Who's Who on Social Media
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Who is Lyssy Noel?

Lyssy Noel has cemented herself as a prominent social media personality, engaging millions of followers with her unique blend of gaming, paranormal, and lifestyle content. Across platforms like YouTube, TikTok, Instagram, and Twitter, she captivates audiences with her vibrant personality and diverse interests.

January 11, 2025
Jeremy Boissinot
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Lyssy Noel: A Captivating Creator in Gaming and Paranormal Content

Lyssy Noel is a popular social media influencer and content creator, celebrated for her engaging and diverse content across YouTube, TikTok, and Instagram. With a unique focus on gaming, paranormal exploration, and lifestyle topics, she has built a loyal audience of millions who admire her creativity and authenticity. Her vibrant personality and knack for storytelling make her a standout figure in the digital space.

Her journey began with her passion for arcades, claw machines, and gaming setups, which she transformed into a thriving online presence. Lyssy’s videos often showcase her arcade challenges, gaming victories, and setup tours, inspiring her followers to explore their own hobbies. This relatability has made her a beloved figure among gaming enthusiasts and casual fans alike.

Lyssy Noel: Embracing the Magic at the Agatha All Along Launch Event (Source: @lyssynoel, Instagram, September 2024)

In addition to gaming, Lyssy is known for her fascination with the paranormal. Her ghost-hunting adventures, reaction videos to horror movies, and chilling storytelling captivate fans with a love for all things spooky. This blend of lighthearted gaming and eerie paranormal content creates a unique niche, setting her apart from other creators.

Beyond her niche content, Lyssy shares glimpses of her personal life, including her love for Disneyland and her dog, Angel Noel. Her ability to connect with her audience through relatable moments and heartfelt stories has made her a well-rounded influencer. With collaborations like Flower Knows Makeup and other lifestyle brands, Lyssy continues to expand her reach while staying true to her creative roots.

An Influencer Active on Social Media

Lyssy Noel’s vibrant personality shines through her multi-platform presence, with 4.6 million TikTok followers, 3.5 million YouTube subscribers, 218.7K Instagram followers, and 7.7K Twitter followers.

Lyssy's Social Media Strategy Analysis

YouTube Strategy: Gaming and Paranormal Storytelling

YouTube is Lyssy Noel’s largest platform, with 3.5 million subscribers and a vast collection of over 1,100 videos. Her content ranges from arcade challenges and gaming adventures to ghost-hunting and paranormal storytelling. This diverse mix appeals to a wide audience, combining fun, thrill, and creativity.

Lyssy’s consistency in posting 12.6 videos per month ensures her channel remains active and engaging. Her ability to upload multiple videos weekly allows her to stay relevant in the highly competitive YouTube ecosystem. This frequency demonstrates her dedication to her craft and her audience.

Her focus on narrative-driven content helps her stand out among other creators. Whether she’s unraveling spooky stories or sharing gaming tips, her storytelling style captivates viewers and keeps them coming back for more. She incorporates humor and suspense seamlessly, creating an immersive experience for her audience.

With an engagement rate of 0.12% and an average of 78.7K views per video, Lyssy’s audience remains loyal despite the platform’s competitive nature. YouTube serves as the foundation of her content strategy, allowing her to express her creativity and connect with millions of viewers worldwide.

  • Username: @LyssyNoel
  • Influence Score: 86.6/100
  • Followers: 3.5M
  • Activity: 12.6 videos/month
  • Engagement Rate: 0.12%
  • Growth: +0.89% (+30.9K subscribers in 30 days)
  • Average Engagement: 4K
  • Posting Habits: 3 times a week at 7 PM EST

TikTok Strategy: High-Energy and Entertaining Content

Lyssy’s TikTok presence, with 4.6 million followers and 74.5 million likes, highlights her ability to create short, engaging videos that resonate with a younger audience. Her content includes gaming clips, quirky skits, and paranormal-themed videos, ensuring a dynamic mix that keeps her followers entertained.

Lyssy posts 1.6 videos per week, balancing quality and consistency while adapting to TikTok’s fast-paced environment. She effectively incorporates trending sounds and challenges while maintaining her unique personality, making her content stand out from other creators in the same niche.

Her videos’ average views of 13.3K demonstrate her ability to attract attention in a highly competitive space. By combining gaming humor with her love for all things spooky, she delivers content that’s not only entertaining but also true to her personal brand.

Despite a lower engagement rate of 0.02%, Lyssy’s TikTok strategy keeps her relevant by focusing on creativity and adaptability. TikTok allows her to connect with a wider audience, offering bite-sized content that complements her long-form YouTube videos.

  • Username: @lyssynoel
  • Influence Score: 79.9/100
  • Followers: 4.6M
  • Activity: 1.6 videos/week
  • Engagement Rate: 0.02%
  • Growth: 0% in 30 days
  • Average Engagement: 1.1K
  • Posting Habits: Twice a week at 5 PM EST

Instagram Strategy: A Glimpse Into Lyssy’s Life

With 218.7K followers, Lyssy Noel uses Instagram as a platform for sharing glimpses into her personal life and professional ventures. Her feed is a mix of gaming setups, makeup looks, and moments with her dog Angel Noel, providing a relatable yet polished view of her lifestyle.

