Who is Maja Voje? | B2B Influencer

Maja Voje: a key figure in the GTM space

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Maja Voje is a well-known go-to-market strategist and global growth expert from Slovenia. She has built a reputation for helping brands scale by implementing effective growth strategies and empowering leaders and founders. With her strategic insights, Maja has been instrumental in accelerating growth for high-profile clients, including Google and Rocket Internet. She’s also known for co-creating one of the best-selling courses on growth hacking and serving as the Chief Marketing Officer during OriginTrail’s successful crowdfunding campaign.

Her expertise covers areas like growth marketing, lead generation, and sales, and she regularly shares these insights across her social media platforms. Maja is a key figure in the marketing and sales sector in Slovenia, often providing actionable advice for startups and established companies looking to expand their market reach.

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A B2B Creator active on Social Media

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Naturally, Maja Voje understands the power of social media. Here's a breakdown on her social media presence:

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LinkedIn: Growth & Thought Leadership

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• Followers: 44.8K

• Influence Score: 88.4/100

• Engagement & Activity: LinkedIn is Maja’s most active platform, where she posts regularly to engage her audience with insights on marketing, sales, and growth strategies. With a steady posting habit of 35 posts per month, she maintains an average engagement rate of 0.57%, indicating that her content resonates well with her followers. This consistent activity has helped her grow her follower base by 8.35% (+2.8K new followers in the past month).

• Strategy: Maja uses LinkedIn to establish herself as a thought leader. Her posts often contain in-depth guides, strategic tips, and real-life case studies that showcase her expertise. Her ability to explain complex marketing concepts in a relatable way has earned her the #1 spot in Marketing & Sales in Slovenia, solidifying her influence in the business community.

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X (Formerly Twitter): Short Insights & Engagement

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• Followers: 6.2K

• Influence Score: 63.2/100

• Engagement & Activity: On X, Maja is less active compared to LinkedIn but still maintains a presence by tweeting about twice a week. Her posts have an engagement rate of 0.09%, showing moderate interaction with her audience. Despite this lower engagement, her consistency in sharing valuable snippets on marketing trends and insights helps keep her profile active.

• Strategy: Maja uses X to share quick insights, trending topics, and short commentary on marketing. Her concise and relevant tweets cater to followers who prefer quick, digestible content. This platform helps her engage with a different segment of her audience who are looking for fast updates and straightforward tips.

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Instagram: Underutilized Presence

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• Followers: 2.9K

• Influence Score: 7.5/100

• Engagement & Activity: Unlike her activity on LinkedIn and X, Maja’s presence on Instagram is minimal, with no posts in the last four months. Her engagement rate sits at 1.92%, with an average of 2.3K views.

• Strategy: Although Instagram can be a great platform for visual content and marketing tips, Maja hasn’t fully leveraged it. This indicates an opportunity for her to expand her presence and connect with a wider audience through more visual storytelling or behind-the-scenes insights.

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Newsletter:

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Maja Voje’s newsletter, “GTM Strategist,” focuses on helping companies navigate go-to-market strategies. She provides insights, practical advice, and case studies to empower businesses in scaling their operations. With over 7,000 subscribers, Maja shares her expertise on topics like market positioning, growth hacking, and customer acquisition. The content is a blend of her experiences and insights from other field experts, aiming to educate and inspire. The newsletter supports businesses looking to enhance their growth strategies by leveraging actionable advice and community-driven insights.

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Overall Social Media Strategy

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Maja Voje’s social media strategy centers around providing value and showcasing her expertise in growth marketing. LinkedIn is her primary platform, where she shares in-depth content that appeals to business leaders, entrepreneurs, and marketers looking for actionable advice. On X, she maintains a lighter, more frequent posting style to engage her audience with quick insights. However, her limited activity on Instagram suggests that there is potential for growth, particularly if she were to tap into a more visual style of content to share her marketing insights.

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Maja’s steady growth rate across her key platforms demonstrates the effectiveness of her strategy. Her consistent presence on LinkedIn has helped her maintain authority and relevance in the marketing and sales sector, especially in Slovenia, where she holds the top rank in her category.

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Rankings & Authority

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• Total Authority Score: 7,688 points

• Global Influence: Maja ranks as the #1 marketing and sales influencer in Slovenia, reflecting her authority and consistent engagement.

• Reachability & Sponsored Posts: With her estimated sponsored post cost set at $1.2K, Maja is accessible to brands looking for credible endorsements. Her selective reachability also indicates that her content is authentic, maintaining trust and value among her followers.

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Maja Voje’s social media presence shows how effectively a well-thought-out strategy can establish authority in niche markets. Through her active engagement and valuable insights, she continues to solidify her role as a go-to expert in growth and lead generation.

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