Who is Maressa Schinaider?

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Maressa Schinaider: Exploring Cultures and Flavors Through Humor and Curiosity

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Maressa Schinaider is a Brazilian content creator based in the USA, best known for her humorous takes on life abroad and her series on tasting strange American snacks. Her TikToks often feature her trying new candies inside her car, which became her signature format. Since moving to the U.S. in 2018, Maressa has documented her daily discoveries with a mix of surprise, wit, and sarcasm. Her bilingual delivery (Portuguese and English) makes her relatable to a wide immigrant audience.

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Unlike traditional travel influencers, Maressa focuses on micro-cultural shocks—like navigating U.S. supermarkets or comparing holiday habits. She doesn’t just showcase places, but experiences everyday things like school lunches, diner food, or American slang. Her storytelling is filled with Brazilian slang and personal anecdotes that resonate with viewers who’ve lived through similar adjustments. This specificity sets her apart as a cultural content translator rather than a tourist guide.

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Maressa is especially known for creating series-driven content. One recurring bit shows her holding up snacks with expressive reactions, delivering commentary with fast cuts and punchlines. She avoids overly polished edits, instead favoring handheld shots and quick transitions that preserve spontaneity. Her posts often end with sharp observations or questions that drive high comment activity and foster community.

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Beyond food and humor, Maressa occasionally comments on social differences, such as health care costs or education contrasts, always from a lighthearted and curious perspective. She's partnered with brands like SACHEU Beauty, SHEGLAM, and Lancôme, integrating product use into her routines without breaking her tone. Her unique niche as a “Brazilian expat with a sweet tooth” gives her a defined voice in both the travel and lifestyle content space.

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An Influencer Active on Social Media

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Maressa Schinaider shares lifestyle humor, cultural insights, and food reactions across TikTok, Instagram, and YouTube, with a focus on U.S. life from a Brazilian perspective.

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Maressa’s Social Media Strategy Analysis

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TikTok: Culture Shock and Candy Reviews in Real-Time

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Maressa Schinaider’s TikTok strategy is built around a consistent hook: trying unusual American snacks in her car while narrating in Portuguese with a comedic twist. Her videos typically start with exaggerated facial reactions, followed by quick, unfiltered commentary that mimics a conversation with a friend. She posts daily at 5 PM EST, aligning with peak morning scroll hours for Brazilian and U.S. audiences.

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She averages 9.6 videos per week, maintaining rhythm and pacing that reinforce the episodic feel of her snack review series. The format rarely shifts, helping her retain recognition and rhythm across For You pages. Her reaction-based style resonates because it’s unscripted, allowing followers to feel in on the joke. Many videos include packaging closeups, making snack brands visually prominent.

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With an engagement rate of 3.15% and 50.4K average interactions, Maressa’s content performs well despite 0% growth in the past 30 days. This suggests a stable, highly interactive base that values familiarity. Her viewers often tag friends or comment with snack suggestions, making her TikTok feel like a shared ongoing experience rather than random uploads.

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Her rankings support the strategy’s strength: she’s in the Top 1% of travel creators in Brazil, even without traditional travel content. TikTok is her main stage for cultural commentary, not wanderlust visuals. She keeps editing minimal and sound-driven, often using trending audios in clever juxtaposition with her reactions to amplify replayability.

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• Username: @mahhney
• Influence Score: 89.3/100
• Followers: 1.6M
• Activity: 9.6 videos/week
• Engagement Rate: 3.15%
• Growth: 0%
• Average Engagement: 50.4K
• Posting Habits: Every day at 5 PM EST

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Instagram: Personal Insights and Community Connection

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Maressa’s Instagram strategy differs by offering more structured visuals and reflective captions, often captioned in Portuguese with embedded jokes or social observations. She posts 13 times a month, usually around 5 PM EST, and focuses on carousels, brand mentions, and moments of personal insight. Unlike her TikToks, these posts highlight static moments and thought-out punchlines.

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Her 44.62% growth in 30 days (+139.8K new followers) indicates that recent content—like beauty partnerships and cultural skits—is resonating deeply. Most posts include tagged products, such as SACHEU Beauty or SHEGLAM, often styled within her daily commentary. Her integration of sponsored content remains natural due to her casual tone and non-commercial delivery.

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Maressa’s engagement rate is 3.13%, with 12.1K average interactions per post, showing that even polished content retains her core audience’s attention. She uses Reels to repurpose TikTok-style snack reviews or share quick reactions to cultural headlines, keeping the feed lively and on-brand. These Reels blend humor with topical references—especially those about life in the U.S.

