Who is Lizbeth Castañeda aka Beth Cast?

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Beth Cast: Turning Everyday Curiosities into Viral Laughter Across TikTok and Instagram

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Beth Cast is a rising star in the Mexican digital creator landscape, known for her playful, curiosity-driven humor that resonates deeply with young audiences. With a distinct flair for storytelling, Beth transforms life’s everyday observations—from awkward elevator rides to relationship quirks—into hilarious, bite-sized skits. She brings relatability and laughter together with an effortless charm that feels like chatting with your funniest friend. Her signature phrase, “Soy la de los datos curiosos y esta es mi única cuenta”, sets the tone for her content: sharp, witty, and 100% authentic.

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Beth’s content spans friendship dynamics, odd facts, introverted habits, and cultural observations, all crafted into short videos that strike a balance between humor and emotional honesty. Her ability to laugh at life while offering insightful commentary makes her stand out in a saturated space. She connects naturally with Gen Z and young millennials in Mexico and beyond, offering content that is both fun and thought-provoking. Whether she’s dancing, role-playing, or cracking jokes, she never misses a beat when it comes to engagement.

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Her visuals are polished yet unpretentious, and her style remains consistently bright, cheerful, and safe for brands and audiences alike. With impressive reach and engagement on TikTok and Instagram, Beth has become a go-to creator for brands looking to tap into youth culture with a lighthearted twist. Her versatility as both a solo performer and collaborator enhances her presence, especially in trending challenges and comedy duets.

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Beth is also a community builder—her interactions with followers are warm and frequent, and she’s often seen collaborating with creators like Kim Migneault and La Granja del Borrego. As the #1-ranked creator in the Dogs category worldwide and #2 TikTok creator in Mexico, her influence continues to grow rapidly. With over 9.7K Favikon points, she’s a Level 1 macro-influencer with a playful edge and authentic digital presence.

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An Influencer Active on Social Media

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With a combined reach of over 18 million followers across TikTok, Instagram, and YouTube, Beth Cast has built a powerful digital presence rooted in humor, lifestyle, and everyday relatability.

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Lizbeth Castañeda's Social Media Strategy Analysis

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TikTok Strategy: Relatable Humor that Hooks Gen Z

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Beth Cast’s TikTok strategy is built around quick-hit comedy and relatable scenarios that mirror everyday life, especially for Gen Z and young millennials. Whether she’s dancing in a fancy dress, joking about relationship quirks, or acting out awkward moments, her content taps directly into shared cultural experiences. Her tone is casual, sharp, and confident—making each video feel like an inside joke between her and her followers. With hashtags like #curiosidades and #amigos, she’s mastered the art of searchable and trend-aligned content.

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Beth doesn’t just follow trends—she adapts them with her own twist. Her comedic timing is one of her strongest tools, often using pauses, glances, or exaggerated reactions to heighten the humor. These micro-expressions make her TikToks endlessly rewatchable and deeply engaging. Her ability to make any moment—like retrieving a sweatshirt or facing an elevator full of people—funny and relatable is what keeps fans coming back.

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She also leverages collaboration to diversify her content. Videos featuring other popular creators like La Granja del Borrego or Kim Migneault not only boost views but expand her audience into new niches. These collabs feel organic and fun, not forced, enhancing her credibility and reach. Her duo and group videos maintain her style while creating space for fresh dynamics and perspectives.

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Beth’s TikTok is defined by consistency and virality. She posts almost daily, ensuring followers get frequent updates and entertainment. With over 11.7M followers, an 11.08% engagement rate, and 8.6M average views per video, her TikTok presence is both massive and meaningful. She doesn’t just perform—she connects, entertains, and builds community with every clip.

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• Username: @beth__cast
• Influence Score: 99.1/100
• Followers: 11.7M
• Activity: 4.9 videos/week
• Engagement Rate: 11.08%
• Growth: +3.09%
• Average Engagement: 1.3M
• Posting Habits: Every day at 9 PM EST

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Instagram Strategy: Visual Storytelling Meets Curated Vibes

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On Instagram, Beth offers a curated window into her lifestyle, personality, and emotional side. She balances stylish photoshoots with relatable Reels that echo the humor of her TikTok videos. Here, the aesthetic is more polished—highlighting her fashion choices, friendships, travels, and candid moments. This platform allows her audience to see the woman behind the humor, reinforcing her authenticity and charm.

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Her Reels drive major traction, often repurposing her most popular TikToks for new audiences. Videos like the iconic “recién bañada” dance reach millions and maintain high engagement, even with casual viewers. These short videos complement her still photos, which often carry more heartfelt or celebratory messages. The combination provides variety and visual storytelling power.

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Beth’s carousels and posts also include thoughtful captions that show gratitude or reflect on personal growth. This creates emotional resonance and adds depth to her online persona. She isn’t just a content creator—she’s someone her audience relates to and roots for. This emotional investment translates into high levels of interaction on every post.

