Who is Lorena Fernández?

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Lorena Fernández: A Rising Star in Beauty and Lifestyle Influencing

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Lorena Fernández is a lifestyle and beauty content creator from Madrid, Spain, known for her engaging, stylish, and aspirational content. With a passion for fashion, skincare, and beauty trends, she has built a dedicated following across social media, particularly on TikTok and Instagram. Her content ranges from outfit inspirations and beauty tutorials to travel experiences, making her a versatile influencer in the digital space. She seamlessly blends personal storytelling with product recommendations, creating an authentic and relatable experience for her audience.

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Her journey as a content creator began with a love for fashion and self-expression, which quickly evolved into a full-fledged career in the digital space. By consistently sharing high-quality visuals, beauty hacks, and lifestyle tips, she has established herself as a trusted voice among Spanish-speaking beauty enthusiasts. Her ability to connect with her audience through engaging and interactive content has set her apart in the competitive world of social media. Through her collaborations with major brands, she continues to shape trends and influence purchasing decisions.

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With an aesthetic that is both polished and approachable, Lorena attracts a wide range of followers, from fashion-forward individuals to beauty lovers looking for practical yet trendy advice. Her presence on TikTok has been particularly impactful, where she frequently posts short-form videos showcasing beauty hacks, fashion hauls, and collaborations with fellow influencers. Meanwhile, her Instagram serves as a curated extension of her personal brand, featuring high-quality images, reels, and sponsored content that align with her niche.

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Beyond her social media presence, Lorena’s influence extends into brand partnerships and collaborations, working with industry-leading companies such as Givenchy Beauty, Atida | Mifarma, and Atlantia Aloe Vera. She has demonstrated her ability to effectively promote beauty and fashion products, ensuring that her endorsements resonate with her audience. As she continues to grow her platform, her ability to adapt to new trends and engage her followers will further solidify her position as a leading beauty and lifestyle influencer in the Spanish-speaking market.

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An Influencer Active on Social Media

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Lorena Fernández has built a solid multi-platform presence, with TikTok and Instagram being her strongest channels. While her YouTube presence is minimal, her activity on TikTok and Instagram ensures steady audience engagement.

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Lorena Fernández's Social Media Strategy Analysis

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TikTok: The Core of Her Digital Influence

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Lorena Fernández’s TikTok presence is her strongest asset, with 1.7 million followers engaging with her beauty and fashion content. She leverages short-form videos to share styling tips, skincare routines, and viral trends, making her a relatable figure in the lifestyle niche. Her ability to blend authenticity with trend-driven content allows her to maintain a loyal and interactive audience. With an average of 48.9K views per video, she consistently reaches a broad spectrum of beauty and fashion enthusiasts.

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Her content strategy revolves around visually appealing, high-energy videos, often featuring trending audio, transitions, and interactive challenges. She frequently collaborates with fellow influencers and brands, making her content both entertaining and promotional. Her engagement rate of 0.31% highlights her effectiveness in keeping her audience active, even though her growth rate has remained stagnant. By exploring new trends and expanding her content variety, she could further increase her follower count.

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Consistency is key to her TikTok success, as she posts 1.8 videos per week, keeping her content fresh and relevant. She uploads at strategic hours (3 PM), potentially targeting international audiences, which helps her maximize engagement. Despite her success, a slight decline in growth suggests she may benefit from experimenting with new video formats or collaborations. Expanding into longer-form content or TikTok Lives could provide additional engagement opportunities.

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Brand collaborations are an integral part of her TikTok strategy, and she has worked with Givenchy Beauty, Atida | Mifarma, and Atlantia Aloe Vera. Her ability to seamlessly integrate sponsored content into her regular posts makes her a valuable partner for brands seeking authentic promotion. With high brand safety ratings and a cheerful content tone, she is a top choice for companies looking to engage young, fashion-conscious audiences.

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• Username: @lorenafernandezb
• Influence Score: 83/100
• Followers: 1.7M
• Activity: 1.8 videos/week
• Engagement Rate: 0.31%
• Growth: 0%
• Average Engagement: 5.3K
• Posting Habits: Twice a week at 3 PM EST

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Instagram: A Stylish and Curated Showcase

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Lorena Fernández’s Instagram presence (255.4K followers) serves as a polished extension of her personal brand, where she showcases fashion, travel, and beauty content. Her Instagram feed is a mix of high-quality outfit shots, aesthetic travel posts, and engaging beauty reels, creating a visually pleasing and aspirational presence. Unlike TikTok, her content here is more curated and structured, aligning well with fashion and beauty collaborations. Her cheerful and minimalistic content style makes her a safe and marketable choice for brand partnerships.

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Despite her strong follower count, her Instagram activity is relatively low, with only one post per month. This limited posting frequency has resulted in a slight decline in growth (-0.56%), suggesting that increased activity could enhance her influence. Her average engagement per post is 649 interactions, indicating that her audience remains interested despite the lower posting frequency. More frequent content updates, such as weekly reels or interactive stories, could improve both engagement and reach.

