Who is Luara Fonseca?

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Luara Fonseca: Championing Self-Love and Trends with a Brazilian Spark

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At just 20 years old, Luara Fonseca has become a leading creator in Brazil’s digital landscape. Her journey began with short dance videos and evolved into full-blown storytelling. As a trend-savvy influencer, she now inspires millions daily. Her magnetic energy speaks directly to Gen Z and young millennials.

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With 23.4 million followers on TikTok, Luara has mastered the algorithm like few others. Her creative content mixes humor, self-confidence, and relatable moments. From viral eye-trend videos to candid confessions, she keeps her audience engaged. Her work consistently reflects a cheerful and vibrant tone.

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Instagram, where she holds 14.2 million followers, serves as her more aesthetic platform. Here, Luara offers a visual extension of her TikTok personality. Her life updates and brand stories draw attention through striking imagery. She actively promotes positivity, fashion, and real-life reflections.

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Outside of numbers, her biggest strength lies in community connection. Partnered with top brands, she creates content that aligns with her personal values. Whether it's celebrating milestones or launching collabs, she remains grounded. Her ability to balance influence and authenticity makes her iconic.

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An Influencer Active on Social Media

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With over 42 million combined followers, Luara Fonseca dominates the digital scene across TikTok, Instagram, and YouTube, radiating positivity and trend-savvy content to a global Gen Z audience.

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Luara Fonseca's Social Media Strategy Analysis

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TikTok Strategy: Luara's Powerhouse of Influence

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Luara's TikTok presence is unmatched, boasting 23.4 million followers and a score of 96/100. She shares bold trends, spontaneous moments, and high-energy collaborations. Her vibrant videos often reach over 1.5 million views. Posting 5.7 times per week, she thrives on consistency.

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Each post exudes energy, with expressive dance content and viral filters capturing youth attention. Luara’s style blends humor with community-driven engagement. Her growth stands at +0.34%, gaining 79.4K followers monthly. Average engagement hits 213.5K, showcasing loyal traction.

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The platform becomes her stage for daily lifestyle showcases and campaign launches. Her partnerships include light-hearted brand endorsements, always aligned with audience interests. Through strong connection, she builds real-time feedback loops. Posting habits reflect her early 1PM consistency.

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TikTok also allows Luara to highlight personal moments like school projects or friendships. She leverages topical events and user-generated comments to inspire content. Through this dynamic strategy, she maintains viral relevance. Her winning formula is clearly based on volume and clarity.

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• Username: @luara
• Influence Score: 96/100
• Followers: 23.4M
• Activity: 5.7 videos/week
• Engagement Rate: 0.91%
• Growth: +0.34%
• Average Engagement: 213.5K
• Posting Habits: Everyday at 1 PM EST

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Instagram Strategy: Aesthetic Meets Authenticity

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Luara’s Instagram strategy is equal parts visual art and relatable storytelling. With 14.2 million followers and a score of 84.7/100, she updates fans through photos and lifestyle reels. She posts 16 times per month, peaking at 929.7K views.

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Her feed reflects curated fashion, glowing confidence, and touching celebrations. Average engagement hits 33.3K, while growth is slightly negative at -0.15%. She connects through captions that mirror her real-life personality. Luara’s signature includes playful selfies and behind-the-scenes posts.

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Each collaboration feels personal, including top lifestyle brands and family moments. Luara uses Instagram to amplify emotional tone and deepen fan loyalty. Her bright aesthetic aligns with Gen Z’s desire for authenticity. Peak posting happens daily around 11AM, maintaining routine.

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Reels often complement her TikTok, echoing the same lighthearted vibe. Personal announcements, friend interactions, and fashion reveals dominate her grid. Strategic tagging helps her engage with wider influencer networks. Her focus remains strong on visual cohesion and consistency.

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• Username: @luara
• Influence Score: 84.7/100
• Followers: 14.2M
• Activity: 16 posts/month
• Engagement Rate: 0.23%
• Growth: -0.15%
• Average Engagement: 33.3K
• Posting Habits: Everyday at 11 AM EST

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YouTube Strategy: A Light Content Touchpoint

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On YouTube, Luara shifts gears with a mix of vlogs and playful videos. Her channel, with 4.2 million subscribers, shows a score of 64.8/100. Monthly activity is low—just 1.3 uploads—but maintains strategic presence. She receives around 709 engagements per post.

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The channel includes school content, makeup stories, and trend-style shorts. She has a steady audience that enjoys casual storytelling with minimal polish. Despite a -0.19% follower drop, she maintains viewer interest. Average monthly views total 7.1K.

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Luara’s strategy here is minimal but nostalgic, ideal for deep-dive topics. Her tone is more relaxed, often featuring family moments or educational elements. Brands like Meu Sonho Mágico appear subtly in longer-form content. She posts weekly, typically around 8 PM.

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Though not a top-performing platform, YouTube supports her omnichannel presence. It strengthens fan intimacy via extended storytelling formats. Her light posting strategy still keeps her visible and brand-friendly. This balance helps her prioritize bandwidth while sustaining impact.

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• Username: @LuaraFonseca
• Influence Score: 64.8/100
• Followers: 4.2M
• Activity: 1.3 videos/month
• Engagement Rate: 0.02%
• Growth: -0.19%
• Average Engagement: 709
• Posting Habits: Once a week at 8 PM EST

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Luara Fonseca's Social Media Influence Summary

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Luara boasts an impressive Favikon Influence Score of 9,497 pts, ranking #2 globally in the Self-Love & Confidence category. In Brazil, she dominates both the TikTok and Self-Love niches, consistently placing in the Top 1% across platforms.

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Learn more about the Favikon Methodology here

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Content Strategy: Trends, Community, and Positivity

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Luara's content is built around three pillars: trending formats, self-expression, and community engagement. Whether dancing in school uniforms or documenting personal glow-ups, she strikes a balance between entertaining and empowering.

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Reachability and Partnerships

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Luara’s impressive reach is anchored in a powerful network of over 23.4 million followers on TikTok. Her consistent visibility and cross-platform presence make her a top-tier influencer. With an average of 1.5 million views per video, her influence stretches far beyond Brazil. Her engagement on TikTok alone exceeds 213.5K interactions monthly.

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On Instagram, her audience of 14.2 million followers amplifies her lifestyle and fashion content. Her average views hover around 929.7K, proving strong organic traction. With an engagement average of 33.3K, she connects well with Gen Z and Millennial users. Her consistent posting at 11PM strengthens global timing.

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Though YouTube is her smallest platform, her subscriber base of 4.2 million still offers value. Each upload draws niche engagement, peaking at 709 interactions and 7.1K views. Luara’s brand consistency ensures every platform boosts her reach. Her posting habits (1.3 videos/month) cater to loyal long-form viewers.

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She’s currently ranked #2 worldwide in Self Love & Confidence, and #1 in Brazil for the same category. Her influence score is an impressive 9,497 points, supported by growth of +0.12%. Brands like SHEIN, Essence Cosmetics, and Meu Sonho Mágico regularly collaborate with her. These partnerships leverage her proven content formula across markets.

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Conclusion: Luara Fonseca—Brazil’s Brightest Gen Z Trendsetter

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Luara Fonseca isn’t just a creator—she’s a cultural force among Brazil’s Gen Z. Through consistency, joy, and creativity, she’s built a community that dances with her, laughs with her, and grows with her.

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View the AI-powered profile

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