Who's Who on Social Media
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Who is Lina Selma?

Lina Selma, founder of Miss Linoush, has emerged as a leading voice in the fashion industry. Known for her creative content, she leverages platforms like TikTok, Instagram, and YouTube to share her expertise in fashion and beauty.

January 3, 2025
Jeremy Boissinot
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Lina Selma: Redefining Fashion Influence with Style and Authenticity

Lina Selma, better known as @meh_boulaa, is the visionary founder of Miss Linoush, a fashion brand renowned for its elegant Caftans and Abayas. Her journey into fashion was driven by a deep passion for style and entrepreneurship, resulting in a brand that marries sophistication with accessibility. From the start, Lina aimed to create fashion that empowers women, blending traditional designs with modern aesthetics to appeal to a global audience. Her brand stands as a testament to her commitment to quality and innovation, offering timeless pieces that inspire confidence.

Beyond her entrepreneurial ventures, Lina shines as a social media influencer, engaging her audience with curated content that reflects her personal style. From daily outfit inspirations to step-by-step makeup tutorials, she invites her followers into her world, creating a balance of authenticity and glamour. Her ability to connect with her audience on a personal level has established her as a trusted figure in the fashion community. Through her social media channels, Lina seamlessly integrates her personal brand with her professional goals, crafting a narrative that resonates with her diverse following.

Lina Selma Opens 'Miss Linoush' in Marrakech: A Glamorous New Venture
(Source:
@meh_boulaa, Instagram, January 2024)

Lina’s influence transcends fashion, as she regularly hosts contests and giveaways that offer followers a chance to win prizes such as luxury trips, fashion pieces, and cash rewards. These initiatives have strengthened her relationship with her audience, creating an interactive and engaging experience for her followers. By offering these incentives, Lina not only promotes her brand but also fosters a sense of community among her fans. Her dedication to giving back has made her a beloved figure in the industry, further elevating her status as a role model and innovator.

As a proud French influencer, Lina plays a pivotal role in promoting French fashion on a global scale, inspiring women worldwide to embrace elegance and style. Her relatable and consistent content strategy, which artfully combines brand promotion with personal storytelling, has been the driving force behind her success. Through her unwavering dedication to her craft, Lina has not only cemented herself as a social media icon but has also elevated Miss Linoush into a household name synonymous with grace and fashion excellence.

An Influencer Active on Social Media

With 2.3 million TikTok followers, 568.2K Instagram followers, and additional reach across YouTube and Twitch, Lina's influence in the fashion space is undeniable.

Lina's Social Media Strategy and Performance Analysis

TikTok: Lina’s Largest Platform

TikTok has proven to be Lina Selma’s most impactful platform, showcasing her fashion collections, makeup tutorials, and lifestyle tips in short, engaging videos. With a massive 2.3M followers, Lina’s TikTok profile highlights her ability to stay ahead of trends, ensuring her content remains fresh and captivating. Her posts often incorporate creative transitions, music, and humor, all of which contribute to her widespread appeal within the fashion community.

What sets Lina apart is her charismatic personality and effortless style expertise, which resonate deeply with her audience. By merging relatability with high production quality, she has built a loyal and highly engaged fan base. Her content, ranging from outfit transformations to styling tips, delivers practical value while reflecting her authentic self. This combination has cemented her reputation as a fashion leader on TikTok.

The engagement rate of 2.59% on her TikTok posts underscores her strong connection with her audience, often outperforming industry averages. Her average engagement of 59.6K interactions per video speaks volumes about the effectiveness of her content strategy. Lina’s ability to balance entertainment with informative value ensures her brand stays top-of-mind for her audience while fostering genuine connections.

By consistently leveraging popular trends and showcasing her unique approach to fashion, Lina’s TikTok videos often achieve viral success. Whether she’s featuring creative styling challenges or sharing quick beauty hacks, her content drives attention to both her personal brand and her entrepreneurial venture, Miss Linoush. As TikTok continues to grow, Lina’s influence on the platform solidifies her as a leading voice in the digital fashion industry.

  • Username: @_lineette
  • Influence Score: 89.6/100
  • Followers: 2.3M
  • Activity: 6 videos/week
  • Engagement Rate: 2.59%
  • Growth: 0% (stable)
  • Average Engagement: 59.6K
  • Posting Habits: Daily at 2 PM EST

Instagram: A Visual Diary of Fashion and Beauty

Lina’s Instagram account, @meh_boulaa, is a vibrant blend of her day-to-day life and professional projects, appealing to her 568.2K followers. The platform serves as a visual diary, showcasing everything from her stunning outfits and beauty routines to exclusive behind-the-scenes moments of her brand, Miss Linoush. Lina’s posts maintain a balance between aesthetic appeal and relatability, making her profile both aspirational and approachable.

Her Instagram acts as a hub of inspiration for her audience, where she regularly shares makeup tutorials, styling advice, and insider fashion tips. Collaborations with luxury brands further elevate her content, reflecting her prestigious standing in the fashion industry. Each post is crafted with high-quality visuals that resonate with her audience, driving both engagement and influence.

