Who is Maidy Lacerda?

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Maidy Lacerda: Pop Culture Storytelling for a New Generation of Animation Lovers

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Maidy Lacerda is a Brazilian pop culture analyst and author known for her expertise in animation, fairy tales, and fandom storytelling. Her book Princesa Desastrada propelled her into literary circles, while her social media content offers sharp character analysis and speculation on upcoming releases. She doesn’t just report on Disney lore—she breaks it down like a true cultural researcher, with passion and precision.

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Her content spans analysis videos, movie theories, and hot takes that consistently go viral among Brazilian pop culture fans. Whether she’s reacting to Descendentes 5 news or exploring Shrek’s comeback, her tone balances emotional fandom with structured media literacy. She’s never preachy, always conversational, and grounded in fun.

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Maidy’s aesthetic is vibrant and unmistakable: colored backdrops, pop-inspired fonts, and her signature turquoise-blue hair all contribute to a brand that is instantly recognizable. On every platform, her videos reflect a personal editorial style—Maidy is never just reading from a script; she’s genuinely sharing her love for the topic at hand.

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With an audience spanning more than 3 million followers, Maidy is in high demand for branded storytelling campaigns. Her long-term partnerships with Disney Channel Brasil, Disney+, and Planeta de Livros Brasil showcase her appeal in the entertainment and publishing industries. Her content proves that pop culture can be smart, fun, and strategic—all at once.

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An Influencer Active on Social Media

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Maidy is active across YouTube, TikTok, and Instagram, with each platform delivering a unique piece of her storytelling ecosystem.

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Maidy Lacerda's Social Media Strategy Analysis

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YouTube Strategy – In-Depth Fandom Essays with Cinematic Flair

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Maidy’s YouTube channel (@DearMaidy) serves as her core platform for long-form, high-production storytelling. With 1.8 million subscribers, she crafts detailed video essays on animation franchises, diving into character arcs, trailers, and fan theories. Her voiceovers are complemented by bold visuals, animated transitions, and meme cuts, turning film analysis into an experience.

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Her most viral content revolves around franchise anticipation—especially Disney series like Descendentes and Tinker Bell. Maidy’s Shrek 5 trailer breakdown and first-look reviews of Descendentes 5 consistently draw hundreds of thousands of views. Viewers return not only for the analysis but for her ability to synthesize fandom emotions and future predictions in one edit.

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Maidy uploads around 5 videos per month, showing consistency despite the high production value. Her tone is always conversational—never preachy—making niche fandom theories digestible to casual viewers. Comments often show viewers discovering new lore through her perspective, proving she adds true value beyond fandom hype.

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With an engagement rate of 0.31% and an average of 83.2K views per video, YouTube remains her most powerful storytelling tool. She uses SEO-friendly titles with high-retention hooks, turning her thumbnails into colorful scroll-stoppers. It’s where she moves audiences from passive viewing to active conversation.

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• Username: @DearMaidy
• Influence Score: 83.7/100
• Followers: 1.8M
• Activity: 5.2 videos/month
• Engagement Rate: 0.31%
• Growth: 0%
• Average Engagement: 5.6K
• Posting Habits: Once a week at 8 PM EST

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TikTok Strategy – Rapid Theories, Visual Hooks, and Fandom Debate

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On TikTok (@dearmaidy), Maidy repackages her long-form theories into fast, vertical content tailored for FYP virality. With 963K followers, she publishes short videos that ask bold questions: “Família Madrigal em Descendentes 5?” or “Quem são os novos personagens?” Her signature framing—centered composition, vivid lighting, and animated overlays—makes her instantly recognizable.

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Maidy leans heavily into speculation and character breakdowns, drawing attention from niche fandoms and theory-curious viewers. Her TikTok audience actively engages in debates within the comments, often quoting specific time stamps to highlight “proof” of theories. These aren’t passive fans—they’re co-creators in the narrative.

