Who is Lilyslilah?

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LilySilah: Redefining Beauty Content with Charisma and Elegance

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Esra, widely known by her online alias LilySilah, is a French-Turkish social media influencer celebrated for her beauty, fashion, and lifestyle content. Born 24 years ago, her vibrant personality and elegant style have captivated millions across various platforms. Standing at 1m69 tall and fluent in both French and Turkish, Esra bridges cultural gaps and connects with diverse audiences, making her a global presence in the beauty world. Her online journey started with a passion for sharing beauty tips, which has evolved into a full-fledged career as a prominent content creator.

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LilySilah’s content focuses on empowering her audience with accessible and relatable beauty advice. She shares makeup tutorials, haircare routines, and fashion tips, blending high-end trends with everyday practicality. Esra’s charm lies in her ability to create a welcoming environment for her followers, sharing personal anecdotes and behind-the-scenes glimpses into her life. Her authenticity has garnered a loyal fanbase that appreciates her transparent and relatable approach.

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In addition to her beauty expertise, Esra has embraced collaborations with renowned brands such as YSL Beauty, Armani Beauty, and Lancôme, further solidifying her reputation in the beauty industry. These partnerships allow her to introduce her followers to new and innovative products, while showcasing her creativity and adaptability. Her collaborations reflect her ability to seamlessly integrate branded content into her authentic storytelling, making her a valuable partner for leading brands.

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Esra also uses her platform to connect with her followers on a personal level. By openly sharing details about her age, language skills, and daily life, she creates a bond that goes beyond surface-level content. Her warm and engaging persona invites her audience to feel like part of her journey, fostering a sense of community. As LilySilah continues to grow her influence, her dedication to authenticity and connection remains at the heart of her brand.

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An Influencer Active on Social Media

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LilySilah's influence spans across TikTok, Instagram, and YouTube, with a combined audience of 5.2 million followers and growing.

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Lilyslilah's Social Media Strategy Analysis

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TikTok: Captivating Beauty Enthusiasts

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With 2.9 million followers and 164.3 million likes on TikTok, LilySilah has mastered the art of connecting with her audience through short, impactful videos. Her TikTok content often features creative makeup transformations, step-by-step tutorials, and fun challenges that resonate with her predominantly young audience. Esra’s knack for blending beauty content with trending formats has helped her stay relevant and visible in an ever-evolving platform. Her strategy focuses on maintaining a balance between entertainment and informative content to appeal to a wide range of followers.

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Esra leverages TikTok trends to her advantage, regularly participating in popular challenges, viral sounds, and trending hashtags. This not only boosts her visibility but also establishes her as an influencer who understands her audience’s preferences. She uses her TikTok content to introduce new products, demonstrate beauty hacks, and engage with her followers through interactive videos. Her focus on staying updated with platform trends ensures she remains competitive in the fast-paced TikTok ecosystem.

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Consistency is a cornerstone of her TikTok strategy, with Esra maintaining a steady posting schedule of six videos per week. By posting content every day at 1 PM EST, she capitalizes on optimal engagement times to ensure her videos reach the widest possible audience. Her ability to maintain this consistent schedule without compromising the quality of her videos demonstrates her dedication to her craft.

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Through TikTok, Esra fosters a sense of community by actively responding to comments and incorporating her followers’ suggestions into her videos. This interactive approach helps her establish a closer connection with her audience, who feel seen and valued. Her ability to connect with her followers on a personal level has contributed significantly to her success on the platform, making TikTok one of her strongest assets as an influencer.

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• Username: @lilysilah
• Influence Score: 93.9/100
• Followers: 2.9M
• Activity: 6.4 videos per week
• Engagement Rate: 3.81%
• Growth: +3.25% (+91.4K followers in 30 days)
• Average Engagement: 110.3K
• Posting Habits: Every day at 1 PM EST

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Instagram: Aesthetic and Engaging Content

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On Instagram, LilySilah captivates her 963.3K followers with a mix of polished beauty content and glimpses into her personal life. Her profile is a visual treat, showcasing high-quality photos and videos that reflect her passion for beauty and fashion. From professional makeup tutorials to candid lifestyle posts, Esra balances aspirational and relatable content to appeal to a diverse audience. Instagram Stories and Reels play a vital role in her strategy, allowing her to connect with followers in real-time.

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Esra uses Instagram Reels to share short, impactful beauty tips and tutorials that often go viral, thanks to their creative presentation and engaging nature. Reels have become an essential tool for her to reach new audiences, leveraging Instagram’s algorithm to boost visibility. Additionally, her use of aesthetically pleasing visuals and cohesive themes strengthens her brand identity, making her account visually consistent and instantly recognizable.

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Instagram is also a hub for Esra’s collaborations with beauty brands. By tagging brands in her posts and featuring their products in her content, she seamlessly integrates sponsored material into her profile. These collaborations not only enhance her credibility but also provide her followers with exclusive insights into the latest beauty trends and products. Her ability to maintain authenticity while promoting branded content makes her a trusted voice in the beauty community.

