Who is Lilly Singh?

Lilly Singh, also known as “Superwoman,” is a Canadian YouTuber, comedian, actress, and former late-night talk show host. She rose to prominence through her YouTube channel “IISuperwomanII,” where she shared humorous, relatable content that highlighted her experiences as a woman of Indian descent. Singh’s quick wit, bold personality, and openness about her identity have made her a beloved figure for millions around the world. In addition to her comedy, she’s known for her activism, using her platform to advocate for equality, mental health awareness, and South Asian representation.

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Lilly Singh: Empowering Through Comedy and Advocacy

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Lilly Singh, widely recognized as “Superwoman,” is a Canadian YouTuber, comedian, actress, and one of the most influential digital creators to emerge in the last decade. She initially gained popularity through her YouTube channel “IISuperwomanII,” where she shared humorous, relatable skits centered on her experiences growing up as a South Asian woman in Canada. Her content quickly struck a chord with viewers worldwide, particularly within the South Asian diaspora, as she creatively highlighted cultural nuances, family dynamics, and the challenges of navigating multiple identities. Her ability to merge humor with insightful commentary not only established her as a pioneer in online content creation but also opened doors for more diverse representation in the digital space.

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Beyond her success on YouTube, Lilly made history in 2019 when she became the first woman of Indian and South Asian descent to host a late-night show on a major U.S. network. Her show, “A Little Late with Lilly Singh,” brought fresh perspectives and diverse voices to the traditional talk-show format, emphasizing inclusivity and breaking stereotypes. Although her time on late-night television was relatively short, her presence marked a significant milestone, underscoring the entertainment industry's gradual shift toward more inclusive representation. Lilly’s career achievements reflect her dedication to paving the way for others and challenging the status quo, particularly for women and people of color in media.

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Outside of entertainment, Lilly is also a passionate advocate for numerous causes, including mental health awareness, gender equality, and LGBTQ+ rights. She openly shares her experiences with mental health, using her platform to encourage conversations around self-care and resilience. Additionally, she actively supports charitable initiatives and partners with organizations that align with her values, demonstrating her commitment to creating a positive impact beyond her online persona. Lilly’s blend of humor, authenticity, and advocacy has enabled her to build a powerful and meaningful connection with her audience, solidifying her status as not only a comedian but also an inspirational figure for millions worldwide.

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An Influencer active on social media

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With a following that spans TikTok, YouTube, Instagram, and X, Lilly Singh’s social media presence is expansive. Each platform serves as a unique outlet for her content, from comedic sketches to social commentaries and personal reflections. Her reach across platforms allows her to engage with a diverse audience, maintaining a balance between humor and advocacy. However, recent metrics indicate a decline in growth across some channels, signaling potential challenges in maintaining engagement amidst an evolving social media landscape.

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YouTube: The Origin of Lilly’s Comedy Empire

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YouTube has been the foundation of Lilly Singh’s career, where she amassed her initial fan base and developed her distinctive style. With 14.3 million followers, her channel showcases a range of content, including comedic skits, character-driven sketches, and behind-the-scenes insights. Her videos often blend humor with cultural themes, discussing topics like family dynamics, relationships, and societal expectations, all delivered in a relatable and humorous manner. Her iconic series and characters, such as her exaggerated portrayals of her parents, have become fan favorites and solidified her identity as a comedian.

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However, her posting frequency on YouTube has decreased significantly, with an average of only 0.1 videos per month. This drop in activity may have contributed to stagnant growth on the platform, as maintaining audience engagement can be challenging without regular uploads. Despite this, her influence score remains relatively high, reflecting her established reputation on YouTube.

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• Username: @LillySingh
• Influence Score: 68.3/100
• Followers: 14.3M
• Activity: 0.1 videos per month
• Engagement Rate: 6.15%
• Growth: 0%
• Average Engagement: 30.1K
• Posting Habits: Irregular

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Instagram: Showcasing Both Style and Substance

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Instagram is a significant platform for Lilly Singh, where she engages her 13.7 million followers with a mix of promotional content, personal reflections, and glimpses into her everyday life. Her Instagram strategy combines humorous posts, collaborations with fellow creators and celebrities, and advocacy content. Recent posts include humorous birthday reflections, collaborations with brands like Intel, and moments of activism that highlight her philanthropic side. Singh’s Instagram showcases both her comedic personality and her dedication to using her influence for positive change.

