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Lisa Phan: Navigating Post-Grad Life with Style and Authenticity

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Lisa Phan is a content creator and lifestyle influencer based in NYC, who shares her post-grad journey through engaging social media content. With a background in Northeastern University, she documents the challenges and achievements of young professionals navigating adulthood. Her content seamlessly blends fashion, beauty, and career growth, resonating with a Gen Z audience. Through her relatable storytelling, Lisa has cultivated a strong online presence that continues to expand.

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With an Influence Score of 8,273 points, Lisa has gained followers across YouTube, Instagram, and TikTok. Her primary focus is helping young women transition from college life to professional careers while maintaining their personal style. She shares luxury fashion hauls, skincare routines, and mental health discussions, all tied together by aesthetic visuals. This approach has solidified her status as a trusted voice in the lifestyle influencer space.

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Lisa’s content often features brand partnerships, including Aritzia, Gentle Monster, and Mercari, showcasing products that align with her personal interests. She excels in creating authentic content that seamlessly integrates sponsored collaborations without compromising her credibility. Her ability to maintain a balance between promotions and personal storytelling has led to an engaged community. By sharing her real-life experiences, she connects with audiences on a deeper level.

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Her social presence extends to multiple platforms, where she maintains an engagement rate above 2% on TikTok and Instagram. She posts 7 times a month on Instagram and 3 times a week on TikTok, ensuring consistent visibility. While her YouTube channel has 348K followers, it has lower activity, with only 0.3 videos per month. As Lisa continues to expand her brand, her future looks promising in the fashion and beauty industry.

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An Influencer Active on Social Media

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Lisa Phan maintains a strong presence across multiple platforms, with a particular focus on YouTube, Instagram, and TikTok. Her content varies across these platforms, but the central themes remain consistent: fashion, beauty, career growth, and post-grad lifestyle.

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Lisa Phan’s Social Media Strategy Analysis

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YouTube: Long-Form Content and Lifestyle Documentation

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Lisa’s YouTube channel has 348K followers, making it her largest platform by audience size. However, her engagement rate of 0.09% is significantly lower than her other platforms. She posts 0.3 videos per month, reflecting her inconsistent content schedule. Despite this, her long-form videos remain valuable for followers who prefer in-depth storytelling.

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Her most popular YouTube content includes glow-up challenges, NYC vlogs, and post-grad advice. One of her highest-performing videos, "Unrecognizable Makeup: 2025 Glow Up," gained 73.3K views, showing her ability to generate interest. She covers beauty transformations, self-care routines, and career milestones, positioning herself as a lifestyle expert. Lisa’s subscribers appreciate her honest and unfiltered perspective.

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While her YouTube content is less frequent, it allows her to connect deeply with her audience. She shares detailed experiences, from navigating adult life to high-end beauty recommendations. Her videos often feature sponsored segments, partnering with brands that align with her niche. These collaborations help her monetize her content effectively while keeping her authenticity intact.

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Lisa’s posting habits on YouTube are minimal, with her last upload 11 days ago. She only posts once a year, which limits her growth potential on this platform. However, when she does post, her high-quality content performs well among her audience. If she increases her upload frequency, she could expand her reach significantly.

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• Username: @LisaPhan
• Influence Score: 53/100
• Followers: 348K
• Activity: 0.3 videos/month
• Engagement Rate: 0.09%
• Growth: 0%
• Average Engagement: 302
• Posting Habits: Once a year at 8 PM EST

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Instagram: Aesthetic and Fashion-Focused Presence

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Lisa’s Instagram content reflects her personal brand, featuring fashion hauls, beauty tutorials, and travel vlogs. With 40.9K followers, she has an engagement rate of 2.03%, making her a highly interactive influencer. She maintains a consistent posting schedule, averaging 7 posts per month, ensuring a steady connection with her audience. Her Instagram aesthetic is polished yet relatable, balancing luxury and casual styles.

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Her most popular posts include outfit inspiration, brand collaborations, and beauty tips targeted at young women. A recent beauty tutorial reel gained 31.4K views, demonstrating her ability to capture audience interest. Lisa’s content often features Aritzia, Gentle Monster, and Mercari, brands that align with her personal style. These collaborations reinforce her credibility, making her a trustworthy influencer in the fashion space.

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Instagram serves as a platform for storytelling, allowing Lisa to share personal moments through photo dumps and detailed captions. She engages her followers through Q&As, polls, and interactive stories, fostering a sense of community. This two-way interaction strengthens her influence, keeping her audience invested in her journey. Her casual yet informative approach resonates with her target demographic.

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Lisa posts twice a week, optimizing her posting schedule for maximum reach and engagement. She shares content at 1 PM, targeting night-time scrollers and global audiences. This strategy ensures her posts perform well, reaching a broad range of users. With a growth rate of 1.16%, Lisa’s Instagram presence continues to expand steadily.