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With 4.8M followers, a 9.05% engagement rate, and strong activity (posting three times a week), Instagram is a core part of her influence. It’s also where brands like Spotify México and Coca-Cola shine through—Beth smoothly integrates partnerships without losing her voice. Her Instagram isn’t just a feed—it’s a storybook that her fans love to scroll through.

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• Username: @bethcast
• Influence Score: 98/100
• Followers: 4.8M
• Activity: 12 posts/month
• Engagement Rate: 9.05%
• Growth: +2.64%
• Average Engagement: 434.3K
• Posting Habits: 3 times a week at 9 PM EST

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YouTube Strategy: Comedy Shorts with Growth Momentum

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Beth’s YouTube strategy centers around Shorts—quick, funny, and quirky clips that mirror her TikTok success. While she’s not posting full-length videos yet, her Shorts rack up views in the millions. She uses this platform as a content amplifier, bringing her most shareable and searchable clips to a wider audience. The humor remains sharp, the tone remains cheerful, and the reach continues to grow.

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Her videos on YouTube often take everyday situations and exaggerate them for comedic effect. Clips like “Introvertidos tomando un ascensor” and “Curiosidades sobre la playa” are simple but brilliantly executed. The black-and-white edit or simple props show how she plays with format and style to keep things interesting. Her comedic delivery works even when reduced to a 15-second segment.

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Although YouTube is her smallest platform in terms of followers, it’s her fastest-growing, with +4.91% growth in just 30 days. She’s gaining thousands of new subscribers monthly, showing strong potential to scale this channel further. As YouTube continues pushing Shorts, Beth’s content is positioned perfectly to ride that wave.

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Currently posting about 4.1 videos per month, Beth uses YouTube to test reach, experiment with new formats, and expand her brand visibility. With an engagement rate of 1.02% and 254K average views, her content resonates even outside her native platforms. As she continues growing, this channel could evolve into a home for long-form content or behind-the-scenes vlogs.

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• Username: @bethcast1
• Influence Score: 91/100
• Followers: 1.5M
• Activity: 4.1 videos/month
• Engagement Rate: 1.02%
• Growth: +4.91%
• Average Engagement: 15.2K
• Posting Habits: Once a week at 8 PM EST

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Lizbeth Castañeda's Social Media Influence Summary

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Beth Cast ranks as the #1 creator in the Dogs category worldwide, #2 on TikTok in Mexico, and is among the top 1% of creators globally, showcasing her elite status in lifestyle and humor-driven content.

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Learn more about the Favikon Methodology here

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Content Strategy: Authentic Humor Meets Trending Curiosity

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Beth’s content strategy thrives at the intersection of humor, curiosity, and human connection. Her videos feel spontaneous but are thoughtfully edited, making them easy to consume and widely relatable. She incorporates trending sounds and hashtags while staying true to her voice, which is intelligent, witty, and slightly self-deprecating. Whether she’s dancing, storytelling, or acting out a humorous skit, her content always feels timely and fresh.

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Reachability and Partnerships

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Beth Cast is exceptionally brand-safe and highly approachable when it comes to collaborations. With a positivity-driven tone, a casual yet polished presence, and content that avoids politics or controversy, she offers a welcoming space for brands to connect with young audiences. Her humorous and emotionally light content makes her ideal for brands in lifestyle, fashion, music, entertainment, and consumer products. Her authenticity ensures that sponsored content still feels organic and aligned with her voice.

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She has already built a strong portfolio of collaborations with high-profile names like Spotify México, Coca-Cola, and her personal brand Stay On Social (StayPro Group). Each brand integration is subtly woven into her storytelling, maintaining her signature humor and relatability while showcasing the product. Whether she's promoting a playlist or celebrating with a soda, the content never feels like an ad—it feels like Beth just letting you in on something she genuinely enjoys. This balance is key to her high-performing brand partnerships.

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Beth’s consistent activity across all platforms and strong engagement—especially her 11.08% engagement rate on TikTok and 9.05% on Instagram—make her extremely reachable from both an audience and a campaign execution standpoint. She posts frequently and predictably, giving brands confidence in campaign timing and audience visibility. With her ability to create buzz through comedic timing and cultural relevance, brands get more than impressions—they get true viewer interaction and emotional resonance.

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Thanks to her high visibility, cheerful content tone, and growing popularity in both Mexico and the global Spanish-speaking market, Beth is likely to accept collaborations that fit her personal style and audience interests. She excels at partnerships that feel natural—where the product complements her lifestyle or content theme. For marketers looking to connect with Gen Z through humor, relatability, and trust, Beth Cast is not just reachable—she’s the ideal creative partner.

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Conclusion: The Queen of Curiosity and Everyday Comedy

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Beth Cast has carved a unique space in the digital world by making life’s everyday moments feel extraordinary. Through sharp humor, creative storytelling, and consistent authenticity, she connects deeply with millions of followers across TikTok, Instagram, and YouTube. With top-tier engagement and a personality that shines through every screen, she represents the new generation of digital creators—relatable, powerful, and always entertaining.

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View the AI-powered profile

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