Who is Lidia Rauet?

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Lidia Rauet: Embracing Authenticity in Beauty and Lifestyle Content

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Lidia Rauet is a Spanish content creator known for her authentic and engaging approach to beauty, lifestyle, and fashion. With a rapidly growing presence across TikTok, Instagram, and YouTube, she has built a dedicated audience that resonates with her natural charisma. Her content showcases a blend of aesthetic visuals, personal reflections, and engaging storytelling, making her a standout influencer in the industry. By emphasizing individuality and self-love, Lidia inspires her followers to embrace their unique beauty and style.

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From an early age, Lidia developed a passion for fashion, skincare, and self-care, which later translated into her social media career. Her journey began with short-form content, where her effortless elegance and approachable personality captivated audiences. Over time, she evolved into a trusted beauty and fashion voice, offering insights into her daily routines, styling tips, and self-improvement reflections. Her influence extends beyond mere aesthetics, as she actively promotes confidence and positivity in her content.

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Beyond personal content, Lidia has successfully positioned herself as a sought-after brand ambassador, collaborating with renowned fashion and beauty brands. Givenchy Beauty, Lacoste, and Levi’s have partnered with her due to her ability to seamlessly integrate brand messaging into her organic content. Her talent for creating compelling, authentic sponsored posts sets her apart in the influencer space. Whether promoting high-end beauty products or sharing her favorite wardrobe pieces, she remains true to her signature style.

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Despite facing some declines in follower growth, Lidia remains a dominant force in the lifestyle and beauty niche. Her engagement metrics indicate a loyal and interactive audience, proving that authenticity prevails over numbers. As she continues to refine her content strategy and embrace new trends, she remains a powerful voice for self-expression, confidence, and aesthetic beauty. Lidia Rauet is not just an influencer—she is an inspiration for those seeking to express themselves through fashion and beauty.

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An Influencer Active on Social Media

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Lidia Rauet maintains a strong social media presence with over 3.1 million followers on TikTok, 1.1 million on Instagram, and 116K subscribers on YouTube, engaging her audience with beauty, fashion, and lifestyle content.

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Lidia Rauet's Social Media Strategy Analysis

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TikTok: Lidia Rauet’s Gateway to Beauty and Lifestyle Trends

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Lidia Rauet’s TikTok presence is the cornerstone of her influence, boasting an impressive 3.1 million followers. Her content is a mix of fashion inspiration, beauty tutorials, and lifestyle snippets, appealing to a young and style-conscious audience. She frequently engages with trending challenges, viral sounds, and interactive storytelling, making her posts highly shareable. Her emphasis on personal style, self-care, and beauty hacks keeps her content fresh and relatable.

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Despite her strong audience base, her growth has slightly declined by -4.5%, signaling a shift in engagement patterns. However, her steady posting frequency of 7.3 videos per week keeps her visible and relevant in the algorithm. With an average engagement of 26K per video, she maintains a loyal and interactive audience. Her ability to blend high-quality visuals with relatable moments ensures her content resonates deeply with viewers.

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Lidia’s TikTok success is also fueled by strategic collaborations, both with influencers and beauty brands. She partners with top fashion and skincare companies, seamlessly incorporating their products into her daily routine videos. Whether it’s a quick GRWM (Get Ready With Me) clip or a skincare breakdown, her promotions feel organic and genuine. This strategy strengthens her brand while maintaining trust with her audience.

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Her posting habits—daily uploads at 3 PM—suggest she optimizes for maximum reach and visibility across different time zones. While her engagement rate sits at 0.84%, her strong visual branding ensures that her audience keeps coming back. As TikTok remains a dominant force in beauty and fashion content, Lidia’s ability to stay ahead of trends and keep her content dynamic will be key to sustaining her growth.

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• Username: @lidiarauet
• Influence Score: 82.8/100
• Followers: 3.1M
• Activity: 7.3 videos/week
• Engagement Rate: 0.84%
• Growth: -4.5%
• Average Engagement: 26K
• Posting Habits: Everyday at 3 PM EST

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Instagram: Aesthetic Storytelling and Brand Collaborations

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With 1.1 million followers on Instagram, Lidia uses the platform as a curated space for high-quality beauty, fashion, and lifestyle content. Unlike TikTok’s fast-paced energy, her Instagram showcases a sleek, aesthetic-driven approach, featuring editorial-style photos, travel snapshots, and polished beauty content. She balances aspirational posts with relatable captions, fostering an emotional connection with her audience.

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Her engagement rate of 1.35% reflects a strong, interactive community that actively likes, comments, and shares her content. She posts 14 times per month, ensuring a steady stream of fresh visuals without overwhelming her followers. Lidia leverages Instagram’s carousel format, reels, and high-quality images to maintain variety in her content. Her average engagement per post is 14.5K, showing a consistent level of interaction from her audience.