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• Username: @lisaxphan
• Influence Score: 80.8/100
• Followers: 40.9K
• Activity: 7 posts/month
• Engagement Rate: 2.03%
• Growth: +1.16%
• Average Engagement: 828
• Posting Habits: Twice a week at 1 PM EST

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TikTok: Engaging and Relatable Short-Form Content

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Lisa Phan's TikTok strategy focuses on lifestyle storytelling, making her a go-to influencer for young professionals. With 31K followers and a 2.28% engagement rate, her content revolves around beauty tutorials, financial advice, and personal experiences. She posts an average of 2.9 videos per week, ensuring her audience remains engaged. By addressing relatable topics, she fosters a strong connection with her TikTok community.

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Her most popular videos include makeup transformations, credit card tips, and career guidance aimed at recent graduates. These posts often receive tens of thousands of views, with her top-performing video hitting 309.3K views. The combination of casual delivery and valuable insights makes her content widely shareable. Through consistent posting, she maintains relevance in the platform’s algorithm.

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Lisa’s TikTok aesthetic is clean and minimalistic, aligning with trendy formats that keep her content fresh and engaging. She integrates brand sponsorships subtly, ensuring her recommendations feel organic. Past collaborations with luxury fashion brands and beauty companies have boosted her credibility in influencer marketing. This authentic approach has allowed her to build trust among her audience.

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Her posting habits show that she is active three times a week, usually posting in the morning hours to maximize reach. This strategy allows her content to gain momentum throughout the day, increasing visibility. With a steady growth rate of 1.26%, she continues to expand her presence on TikTok. As the platform evolves, Lisa’s ability to adapt trends ensures her continued success.

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• Username: @lisaxphan
• Influence Score: 77.5/100
• Followers: 31K
• Activity: 2.9 videos/week
• Engagement Rate: 2.28%
• Growth: +1.26%
• Average Engagement: 707
• Posting Habits: Three times a week at 6 PM EST

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Twitter (X): Minimal Activity and Low Engagement

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Lisa’s Twitter presence is minimal, with only 2K followers and a 0% engagement rate. Her last tweet was 4 years ago, indicating that she is inactive on this platform. Unlike her other social media accounts, she does not use Twitter for content creation. Instead, it remains a passive account with little to no engagement strategy.

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Despite its low activity, her Twitter handle @lisaxphan still holds brand potential. If Lisa decides to revive her presence, she could leverage it for short-form thoughts, brand updates, or real-time engagement. Many lifestyle influencers use Twitter to connect with brands, join trending discussions, and drive traffic to their other platforms.

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• Username: @lisaxphan
• Influence Score: 5.9/100
• Followers: 2K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.14%
• Average Engagement: 0
• Posting Habits: Once a year at 5 PM EST

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Lisa Phan’s Social Media Influence Summary

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Lisa ranks in the Top 1% for Higher Education Influencers Worldwide, reinforcing her authority in the post-grad lifestyle niche.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Fashion and Life Transitions

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Lisa Phan’s content revolves around personal storytelling, career insights, and beauty trends. Her posts feature fashion hauls, post-grad reflections, and mental health discussions, appealing to young professionals navigating adulthood.

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Reachability & Partnerships

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Lisa Phan is highly reachable across multiple platforms, making her a valuable influencer for brand collaborations. With a presence on Instagram, TikTok, and YouTube, she engages with a diverse audience of over 400K followers. Her active posting habits on Instagram and TikTok ensure consistent communication with her followers. Brands can easily connect with her for sponsored content, product placements, and collaborations.

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Her email communication is primarily used for professional inquiries, allowing brands to coordinate partnerships effectively. Lisa's influence score of 3 and 8,273 points reflects her strong credibility within the lifestyle niche. She has worked with fashion, beauty, and self-care brands, showcasing her ability to promote various products. This makes her an ideal choice for brands seeking organic endorsements.

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Lisa’s collaboration history includes brands such as Aritzia, Gentle Monster, and Mercari, reinforcing her position as a trusted influencer. Her Instagram engagement rate of 2.03% and TikTok engagement rate of 2.28% make her a highly interactive partner. With an average of 7 posts per month, she ensures brand visibility through consistent exposure. Her storytelling ability enhances the authenticity of partnerships.

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For brands seeking long-term collaborations, Lisa’s audience growth of 1.16% on Instagram and 1.26% on TikTok indicates steady expansion. She is most reachable through Instagram, where she posts twice a week at 1 PM. While her YouTube presence is less frequent, her high-quality videos attract thousands of views. This ensures that brands receive widespread engagement across her various social channels.

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Conclusion: Lisa Phan’s Future in Digital Influence

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Lisa Phan’s consistent storytelling and relatable content have built her a strong audience in the post-grad and fashion influencer space. With a high engagement rate, she is poised for further growth, particularly in fashion, beauty, and career-related content. Her expanding reach and brand collaborations position her as an emerging powerhouse in digital media.

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