Who is Lily Ray?

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Lily Ray: A Rising Star in SEO and Digital Marketing

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Lily Ray is a Senior Director of SEO and Head of Organic Research at Amsive Digital, formerly known as Path Interactive. With over a decade of experience in the digital marketing industry, she has established herself as one of the most influential voices in SEO. Her career has been marked by a deep understanding of search engine algorithms and a passion for crafting innovative strategies to help brands maximize their organic reach. Recognized for her expertise, she was ranked the #1 SEO expert by USA Today in 2022, a testament to her impact on the industry.

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Throughout her career, Lily has demonstrated a unique ability to merge technical expertise with creative problem-solving. Her approach to SEO goes beyond traditional practices, focusing on creating meaningful, user-first content strategies that drive both traffic and engagement. She has been a keynote speaker at numerous conferences and events, sharing her insights on Google algorithm updates, SEO best practices, and the future of digital marketing. Her thought leadership has inspired countless professionals to rethink their approach to organic growth.

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Beyond her professional achievements, Lily’s personal life adds an interesting dimension to her public persona. A passionate DJ and music enthusiast, she seamlessly balances her corporate responsibilities with her love for the creative arts. Whether she’s performing at music events or exploring fitness and travel, Lily’s ability to integrate her passions with her career makes her a relatable figure to a diverse audience. This duality—SEO expert by day and DJ by night—has become a hallmark of her brand.

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Lily’s authenticity and dedication to her craft have earned her a loyal following across social media. Her content, ranging from technical SEO tips to personal stories, reflects her multifaceted personality and commitment to staying ahead of industry trends. She remains a powerful advocate for knowledge-sharing and innovation in the digital marketing community, continuously pushing boundaries and inspiring others to do the same.

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An influential SEO expert in social media

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Lily Ray effectively leverages her reach across platforms like X (formerly Twitter), LinkedIn, and Instagram to educate and engage her audience. Her content strategy ensures that she stays relevant while fostering meaningful interactions with her followers.

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Lily Ray's Social Media Strategy Analysis

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X (formerly Twitter): Driving Industry Discussions

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Lily Ray’s X account, with 101.6K followers, is her most active platform, growing at a steady rate of +0.83% over the last 30 days (+816 followers). With an impressive posting frequency of 31 tweets per week, her X strategy ensures continuous engagement and positions her as a thought leader in digital marketing.
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Lily Ray’s X content is heavily focused on industry news, Google algorithm updates, and professional commentary. Her posts often include sharp insights, engaging visuals like charts, and links to relevant articles, driving discussions within the SEO and marketing community. Her posting style is frequent, timely, and thought-provoking, with a mix of short, impactful tweets and thread-style content that sparks meaningful conversations.

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Key X Metrics

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• Username: @lilyraynyc
• Influence Score: 84.4/100
• Followers: 101.6K
• Activity: 31.1 tweets per week
• Engagement Rate: 0.06%
• Growth: +0.83% (+816 followers in 30 days)
• Average Engagement: 63 likes/comments per post
• Posting Habits: 4 times a day at 9 PM

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LinkedIn: Thought Leadership in the Professional Sphere

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On LinkedIn, Lily Ray connects with 34.7K followers, achieving a growth rate of +1.18% in the last 30 days (+385 followers). With seven posts per month, her strategy on LinkedIn prioritizes quality over quantity, fostering professional discussions and building her authority in the industry.

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On LinkedIn, Lily shares longer-form, professional posts tailored to a business-minded audience. Her content typically includes detailed analyses of SEO trends, algorithm updates, and her personal experiences within the industry. With a focus on thought leadership, her style is informative, conversational, and interactive, encouraging engagement from other professionals and thought leaders.

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Key LinkedIn Metrics

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• Username: @lily-ray-44755615
• Influence Score: 82.8/100
• Followers: 34.7K
• Activity: 7 posts per month
• Engagement Rate: 0.51%
• Growth: +1.18% (+385 followers in 30 days)
• Average Engagement: 168 likes/comments per post
• Posting Habits: Twice a week at 11 PM

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Instagram: A Personal Connection with Followers

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Lily Ray’s Instagram account has a more niche following of 3.5K, with a growth rate of +1.03% over the past month (+34 followers). Posting three times a month, her Instagram strategy focuses on relatability and storytelling, connecting with her audience on a more personal level.

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Lily’s Instagram content highlights her creative and personal side, featuring vibrant snapshots of her DJ gigs, travel moments, and fitness lifestyle. Her posts blend personal reflections with occasional professional insights, offering a more intimate view of her life. Her style here is casual and relatable, focusing on storytelling and visual appeal to create a personal connection with her audience.

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Key Instagram Metrics

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• Username: @lilyraynyc
• Influence Score: 56.6/100
• Followers: 3.5K
• Activity: 3 posts per month
• Engagement Rate: 3.63%
• Growth: +1.03% (+34 followers in 30 days)
• Average Engagement: 124 likes/comments per post
• Posting Habits: Once a week at 3 AM

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Lily's Influence Through Rankings and Authority

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Using the Favikon authority score of 7,674 points, Lily Ray ranks as one of the top 4% of SEO influencers globally. She is ranked #12 in the United States for SEO, showcasing her impact within the marketing community. Her consistent engagement, robust follower growth, and multi-platform presence highlight her influence across the digital marketing ecosystem.

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Content Strategy: Lily Ray's Balanced Education and Authenticity Across Platforms

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Lily Ray’s content strategy is built around delivering consistent value to her audience by aligning content themes with the unique strengths of each platform. On X and LinkedIn, she takes an educational approach, sharing actionable SEO tips, in-depth updates on Google algorithms, and professional insights that resonate with her audience of industry peers and marketers. Her expertise shines through in detailed threads and data-driven posts, which often spark engaging discussions and demonstrate her deep understanding of the SEO landscape. This focus on educational, thought-provoking content helps establish her as a trusted voice in the digital marketing community.

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In contrast, Lily uses Instagram to showcase her personal side, blending professional insights with glimpses of her life outside of work. From her DJ gigs to travel and fitness adventures, her Instagram posts reveal a relatable and multifaceted personality. This humanizes her brand, allowing her followers to connect with her on a deeper level. By tailoring her content to fit the expectations and norms of each platform, Lily ensures that her messaging remains relevant and impactful, catering to the diverse preferences of her audience.

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Reachability and Partnerships

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Lily Ray’s “easy” reachability status and estimated sponsored post cost of $300 make her a highly accessible influencer for brands. Her ability to create authentic, valuable content makes her an ideal partner for collaborations in SEO tools, digital marketing platforms, and professional services.

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Lily Ray’s creator network includes an impressive roster of prominent individuals and brands in the SEO and digital marketing space. She collaborates and interacts with leading figures like Barry Schwartz, Aleyda Solis, and Glenn Gabe, who are highly respected for their expertise in search marketing. Additionally, her network includes top-tier brands such as Ahrefs and SISTRIX GmbH, which are recognized leaders in SEO tools and analytics. This robust network not only reflects her credibility in the industry but also amplifies her influence as she engages with a diverse array of professionals and companies shaping the digital marketing landscape.

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Conclusion: an impactful SEO leader and influential creator

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Lily Ray’s social media presence exemplifies the balance between professionalism and personal branding. Her ability to adapt her tone and content to each platform ensures she remains relevant and impactful. By leveraging her expertise and creative flair, Lily has established herself as a trusted voice in the SEO community, inspiring professionals and brands alike.

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