Who is Luke Tobin? | B2B Influencer

Luke Tobin is a dynamic entrepreneur and business growth expert with a proven track record of scaling businesses across multiple industries. As a 3x exited founder, he has demonstrated exceptional acumen in building sustainable business models that achieve success in competitive markets. Tobin's social media presence is a reflection of his strategic insights, leadership philosophies, and a relentless drive to inspire entrepreneurs globally. This analysis explores his social media strategy across platforms, revealing how he uses his authentic voice to influence aspiring leaders and business owners.

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Luke Tobin: A Leading Voice in Business Growth and Entrepreneurship

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Luke Tobin’s entrepreneurial journey is a testament to his vision, resilience, and innovative mindset. Born and raised in the United Kingdom, Tobin quickly made a name for himself in the business world, distinguishing himself through his strategic approach to digital marketing and business growth. Early in his career, he recognized the transformative power of digital marketing and focused on creating solutions that would meet the rapidly changing demands of the industry. His keen understanding of market dynamics led him to found Digital Ethos, a digital marketing agency that quickly gained traction and became one of the fastest-growing in the UK. Under his leadership, Digital Ethos expanded its operations internationally, marking its presence in Canada, Germany, and the United States, and reaching a broad client base with diverse needs. In late 2022, Tobin sold Digital Ethos to Cadastra, a leading independent agency in South America, cementing his legacy as a business growth expert and a strategic visionary.

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Beyond his professional achievements, Tobin has cultivated a reputation as a leader who prioritizes empathy, empowerment, and continuous personal and professional growth. His leadership philosophy centers around creating an environment where team members feel valued and inspired to reach their full potential. Tobin often shares insights on critical topics such as team dynamics, self-development, and overcoming self-doubt, highlighting the importance of resilience and adaptability in the face of challenges. His unique approach to leadership, which blends compassion with a results-driven mindset, has garnered him numerous accolades, including the Great British Entrepreneur Award. Tobin’s focus on fostering a culture of growth and support has made him a respected figure not only in his company but also in the broader business community, where he is seen as a role model for emerging entrepreneurs.

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Tobin extends his impact through his social media channels, where he regularly shares practical advice and motivational insights tailored for today’s competitive and fast-paced business environment. His content resonates with a wide audience, from budding entrepreneurs to seasoned business leaders, as he provides valuable lessons drawn from his own experiences and observations. Through his posts, Tobin tackles common entrepreneurial challenges, offering guidance on leadership, personal development, and strategic thinking. His authentic, down-to-earth communication style allows him to connect deeply with his followers, positioning him as both an inspirational leader and a trusted mentor in the world of business growth and digital marketing.

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A Leading Voice Across Social Platforms

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Luke Tobin actively leverages LinkedIn, X (formerly Twitter), Instagram, TikTok, and YouTube to engage his audience with insights on business growth, leadership, and personal development.

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Luke Tobin's Social Media Strategy

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LinkedIn: The Core Platform for Professional Insights

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With 50.1K followers on LinkedIn, Luke Tobin has made this platform his primary space for connecting with professionals and sharing his insights into business growth, leadership, and entrepreneurship. His LinkedIn posts are a blend of motivational messages, leadership advice, and strategic business insights tailored for a corporate audience. Tobin leverages this platform to position himself as a thought leader in the digital marketing industry, regularly posting high-quality content that resonates with business professionals looking for actionable guidance. His posts often discuss common challenges in workplace dynamics, such as employee empowerment, overcoming self-doubt, and maintaining work-life balance. By addressing these themes, Tobin’s LinkedIn presence serves as a resource for followers seeking professional growth and insights into modern leadership.

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Tobin’s engagement rate on LinkedIn is a remarkable 7.87%, showing his ability to foster active conversations around his content. His growth rate of 27.04% in the last month, adding 10.8K new followers, reflects his increasing influence and the demand for his insights. Posting consistently at 7 PM every day, Tobin keeps his audience engaged with a regular schedule, which likely contributes to his high engagement. His content on LinkedIn goes beyond self-promotion; it’s about building a community of like-minded professionals who are keen on learning from his experiences. His influence score of 94/100 highlights his strong presence on the platform and his ability to connect with his audience on topics that matter to business leaders and aspiring entrepreneurs alike.

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• Username: @luketobin
• Influence Score: 94.1/100
• Followers: 50.1K
• Activity: 30 posts last month
• Engagement Rate: 7.87%
• Growth: +27.04% (+10.8K)
• Average Engagement: 3.9K
• Posting Habits: Everyday at 7 PM

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X (Formerly Twitter): Quick, Impactful Leadership Lessons

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Luke Tobin’s presence on X (formerly Twitter), with 6.8K followers, showcases his skill in delivering concise and impactful messages that resonate with followers interested in leadership and entrepreneurial mindset. On this platform, Tobin shares short, thought-provoking statements that encourage his audience to rethink traditional business perspectives and embrace innovation. His content on X is a mix of leadership tips, motivational quotes, and entrepreneurial strategies that capture the attention of a professional audience. Tobin’s posts emphasize positive mindset, resilience, and continuous improvement, with many tweets gaining high engagement and sparking discussions among followers.

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Despite having fewer followers on X compared to LinkedIn, Tobin’s engagement rate on X is 1.47%, indicating a dedicated audience that interacts with his content. His growth on the platform has surged with a 189.21% increase in the last 30 days, adding 4.6K new followers. Posting at 10 PM every day, Tobin has established a routine that aligns with peak engagement hours, ensuring his posts are seen by a larger audience. His influence score of 80.8/100 reflects his growing impact on X, where he reaches professionals looking for quick, actionable advice and leadership inspiration.