Lyssy’s content on Instagram highlights her collaborations with brands such as Flower Knows Makeup, seamlessly integrating sponsored posts into her feed. Her ability to balance authentic content with promotional material demonstrates her strategic approach to branding.

Despite posting once a month, Lyssy keeps her audience engaged through Instagram Stories and occasional Reels. These dynamic elements offer real-time updates and interactive content, ensuring her followers stay connected to her daily life.

Her engagement rate of 0.95% underscores her ability to maintain a strong connection with her audience. Instagram complements her other platforms by offering visually appealing content that strengthens her overall brand identity.

  • Username: @lyssynoel
  • Influence Score: 73.8/100
  • Followers: 218.7K
  • Activity: 1 post/month
  • Engagement Rate: 0.95%
  • Growth: -0.27% (-588 followers in 30 days)
  • Average Engagement: 2.1K
  • Posting Habits: Once a week at 5 PM EST

Twitter Strategy: Casual and Direct Engagement

Lyssy’s Twitter account, with 7.7K followers, offers a more casual and personal approach to engaging with her audience. Her tweets often include updates about her gaming content, paranormal adventures, and her love for Angel Noel, making it a space for direct communication with fans.

Although she posts 3 tweets per week, Lyssy uses the platform to share quick thoughts and interact with her followers in real-time. This direct engagement creates a sense of immediacy, adding depth to her overall social media presence.

Her Twitter activity also allows her to promote her content on other platforms, driving traffic to her YouTube channel or TikTok videos. This cross-platform promotion ensures her followers stay updated on her latest projects and adventures.

While Twitter is not her primary platform, it complements her strategy by providing a space for quick, informal updates. It helps her maintain a well-rounded presence across multiple social media channels.

  • Username: @notlyssy
  • Influence Score: 73.2/100
  • Followers: 7.7K
  • Activity: 3 tweets/week
  • Engagement Rate: 0.42%
  • Growth: +0.11% (+8 followers in 30 days)
  • Average Engagement: 32
  • Posting Habits: 3 times a week at 10 PM EST

Lyssy Noel's Social Media Influence Summary

Lyssy Noel’s Favikon Authority Score of 8,731 points ranks her as a prominent figure in the Magic & Paranormal niche. Her ranking at #30 in Paranormal & Horror in the United States showcases her ability to captivate audiences with her diverse and creative content.

Content Strategy: Balancing Fun and Mystery

Lyssy Noel’s content strategy is built on a foundation of creativity, relatability, and entertainment. Whether she’s sharing her gaming victories or exploring haunted locations, her unique blend of humor and mystery keeps her audience engaged. Her ability to seamlessly transition between niches makes her content diverse and appealing. By maintaining a consistent presence across platforms, Lyssy ensures her followers can engage with her in various formats. This multi-platform approach, combined with her authentic personality, has helped her build a loyal and growing fan base that continues to support her journey.

Reachability and Partnerships

Lyssy Noel’s reachability is defined by her multi-platform presence and niche appeal, making her a highly valuable partner for targeted collaborations. Despite being labeled as “Very Difficult” to reach, her consistent content output and unique blend of gaming, paranormal, and lifestyle themes ensure her strong connection with her audience. Her loyal followers engage deeply with her content, making her an influential figure in her niche.

Her estimated sponsored post cost of $9K reflects the premium value of her brand, particularly in niche markets like gaming and paranormal exploration. This rate underscores the impact of her audience engagement and the trust she has cultivated among her followers. Lyssy’s collaborations with brands like Miniso, Loungefly, and Flower Knows Makeup show her ability to integrate sponsored content seamlessly into her storytelling, ensuring authenticity and relevance.

An overview of Lyssy’s top influential connections across key industries. (Source: Favikon)

Lyssy’s partnerships are carefully aligned with her brand identity, focusing on brands that resonate with her quirky and creative style. From showcasing products during claw machine challenges to incorporating paranormal-themed merchandise into her ghost-hunting adventures, she effectively blends promotions into her organic content. This strategic approach makes her sponsored posts feel genuine and enjoyable for her audience.

Despite her “Very Difficult” reachability rating, Lyssy’s value lies in the quality of her partnerships and her ability to create lasting brand impressions. Her carefully curated collaborations ensure that her content remains authentic while delivering measurable results for the brands she works with. By choosing partners that align with her interests and audience, Lyssy reinforces her credibility and strengthens her influence in her niche.

Conclusion: Redefining Creativity in Gaming and Paranormal Entertainment

Lyssy Noel has established herself as a unique and engaging voice in the gaming and paranormal space. Her ability to entertain, inspire, and connect with her audience across platforms has made her a trusted and influential figure in her niche.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.