Who's Who on Social Media
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Who is Lisa Su?

Lisa Su is a transformative force in the tech industry as CEO of AMD, leading advancements in high-performance computing and semiconductors. Her visionary leadership has propelled AMD to global prominence, with innovations like the Ryzen and EPYC processors reshaping the industry. A trailblazer in engineering and business, Su’s accomplishments highlight her as a role model for aspiring leaders and a driving force in technology.

December 14, 2024
Jeremy Boissinot
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Lisa Su: A Pioneer in Technology and Leadership

Lisa Su's journey is a remarkable testament to innovation, resilience, and transformative leadership. As the CEO of Advanced Micro Devices (AMD), she leads one of the world’s most influential semiconductor companies, recognized for pioneering high-performance computing, cutting-edge graphics, and state-of-the-art visualization technologies. Since taking the helm in 2014, Su has redefined AMD’s trajectory, steering the company to achieve unprecedented financial growth, global market leadership, and a reputation for innovation that resonates across industries.

Prior to joining AMD, Lisa Su built an impressive career at industry giants like IBM and Freescale Semiconductor. At IBM, she played a key role in groundbreaking semiconductor research and helped develop key technologies that powered advancements in computing. Her academic foundation is equally impressive; as an MIT graduate with a Ph.D. in electrical engineering, she laid the groundwork for her expertise in advanced microchip design and development. These early accomplishments positioned her as a leading figure in an industry known for rapid change and fierce competition.

Lisa Su during the launch of Advanced Micro Devices (AMD) EPYC, Instinct, Pensando and Ryzen products (Source: @lisasu, X, 15/10/2024)

As one of the few female executives in a traditionally male-dominated industry, Lisa Su has shattered stereotypes and emerged as a beacon of inspiration for aspiring leaders worldwide. Her achievements have been recognized globally, including being named one of the most powerful women in business by Fortune and earning the prestigious Robert N. Noyce Award for her extraordinary contributions to the semiconductor industry. Beyond these accolades, she is known for her efforts to promote diversity in STEM fields and for mentoring the next generation of engineers and leaders.

Through her visionary leadership, Lisa Su has not only revolutionized AMD but has also left an indelible mark on the global technology landscape. Her strategic decisions have elevated the semiconductor industry and positioned it at the forefront of modern computing, cementing her legacy as a transformative leader and innovator.

Lisa's Influence and Social Media Footprints

Lisa Su’s digital footprint spans multiple platforms, where she connects with over 250K followers globally. Her influence extends beyond the tech industry, reaching audiences interested in leadership, innovation, and business strategy. Her consistent engagement showcases her ability to foster meaningful conversations online.

Lisa Su’s Social Media Strategy: A Detailed Breakdown

LinkedIn: Professional Thought Leadership

LinkedIn is Lisa Su's most engaged platform for professional content. With 85.4K followers, she leverages this channel to share updates on AMD’s latest innovations, industry trends, and personal milestones. Her content strategy blends thought leadership with humanizing moments, such as celebrating AMD's milestones or reflecting on her leadership journey.

Her posts often generate significant interaction, such as her reflections on a decade as AMD’s CEO or collaborations with industry leaders. These updates showcase her ability to build authentic connections with her audience while positioning herself as a tech and business thought leader.

Key LinkedIn Metrics

  • Username: @lisasu-amd
  • Influence Score: 92.2/100
  • Followers: 85.4K
  • Activity: Moderate (3 posts last month)
  • Engagement Rate: 5.19%
  • Growth: +41.61% (+16.4K followers)
  • Average Engagement: 4.3K
  • Posting Habits: Weekly, typically on Mondays at 9 PM.

X (formerly Twitter): Broad Audience Engagement

With 186K followers, Lisa Su’s X profile reaches a larger audience, blending corporate announcements with more personal, behind-the-scenes glimpses. This platform highlights her ability to engage on topics ranging from product launches to lighter, personal moments, such as Thanksgiving messages. Posts like the announcement of AMD’s latest processors or collaborations with Formula One teams show her versatility in content creation.

Her strategy on X emphasizes visual storytelling, often using images or videos to maximize engagement. Despite a lower posting frequency, her posts consistently resonate with followers, achieving an impressive engagement rate.

Key X Metrics

  • Username: @LisaSu
  • Influence Score: 85.6/100
  • Followers: 186K
  • Activity: Low (0.6 tweets per week)
  • Engagement Rate: 7.27%
  • Growth: 0% (static growth)
  • Average Engagement: 13.5K
  • Posting Habits: Weekly, typically on Wednesdays at 10 AM.

Content Strategy: Lisa's Influence in Tech and Leadership

Lisa Su’s content strategy focuses on three core themes: thought leadership, celebrating milestones, and personal connection. She positions herself as a tech industry authority by sharing insights on AMD’s groundbreaking innovations, such as the announcement of the “world’s fastest supercomputer.” Additionally, she celebrates milestones like her 10th anniversary as AMD’s CEO, resonating with both professional and casual audiences. To humanize her brand, Su shares personal content, such as Thanksgiving greetings or behind-the-scenes moments, making her relatable and approachable while reinforcing her leadership.

Reachability and Partnerships

Lisa Su’s collaborations and partnerships are a testament to her industry influence. Her reachability score indicates normal accessibility, with an estimated sponsored post cost of $3.8K. Through partnerships with global brands like Microsoft, AMD’s advancements in AI and semiconductors gain wider visibility. These collaborations further amplify her credibility and that of AMD.

Lisa Su’s creator network reflects her strong connections with influential companies and prominent individuals in the technology and business worlds. As the CEO of AMD, she collaborates closely with global tech leaders like Microsoft, Hewlett Packard, and Oracle, reinforcing AMD’s position as a driving force in innovation. Her network also includes prominent individuals such as Patrick Moorhead, Ryan Patel, and Daniel Newman, who are thought leaders in technology and business strategy. These associations highlight her ability to engage with industry giants and visionaries, amplifying AMD’s impact on the global stage.

Conclusion: A Leader Shaping the Future of Technology

Lisa Su’s social media presence is a powerful extension of her leadership. Through thoughtful content, strategic partnerships, and a relatable tone, she connects with diverse audiences, from industry professionals to casual tech enthusiasts. Her influence, underpinned by an impressive authority score of 8,492 points, positions her as a key figure in business and technology.

Lisa Su’s blend of professional acumen and personal authenticity makes her an exemplary leader in the digital age, driving both AMD’s success and meaningful engagement with her followers.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.