Growth

Maria’s content strategy revolves around creating authentic, impactful content that bridges the gap between personal growth and professional success. Her LinkedIn posts are marked by thought leadership, while her Instagram highlights her commitment to mentoring and inclusivity. Across platforms, she leverages storytelling to connect with her audience and amplify her message.

Reachability and Partnerships

Maria’s profile is highly reachable, with an estimated sponsored post cost of $425. Her collaborative work with brands and individuals reflects her ability to foster meaningful partnerships. She has successfully partnered with organizations for initiatives like Carreira Black, showcasing her dedication to diversity and career advancement.

Maria Vitória’s creator network includes a diverse group of prominent professionals and organizations in education, careers, and marketing. Notable figures like Victor Lambertucci, CEO at Profissas, and Felipe dos Anjos Almeida, a leading marketing influencer, highlight her strong industry connections. The network spans influential brands and initiatives focused on leadership, career growth, and inclusion, positioning Maria as a key collaborator within a highly impactful ecosystem.

Conclusion: Driving Change Through Creativity and Inclusivity

Maria Vitória is a dynamic and inspiring figure in the world of content marketing and creative writing. Her dedication to authentic communication and inclusivity sets her apart as a leader and mentor. Through her strategic use of LinkedIn, Instagram, and her newsletter, Maria continues to shape the narrative around workplace culture, leadership, and professional development. Her influence, underscored by her authority and reach, makes her a vital voice in the marketing and sales industries.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.