Who is Luisa Fernanda W?

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Luisa Fernanda W: The Colombian Beauty and Lifestyle Mogul Dominating Social Media

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Luisa Fernanda W is a Colombian content creator, entrepreneur, and beauty influencer who has built a massive digital empire through her relatable and engaging content. She started her journey by creating fun and casual videos, which quickly gained traction, earning her millions of followers. Over time, she transitioned into a beauty and lifestyle authority, captivating her audience with her expertise in makeup, fashion, and personal storytelling. Today, she is one of the most influential Latin American social media personalities, known for her authenticity, elegance, and business acumen.

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Beyond social media, Luisa has expanded her career into entrepreneurship, launching Rancho Mx, a personal brand that reflects her passion for lifestyle and fashion. She has successfully leveraged her online presence to collaborate with major international brands like Maybelline, Huawei, and high-end fashion houses like Gucci. Her influence extends beyond beauty, as she also shares family moments, travel experiences, and personal growth insights. This unique blend of content has allowed her to remain relevant in the ever-evolving social media landscape, keeping her audience engaged and growing.

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Despite being a beauty and lifestyle icon, Luisa remains deeply connected to her roots and followers, often sharing glimpses of her personal life. Her content is a mix of high-quality production and everyday moments, making her both aspirational and relatable. Her ability to balance luxury with authenticity has earned her a loyal fanbase that trusts her recommendations and lifestyle choices. Whether she is showcasing a glamorous makeup look or a simple day with her family, her audience remains highly engaged and invested in her journey.

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As a social media powerhouse, Luisa’s impact continues to expand, with over 32 million followers across platforms. She consistently ranks among the top beauty influencers in Colombia and is making a mark on the global stage. With an established presence in digital media, strategic brand partnerships, and her entrepreneurial ventures, her future looks incredibly promising. Whether through content creation, brand collaborations, or business expansion, Luisa Fernanda W is set to remain a dominant force in the beauty and lifestyle industry for years to come.

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An Influencer Active on Social Media

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Luisa Fernanda W's social media footprint spans across Instagram, TikTok, YouTube, and Twitter (X), each serving a unique purpose in her strategy. Below is a platform-by-platform breakdown of her influence.

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Luisa Fernanda's Social Media Strategy Analysis

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Instagram: The Heart of Her Digital Influence

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Luisa Fernanda W’s Instagram presence is her strongest asset, boasting an impressive 19.2 million followers. She leverages this platform to showcase a blend of beauty, fashion, travel, and family-oriented content, making her profile both aspirational and relatable. With a well-curated feed, she shares a mix of high-quality professional shoots and casual, behind-the-scenes moments that keep her audience engaged. Her ability to seamlessly integrate sponsored content with organic storytelling makes her a valuable partner for major brands.

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Her engagement strategy, however, faces challenges, with a 0.06% engagement rate, which is relatively low for her follower count. While she maintains a consistent posting schedule of 17 posts per month, optimizing her content for interaction could help boost engagement. Her posts often include travel destinations, family moments, and makeup looks, catering to a broad audience. Despite a slight decline in follower growth, her average post reach of 631.4K indicates that she still holds strong influence.

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A key element of her Instagram success is her ability to build a personal connection with her audience. She frequently uses captions that feel conversational, making her followers feel like they are part of her daily life. Her strategic use of Instagram Stories and Reels keeps her content dynamic, ensuring that she remains visible in her followers' feeds. While her feed focuses on high-quality imagery, her Stories allow for more spontaneous and real-time interactions, strengthening her engagement.

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Luisa's brand collaborations on Instagram reflect her position as a premium influencer. She has worked with high-profile companies like Maybelline, Huawei, and luxury fashion brands, aligning her image with high-end and accessible beauty products. Her entrepreneurial venture, Rancho Mx, is also frequently promoted, reinforcing her business-oriented mindset. By balancing personal storytelling with promotional content, she maintains her credibility, making Instagram her most lucrative and impactful platform.

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• Username: @luisafernandaw
• Influence Score: 83.2/100
• Followers: 19.2M
• Activity: 17 posts per month
• Engagement Rate: 0.06%
• Growth: -0.17% (-33.4K in the last 30 days)
• Average Engagement: 11.2K
• Posting Habits: Everyday at 7 PM EST

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TikTok: The Hub of Her High Engagement

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With 5.9 million followers, TikTok is where Luisa thrives in terms of engagement and creativity. Her 1.49% engagement rate is significantly higher than on Instagram, proving that her content resonates more with TikTok’s dynamic and trend-driven audience. She posts an average of 3.9 videos per week, maintaining an active and engaging presence. Her videos, which include makeup tutorials, lifestyle vlogs, and fun challenges, showcase a more authentic and lighthearted side of her personality.

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One of Luisa’s biggest strengths on TikTok is her ability to adapt to trends while maintaining her unique style. She frequently participates in viral challenges, uses trending sounds, and experiments with different video formats, ensuring her content remains fresh. This allows her to tap into new audiences beyond her existing follower base, increasing her overall reach. Her videos often garner millions of views, with an average of 1.1M views per post, making her a formidable presence on the platform.

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Unlike Instagram, where her content is curated and polished, TikTok allows Luisa to showcase her playful and candid side. She posts behind-the-scenes moments, humorous skits, and personal reflections, creating a stronger sense of authenticity. This humanizes her brand and strengthens her connection with followers, leading to higher interaction rates. By embracing TikTok’s fast-paced content culture, she maintains a strong, growing community.

