Who's Who on Social Media
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Who is Makena Gallagher?

Makena Gallagher is a travel influencer, entrepreneur, and content creator known for her passion for eco-conscious living. She is the founder of Out of the Blue Swim, a brand dedicated to sustainable swimwear that reflects her love for the ocean and slow travel.

February 26, 2025
Jeremy Boissinot
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Makena Gallagher: Inspiring Sustainable Travel and Lifestyle with Authenticity

Makena Gallagher is a travel enthusiast, lifestyle content creator, and entrepreneur passionate about sustainability and slow living. She is the founder of Out of the Blue Swim, a brand dedicated to eco-friendly swimwear, reflecting her commitment to conscious fashion. Her content showcases scenic destinations, ocean-inspired aesthetics, and moments of gratitude, making her a favorite among adventure seekers and ethical fashion lovers. With an emphasis on personal growth and sustainability, she has cultivated a dedicated audience on Instagram.

As an alumnus of the University of Hawaii, Makena’s deep appreciation for the ocean and coastal living is evident in her content. Her posts often highlight travel adventures, ethical fashion, and wellness, reinforcing her identity as an advocate for mindful living. She frequently collaborates with brands like Starlite Village and Youth To The People, aligning her content with clean beauty and sustainable fashion industries. Her audience follows her for both aesthetic inspiration and meaningful lifestyle insights.

Makena Gallagher: Effortless Winter Chic in the Heart of Tokyo (Source: @coconut_files, Instagram, February 2025)

Makena’s approach to content creation is natural and uplifting, allowing her to engage with a community that values authenticity and mindfulness. She shares personal milestones, reflections, and travel diaries, creating a blend of aspirational and relatable storytelling. Her cheerful and positive tone makes her a welcoming presence in the travel and wellness space, helping her audience feel connected to her experiences. Through her brand, Out of the Blue Swim, she promotes responsible consumerism and ocean conservation efforts.

Her influence continues to grow, with an Influence Score of 6,008, ranking her among emerging digital creators in the travel and sustainability niche. While she primarily focuses on Instagram, her potential for expanding into long-form content on YouTube or brand collaborations remains strong. She is an ideal fit for brands that prioritize sustainability, wellness, and travel, making her a trusted voice in ethical lifestyle content. Her journey as a creator and entrepreneur positions her as an influencer to watch in the sustainable travel community.

An Influencer Active on Social Media

Makena maintains a modest but engaged following on Instagram and YouTube, with Instagram being her primary platform. Her content revolves around slow travel, fashion, and personal branding, making her a strong influencer in the sustainable and travel niche. While her YouTube activity is minimal, her Instagram engagement is strong, making her a valuable partner for lifestyle and eco-friendly brands.

Makena Gallagher's Social Media Strategy Analysis

Instagram: Travel, Sustainability, and Lifestyle Inspiration

Makena Gallagher’s Instagram account, @coconut_files, is her primary platform, where she shares travel moments, eco-conscious fashion, and personal reflections. With 10K followers, she has cultivated a dedicated audience that values sustainability, adventure, and mindfulness. Her content blends scenic landscapes, swimwear promotions, and milestone celebrations, making her a go-to creator for brands in ethical fashion and travel. She frequently collaborates with brands like Starlite Village and Youth To The People, reinforcing her commitment to sustainable living.

She maintains a consistent posting schedule, averaging 9 posts per month, which keeps her audience engaged. Her posting habits indicate she uploads three times a week at 3 PM, allowing her content to reach followers in various time zones. Her engagement rate of 4.38% is exceptionally strong, showing that her audience is highly interactive and responsive. She receives an average of 437 interactions per post, indicating that her content resonates well with her followers.

Her recent posts include birthday celebrations, outdoor adventures, and sustainable swimwear features, reflecting her personal yet aesthetic approach to content. She balances professional photography with candid moments, making her profile feel aspirational yet relatable. Her captions are often reflective and gratitude-filled, fostering deeper connections with her audience. By integrating brand mentions naturally, she maintains the authenticity that brands and followers appreciate.

Makena’s brand safety rating is very high, making her a low-risk partner for collaborations with ethical brands. Her positivity rating is also strong, ensuring that she maintains a cheerful and uplifting online presence. With her strong engagement and consistent content, she is a valuable influencer in the slow travel and sustainability niche. Her Instagram serves as the perfect space for brands looking to connect with an audience interested in mindful living and ethical fashion.

