Who is María Paulina?

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Maria Paulina: Blending Beauty, Dance, and Storytelling for a New Generation of Digital Viewers

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Maria Paulina is a vibrant creator from Venezuela known for her lighthearted charm and digital charisma. With over 3.2M followers on TikTok, her videos often showcase beauty, comedy, and dance—all with a deeply relatable edge. Her audience, mainly Gen Z women, connects to her energy and authenticity. From self-care routines to mini-vlogs, she builds genuine connection.

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Her content revolves around relatable daily moments, often featuring family, lifestyle tips, and Disney visits. Posting consistently at 7AM, she shares around 5.2 videos/week, blending entertainment and sincerity. Maria’s growth has been steady despite market saturation. She has a flair for blending humor and heart in every post.

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Maria collaborates with well-known brands such as Walmart and Eva Avo Beauty, delivering sponsored posts in a natural and engaging way. With 446.4K followers on Instagram, she posts 14 times/month, keeping her audience updated and engaged. Her cheerful and casual style resonates well with young audiences. Campaigns benefit from her trust-based fanbase.

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Holding a Gold Tier Favikon influence score of 8,989, she ranks in the Top 1% for Arts & Culture in Venezuela. This validates her strong positioning within the creator ecosystem. With content that spans both emotion and fun, she offers visibility and relatability. Her presence is growing beyond borders, one smile at a time.

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An Influencer Active on Social Media

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Maria Paulina is active on TikTok and Instagram, where she maintains high engagement through daily videos and interactive posts targeting a youthful audience.

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María Paulina's Social Media Strategy Analysis

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TikTok Strategy – Engaging With Humor and Heart

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Maria Paulina has cultivated an impressive community on TikTok, with over 3.2M followers and a strong influence score of 89.4/100. Her short-form videos are visually appealing, emotionally resonant, and often infused with humor. Posting at 7AM daily, she averages 5.2 videos/week, showing strong platform consistency.

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Each video blends beauty routines, casual vlogs, and comedic moments to maintain engagement. Her engagement rate of 1.46% translates to an average of 46.7K engagements and 588.8K views over 30 days. This organic traction highlights her content's relatability and visual appeal. She's mastered the balance of trending and original content.

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She frequently includes interactive elements like POVs, trending challenges, and Q&As, reinforcing two-way communication. Her audience values her authentic takes on fashion and family life. Notably, posts like “super castillo para Mia” reached 2.2M views, emphasizing her emotional connection with her followers. Storytelling is the heartbeat of her TikTok presence.

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Overall, Maria Paulina’s TikTok serves as her main platform for virality and follower growth. Her daily posting habit at 7AM helps maximize visibility and engagement across Latin American audiences. The mix of relatable moments, dynamic visuals, and a loyal fanbase secures her place among Venezuela's top creators.

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• ‍Username: @mariapaulinarm‍
• Influence Score: 89.4/100‍
• Followers: 3.2M‍
• Activity: 5.2 videos/week‍
• Engagement Rate: 1.46%
• Growth (30 days): 0%‍
• Average Engagement: 46.7K‍
• Posting Habits: Everyday at 7 PM EST

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Instagram Strategy – Aesthetic Consistency Meets Personal Connection

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On Instagram, Maria Paulina shares curated yet personal content that aligns well with her TikTok strategy. With 446.4K followers and an influence score of 79.1/100, her visuals are polished, but still candid. She posts around 14 times/month, typically every day at 7AM, showcasing beauty, travel, and mirror selfies.

Her Instagram engagement rate sits at 1.01%, averaging 4.5K engagements and 76.7K views over 30 days. Each post maintains visual harmony with vibrant tones and consistent styling. Audiences respond positively to her confidence and interactive captions. Story polls, Q&As, and reaction stickers help boost retention.

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Maria uses Instagram as a platform to humanize her brand and create real-time dialogue with her fans. She often highlights product partnerships with brands like Eva Avo Beauty and Walmart. A recent post from March 4th pulled in over 354.8K views, showing strong visual impact. Her aesthetic is both aspirational and grounded in reality.

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Through collaborations, brand tags, and carousel posts, she extends her reach in the lifestyle and beauty space. Her content strategy balances storytelling with promotional clarity, making Instagram a strong complement to her TikTok. Together, they form a consistent and immersive content experience for followers.

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• ‍Username: @mariapaulinarm‍
• Influence Score: 79.1/100‍
• Followers: 446.4K‍
• Activity: 14 posts/month‍
• Engagement Rate: 1.01%‍
• Growth (30 days): -0.21%‍
• Average Engagement: 4.5K‍
• Posting Habits: Everyday at 7 PM EST

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María Paulina's Social Media Influence Summary

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Maria Paulina holds an influence score of 8,989, placing her in Gold Tier Level 2 among creators. She ranks in the Top 1% in Arts & Culture – Venezuela (#3) and Top 5% on TikTok – Venezuela (#128). Her consistent content, relatability, and strong niche positioning give her a powerful influence across beauty, lifestyle, and entertainment.

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Learn more about the Favikon Methodology here

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Content Strategy: Beauty Meets Relatability

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Maria Paulina’s content strategy is simple but powerful—mix beauty, lifestyle, and humor through a highly relatable lens. Her dance challenges and mini-vlogs are not only on-trend but emotionally grounded, creating a sense of familiarity and trust with her audience.

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Reachability & Partnerships

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Maria Paulina’s audience spans across Latin America and the U.S., giving her brand deals exceptional geographic reach. With 3.2M followers on TikTok and 446.4K followers on Instagram, she has a combined social presence of nearly 3.7M users. Her content resonates especially well with Gen Z and young millennial viewers, thanks to her youthful tone and interactive posts.

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She has already collaborated with major brands like TikTok, Walmart, and Eva Avo Beauty, tagging each one in high-visibility posts. These partnerships show her openness to sponsored content, especially in lifestyle and beauty niches. With an estimated campaign rate of $5K–$10K/post, she is well-suited for scalable brand collaborations. Her consistency makes her a reliable influencer choice.

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Her engagement metrics reinforce her campaign appeal: with an average of 46.7K engagements on TikTok and 4.5K on Instagram, her audience is not just passive but highly interactive. She posts regularly—daily at 7PM—which helps build a predictable rhythm for her followers and brand partners. This level of posting boosts trust and long-term audience connection.

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Her casual and cheerful content style also enhances her brand compatibility. She ranks in the Top 1% of creators in Arts & Culture in Venezuela and holds strong positioning in TikTok Venezuela at #128. With an influence score of 8,989 points, Maria Paulina is highly reachable, brand-aligned, and consistently active—making her a standout in influencer marketing.

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Conclusion: Maria Paulina – A Creator You Can Count On

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Maria Paulina is more than just a beauty and dance influencer—she’s a storyteller, a performer, and a digital friend to her community. With her polished visuals, personal charm, and engaging content, she has carved out a unique space in the Venezuelan and Latin American creator landscape.

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View the AI-powered profile

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