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Visually, her Instagram is bright, snack-filled, and playful, without curated aesthetics. She doesn’t follow a filter theme but maintains identity through props like plushies, food bags, and vibrant expressions. Instagram complements her TikTok by offering space for longer storytelling and product visibility, especially useful for partner brands with static creatives.

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• Username: @mahhney
• Influence Score: 90.3/100
• Followers: 386.4K
• Activity: 13 posts/month
• Engagement Rate: 3.13%
• Growth: +44.62%
• Average Engagement: 12.1K
• Posting Habits: Every day at 5 PM EST

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YouTube: A Missed Opportunity

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Maressa’s YouTube is currently underused, averaging only 0.7 videos per month, with the last post uploaded 15 days ago. Her videos here lack a clear format, and most are repurposed from other platforms or outdated. While she has 54.4K subscribers, her engagement rate is just 0.06%, suggesting the content isn’t aligned with platform expectations.

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Each video averages just 33 interactions, though she still earns 331 views per video, likely from TikTok or Instagram redirections. Her audience shows passive interest but no sustained attention, due to low upload frequency and a mismatch between content style and YouTube’s long-form preference. Her shorter, snack-based content doesn’t hold up well without TikTok’s looping mechanism.

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The page has potential for vlog-style videos about immigrant life, food challenges, or Q&A formats, all of which she already excels at in short form. If translated into a more YouTube-native format—like storytelling-driven food tours or cultural comparisons—it could help her grow a secondary audience. Right now, YouTube functions more as a portfolio than an active community.

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Maressa’s Influence Score here is 50.1/100, her lowest across platforms. While the platform is inactive, it holds strategic value for brand storytelling and SEO if she decides to invest in consistent publishing. Her success on TikTok and Instagram provides a strong base for repurposing with a clearer structure and niche.

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• Username: @mahhney
• Influence Score: 50.1/100
• Followers: 54.4K
• Activity: 0.7 videos/month
• Engagement Rate: 0.06%
• Growth: +1.77%
• Average Engagement: 33
• Posting Habits: Once a year at 7 PM EST

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Maressa Schinaider’s Social Media Influence Summary

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Maressa ranks in the Top 1% of Travel Bloggers in Brazil and Top 1% on Instagram Brazil, confirming her impact within culturally-rooted lifestyle niches. On a global scale, she ranks #482 for Travel Bloggers Worldwide, and #12842 on Instagram Worldwide. With an Influence Score of 2 and 8,979 points, she remains competitive across both emerging and mature digital spaces.

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Learn more about the Favikon Methodology here

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Content Strategy: Food, Funny Faces, and Cross-Cultural Commentary

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Maressa’s content thrives on relatability. Her strength lies in turning everyday cross-cultural moments—like discovering ranch dressing or misunderstanding U.S. slang—into quick, punchy videos. Her camera presence is casual but intentional, balancing humor with sharp observations. The tone is light, the scripts are natural, and the editing is fast. She keeps her audience entertained with series-like content formats: trying food in the car, reacting to U.S. news, or comparing Brazilian vs. American habits. These formats are replicable, but Maressa’s voice and comedic timing make them distinct. Her content maintains a steady rhythm, with new posts nearly every day across platforms, keeping her top-of-feed and top-of-mind.

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Reachability and Partnerships

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Maressa Schinaider is highly reachable for brands in food, lifestyle, and beauty, often tagging products like SACHEU Beauty and SHEGLAM directly in her Instagram posts. She prefers casual integration—holding or using products mid-story or as part of her snack review skits. Her posting habits are consistent, especially at 5 PM EST daily, providing ideal visibility for time-sensitive promotions. She’s responsive to DMs and has a track record of unprompted tags after receiving PR packages.

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Her content is considered brand-safe, with a focus on humor and cultural curiosity rather than controversy or trending drama. While her tone is playful, she avoids sarcasm that could reflect poorly on sponsored items. She’s collaborated across regions—Brazil, U.S., and Canada—making her ideal for global campaigns targeting Portuguese-speaking diaspora. Most partnerships are activated through TikTok and Instagram, with content that feels embedded, not imposed.

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Conclusion: Maressa Schinaider’s Bilingual Humor Meets Cultural Curiosity

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Maressa Schinaider has crafted a recognizable niche from cultural confusion and culinary discovery, appealing to young, bilingual audiences. Her presence is growing fastest on Instagram but remains strong on TikTok, where her comedy-first approach thrives. With high engagement, relevant partnerships, and global reach, Maressa offers brands a smart entry into the cultural lifestyle space—with personality, pace, and flavor.

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