Who is Maria Nicolly?

‍

‍

Maria Nicolly: The Twin-Twist Creator Spreading Joy through Travel, Humor, and Magical Moments

‍

‍

Maria Nicolly is a Brazilian influencer celebrated for her vibrant presence on TikTok and Instagram. Known for her signature twin dynamic, she often appears alongside her sister, adding a unique charm to her storytelling. Her youthful energy resonates with an audience that values spontaneity and joy. With over 15 million followers, Maria’s appeal lies in her authenticity and relatability.

‍

Her content blends humor, beauty, and casual everyday moments, making her a perfect fit for Gen Z digital spaces. Whether she’s lip-syncing, trying a trend, or joking with family, she keeps the mood playful. Her tone is cheerful, her visuals consistent, and her engagement steady. She publishes around 25 posts per month across her platforms.

‍

‍

Beyond her posts, Maria is also an emerging entrepreneur, leading the personal brand FOZZI with a focus on fashion and accessories. Her entrepreneurial journey enhances her influencer identity and opens paths for brand synergy. FOZZI reflects her personal style—chic, approachable, and youth-focused. With over 17 brand tags, FOZZI plays a key role in her monetization strategy.

‍

Maria also expresses her passion for travel and magical experiences, often spotlighting her dream to visit every Disney park. These travel aspirations give her storytelling a whimsical, escapist touch. Combined with her natural charisma and consistency, Maria’s brand remains visually joyful and emotionally engaging. Her most-viewed TikTok videos reach over 5 million views.

‍

‍

An Influencer Active on Social Media

‍

‍

Maria Nicolly connects with over 15 million followers across TikTok, Instagram, YouTube, and X, with her strongest engagement and visibility concentrated on TikTok and Instagram, where her charm, humor, and creative consistency truly shine.

‍

‍

Maria Nicolly's Social Media Strategy Analysis

‍

‍

TikTok Strategy: Humor, Twins, and High-Impact Trends

‍

‍

Maria Nicolly’s TikTok strategy is built around consistency, creativity, and relatability. With over 7.9 million followers, she posts nearly 9.4 videos per week, highlighting her strong presence on the platform. Her content usually includes lip-syncs, family pranks, and personal anecdotes. She taps into trending audio, but adds a twin-spin that keeps her unique in a crowded feed.

‍

Her videos are short, humorous, and packed with personality, often featuring her twin sister in spontaneous and playful settings. This sibling dynamic creates a strong emotional hook, encouraging repeat engagement. She capitalizes on viral trends while keeping her tone light and expressive. Many of her TikToks exceed 3 million views, some reaching 5.2 million or more.

‍

‍

The tone is youthful and her use of casual, real-life scenarios increases viewer relatability. She tends to film at home or in travel locations, making her content feel both authentic and aspirational. Maria’s engagement rate sits at 0.7%, which is decent given her large audience size. Her audience engages through comments, likes, and consistent viewing, leading to 55.1K average engagements.

‍

Her success also stems from timing and regularity—she posts every day at 5 PM, targeting the morning scroll habit. Her TikTok growth is currently stable at 0%, indicating saturation but also high retention. The mix of humor, family values, and trend participation creates a flexible base for brand collaborations. Maria remains one of the most watchable lifestyle creators in Brazil’s Gen Z community.

‍

• Username: @eumarianicollyoficial
• Influence Score: 90/100
• Followers: 7.9M
• Activity: 9.4 videos/week
• Engagement Rate: 0.7%
• Growth: 0%
• Average Engagement: 55.1K
• Posting Habits: Everyday at 5 PM EST

‍

‍

Instagram Strategy: Visual Storytelling with Style and Emotion

‍

‍

Maria Nicolly uses Instagram as her polished storytelling space, focusing on aesthetics, outfits, and emotional captions. With 7 million followers and an average of 16 posts per month, she keeps her grid active and her stories engaging. Her content includes vacation dumps, behind-the-scenes moments, and beauty routines. She often uses the platform for lighthearted reels and promotional content.

‍

Reels are especially effective for Maria, with several surpassing 1 million views and one recent reel hitting 6 million. Her fashion-forward styling, clean visuals, and twin-powered charm give her posts a scroll-stopping edge. She balances casual selfies with staged photoshoots, keeping a consistent but not overly curated look. Her audience engages through likes, shares, and thoughtful comments.

‍

‍

Despite a slight drop in follower growth (-0.46%), Maria maintains solid engagement at 39.6K per post. Her engagement rate sits at 0.57%, and her posts get amplified through Instagram’s Reels algorithm. She’s also active in brand placements, frequently tagging names like SHEGLAM and FOZZI. These collaborations are natural extensions of her visual style and appeal.

‍

Her posting habits are regular—daily at 5 PM—with a focus on keeping her presence consistent. She uses carousel posts, stories, and reels to reach different viewer types. Her feed reflects a soft, youthful aesthetic that appeals to Gen Z and younger millennials. Her combination of fashion, humor, and travel make Instagram a vital channel in her content ecosystem.

