Who is Mallaury?

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Mallaury: The Family-Focused Creator Bringing Authenticity and Style to Social Media

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Mallaury is a French fashion and lifestyle influencer known for her relatable and engaging content across TikTok, Instagram, and YouTube. Her content focuses on family moments, fashion inspiration, and lighthearted storytelling, making her a creator that audiences easily connect with. By sharing authentic snippets of her daily life, she has built a strong relationship with her followers who appreciate her down-to-earth personality and sense of style.

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Beyond her lifestyle and family-oriented content, Mallaury has a strong presence in the fashion industry, frequently collaborating with major brands like SHEIN.COM, SHEIN France, and JW Pei. Her posts showcase outfit inspirations, trendy styling tips, and beauty recommendations, making her an influential figure in the fashion and styling space. She effortlessly mixes casual and chic fashion, offering a variety of styles that appeal to both everyday fashion lovers and trend-conscious audiences.

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What makes Mallaury stand out is her ability to blend humor and authenticity with fashion and lifestyle content. She frequently shares funny, relatable moments with her family and friends, allowing her followers to feel connected to her life beyond just fashion. Her lighthearted approach, combined with a cheerful and positive tone, keeps her content fresh and engaging, making her one of the most interactive lifestyle influencers in her category.

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With a growing audience of over 2 million followers across platforms, Mallaury continues to establish herself as a top influencer in the fashion and lifestyle niche. Whether she is styling new outfits, collaborating with brands, or sharing everyday experiences, her ability to engage and inspire her audience makes her a rising digital creator. As her presence expands, she remains a trusted and engaging influencer for brands and followers alike.

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An Influencer Active on Social Media

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Mallaury’s social media presence spans across three major platforms: TikTok, Instagram, and YouTube. With over 1.6M followers on TikTok, she has established herself as a strong force in short-form video content. She also maintains a steady presence on Instagram with 272.8K followers and YouTube with 255K subscribers, where she diversifies her content strategy. Her ability to engage across multiple platforms has made her a versatile creator with a broad reach.

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Mallaury's Social Media Strategy Analysis

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TikTok: Mallaury’s Leading Platform for Engagement

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Mallaury’s TikTok presence is her most influential, with 1.6M followers engaging with her mix of fashion, humor, and family-focused content. Her playful personality and relatable moments make her content highly engaging, drawing in an audience that connects with her authenticity. Whether she’s showcasing outfit ideas, reacting to trends, or sharing fun family moments, her videos always feel genuine and entertaining.

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With a 3.71% engagement rate, Mallaury’s audience is highly interactive, liking, commenting, and sharing her content regularly. She averages 59.3K engagements per post, proving that her content is not just widely viewed, but also actively engaged with. Her posting schedule of 8.8 posts per month ensures that her followers have consistent content to look forward to. Even though her growth has remained at 0% in the past 30 days, her high engagement levels show that she has a loyal and dedicated audience.

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Her TikTok strategy revolves around mixing humor with lifestyle content, making her both entertaining and aspirational. She frequently takes part in viral trends while adding her own creative spin, ensuring that her content feels fresh. Her ability to balance personal and brand-related content seamlessly makes her an effective influencer for fashion and lifestyle partnerships. By keeping her videos fun and engaging, she continues to maintain a strong presence in the fast-moving TikTok ecosystem.

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Mallaury’s posting habits are consistent, with daily uploads at 11 AM EST, maximizing visibility for her audience. Her ability to stay on top of trends while staying true to her personality makes her stand out among lifestyle creators. With her strong Favikon score of 89.4/100, she remains a leading figure in the fashion and lifestyle space on TikTok. As she continues to engage her audience through storytelling and humor, her influence in the platform is set to remain strong.

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• Username: @malou_1cr19
• Influence Score: 89.4/100
• Followers: 1.6M
• Activity: 8.8 posts/month
• Engagement Rate: 3.71%
• Growth (30 days): 0%
• Average Engagement: 59.3K
• Posting Habits: Every day at 11 AM EST

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Instagram: A Hub for Fashion and Lifestyle Inspiration

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Instagram is a key platform for Mallaury, where she curates high-quality lifestyle and fashion content for her 272.8K followers. Her Instagram feed is carefully designed to showcase her style, outfit inspirations, and collaborations with fashion brands. Through a mix of static posts, Reels, and Stories, she keeps her audience engaged and connected to her everyday life. Whether she’s sharing personal moments, styling tips, or behind-the-scenes content, her presence on Instagram feels authentic and polished.

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Her engagement rate on Instagram stands at 3.22%, proving that her followers actively interact with her content. She receives an average of 8.8K engagements per post, showing that her community is highly engaged. Over the past 30 days, her account has grown by 0.28% (+773 followers), indicating steady audience expansion. Her posting frequency of 14 posts per month ensures that her followers are always seeing fresh and exciting content from her.

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Mallaury’s Instagram strategy is focused on fashion, beauty, and lifestyle, making her an ideal partner for fashion brands. She frequently collaborates with companies like SHEIN.COM, SHEIN France, and JW Pei, integrating their products into her content in a natural and visually appealing way. Her ability to blend sponsored content with her personal brand seamlessly makes her a valuable influencer in the fashion space. Her audience trusts her recommendations, making her partnerships highly effective.

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She maintains a consistent posting schedule, uploading content daily at 12 PM EST, ensuring maximum visibility for her posts. With a Favikon score of 87.9/100, her strong brand collaborations and interactive audience continue to fuel her Instagram success. By staying engaged with her followers and sharing real-life moments, she keeps her platform authentic, stylish, and inspiring.

