Who is María José Garzón aka Poché?

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Poché: Capturing Stories Through Film and Photography

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Poché is a Colombian filmmaker and photographer who has built a unique digital presence by blending creativity, self-expression, and visual storytelling. Unlike traditional influencers, she focuses on cinematic content, personal reflections, and the artistic process, making her a respected figure in the film and photography industry. Her work highlights themes of self-growth, identity, and creative collaboration, inspiring her audience to embrace art as a form of personal expression.

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Her social media platforms serve as a space for sharing behind-the-scenes moments, filmmaking insights, and personal anecdotes, allowing her audience to experience her creative journey in an intimate way. On X (Twitter), she engages with her 2.2 million followers through thought-provoking tweets about directing, storytelling, and artistic vision. Meanwhile, her Instagram presence focuses on visually striking content, offering followers a cinematic glimpse into her photography and film projects.

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Beyond content creation, Poché is also involved in brand collaborations that align with her artistic values, working with brands such as Marie Claire and Santa Juana Foodbar. Rather than traditional influencer marketing, she prefers organic partnerships that complement her creative storytelling, ensuring that all collaborations remain authentic and meaningful. Her ability to blend artistic integrity with digital engagement has positioned her as a valuable figure in the creative industries.

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Despite her niche focus, Poché has cultivated a loyal and engaged audience who resonate with her raw, thought-provoking approach to digital storytelling. Her minimal but impactful content strategy emphasizes quality over quantity, proving that genuine artistic expression can thrive in the digital age. As she continues to grow in the filmmaking space, her influence extends beyond social media—she is reshaping the way creativity is shared, appreciated, and celebrated online.

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An Influencer Active on Social Media

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Poché maintains a strong presence across X (Twitter) and Instagram, with a combined following of 2.26 million. Her audience consists of creatives, filmmakers, and self-expression enthusiasts, making her an influential figure in video entertainment and digital arts.

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Poché's Social Media Strategy Analysis

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X (Twitter): Artistic Reflections and Community Engagement

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Poché’s strongest digital presence is on X (Twitter), where she engages her 2.2 million followers through thoughtful reflections, creative insights, and industry-related discussions. Her content is highly personal and artistic, focusing on storytelling, filmmaking, and self-expression rather than commercial promotion. Unlike influencers who post frequently to maintain engagement, Poché prioritizes meaningful interactions, ensuring that her content resonates with her dedicated audience of creatives and film enthusiasts.

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She tweets an average of 3.1 times per week, sharing a mix of professional updates, personal musings, and creative inspiration. Her posts range from humorous takes on daily life to deep reflections about the filmmaking process, making her a relatable yet thought-provoking presence on the platform. Despite a minor follower decline (-0.04% over 30 days), her engagement remains steady, with an average of 1.6K interactions per post and 24.3K average views.

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Unlike other influencers who rely on promotional tweets, Poché keeps her Twitter authentic and focused on her artistic identity. She rarely engages in direct advertising but instead collaborates with brands in ways that fit seamlessly into her creative discussions. Her influence extends beyond traditional social media marketing, making her an ideal collaborator for brands in the arts, film, and creative industries.

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Her conversational engagement style makes her a trusted voice among fellow creatives, fostering a community-driven space where followers feel connected and inspired. By sharing behind-the-scenes glimpses, artistic thoughts, and relatable life moments, she has successfully turned her X (Twitter) platform into an interactive diary of her creative journey.

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• Username: @pochosaurus
• Influence Score: 79.8/100
• Followers: 2.2M
• Activity: 3.1 tweets/week
• Engagement Rate: 0.08%
• Growth: -0.04% (-945 followers in 30 days)
• Average Engagement: 1.6K
• Posting Habits: 3 times a week at 1 PM EST

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Instagram: A Cinematic Approach to Visual Storytelling

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Poché’s Instagram serves as a creative outlet, where she showcases her photography, filmmaking projects, and artistic vision. With 64.6K followers, she maintains a smaller but highly engaged audience, focusing on quality over quantity. Unlike influencers who post daily to boost engagement, Poché follows a minimalist approach, posting only once a month but ensuring that every post is visually striking and meaningful.