‍

• Username: @eumarianicollyoficial
• Influence Score: 84.6/100
• Followers: 7M
• Activity: 16 posts/month
• Engagement Rate: 0.57%
• Growth: -0.46%
• Average Engagement: 39.6K
• Posting Habits: Everyday at 5 PM EST

‍

‍

YouTube Strategy: Twin Fashion Moments in Short Bursts

‍

‍

Maria Nicolly’s YouTube strategy focuses on Shorts, showcasing quick, twin-led moments that are fun and visually appealing. With a modest following of 106K, she doesn’t post often—only about 0.1 videos per month. When she does, the content usually features coordinated outfits, casual comedy, or behind-the-scenes clips. Her highest-performing Shorts reach 176.8K views.

‍

The channel is not her main platform, but it supports her brand by offering long-form potential in the future. Viewers still engage with her twin-centered approach and polished visuals. However, the engagement rate is currently 0% due to inactivity, which presents a growth opportunity if prioritized. Her YouTube is more supplemental than central.

‍

‍

Her average engagement and views remain low (0 per video) because of the sparse upload schedule. Still, when she posts, her vibrant energy and stylish outfits maintain fan interest. It’s a platform with branding potential, particularly for fashion content or sponsored Shorts. Brands could see success here with exclusive twin features or product try-ons.

‍

She posts once a year at 8PM, signaling that YouTube is not yet part of her core strategy. However, the subscriber base offers potential for targeted campaigns or vlog-style expansions. The key would be to amplify Shorts with the same frequency and style consistency found on TikTok. Overall, YouTube complements her digital presence, but remains untapped.

‍

• Username: @eumarianicollyoficial
• Influence Score: 71/100
• Followers: 106K
• Activity: 0.1 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

‍

‍

X Strategy: Dormant but Brand-Linked Presence

‍

‍

Maria’s X (formerly Twitter) profile currently plays a minimal role in her overall strategy. She has 103.5K followers but has not posted in over a year, making it an inactive platform. Despite this, the bio includes a direct link to her fashion brand FOZZI, showing an entrepreneurial mindset. Her X account acts more as a brand anchor than a community hub.

‍

With no current engagement or posts, there are no performance metrics to report. Her influence score is low (8.4/100), and her growth rate has declined by -0.24% over the past 30 days. Her last activity shows this platform has not been prioritized in her recent strategy. Still, her presence alone reinforces her multi-platform footprint.

‍

• Username: @marianicollyy
• Influence Score: 8.4/100
• Followers: 103.5K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.24%
• Average Engagement: 0
• Posting Habits: Once a year at 6 PM EST

‍

‍

Maria Nicolly's Social Media Influence Summary

‍

‍

Maria Nicolly holds a robust Influence Score of 9,264 points, placing her in the Top 1% of influencers globally in the Outfits & Styling niche. She ranks #12 in Brazil and #109 worldwide, standing among elite fashion creators with global recognition. Her top-performing platforms—TikTok and Instagram—cement her position as a dual-platform powerhouse for fashion, travel, and lifestyle campaigns.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Joy, Twins, and Disney Dreams

‍

Maria’s strategy is centered on fun, lightness, and aspirational storytelling. She draws followers into a world of sisterly love, spontaneous humor, and stylish yet relatable content. Whether she’s reenacting a trend with her twin, exploring family memories, or joking through a beauty fail, every piece of content reflects authenticity.

‍

‍

Reachability & Partnerships

‍

‍

Maria Nicolly’s reachability is notably strong, particularly on high-frequency platforms like TikTok and Instagram. With a combined total of over 15 million followers, she maintains a consistent and predictable posting schedule, which helps brands coordinate collaborations efficiently. She posts daily at 5AM, making her available for peak-time activations. Her high activity rate—25 posts per month—shows she's both active and accessible.

‍

She has a proven history of successful brand partnerships, such as FOZZI, SHEGLAM, and Meu Sonho Mágico. FOZZI, her own fashion line, has been tagged more than 17 times, showing recurring promotion. These frequent tags reflect a familiarity with campaign structures and long-term collaboration models. Brands can count on her for consistent visibility and influencer-to-consumer trust.

‍

‍

Her tone is safe, cheerful, and apolitical—elements that are especially valuable for mainstream or family-friendly campaigns. With a "Safe" score in brand safety and a "Cheerful" positivity rating, Maria is ideal for aligning with brands in lifestyle, fashion, and travel. Her engagement habits, especially on TikTok, allow her to maintain a real-time connection with a young audience. Her average video receives over 395.5K views, making her a highly visible figure.

‍

Finally, Maria’s position in the Top 1% for Outfits & Styling influencers makes her a go-to partner for fashion campaigns. Her network includes fellow creators and close ties to her twin, opening possibilities for multi-influencer packages. Despite not being active on X, her reach extends across TikTok, Instagram, and even YouTube Shorts. For campaigns requiring creative integration, Maria is not only reachable—she’s refreshingly reliable.

‍

‍

Conclusion: Maria Nicolly Is Building a World of Laughter, Style, and Sisterhood

‍

Maria Nicolly is more than a content creator—she’s an architect of joyful moments. With her magnetic twin twist, Disney-inspired storytelling, and loyal following across TikTok and Instagram, she brings magic to everyday life.

‍

View the AI-powered profile

‍

You might also find interesting:

‍

‍

✨ Luara Fonseca - Complete Social Media Analysis‍

✨ Isabelli Brunelli - Complete Social Media Analysis

✨ Mariana Menezes - Complete Social Media Analysis