Who's Who on Social Media
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Who is Maria Reus Huang?

María Reus Huang is a lifestyle and beauty influencer from Spain with a strong presence on TikTok, Instagram, and YouTube. She is known for her engaging content, sharing beauty tips, personal anecdotes, and relatable lifestyle moments.

March 24, 2025
Jeremy Boissinot
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María Reus Huang: A Rising Star in Lifestyle and Beauty Content

María Reus Huang is a lifestyle influencer and beauty creator from Spain, known for her engaging presence on TikTok, Instagram, and YouTube. She shares a mix of fashion trends, beauty tutorials, and personal experiences, making her content relatable and entertaining. With a strong connection to her audience, she creates content that feels authentic and interactive. Her focus on positivity and engagement has helped her build a dedicated and growing community.

Her largest audience is on TikTok, where she has 2 million followers and an engagement rate of 4.77%. She posts 2.9 videos per week, keeping her content fresh and dynamic. Her videos feature a mix of beauty reviews, lifestyle updates, and storytelling, making her stand out. With a 9.61% growth rate, she is one of the fastest-growing influencers in the lifestyle category.

María Reus Huang’s Enchanting Holiday Look: A Festive Celebration of Elegance and Joy (Source: @mariareushuang, Instagram, December 2024)

María’s Instagram account has 1.9 million followers, with an engagement rate of 4.97%, making it another highly interactive platform. She posts 14 times per month, maintaining a strong connection with her audience. Her content includes fashion inspiration, beauty looks, and brand collaborations, ensuring variety and engagement. With an average of 92.6K interactions per post, she has built a loyal and active community.

On YouTube, María has 795K subscribers, focusing on long-form beauty tutorials, lifestyle vlogs, and product reviews. Although she uploads 0.9 videos per month, her content maintains high-quality production and audience interest. She receives an average of 39K views per video, proving her influence in the beauty space. Her 7.09% growth rate indicates consistent audience expansion, solidifying her presence across platforms.

An Influencer Active on Social Media

María has built a strong following across multiple platforms, with a combined audience of over 4.7 million. She excels in video entertainment, particularly on TikTok and Instagram, where her relatable content attracts a highly engaged community. Her rapid growth and strong audience interaction make her an ideal influencer for beauty and fashion brands.

Maria’s Social Media Strategy Analysis

TikTok: A Powerhouse for Engagement

María Reus Huang’s TikTok presence is her strongest, with 2 million followers and an engagement rate of 4.77%. Her content focuses on lifestyle videos, beauty tutorials, and relatable storytelling, which keeps her audience highly engaged. She maintains a consistent posting schedule, sharing 2.9 videos per week to keep her content fresh. With an average of 95.5K interactions per post, her videos receive strong engagement from her audience.

Her TikTok strategy revolves around authenticity and engaging short-form content, ensuring her videos align with trending topics. She blends beauty product reviews, fashion tips, and personal anecdotes, making her content both informative and entertaining. By using TikTok’s features like duets, challenges, and trending sounds, she maximizes her reach. Her 9.61% growth rate highlights her rapid audience expansion, making her a fast-growing influencer.

Brand collaborations play a key role in María’s TikTok content, as she works with Maybelline New York España, Kiehl’s, and Vivo España. She seamlessly integrates sponsored posts into her regular content, maintaining an organic feel. With her ability to engage her followers, brands trust her to generate authentic visibility for their products. Her posting schedule of three times a week at 6 PM EST ensures her content reaches her audience at peak engagement hours.

Her TikTok engagement remains consistently strong, with an average of 1.8M views per video, reinforcing her influence in beauty and lifestyle. She connects with followers by responding to comments and encouraging interaction. Her audience appreciates her relatable personality and valuable beauty insights, which keep them returning for more. TikTok remains her primary platform for rapid growth and audience engagement.

  • Username: @mariareushuang
  • Influence Score: 94/100
  • Followers: 2M
  • Activity: 2.9 videos per week
  • Engagement Rate: 4.77%
  • Growth: +9.61%
  • Average Engagement: 95.5K
  • Posting Habits: Three times a week at 6 PM EST

Instagram: Aesthetic and Community-Driven Content

María’s Instagram presence is equally impressive, with 1.9 million followers and a strong engagement rate of 4.97%. She posts 14 times per month, sharing beauty tutorials, fashion inspiration, and lifestyle moments. Her content is visually curated, featuring a mix of high-quality images, reels, and interactive stories. With an average of 92.6K interactions per post, her audience actively engages with her content.

Her Instagram strategy is centered around storytelling, ensuring that her followers feel personally connected to her. She regularly posts Q&As, polls, and behind-the-scenes content, allowing her audience to participate in her daily life. She leverages Instagram Reels and carousel posts to expand her reach and attract new followers. Her growth rate of 0.74% per month shows that her audience remains steadily engaged.

María frequently collaborates with top beauty and fashion brands, including Kiehl’s, Maybelline New York España, and YesStyle. Her ability to integrate sponsored products naturally makes her an ideal partner for brands looking to reach young, beauty-conscious audiences. She posts three times a week at 4 PM EST, aligning with peak engagement hours. These collaborations help reinforce her authority in the beauty industry.