With an engagement rate of 1.71%, Lina demonstrates a strong and loyal connection with her followers. Her consistent interaction through comments, story polls, and Q&A sessions fosters a sense of community among her audience. This high level of engagement underscores the trust her followers place in her recommendations, making her a powerful voice in the fashion and beauty sectors.

Lina’s curated yet authentic style sets her apart as a role model in the fashion community. She successfully blends her entrepreneurial journey with personal narratives, allowing her audience to relate to her on a deeper level. By sharing her triumphs, challenges, and tips for success, Lina inspires women to embrace their own unique style and confidence, reinforcing her position as a fashion icon.

  • Username: @meh_boulaa
  • Influence Score: 80.3/100
  • Followers: 568.2K
  • Activity: 8 posts/month
  • Engagement Rate: 1.71%
  • Growth: -0.32% (-1.8K followers)
  • Average Engagement: 9.7K
  • Posting Habits: Twice a week at 2 PM EST

YouTube: A Growing Yet Untapped Platform

Lina’s YouTube channel, Lineette, has 122K subscribers and primarily features lifestyle and fashion-related videos. With only 14 videos published so far, Lina’s presence here is still developing. The platform holds immense potential for long-form storytelling and in-depth fashion and beauty tutorials.

Currently, her engagement rate is 0%, with minimal activity over the past few months. However, Lina’s followers on other platforms indicate that her YouTube audience could grow significantly with a more consistent posting schedule. Expanding her YouTube presence could help her attract a new segment of followers seeking detailed content.

  • Username: Lineette
  • Influence Score: 21.3/100
  • Followers: 122K
  • Activity: 0.5 videos/month
  • Engagement Rate: 0%
  • Growth: -0.8%
  • Average Engagement: 0
  • Posting Habits: N/A

Twitch: A Connection to Gaming and Streaming

On Twitch, Lina engages her audience under the username Lineette, attracting 121.2K followers. Her Twitch channel focuses on interactive streams, where she shares behind-the-scenes content and connects with her followers on a more personal level. Although she has yet to leverage this platform fully, Twitch represents a unique way to build stronger connections with her community.

Despite her large following, there is currently no activity or consistent streaming schedule on the platform. Lina could strategically expand her Twitch streams to explore gaming-related collaborations or live fashion Q&A sessions to diversify her audience further.

  • Username: Lineette
  • Influence Score: Not available
  • Followers: 121.2K
  • Activity: No recent videos
  • Engagement Rate: N/A
  • Growth: 0%
  • Average Engagement: N/A
  • Posting Habits: N/A

Lina Selma's Social Media Influence Summary

Lina Selma has established herself as a prominent figure in the fashion niche, with a Favikon authority score of 9,030, ranking her as a leading voice in social media. She is ranked #2 among French fashion influencers, demonstrating her significant influence across platforms like TikTok, Instagram, and YouTube. Her exceptional content and strong audience connection solidify her position as a trendsetter in the fashion and beauty industry.

Content Strategy: A Blend of Fashion, Beauty, and Connection

Lina’s content strategy emphasizes authenticity and diversity, with a focus on relatable fashion and beauty topics. By blending professional insights with personal anecdotes, she has successfully built a multifaceted brand.

Reachability and Partnerships

With an estimated sponsored post cost of $4.5K, Lina Selma provides brands with a cost-effective yet impactful way to reach a fashion-focused audience. Her partnerships appeal to both luxury and emerging brands, ensuring a diverse range of collaborations that align with her audience's interests. This pricing positions her as a valuable partner for campaigns that aim to blend authentic storytelling with high-quality content.

Lina’s collaborations with esteemed brands like Dior and Miss Linoush highlight her credibility within the fashion industry. Her ability to seamlessly integrate products into her content without losing her personal style reinforces the trust her audience places in her recommendations. This trust ensures that her endorsements feel genuine, further enhancing her influence among her followers.

An overview of Lina’s top influential connections across key industries. (Source: Favikon)

What sets Lina apart is her dedication to aligning partnerships with her brand values, maintaining the authenticity her audience admires. She skillfully showcases products in relatable yet aspirational ways, often incorporating them into her day-to-day life. This approach makes her campaigns highly relatable while maintaining a premium feel, a rare combination in the influencer landscape.

Her collaborations have proven successful not only in increasing brand visibility but also in driving direct engagement and conversions. Lina’s influence extends beyond simple product placement, as she inspires her followers to take action, whether through purchasing items or engaging with the brands she promotes. This impact solidifies her position as a trusted fashion icon and an invaluable collaborator for brands seeking meaningful connections with their target audience.

Conclusion: Lina Selma—A Fashion Icon on Social Media

Lina Selma has established herself as a leading influencer in the fashion niche, combining style, entrepreneurship, and authenticity. Her engaging content strategy and strong audience connections position her as a valuable partner for brands. Whether through TikTok, Instagram, or Twitch, Lina continues to inspire and influence her community, setting a new standard for digital fashion creators.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.