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While she posts less frequently on TikTok (1.2 videos/week), each clip is strategic and aligned with trending Disney news. Her timing is impeccable: she often posts immediately after major drops like new trailers or leaks. With 11.6K average engagements and a 1.2% engagement rate, TikTok is her real-time opinion driver.

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She’s mastered creating loopable content and emotional beats that prompt replays—especially during theory-heavy scenes. TikTok extends her reach into fandom culture and helps her test which topics resonate before expanding them on YouTube. The platform is both a trend detector and a narrative testing ground for her.

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• Username: @dearmaidy
• Influence Score: 85.7/100
• Followers: 963K
• Activity: 1.2 videos/week
• Engagement Rate: 1.2%
• Growth: +0.35%
• Average Engagement: 11.6K
• Posting Habits: Once a week at 11 AM EST

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Instagram Strategy – Branded Aesthetics and Reel-First Approach

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Maidy’s Instagram (@dearmaidy) is the most aesthetically curated of her platforms, serving her 403.8K followers with branded Reels and color-coordinated imagery. Unlike many creators, she uses Instagram as a hybrid between promotion and engagement—not simply reposting from TikTok, but crafting Reels with platform-specific captions and stylization.

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Each post includes soft lighting, Maidy’s pastel backdrops, and branded elements like her “Dear Maidy” logo in the background. These Reels often reflect what’s trending on YouTube but include call-to-actions and quicker edits to suit Instagram’s pace. Topics like Descendentes 5 characters or “Pink and Red” theories rack up over 270K views per Reel.

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Instagram is also where her storytelling becomes more personal. With strong engagement (2.39%) and 9.6K average likes per post, she balances fandom analysis with behind-the-scenes book updates and personal moments. This makes it the most intimate space within her ecosystem, ideal for brand collaborations that want a warm, community-centered voice.

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She posts roughly 6 times per month, aligning her Reel drops with trailer releases and fandom milestones. Maidy treats Instagram as a polished highlight reel—clean, strategic, and on-brand with her positioning as both an author and pop culture analyst. It’s where her professional and personal brands intersect beautifully.

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• Username: @dearmaidy
• Influence Score: 87.1/100
• Followers: 403.8K
• Activity: 6 posts/month
• Engagement Rate: 2.39%
• Growth: +0.5%
• Average Engagement: 9.6K
• Posting Habits: Once a week at 11 AM EST

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Maidy Lacerda's Social Media Influence Summary

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Maidy Lacerda ranks in the top 1% for Internet & Pop Culture in Brazil and top 2% on Instagram worldwide, solidifying her as a leading voice in fandom-driven content.

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Learn more about the Favikon Methodology here

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Content Strategy Overview: Fandom Commentary with Pop Culture Precision

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Maidy’s strength lies in her editorial approach to entertainment commentary. She doesn’t chase trends for the sake of virality—she breaks them down with style. Her storytelling is layered with cultural analysis, speculative hooks, and strong narrative continuity across platforms. She has mastered the art of serialized content, turning news snippets into entire arcs of fan discussion.

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Reachability and Partnerships

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Maidy Lacerda is highly reachable for collaborations via Instagram and YouTube, where she regularly tags and interacts with brands. Her consistent, platform-specific posting and visually cohesive content make her a seamless fit for campaigns in entertainment, publishing, and animation.

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She has previously collaborated with Disney Channel Brasil, Disney+, and Planeta de Livros Brasil, showing strong alignment with youth-focused and narrative-driven brands. Maidy’s track record suggests high responsiveness to partnerships that match her pop culture expertise and storytelling format.

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Conclusion: Where Fandom Meets Influence

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Maidy Lacerda isn’t just reacting to pop culture—she’s shaping how it’s discussed in Brazil. With a sharp editorial lens and an engaged fan base, she bridges the gap between entertainment brands and their target audiences. Her storytelling-first strategy, paired with vibrant visuals and a multi-platform presence, make her one of the most exciting voices in digital entertainment today.

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View the AI-powered profile

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