Who is Mai Pham?

Phạm Xuân-Mai, widely known as Mai Pham, is a 20-year-old YouTuber and social media influencer renowned for her beauty, fashion, and lifestyle content. With her candid approach and adventurous spirit, she has built a significant following across YouTube, Instagram, and TikTok. Mai’s content resonates with a wide audience, capturing her transformative “glow-up” challenges, travel adventures, and beauty tips. Her followers appreciate her willingness to share both the glamorous and challenging aspects of her life, creating an authentic connection with her fans.

‍

Mai Pham: Transforming Beauty and Lifestyle Content with Authenticity and Style

‍

Phạm Xuân-Mai, popularly known as Mai Pham, is a Vietnamese-American beauty, fashion, and lifestyle influencer who has made a name for herself as one of the most relatable yet aspirational voices on social media. At just 20 years old, Mai has already amassed a dedicated following across platforms, with her biggest audience on YouTube, where she shares in-depth videos about her life, beauty routines, and adventures around the world. Originally from Canada, Mai moved to New York City to pursue her influencer career, and her journey has captivated her audience, who admire her fearless pursuit of her passions and her willingness to share her life’s ups and downs with honesty.

‍

Mai’s content centers around her signature “glow-up” challenges, which have become a staple of her brand. These challenges often involve complete makeovers, from hair transformations to fashion upgrades, with Mai spending considerable time and money to achieve a particular look or style. Her followers are drawn to these videos not only for the impressive transformations but also for the transparency Mai offers about the costs, effort, and sometimes humorous mishaps along the way. Her willingness to openly discuss her spending habits and beauty investments gives her audience an authentic view into her world, making her relatable despite her luxurious lifestyle.

‍

Beyond beauty, Mai also explores lifestyle and travel content, taking her followers on adventures around the globe. Whether she’s navigating the bustling streets of Tokyo, exploring Istanbul’s Grand Bazaar, or giving a tour of her New York City apartment, Mai brings a sense of curiosity and joy to her content that resonates with her audience. Her travel vlogs are filled with candid moments and cultural insights, allowing her followers to experience new places through her eyes. Through her openness, unique style, and genuine personality, Mai Pham has successfully positioned herself as both a beauty authority and a relatable friend to her fans, who eagerly follow her every move.

‍

An Influencer active on social media

‍

‍

Mai Pham’s social media presence spans YouTube, Instagram, and TikTok, where she shares a mix of curated and spontaneous content. Each platform serves a different purpose in her content strategy, allowing her to reach diverse audience segments. With an impressive following and consistently high engagement, Mai’s influence in the beauty and lifestyle sectors is notable. However, recent metrics suggest her growth is stabilizing, highlighting a shift toward maintaining a dedicated fanbase over rapid expansion.

‍

YouTube: A Deep Dive into Transformative Beauty and Lifestyle

‍

‍

YouTube is Mai Pham’s primary platform, with 3.4 million subscribers who tune in for her long-form content. Here, she shares detailed vlogs and transformation videos that cover her glow-up routines, travel diaries, and lifestyle insights. Her videos, such as the “Extreme 72-Hour Glow-Up” series, have become fan favorites, providing an intimate look at the time and effort she invests in personal transformations. This format allows her audience to experience her journey in-depth, building a loyal following that values the honesty and relatability of her content.

‍

Although Mai only posts around three videos per month, her YouTube channel remains her most significant platform due to the depth and quality of content she provides. Her consistent views and engagement reflect her audience’s commitment, with each video averaging high viewership numbers. YouTube’s format supports her style, allowing for storytelling that resonates deeply with fans who appreciate her candor and aspirational yet relatable lifestyle.

‍

• Username: @maiphammy
• Influence Score: 87.6/100
• Followers: 3.4M
• Activity: 3 videos per month
• Engagement Rate: 4.5%
• Growth: +0.31% (+10.4K followers)
• Average Engagement: 25.1K
• Posting Habits: Irregular, typically a month apart

‍

Instagram: Curating a Stylish and Personal Visual Diary

‍

‍

On Instagram, Mai Pham engages her 1.4 million followers with a curated blend of fashion-forward posts, lifestyle updates, and travel highlights. This platform serves as her visual diary, showcasing everything from glamorous selfies and event photos to glimpses of her day-to-day life. Mai’s Instagram content often highlights her latest beauty transformations, travel experiences, and collaborations with brands. Her followers appreciate the combination of polished images and personal captions, which give insight into both her style and her personality.