  • Username: @coconut_files
  • Influence Score: 71.4/100
  • Followers: 10K
  • Activity: 9 posts per month
  • Engagement Rate: 4.38%
  • Growth: -0.15% (-15 followers)
  • Average Engagement: 437
  • Posting Habits: 3 times a week at 3 PM EST

YouTube: Inactive But With Growth Potential

Makena’s YouTube presence is currently minimal, with only 3.2K followers and no recent activity in four years. While she initially used YouTube as a platform to share lifestyle and travel-related content, she has shifted her focus entirely to Instagram. Her growth on YouTube is stagnant, with 0% engagement and no recent video uploads. However, her experience with visual storytelling on Instagram suggests potential if she ever chooses to revive her channel.

Since her audience is already engaged in her travel and sustainable lifestyle content, YouTube could serve as an expansion platform for her to create longer, more immersive vlogs. If she were to restart consistent posting, she could use it to share behind-the-scenes travel diaries or swimwear brand updates. Given her strong engagement rates on Instagram, she could translate this audience loyalty into YouTube subscribers with the right content strategy.

  • Username: @makenagallagher8770
  • Influence Score: 8.1/100
  • Followers: 3.2K
  • Activity: 0 posts in the last four years
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Once a year at 8 PM EST

Makena Gallagher's Social Media Influence Summary

Makena has an Influence Score of 6,008, showing she is a growing name in the travel and lifestyle space. Her highest ranking is in the eco-conscious and slow travel niche, where she holds #379 worldwide. On Instagram, she ranks #89,071 in the U.S., placing her in the Top 22% of influencers in her category. While her presence is still expanding, her strong brand safety and engagement rates make her a promising influencer.

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Content Strategy: Travel, Sustainability, and Lifestyle Inspiration

Makena’s content is centered around eco-friendly travel, personal growth, and ethical fashion. Her posts highlight her swimwear brand, Out of the Blue Swim, alongside lifestyle updates, milestone celebrations, and beauty collaborations. She balances professional photography with personal moments, making her Instagram feed feel both aspirational and authentic.

Reachability and Partnerships

Makena Gallagher is highly approachable for brand collaborations, particularly those in the travel, wellness, and sustainable fashion sectors. With an Influence Score of 6,008, she has positioned herself as a growing voice in the eco-conscious lifestyle community. She frequently partners with brands like Starlite Village and Youth To The People, reinforcing her commitment to ethical fashion and clean beauty. Her content’s natural and unfiltered aesthetic makes her a great fit for brands looking for authentic promotion.

Her brand safety rating is very high, making her a trusted influencer for digital campaigns. She maintains a cheerful and positive online presence, avoiding controversial topics, which makes her an ideal partner for companies that prioritize brand safety. Her ability to seamlessly integrate product mentions into her daily life ensures that her sponsored content does not feel forced. This approach makes her collaborations feel organic and trustworthy, increasing their effectiveness.

An overview of Makena Gallagher’s top influential connections across key industries. (Source: Favikon)

Makena’s high engagement rate of 4.38% on Instagram indicates that her audience is actively involved in her content, making her a strong choice for brands seeking authentic audience interaction. Her collaborations often focus on travel essentials, ethical swimwear, and wellness products, making her an ideal influencer for eco-conscious companies. She has tagged brands like Djerf Avenue, showing her ability to work with well-known ethical fashion names. Given her steady posting habits, she is likely to be open to new brand partnerships.

For brands looking to connect with sustainability-focused audiences, Makena is an excellent choice. Her content is visually appealing, her messaging aligns with ethical values, and her audience trusts her recommendations. Whether for travel, skincare, or slow fashion collaborations, she provides a highly engaged and well-curated platform. With her steady Instagram presence and strong network of ethical brands, she remains a rising influencer in the sustainable lifestyle industry.

Conclusion: A Rising Voice in Sustainable Travel and Ethical Living

Makena Gallagher is a rising travel and lifestyle influencer with a strong focus on sustainability and personal growth. While her following is still expanding, her high engagement rate, strong brand alignment, and visually appealing content make her an impactful figure in her niche. Her Instagram presence is steadily growing, positioning her as a trusted voice in eco-conscious travel and ethical fashion.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.