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Her Instagram content revolves around artistic expression, often featuring behind-the-scenes glimpses of her film work, conceptual photography, and short cinematic clips. Her latest reel, "Mi Piel," generated 21.5K views and 2.4K interactions, demonstrating that her audience is highly engaged despite her infrequent posting schedule. She has successfully built a niche audience who appreciate her unique and creative approach to content.

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While her growth rate on Instagram is slightly negative (-0.69% over 30 days), her engagement rate of 3.77% is well above average, showing that her audience genuinely interacts with her content. This makes her an ideal partner for brands looking for authentic and visually-driven collaborations rather than mass marketing. Her partnerships with Marie Claire and Santa Juana Foodbar reflect her artistic branding, ensuring that any sponsored content remains aligned with her creative identity.

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Poché’s Instagram strategy prioritizes storytelling over trends, allowing her to build a portfolio-like feed rather than a commercialized influencer account. Her posts are deliberate, carefully curated, and designed to leave a lasting impression, making her a distinctive voice in the digital creative space.

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• Username: @pochosaurus
• Influence Score: 72.3/100
• Followers: 64.6K
• Activity: 1 post/month
• Engagement Rate: 3.77%
• Growth: -0.69% (-447 followers in 30 days)
• Average Engagement: 2.4K
• Posting Habits: Once a month at 11 AM EST

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Poché’s Social Media Influence Summary

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Poché ranks among the top 1% of X (Twitter) influencers in Colombia (#836), the top 10% worldwide (#78,156), and is in the top 4% of video entertainment creators globally (#25,095), solidifying her as a leading digital storyteller in film and photography.

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Learn more about the Favikon Methodology here

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Content Strategy: Cinematic Storytelling and Artistic Expression in the Digital Age

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Poché’s content strategy focuses on cinematic storytelling, artistic self-expression, and behind-the-scenes insights, blending filmmaking, photography, and personal reflections to create visually compelling and thought-provoking content.

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Reachability & Partnerships

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Poché is a highly respected creative influencer, making her an ideal partner for brands in the arts, film, and lifestyle industries. Unlike traditional influencers, she prioritizes authenticity and artistic integrity, ensuring that her collaborations align with her cinematic vision and storytelling approach. Her audience consists of filmmakers, photographers, and creative enthusiasts, making her a valuable marketing asset for niche brands.

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She has collaborated with Marie Claire and Santa Juana Foodbar, integrating these partnerships into her visual storytelling rather than direct advertising. Unlike influencers who promote products through traditional sponsorships, Poché creates artistic narratives that seamlessly incorporate brand messages. This makes her content more engaging, organic, and influential, ensuring that sponsored collaborations resonate with her creative audience.

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With an estimated sponsorship rate of $500 – $1.3K per post, Poché offers high-value, brand-safe content with a deeply engaged audience. Her Instagram engagement rate (3.77%) is particularly strong, making her a great fit for artistic and high-quality brand partnerships. Meanwhile, her Twitter presence (2.2M followers) allows her to build community-driven discussions, ensuring that brands partnering with her gain visibility among engaged creative professionals.

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Beyond standard sponsorships, Poché is open to long-term collaborations, film-related projects, and artistic showcases, making her an ideal partner for brands seeking innovative digital storytelling. Her ability to merge creativity with brand messaging allows her to offer unique content partnerships that go beyond traditional advertising. With her commitment to storytelling, high credibility, and strong creative identity, Poché remains a top-tier collaborator in the world of digital arts and entertainment.

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Conclusion: Poché’s Lasting Influence in Digital Storytelling

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Poché is more than just an influencer—she is a filmmaker, photographer, and digital artist who uses social media as a platform for storytelling and self-expression. With her strong Twitter engagement, cinematic Instagram content, and selective brand partnerships, she is carving a unique path in the creative industry.

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