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• Username: @malou_1cr19
• Influence Score: 87.9/100
• Followers: 272.8K
• Activity: 14 posts/month
• Engagement Rate: 3.22%
• Growth (30 days): +0.28% (+773)
• Average Engagement: 8.8K
• Posting Habits: Every day at 12 PM EST

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YouTube: A Growing Space for Long-Form Content

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Mallaury’s YouTube presence is still developing, but with 255K subscribers, she has built a solid foundation for long-form video content. Unlike her short-form content on TikTok and Instagram, YouTube allows her to share in-depth fashion hauls, vlogs, and lifestyle insights. Her channel offers her audience a deeper connection with her as she explores topics like styling guides, daily routines, and personal experiences. While her upload frequency is low, her existing videos continue to attract engagement and views.

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Her engagement rate on YouTube is 1.07%, meaning that her audience is actively engaging with her content despite her low posting frequency. She averages 2.7K engagements per video, and her content receives 27.5K views per month. While her growth has remained at 0% over the last 30 days, her existing community remains loyal and interactive. If she increases her posting frequency, she has the potential to grow her channel significantly and reach new audiences.

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Mallaury’s YouTube content strategy focuses on fashion and lifestyle topics, making it a great platform for brand collaborations. Longer videos allow her to provide detailed reviews, styling tutorials, and behind-the-scenes insights, which can be more impactful for fashion and beauty partnerships. With her strong presence on TikTok and Instagram, she can drive traffic to her YouTube channel, helping her content reach a wider audience.

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She currently uploads approximately once a week at 7 PM EST, but scaling her content output could significantly boost her visibility on YouTube. With a Favikon score of 79.1/100, she already has a strong foundation, and with more consistent uploads, she has the potential to expand her influence further. If she leverages YouTube’s long-form format effectively, she could establish herself as a dominant figure in fashion and lifestyle content on the platform.

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• Username: @malou_1cr19
• Influence Score: 79.1/100
• Followers: 255K
• Activity: 0.2 posts/month
• Engagement Rate: 1.07%
• Growth (30 days): 0%
• Average Engagement: 2.7K
• Posting Habits: Once a week at 7 PM EST

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Mallaury's Social Media Influence Summary

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Mallaury has an impressive Favikon influence score across platforms, reflecting her strong presence in the fashion and lifestyle space. She scores 89.4/100 on TikTok, 87.9/100 on Instagram, and 79.1/100 on YouTube, showcasing her ability to engage with audiences across multiple formats. She ranks #11 in Outfits & Styling in France and is in the top 1% of influencers in her category, highlighting her growing impact. With a "very safe" brand safety rating and high engagement levels, she is a trusted choice for brands looking to reach a fashion-forward audience.

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Learn more about the Favikon Methodology here

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Content Strategy: A Blend of Style, Family, and Engagement

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Mallaury’s content strategy combines fashion, styling, and family moments, creating a balance between trendy and relatable content. On TikTok, she focuses on fashion inspiration, humor, and personal moments, keeping her audience engaged with short-form, high-energy videos. Her Instagram feed showcases outfit inspirations, styling collaborations, and everyday lifestyle updates, while YouTube allows for long-form content, such as vlogs, hauls, and detailed discussions. Her ability to stay consistent across multiple platforms while keeping her content fun and engaging makes her a standout creator in the fashion and lifestyle space.

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Reachability & Partnerships

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Mallaury is highly accessible for brand collaborations, making her an ideal partner for fashion, lifestyle, and beauty brands. Her "very safe" brand safety rating ensures that companies can work with her without risk, knowing her content aligns with a positive and engaging audience. With a strong presence across TikTok, Instagram, and YouTube, she offers brands multiple platforms to reach different segments of her audience. Her ability to integrate sponsored content naturally into her posts makes her a trusted voice in fashion and styling.

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Her engagement rates on TikTok (3.71%), Instagram (3.22%), and YouTube (1.07%) highlight her ability to keep her audience actively engaged. Unlike influencers with passive followers, Mallaury’s audience interacts with her content, comments on her posts, and participates in discussions, making her a valuable asset for brands looking to connect with real consumers. Whether it’s fashion hauls, styling guides, or beauty recommendations, she ensures that sponsored content remains engaging and relevant.

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Mallaury has already partnered with well-known brands like SHEIN.COM, SHEIN France, and JW Pei, successfully showcasing fashion and lifestyle products in an organic way. These collaborations demonstrate her credibility and effectiveness in influencer marketing, as she consistently delivers high engagement and visibility for the brands she works with. Her network also includes collaborations with major influencers like Benoît Chevalier, Esperança, and DJ Hamida, extending her reach into fashion, entertainment, and music industries.

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Her consistent posting habits and interactive audience make her a reliable choice for long-term brand partnerships. With her daily uploads on TikTok and Instagram, she ensures that brands get maximum exposure through regular and engaging content. Additionally, her growing presence on YouTube provides brands with an opportunity to reach audiences through longer-form, in-depth content. As she continues to expand her influence and diversify her content, Mallaury remains a top-tier influencer for fashion and lifestyle collaborations.

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Conclusion: A Rising Fashion and Lifestyle Creator

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Mallaury has positioned herself as a leading fashion and lifestyle influencer with a strong focus on family and authenticity. With 1.6M followers on TikTok, 272.8K on Instagram, and 255K on YouTube, she continues to grow her influence across multiple platforms. Her engagement-driven content, strong brand collaborations, and ability to connect with her audience make her one of the most promising digital creators today. As she continues to expand her brand, Mallaury is well on her way to becoming a major force in the fashion and lifestyle industry.

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