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• Username: @lukettobin
• Influence Score: 80.8/100
• Followers: 6.8K
• Activity: 5.7 tweets per week
• Engagement Rate: 1.47%
• Growth: +189.21% (+4.6K)
• Average Engagement: 101
• Posting Habits: Everyday at 10 PM

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Instagram: Visual Inspiration and Leadership Quotes

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Luke Tobin’s Instagram profile, with 15.5K followers, combines visuals with motivational messages, focusing on personal growth, leadership principles, and business tips. His posts often feature images with bold statements on success, resilience, and strategic thinking, resonating with a visually-driven audience. Tobin uses Instagram to share both his professional journey and personal philosophy, making the platform a space for authentic engagement. Through Reels and stories, he captures attention with short, impactful videos that offer quick insights on business strategies and self-improvement. His Instagram posts reflect his belief in empowering others and challenging his followers to strive for success in all areas of life.

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Tobin maintains an engagement rate of 1.2% on Instagram, with a growth rate of 91.51%, adding 7.6K new followers over the past month. His average engagement per post is 186, indicating that his content resonates well with his followers. Posting daily at 9 PM, he ensures his audience receives regular inspiration and leadership guidance. With an influence score of 73.9/100, Tobin’s Instagram serves as a platform to reach a broader audience with his motivational messages and leadership insights, reinforcing his brand as a business growth expert.

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• Username: @luketobin
• Influence Score: 73.9/100
• Followers: 15.5K
• Activity: 17 posts last month
• Engagement Rate: 1.2%
• Growth: +91.51% (+7.6K)
• Average Engagement: 186
• Posting Habits: Everyday at 9 PM

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TikTok: Engaging Short-Form Leadership Tips

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On TikTok, Luke Tobin has a smaller following of 3.8K but utilizes the platform to share quick, engaging business tips and motivational content in a format that appeals to a younger audience. His TikTok videos are short and impactful, focusing on topics like self-improvement, leadership insights, and entrepreneurial advice. Tobin’s style on TikTok is relatable and concise, making it accessible for viewers who appreciate bite-sized content that is both informative and motivational. His focus on short-form video content allows him to reach a different demographic, appealing to those who prefer quick, visual inspiration.

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Despite TikTok being a secondary platform for Tobin, he maintains a 3.69% engagement rate with an average view count of 8.3K. His growth rate of 0.65% shows slow but steady progress, indicating potential for expanded reach as he continues to create relatable content tailored for TikTok’s dynamic audience. With an influence score of 50.6/100, Tobin’s TikTok serves as a valuable platform for sharing business tips in a more casual, approachable style.

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• Username: @luketobin
• Influence Score: 50.6/100
• Followers: 3.8K
• Activity: 2.9 videos per week
• Engagement Rate: 3.69%
• Growth: +0.65% (+24)
• Average Engagement: 306
• Posting Habits: 3 times a week at 2 AM

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YouTube: In-Depth Advice Through Shorts

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Luke Tobin’s YouTube channel has a modest following of 251 subscribers, where he shares in-depth discussions and long-form content related to leadership and entrepreneurship. His YouTube content is primarily focused on detailed explanations and insights that allow him to expand on the themes he addresses in shorter social media posts. These videos provide a platform for Tobin to engage with viewers on a deeper level, offering thoughtful analysis and practical advice for aspiring entrepreneurs and business leaders. His YouTube channel is a resource for those who are interested in gaining a comprehensive understanding of his views on business strategy and personal development.

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With a high engagement rate of 36.13%, Tobin’s YouTube channel reflects strong viewer loyalty and interest in his content, despite the small following. His growth rate of 94.91% suggests that his presence on YouTube is steadily increasing, with new viewers discovering his long-form videos. Posting once a week, Tobin is able to offer consistency without overwhelming his audience, creating a space for more dedicated followers who appreciate deeper dives into his business philosophy.

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• Username: @luketobin
• Influence Score: 43.1/100
• Followers: 251
• Activity: 3.7 videos per month
• Engagement Rate: 36.13%
• Growth: +94.91% (+125)
• Average Engagement: 129
• Posting Habits: Once a week at 8 AM

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Luke Tobin's Social Media Influence Summary

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Using the Favikon Authority Score and rankings, Luke Tobin scores an impressive 8,363 points, placing him among the Top 1% of creators in his category. This ranking reflects his credibility and influence as a business leader, particularly in the UK startup and entrepreneurship niche. His strong presence on LinkedIn and rapidly growing influence on X underscore his position as a prominent voice in digital entrepreneurship.

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Content Strategy: Motivational and Practical Insights

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Tobin’s content strategy is centered around motivation, leadership, and practical business advice. His posts encourage entrepreneurs to reflect on their leadership styles and embrace personal growth. By leveraging visuals on Instagram and LinkedIn and short-form videos on YouTube and TikTok, Tobin effectively reaches diverse audience segments, delivering messages tailored to each platform's strengths.

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Luke Tobin’s consistent growth across platforms and authoritative voice in business and entrepreneurship make him a powerful influence in the digital space. His ability to connect with followers through authentic, insightful content cements his role as a mentor and thought leader for aspiring entrepreneurs. With a steadily expanding audience and impactful content strategy, Tobin is well-positioned to continue inspiring a new generation of business leaders.

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