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Instagram allows her to maintain long-term brand collaborations, with companies such as Givenchy Beauty and Atida | Mifarma featuring in her posts. She often tags these brands, giving them exposure to her engaged audience. Her content strategy focuses on aesthetics and brand storytelling, making her an ideal influencer for fashion, beauty, and lifestyle promotions. Expanding her use of Instagram Stories, IGTV, and live sessions could further boost her engagement.

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Given Instagram’s visual nature, Lorena’s polished and elegant content perfectly fits the platform’s expectations. However, increasing her posting frequency and engagement with followers through stories, Q&A sessions, and interactive polls would strengthen her presence. Leveraging user-generated content and behind-the-scenes footage could also add authenticity to her brand image and make her more relatable to her audience.

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• Username: @lorenafernandezb
• Influence Score: 67.3/100
• Followers: 255.4K
• Activity: 1 post/month
• Engagement Rate: 0.25%
• Growth: -0.56%
• Average Engagement: 649
• Posting Habits: Once a month at 4 PM EST

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YouTube: An Untapped Opportunity

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Lorena Fernández’s YouTube presence is currently inactive, with only 21.9K subscribers and a single video posted years ago. While she has built a solid following on TikTok and Instagram, she has yet to capitalize on the long-form content opportunities YouTube offers. Given her expertise in beauty and fashion, YouTube could serve as an ideal platform for in-depth tutorials, fashion lookbooks, and vlogs. Expanding her content strategy here could attract a new audience and reinforce her credibility in the beauty industry.

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Her YouTube metrics show no growth, with 0% engagement and no recent activity, indicating a missed opportunity for audience retention. Long-form content has proven to enhance influencer authority, and her already engaged audience on other platforms could transition to YouTube if she were to restart her activity. Tutorials, GRWM (Get Ready With Me) videos, and brand collaboration features would resonate well with her existing beauty-focused audience.

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• Username: @lorenafernandezb
• Influence Score: 17.9/100
• Followers: 21.9K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: -0.36%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Lorena Fernández's Social Media Influence Summary

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Lorena Fernández ranks in the top 15% of TikTok influencers in Spain (#2042) and the top 4% worldwide for Outfits & Styling (#6113), solidifying her strong presence in the beauty and fashion niche.

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Learn more about the Favikon Methodology here

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Content Strategy: Engaging, Trendy, and Brand-Friendly

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Lorena Fernández's content strategy revolves around beauty, fashion, and lifestyle, blending product recommendations with personal experiences. Her TikTok videos tend to have the highest engagement, often featuring viral trends, beauty tutorials, and collaborations with other influencers.

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Reachability and Partnerships

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Lorena Fernández is a highly accessible influencer for brand collaborations, particularly in the beauty, fashion, and lifestyle sectors. Her content is carefully curated to blend personal storytelling with promotional efforts, making her an authentic voice for product recommendations. Brands seeking to engage a young, Spanish-speaking audience will find her platform to be a valuable space for organic brand integration. Her ability to seamlessly incorporate sponsored content without it feeling forced is one of her strongest selling points.

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With an estimated sponsored post rate of $5K - $10K, Lorena is positioned as a mid-tier influencer with high brand value. Her brand safety rating is very high, making her a secure choice for luxury and mainstream brands alike. She has already collaborated with Givenchy Beauty, Atida | Mifarma, and Atlantia Aloe Vera, proving her capability to drive engagement for brands in the beauty and wellness space. Whether through product endorsements, styling partnerships, or beauty tutorials, her content strategy is highly adaptable to sponsorships.

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Lorena’s engagement levels remain steady, and despite minor growth challenges, she maintains an interactive community that trusts her recommendations. Her TikTok remains the strongest platform for reach, while Instagram offers a more polished and aspirational brand showcase. Companies looking for short-form, viral-style promotions can benefit from her TikTok audience, while brands aiming for longer-term storytelling and aesthetic campaigns can leverage her Instagram presence. These multi-platform opportunities make her a well-rounded influencer for various marketing objectives.

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For brands looking for high ROI influencer partnerships, Lorena offers a balance of reach, relatability, and authenticity. She is likely to accept sponsored partnerships, particularly those aligned with her fashion and beauty niche. Her content style is casual yet aspirational, ensuring that her recommendations feel genuine and engaging to her followers. As she continues to grow her influence, expanding into new brand collaborations and digital projects will further enhance her marketability in the social media and influencer economy.

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Conclusion: A Rising Star in Beauty and Lifestyle Influence

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Lorena Fernández has established herself as a powerful lifestyle and beauty influencer, particularly on TikTok and Instagram. While her growth has slightly stagnated, she continues to maintain high engagement rates and strong brand collaborations.

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View the AI-powered profile

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