‍

While Instagram isn’t Mai’s largest platform, it allows her to visually express her brand in a way that complements her YouTube content. With an engagement rate of 4.5%, her posts effectively capture attention, although her growth rate has recently seen a slight decline. Her ability to attract high engagement demonstrates her strong visual appeal and the loyalty of her followers, who eagerly await updates on her beauty and fashion ventures.

‍

• Username: @maiphammy
• Influence Score: 82.7/100
• Followers: 1.4M
• Activity: 9 posts last month
• Engagement Rate: 4.5%
• Growth: -0.67% (-6.6K followers)
• Average Engagement: 44.2K
• Posting Habits: Twice a week at 1AM

‍

TikTok: Quick-Impact Content with a Relatable Twist

‍

‍

TikTok is where Mai Pham connects with a younger audience through short, high-energy videos that showcase her humor, beauty tips, and snippets of her everyday life. With 981.2K followers, TikTok provides Mai with a platform to share more spontaneous, less curated content. She often posts fun challenges, quick makeup tips, and behind-the-scenes glimpses of her travels and brand collaborations. TikTok’s quick, engaging format is ideal for Mai’s personality, allowing her to connect with fans in a more casual, relatable way.

‍

Despite a lower posting frequency of around 1.3 videos per week, her engagement rate on TikTok is notably high at 17.63%. Her videos often reach significant viewership, highlighting her ability to capture attention quickly on this platform. TikTok complements her other platforms by providing a space for more lighthearted, quick-impact content, allowing her to engage fans who enjoy her dynamic personality and frequent interactions with trending content.

‍

• Username: @maiphammy
• Influence Score: 82/100
• Followers: 981.2K
• Activity: 1.3 videos per week
• Engagement Rate: 17.63%
• Growth: Stable
• Average Engagement: 383.3K
• Posting Habits: Once a week at 3AM

‍

MaiPham's Social Media Influence and Rankings Summary

‍

‍

Mai Pham’s authority score on social media is a remarkable 9,067 points, placing her as a leading voice in the beauty and lifestyle sector. Ranked #31 among U.S. beauty bloggers, she has carved a niche for herself with her unique content style. Her influence score is high across platforms, reflecting her reach and the strength of her connection with her audience. Although her growth is stabilizing, her authority and relevance in the beauty space remain strong, positioning her as a respected figure in the social media landscape.

‍

Content Strategy: Transformations, Luxury, and Relatability

‍

Mai Pham’s content strategy centers around three key pillars: beauty transformations, lifestyle luxury, and relatability. Her glow-up challenges and lifestyle videos capture her followers’ imagination by presenting aspirational yet accessible content. Whether she’s detailing her intensive beauty routines or sharing travel vlogs, Mai’s content provides both inspiration and entertainment. She balances high production quality on YouTube with more spontaneous posts on TikTok, creating a well-rounded digital presence that caters to different audience preferences.

‍

Through her content, Mai is known for being open about her spending habits and personal challenges, which fosters an authentic connection with her followers. Her ability to switch between aspirational and relatable content ensures her appeal to a broad audience base that values both luxury and realness.

‍

Reachability and Partnerships

‍

‍

Mai Pham’s reachability is rated as “Very Difficult,” with an estimated sponsored post cost of $21K, reflecting her status as a high-demand influencer. This exclusivity makes her a valuable partner for beauty, fashion, and lifestyle brands seeking to reach a dedicated and engaged audience. Her collaborations with notable brands, such as YSL and NBA Global, showcase her alignment with premium products and her influence in the beauty and lifestyle industry. Mai’s selective approach to partnerships strengthens her brand image, as her followers view her endorsements as genuine and aligned with her lifestyle.

‍

Mai Pham’s journey from beauty enthusiast to prominent social media influencer highlights her ability to captivate audiences with a mix of aspirational content and authentic personal sharing. Her influence in the beauty and lifestyle space is underscored by her impressive engagement rates and dedicated fanbase across multiple platforms. As she continues to grow her brand, her focus on luxury transformations, relatable lifestyle content, and selective brand partnerships ensures that she remains a significant figure in the digital space. Mai’s dedication to transparency, combined with her flair for beauty and style, positions her as a lasting influence in an ever-evolving social media landscape.

‍

You might also find interesting:

‍

D'Aydrian Harding - Complete Social Media Analysis

Katie Anne Fang - Complete Social Media Analysis

Jimmy Tatro - Complete Social Media Analysis