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Brand collaborations are a crucial part of her Instagram strategy, with partnerships including Givenchy Beauty, Lacoste, and Levi’s. She integrates these sponsorships seamlessly into her content, whether through product placements, fashion shoots, or beauty tutorials. By maintaining an authentic voice, Lidia ensures that her sponsored content aligns with her aesthetic and personal brand.

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Lidia’s posting schedule—every day at 10 AM—aligns with peak engagement hours, maximizing visibility. With Instagram continuously evolving, she adapts by utilizing reels and interactive story features, ensuring her content remains engaging. By focusing on personal branding, audience interaction, and strategic partnerships, she solidifies Instagram as a key platform for her digital presence.

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• Username: @lidiarauet
• Influence Score: 81.7/100
• Followers: 1.1M
• Activity: 14 posts/month
• Engagement Rate: 1.35%
• Growth: -0.77%
• Average Engagement: 14.5K
• Posting Habits: Everyday at 10 AM EST

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YouTube: A Platform for In-Depth Beauty and Lifestyle Content

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Lidia Rauet’s YouTube channel, with 116K subscribers, serves as an extension of her brand, offering long-form content that allows for deeper storytelling. Her videos range from beauty routines and fashion hauls to lifestyle vlogs and travel diaries, giving followers a closer look into her daily life. Unlike her short-form TikTok and Instagram content, YouTube allows her to build a deeper connection with her audience through detailed discussions and storytelling.

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However, her activity on YouTube has significantly declined, with her last upload being over a year ago. This inactivity has resulted in 0% engagement growth, making it the weakest among her social media platforms. Despite having a loyal subscriber base, her lack of consistent content has led to a drop in visibility and reach. If she revitalized her YouTube presence with consistent uploads, she could re-engage her audience and attract new viewers.

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• Username: @lidiarauet
• Subscribers: 116K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: -0.61%
• Average Engagement: 0

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Lidia Rauet's Social Media Influence Summary

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Lidia Rauet’s authority in the social media landscape is reflected in her Favikon Influence Score of 8,995 points, placing her among the top content creators in the lifestyle and beauty space. Ranked #24 in Lifestyle & Reality TV (Spain) and #676 globally, she holds a competitive position in her niche.

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Learn more about the Favikon Methodology here

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Content Strategy: Authenticity Meets Elegance

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Lidia’s content strategy revolves around elegant visuals, aspirational storytelling, and relatability. She seamlessly blends beauty tutorials, fashion hauls, and travel vlogs, ensuring a well-rounded content mix. While TikTok drives engagement through short-form videos, Instagram provides a polished visual experience, and YouTube allows for deeper storytelling.

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Reachability and Partnerships

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Lidia Rauet has positioned herself as a highly accessible influencer for collaborations, particularly in the beauty, fashion, and lifestyle sectors. With a strong digital presence across TikTok, Instagram, and YouTube, she reaches a diverse audience of beauty enthusiasts, fashion-forward individuals, and Gen Z consumers. Her ability to create relatable yet aspirational content makes her a valuable partner for brands seeking authentic engagement. Despite a slight decline in growth on some platforms, her consistent posting and aesthetic branding maintain her relevance in the influencer space.

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Her partnerships with global brands like Givenchy Beauty, Lacoste, and Levi’s highlight her credibility in the beauty and fashion industry. These collaborations seamlessly integrate into her content, making sponsored posts feel like natural extensions of her personal brand. Lidia's audience engagement remains strong, ensuring that brands she works with receive high visibility and interaction. As a result, she is an attractive choice for premium and lifestyle-focused brands looking to connect with young, style-conscious consumers.

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From an accessibility standpoint, Lidia is open to brand collaborations across multiple content formats, including sponsored posts, product reviews, brand ambassadorships, and event appearances. Her ability to create visually appealing yet engaging content ensures that brands receive both aesthetic value and audience trust. She has already demonstrated success in integrating products into her daily routines, which enhances credibility and encourages audience buy-in. By leveraging her platform strengths, brands can tap into a highly engaged community.

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Looking ahead, Lidia has the potential to expand her partnerships into larger campaigns, including exclusive product launches, long-term brand deals, and co-branded collections. As she continues to build her reputation in the beauty and lifestyle space, brands that align with her authenticity, elegance, and creativity will benefit the most from collaborations. By maintaining high-quality content, consistent engagement, and audience trust, Lidia remains a sought-after influencer in the digital marketing landscape.

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Conclusion: A Digital Trendsetter Shaping Beauty and Lifestyle Influencing

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Lidia Rauet has cemented herself as a leading beauty and lifestyle influencer through her authentic approach and engaging content. While experiencing a temporary decline in growth, her engagement remains strong, proving her relevance in the industry. With a diverse social media strategy, brand partnerships, and a highly engaged audience, she continues to shape the digital landscape with her creative vision.

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View the AI-powered profile

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