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Her partnership potential on TikTok is immense, given her ability to generate high engagement and viral content. Brands looking to tap into a young, beauty-focused audience can benefit from collaborations with Luisa. Her ability to seamlessly integrate promotional content into her organic posts makes her a valuable digital ambassador. Given TikTok’s current dominance in social media trends, Luisa’s active presence ensures her continued relevance and growth.

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• Username: @luisafernandaw
• Influence Score: 90.5/100
• Followers: 5.9M
• Activity: 3.9 videos per week
• Engagement Rate: 1.49%
• Growth: 0%
• Average Engagement: 87.7K
• Posting Habits: Everyday at 7 PM EST

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YouTube: A Platform on Standby

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Despite amassing 4.5 million subscribers, Luisa’s YouTube activity has significantly declined, with her last video posted eight months ago. Once a space where she shared detailed beauty tutorials, lifestyle vlogs, and in-depth collaborations, YouTube now plays a minor role in her content strategy. Her low posting frequency of just 0.5 videos per month has resulted in a 0% engagement rate, meaning her content is no longer driving audience interaction. Without consistent uploads, YouTube has become her least prioritized platform.

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Her previous YouTube content was well-structured and high-quality, appealing to viewers looking for longer, more detailed content compared to Instagram and TikTok. Her makeup tutorials and lifestyle vlogs performed well, gaining significant traction among beauty enthusiasts. However, with the rise of short-form content on other platforms, Luisa appears to have shifted her focus away from long-format videos. This strategic shift aligns with changing audience consumption habits, favoring faster, more digestible content.

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• Username: @LuisaFernandaW
• Influence Score: 22.8/100
• Followers: 4.5M
• Activity: 0.5 videos per month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Twitter (X): A Neglected Platform

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Luisa Fernanda W has 1 million followers on Twitter, yet her activity on the platform is almost non-existent. With a 10.1/100 influence score, her presence here is her weakest compared to her other platforms. Over the past three months, she hasn’t posted any tweets, resulting in a 0% engagement rate and minimal audience interaction. This suggests that Twitter is not a focus in her overall social media strategy, as her content style is better suited for visual-heavy platforms like Instagram and TikTok.

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Twitter (X) could still serve as a valuable tool for real-time interactions, such as announcing new projects, engaging in trending conversations, and providing updates on collaborations. However, without consistent activity, her influence on this platform remains stagnant. Her follower decline of -0.04% in the past 30 days further indicates a loss of audience interest. If she were to reignite her Twitter presence, it would require a shift in strategy, such as engaging in trending topics, live Q&A sessions, or community-building conversations.

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• Username: @luisafernandaw
• Influence Score: 10.1/100
• Followers: 1M
• Activity: 0 tweets per week
• Engagement Rate: 0%
• Growth: -0.04% (-372 followers in the last 30 days)
• Average Engagement: 0
• Posting Habits: Once a year at 12 PM EST

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Luisa Fernanda W's Social Media Influence Summary

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Luisa Fernanda W ranks #42 globally among beauty and lifestyle influencers, with an overall Favikon score of 9,339. She ranks in the top 1% in makeup influencers in Colombia and maintains strong international recognition.

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Learn more about the Favikon Methodology here

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Content Strategy: What Makes Luisa Fernanda W Stand Out

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Luisa Fernanda W’s content strategy blends beauty, lifestyle, and personal storytelling, seamlessly integrating makeup tutorials, fashion, travel, and family moments to engage her diverse audience.

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Reachability &  Partnerships

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Luisa Fernanda W is a highly accessible influencer for brands looking to tap into the beauty, fashion, and lifestyle markets. Her broad audience of over 32 million followers, primarily based in Colombia and Latin America, makes her an ideal ambassador for both local and international brands. She has previously collaborated with high-profile brands like Maybelline New York, Huawei, and Gucci, demonstrating her ability to work with both mainstream and luxury companies. Her influence in the beauty industry also makes her a top choice for makeup and skincare campaigns, where authenticity and trust are key.

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A major advantage of partnering with Luisa is her ability to blend sponsored content seamlessly into her organic posts. Whether through a TikTok makeup transformation, an Instagram lifestyle post, or a product mention in her Stories, she ensures that branded content feels natural and engaging. This approach enhances consumer trust and brand credibility, leading to higher conversion rates for partnerships. With an estimated collaboration rate of $10K - $40K per post, she remains a premium influencer with significant marketing impact.

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Luisa’s engagement strategy on TikTok and Instagram further increases her value as a brand ambassador. While her Instagram engagement rate is lower, her average post reach of 631.4K still ensures strong visibility for sponsored content. On TikTok, her 1.49% engagement rate and viral potential make her an even stronger candidate for short-form video campaigns. Her ability to adapt to social media trends while maintaining her personal branding makes her an attractive choice for long-term brand collaborations rather than just one-time promotions.

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In addition to her influencer partnerships, Luisa’s entrepreneurial mindset and personal brand, Rancho Mx, show her potential for deeper collaborations beyond basic sponsorships. Brands looking to co-create product lines, ambassador programs, or exclusive campaigns can benefit from her business acumen and audience trust. As she continues expanding her influence in beauty and lifestyle, her reachability for both high-end and mass-market brands ensures that she remains one of the most commercially viable influencers in Latin America.

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Conclusion: The Future of Luisa Fernanda W

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Luisa Fernanda W remains one of Colombia’s top beauty and lifestyle influencers, with a powerful presence on Instagram and TikTok. While her YouTube and Twitter need revival, her brand collaborations and entrepreneurial ventures indicate long-term sustainability in the influencer space.

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View the AI-powered profile

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