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However, despite her large following, her engagement rate on Instagram has seen a notable decline, with a recent negative growth trend of -0.17%. This decline might be attributed to the evolving platform dynamics or a shift in audience preferences. Her posts, though less frequent, continue to garner significant attention when aligned with her core brand themes of humor and advocacy.

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• Username: @lilly
• Influence Score: 58.5/100
• Followers: 13.7M
• Activity: 4 posts last month
• Engagement Rate: 0%
• Growth: -0.17% (-23.9K followers)
• Average Engagement: 541
• Posting Habits: Once a week at 11PM

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TikTok: Embracing Viral Trends with Authenticity

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TikTok is an evolving platform for Lilly Singh, where she connects with 1.5 million followers through short, engaging videos that showcase her comedic versatility. Known for her quick wit, Singh’s TikTok content ranges from humorous takes on daily life to playful product endorsements, such as her recent videos promoting Amazon Prime Deals. TikTok’s format suits her style, allowing her to deliver impactful, bite-sized content that resonates with a younger demographic seeking relatable and entertaining content.

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With an engagement rate of 11.03%, Singh's TikTok presence demonstrates a strong connection with her audience. Despite the relatively low posting frequency of 0.3 videos per week, she’s able to achieve solid engagement, indicating that her content resonates when she does post. TikTok allows her to tap into viral trends, offering a platform where her personality can shine without extensive production efforts.

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• Username: @lilly
• Influence Score: 74.8/100
• Followers: 1.5M
• Activity: 0.3 videos per week
• Engagement Rate: 11.03%
• Growth: 0%
• Average Engagement: 67.4K
• Posting Habits: Once a month at 12AM

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Lilly Singh's Social Media Influence and Rankings Summary

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Lilly Singh’s overall authority score on social media is 8,280, positioning her as a prominent figure within the digital landscape. She ranks #49 in the Movie Actors category in Canada, demonstrating her standing as a high-profile content creator in entertainment. Despite a recent decline in growth across several platforms, Singh’s influence remains notable, especially considering her pioneering role in bringing South Asian representation to the forefront of mainstream media.

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Content Strategy: Humor, Advocacy, and Cultural Representation

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Lilly Singh’s content strategy has always been deeply rooted in her identity and experiences as a woman of Indian descent. Her humor often addresses cultural nuances and challenges stereotypes, creating relatable and impactful content for her followers. By blending entertainment with advocacy, she uses her platforms to address societal issues and advocate for diversity and inclusion. This approach has earned her a dedicated following that values both her humor and her dedication to meaningful causes.

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Her recent content, however, suggests a shift towards selective engagement, as her activity has decreased across platforms. This strategy allows her to maintain an authentic connection with her audience, focusing on quality interactions rather than quantity. Despite the decrease in posting frequency, her core audience continues to engage with her content, especially on platforms like TikTok, where her authenticity resonates strongly.

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Reachability and Partnerships

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Lilly Singh’s reachability is rated as “Very Difficult,” with an estimated sponsored post cost of $4.5K. This positioning highlights her exclusivity and appeal as a high-profile influencer, making her a desirable partner for brands that align with her values. Singh has collaborated with notable brands like Intel and Aavrani, leveraging her influence to advocate for inclusivity and representation. These partnerships reflect her commitment to promoting brands that resonate with her audience’s interests and values, particularly those that support causes she is passionate about.

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Lilly Singh’s journey from YouTube sensation to mainstream entertainer and advocate has solidified her as a multi-faceted influencer who resonates with a global audience. While her social media growth has slowed in recent times, her influence remains significant, thanks to her authenticity, humor, and dedication to impactful causes. Her ability to navigate between entertainment and advocacy allows her to connect with her audience on a deeper level. As she continues to evolve her brand, Singh’s legacy as a trailblazer in both digital media and representation will undoubtedly continue to inspire and engage her followers.

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