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Engagement is a key focus of her Instagram strategy, with Esra actively responding to comments and interacting with her followers. By posting 16 times a month and sharing updates daily through Stories, she keeps her audience engaged and invested in her content. Her approachable and genuine demeanor has earned her a loyal community that looks forward to her posts.

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• Username: @lilysilah
• Influence Score: 90.8/100
• Followers: 963.3K
• Activity: 16 posts per month
• Engagement Rate: 2.89%
• Growth: +0.11% (+1K followers in 30 days)
• Average Engagement: 27.9K
• Posting Habits: Every day at 1 PM EST

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YouTube: In-Depth Tutorials and Personal Stories

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LilySilah’s YouTube channel is the cornerstone of her content strategy, offering in-depth tutorials, product reviews, and lifestyle vlogs to her 1.4 million subscribers. With 1.6K videos on her channel, Esra has cultivated a rich repository of beauty content that caters to viewers seeking detailed and long-form videos. Her YouTube videos often explore advanced makeup techniques, full skincare routines, and fashion styling tips, providing her audience with actionable advice.

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One of the highlights of her YouTube strategy is her consistent posting schedule, with new videos uploaded every week on Sundays at 7 PM EST. This predictability helps her build anticipation among her viewers, who know when to expect fresh content. Esra also diversifies her content with YouTube Shorts, which she shares daily to cater to viewers with shorter attention spans. This blend of long-form and short-form content ensures she reaches a broad audience.

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Collaborations play a significant role in her YouTube success, with Esra working alongside other creators and beauty brands to expand her reach. These partnerships not only introduce her to new audiences but also add variety to her channel. By featuring guest creators and testing innovative beauty products, she keeps her content fresh and exciting, further cementing her position as a trusted voice in the beauty space.

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Esra’s ability to connect with her audience shines through in her YouTube content, where she often shares personal anecdotes and addresses follower questions. She uses the platform to delve deeper into her personal life, offering viewers an intimate look at her journey. This transparency fosters a sense of trust and loyalty among her subscribers, making YouTube a key pillar of her overall social media strategy.

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• Username: @lilysilah
• Influence Score: 90.2/100
• Followers: 1.4M
• Activity: 2.7 videos per month
• Engagement Rate: 0.66%
• Growth: +2.64% (+36.4K followers in 30 days)
• Average Engagement: 9.4K
• Posting Habits: Once a week at 7 PM EST

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Lilyslilah's Social Media Influence Summary

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With a Favikon Authority Score of 9,264, LilySilah is ranked among the top influencers in beauty blogging in France. She holds the #2 position in her niche and is recognized for her authenticity, creativity, and growing influence. Her collaborations with high-profile brands such as YSL Beauty and Armani Beauty underscore her prominence in the beauty industry.

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Content Strategy: Empowering Beauty through Relatability

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LilySilah’s content strategy revolves around empowering her audience with accessible beauty tips and trends. She balances tutorials, reviews, and personal anecdotes to create a relatable yet aspirational image.By leveraging her multicultural identity and bilingual abilities, she connects with a global audience. Her ability to adapt her content to trending topics ensures she remains relevant while maintaining her authentic voice.

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Reachability and Partnerships

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LilySilah’s reachability is marked by her strong connection to her audience and her ability to influence decisions within the beauty community. Despite being categorized as "Very Difficult" to reach on platforms like Favikon, her high engagement rates and loyal follower base make her an invaluable partner for brands. This exclusivity adds to her value, positioning her as a sought-after collaborator for campaigns that require a trusted voice in the beauty niche.

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One factor contributing to her reachability challenges is the sheer volume of collaborations and projects she undertakes. With partnerships involving major beauty brands like YSL Beauty, Lancôme, and Armani Beauty, Esra’s schedule is tightly packed with commitments. However, these collaborations reflect her credibility and influence, as top-tier brands are eager to associate with her. For brands willing to invest in quality partnerships, the effort to reach her is well worth the results.

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Esra’s multi-platform presence further complicates her reachability, as she actively engages with audiences across TikTok, Instagram, and YouTube. Managing content and maintaining consistency across all three platforms requires a high level of dedication and planning. Her ability to juggle these demands while maintaining her authenticity is a testament to her professionalism and commitment to her craft. This multi-faceted approach also provides brands with a wide range of options for collaboration.

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For potential partners, Esra’s reachability is enhanced through her professional contact details shared on her social media profiles. By providing a dedicated email for collaborations, she streamlines the process for brands to approach her. Her responsiveness and ability to deliver high-quality content on schedule make her an attractive option for companies looking to promote their products to a large, engaged audience. While her reachability may be rated as "Very Difficult," those who successfully connect with her gain access to a highly influential beauty creator whose impact is undeniable.

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Conclusion: Inspiring Beauty Beyond Borders

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LilySilah’s journey as a beauty influencer is a testament to her creativity, dedication, and authentic connection with her audience. By blending personal stories with expert beauty advice, she has carved a niche for herself in a competitive industry.Her multi-platform presence, strategic collaborations, and relatable content make her a role model for aspiring influencers. As LilySilah continues to evolve, her commitment to empowering her followers ensures her influence will only grow stronger.

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