Who is Malu Borges?

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Malu Borges: Elevating Fashion Influence with Style, Storytelling, and Substance

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Malu Borges is a Brazilian creator and entrepreneur who has made a name in the world of fashion. As the founder of soooon, she brings creative vision to life through digital content. Her vibrant personality and motherly charm connect deeply with fans. With over 5.9M followers on TikTok, her influence continues to grow.

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She blends motherhood with personal style, offering glimpses of her life as a content influencer. Her posts strike a balance between daily warmth and editorial polish. From casual home videos to runway-ready outfits, she captivates. Her 2.8M followers on Instagram engage with every post.

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Malu often creates videos that reflect everyday moments, beauty rituals, and product reviews. Her content has both emotional depth and visual elegance. She’s become a reference for young women seeking inspiration in fashion and family life. She averages over 161.5K engagements on TikTok alone.

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Through brand partnerships and creative projects, she has built a powerful online community. She collaborates with major brands like Schutz and C6 Bank, bringing value to campaigns. Her activity level—over 16 posts per month—keeps her top-of-mind. With a score of 9,301, Malu stands in the top tier of digital creators.

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An Influencer Active on Social Media

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Malu Borges dominates on TikTok and Instagram, where she has amassed over 8M followers, positioning herself in the Top 1% globally in fashion and lifestyle.

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Malu Borges' Social Media Strategy Analysis

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TikTok Strategy: Fashion Meets Family Fun

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Malu Borges uses TikTok to share a mix of fashion, family, and product content. Her videos are engaging, with aesthetic visuals and catchy trends. She publishes an average of 2.6 videos per week. With 5.9M followers, TikTok is her strongest platform.

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Her strategy involves showcasing clothes, filming organic moments, and joining relevant trends. Each piece of content is crafted with storytelling and humor. Her average engagement reaches 161.5K per post. She posts around 3 times per week, usually at 5 PM.

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Malu often leverages her daughter and home life to create feel-good videos. Collaborations with brands like C6 Bank boost visibility. She keeps her content authentic, with a mix of lifestyle and fun. Her score of 90.9/100 proves high performance.

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She balances trendy topics with personal stories, making TikTok feel intimate and vibrant. The audience connects with her laid-back but polished energy. Despite no recent growth, her influence remains consistent. Her views average 1.6M, solidifying her appeal.

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• Username: @maluborgesm
• Influence Score: 90.9/100
• Followers: 5.9M
• Activity: 2.6 videos/week
• Engagement Rate: 2.74%
• Growth: 0%
• Average Engagement: 161.5K
• Posting Habits: 3 times a week at 5 PM EST

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Instagram Strategy: Style, Aesthetic, and Engagement

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On Instagram, Malu builds her personal brand through curated Reels, clean visuals, and powerful fashion posts. She focuses on GRWM, mother-daughter moments, and sponsored collaborations. With 2.8M followers, this platform offers polished appeal. She has an influence score of 93.9/100.

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Her average engagement per post is 65.8K, and she posts 13 times per month. That frequency helps maintain momentum and algorithmic visibility. Sponsored content with QuintoAndar and Schutz adds commercial weight. Her average views hit 1.7M, reflecting wide reach.

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Each post feels like a mini-campaign: high-quality visuals, relatable captions, and a consistent style. She taps into fashion and lifestyle trends seamlessly. This approach resonates with a vibrant and loyal audience. Her Instagram growth sits at +2.04%, adding 56K new followers.

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Whether she’s in full glam or sharing real-life moments, Malu stays true to her identity. She posts every day at 6 PM, creating routine and reliability. Instagram is her most dynamic platform for partnerships. Brands love her top-tier ranking—#10 in Outfits & Styling in Brazil.

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• Username: @maluborgesm
• Influence Score: 93.9/100
• Followers: 2.8M
• Activity: 13 posts/month
• Engagement Rate: 2.36%
• Growth: +2.04% (+56K followers)
• Average Engagement: 65.8K
• Posting Habits: Daily at 6 PM EST

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YouTube Strategy: Dormant Yet Branded

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Malu’s YouTube remains largely inactive, with the last upload over 2 years ago. Her channel has 35.7K subscribers but low current activity. The platform houses 116 archived videos. Her influence score is a low 18.4/100.

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Although she doesn’t post regularly, her presence supports brand credibility and multi-platform identity. It can serve future long-form storytelling opportunities. Currently, there’s 0 engagement, views, or growth tracked. It’s a space with latent potential.

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• Username: @maluborgesm
• Influence Score: 18.4/100
• Followers: 35.7K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Malu Borges' Social Media Influence Summary

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Malu ranks in the Top 1% of influencers on both TikTok and Instagram in Brazil and globally within the Outfits & Styling category. With a total influence score of 9,301, she maintains a consistent presence across fashion-focused leaderboards.

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Learn more about the Favikon Methodology here

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Content Strategy: Elevating Fashion and Family Life with Effortless Style and Storytelling

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Malu Borges creates with intentionality. Her content is structured around three main pillars: fashion, family, and beauty. She doesn’t just post to entertain—she builds emotional narratives through outfit transformations, lifestyle reflections, and mother-daughter moments. Every post adds value, whether through style inspiration, authenticity, or humor.

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Reachability and Partnerships

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Malu Borges is highly accessible on Instagram, where she posts 13 times per month. Her consistent activity and daily schedule at 6PM strengthen her brand reliability. The platform allows for DMs and comments, ideal for campaign outreach. With 2.8M followers, she maintains constant visibility.

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On TikTok, her videos go live 3 times a week, often generating millions of views. Posting at 5PM, she stays ahead of algorithmic peaks. Her content includes brand mentions, which signals openness to partnerships. With 5.9M followers, TikTok offers unmatched exposure.

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Malu collaborates with brands like Schutz, C6 Bank, and QuintoAndar, tagged in 8 total campaign posts. These collaborations reflect a focus on fashion, lifestyle, and relatable moments. Her audience responds well to branded messaging with organic integration. Her growth rate stands at +0.65%, keeping her content fresh.

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With an influence score of 9,301, she ranks in the Top 1% in both Outfits & Styling and Instagram Brazil. Her reputation, paired with a curated network, boosts her partnership potential. Malu is likely to accept campaigns that align with her tone and aesthetic. Reachability is strongest via Instagram DMs or email found in her bio.

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Conclusion: A Visionary Voice in Fashion, Beauty, and Empowered Motherhood

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Malu Borges is not just another content creator—she’s a brand architect, fashion icon, and powerful digital storyteller. Her ability to merge visual excellence, real-life relatability, and professional brand integration sets her apart in the competitive world of lifestyle influencing.

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View the AI-powered profile

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