Her Instagram audience remains loyal, interacting with her stories, posts, and live streams. With high engagement levels and a growing community, she maintains a strong influence in the beauty and lifestyle space. She blends personal content with brand promotions, ensuring an authentic and trustworthy image. Instagram remains a key platform for building relationships with both her followers and brand partners.

  • Username: @mariareushuang
  • Influence Score: 94.2/100
  • Followers: 1.9M
  • Activity: 14 posts per month
  • Engagement Rate: 4.97%
  • Growth: +0.74%
  • Average Engagement: 92.6K
  • Posting Habits: Three times a week at 4 PM EST

YouTube: A Space for Long-Form Content

María’s YouTube channel has 795K subscribers, making it an essential part of her content strategy. She shares detailed beauty tutorials, travel vlogs, and product reviews, giving her audience in-depth insights. Although she uploads 0.9 videos per month, her content is high-quality and informative. With an average of 2.3K interactions per post, her audience remains engaged despite a lower posting frequency.

Her YouTube strategy focuses on creating longer, more immersive content, allowing her to connect deeply with her audience. She produces high-quality beauty tutorials, brand reviews, and lifestyle vlogs, appealing to a dedicated fanbase. She receives 39K average views per video, proving that her content resonates with her subscribers. Her growth rate of 7.09% shows steady expansion, reinforcing her influence in the beauty industry.

María uses YouTube to work with premium beauty brands, providing detailed product reviews and skincare routines. She collaborates with companies such as Kiehl’s and Maybelline, ensuring her content maintains an informative and trusted tone. She posts twice a month at 7 PM EST, optimizing her videos for higher engagement. These partnerships help solidify her reputation as a trusted beauty expert.

Her YouTube audience appreciates the depth and quality of her content, making it an important platform for her brand. While her posting frequency is lower compared to TikTok and Instagram, her long-form videos offer value and expertise. She creates content that stands out through her authentic reviews and professional production style. YouTube remains a vital platform for brand partnerships and in-depth storytelling.

  • Username: @MariaReusHuang
  • Influence Score: 91.6/100
  • Followers: 795K
  • Activity: 0.9 videos per month
  • Engagement Rate: 0.28%
  • Growth: +7.09%
  • Average Engagement: 2.3K
  • Posting Habits: Twice a month at 7 PM EST

Maria Reus Huang’s Social Media Influence Summary

María Reus Huang’s Influence Score is 9,318 points, ranking her in the Top 1% in Instagram (Spain) and Video Entertainment (Spain). Her ability to produce highly engaging content across TikTok, Instagram, and YouTube makes her a valuable partner for beauty and lifestyle brands. Notable rankings include #65 on Instagram Spain (Top 1%), #2,452 on Instagram Worldwide (Top 1%), #20 in Video Entertainment Spain (Top 1%), and #669 in Video Entertainment Worldwide (Top 1%).

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Content Strategy: Blending Storytelling, Beauty, and Lifestyle for a Highly Engaged Audience

María’s content style is bright, engaging, and community-driven, making her highly relatable to her audience. She maintains a safe brand presence, making her a strong partner for beauty, lifestyle, and fashion brands, with 18 posts per month and a +5.51% growth rate. Her ability to blend storytelling, lifestyle updates, and product recommendations has fueled her rapid growth and audience loyalty across multiple platforms.

Reachability and Partnerships

María Reus Huang is a highly sought-after influencer, making her an ideal partner for beauty, fashion, and lifestyle brands. With a combined audience of over 4.7 million followers across TikTok, Instagram, and YouTube, she offers brands a broad and engaged reach. Her strong engagement rates ensure that sponsored content performs well, maintaining authenticity. Her influence score of 9,318 points places her among the top digital creators in Spain.

She has collaborated with major global brands, including Maybelline New York España, Kiehl’s, and Vivo España, strengthening her position in the beauty industry. Her ability to seamlessly integrate sponsored products into her content ensures that promotions feel organic and engaging. With an average of 95.5K interactions per TikTok post, her partnerships gain significant visibility. Her success in brand collaborations highlights her ability to convert audience trust into meaningful engagement.

An overview of Maria’s top influential connections across key industries. (Source: Favikon)

María’s multi-platform presence allows brands to collaborate with her in various formats, from short-form TikTok videos to long-form YouTube tutorials. She posts 14 times per month on Instagram, ensuring frequent and consistent visibility for brands. Her 4.97% engagement rate on Instagram makes her an effective brand ambassador for beauty and skincare companies. Her ability to maintain a 0.74% growth rate on Instagram demonstrates her steady audience expansion.

For brands looking for a trusted digital voice, María offers a balance of high engagement, authentic content, and strategic brand integration. Her partnerships extend beyond beauty, including fashion and technology brands, further diversifying her reach. With her 7.09% growth rate on YouTube, she continues to expand her influence across different content formats. Her engaging and relatable personality makes her a valuable partner for long-term brand collaborations.

Conclusion: A Dynamic Lifestyle Creator Shaping the Future of Digital Influence

María Reus Huang has established herself as a leading lifestyle and beauty influencer, with a highly engaged audience across TikTok, Instagram, and YouTube. Her high engagement rates, strong content strategy, and steady growth make her a valuable digital creator. With authentic storytelling and successful brand partnerships, María continues to grow as a top content creator in the beauty and lifestyle space.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.