Who is Lia Mendi?

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Lia Mendi: Inspiring a Generation through Music, Joy, and Relatability

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Lia Mendi is a vibrant singer and dynamic creator with a following of over 5.9 million on TikTok. Her passion for music and humor fuels her engaging digital content. From playful skits to performance clips, she keeps audiences captivated. With her style and energy, she’s become a Latin American favorite.

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As the CEO of a production company, Lia blends her artistic vision with entrepreneurship. She collaborates with creators across borders, producing high-quality content weekly. Through YouTube and Instagram, she shares moments of music, laughter, and love. Her fanbase of 5 million on YouTube proves her influence.

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Her journey as a mother and performer reflects through her casual, emotional storytelling. Whether it’s a dance video or a beauty post, she connects with fans authentically. With 1.2 million Instagram followers, Lia balances family, fashion, and fun. Her relatability is a driving force behind her growth.

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Lia’s brand power is backed by key partnerships and loyal audiences. Brands like SHEGLAM and Eliot Media have tapped into her influence. With an overall influence score of 8,698, she stands among Colombia’s top-ranked creators. Her content continues to resonate with audiences worldwide.

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An Influencer Active on Social Media

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Lia Mendi boasts a vibrant presence across TikTok, YouTube, and Instagram, where her content blends music, humor, and personal moments to connect with an audience of over 12 million followers.

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Lia Mendi's Social Media Strategy Analysis

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TikTok Strategy: Dominating Music and Family-Friendly Trends

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Lia Mendi’s TikTok is a powerhouse of music, dance, and humor, where she showcases her signature energy and skits. With over 5.9 million followers, she posts consistently, often using catchy audio trends. Her average engagement reaches 1.8K, showing strong audience connection. Content is fun, colorful, and relatable for all ages.

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Her videos often include children, family, and artists, making it ideal for cross-generational content. She averages 1.9 videos/week, keeping pace with trending topics. Lia’s collaborations within her network amplify her reach. TikTok is her most viral platform, with videos reaching 1.9M views.

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Her followers value authenticity, emotion, and creativity, which she leverages through storytelling. Lia mixes high-energy challenges with heartfelt moments. Her top-performing posts exceed 286K likes and get shared widely. She posts every Tuesday and Friday at 7PM, maintaining algorithm favor.

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With visuals, costumes, and strong music hooks, her videos captivate viewers quickly. Her brand fit is ideal for entertainment, beauty, and family-focused campaigns. Growth has remained consistent at 0%, but views stay high at 23.5K average. TikTok remains the creative core of her strategy.

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• Username: @liamendi
• Influence Score: 81.4/100
• Followers: 5.9M
• Activity: 1.9 videos/week
• Engagement Rate: 0.03%
• Growth: 0%
• Average Engagement: 1.8K
• Posting Habits: Twice a week at 7 PM EST

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YouTube Strategy: Entertaining Skits and Behind-the-Scenes Access

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Lia’s YouTube channel serves as a mix of shorts, sketches, and behind-the-scenes family moments. With 5 million subscribers, she is building strong visibility through Shorts. The average engagement sits at 1.3K, with a healthy growth rate of +0.48%. It complements her other platforms with polished visuals.

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Her videos are perfect for families, parents, and Gen Z, thanks to fun dialogue and creative visuals. She posts 2.3 videos/month, with the top one reaching 3.3M views. Lia often tags collaborators, increasing discoverability. Brands can benefit from long-form product storytelling.

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She uses props, locations, and vibrant costumes to create comedic and musical experiences. The production value is high, but her tone stays casual and fun. The best-performing posts focus on sibling dynamics and funny edits. Her upload time is 8PM, once a week.

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Lia's YouTube strategy supports her brand, providing a platform for lasting impressions. Her Shorts, like the ones hitting 92K likes, deliver high retention. She’s among the top 1% YouTubers in Colombia, ranked #167. The platform enables meaningful brand collaborations.

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• Username: @LIAMENDI
• Influence Score: 82.4/100
• Followers: 5M
• Activity: 2.3 videos/month
• Engagement Rate: 0.03%
• Growth: +0.48%
• Average Engagement: 1.3K
• Posting Habits: Once a week at 8 PM EST

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Instagram Strategy: Aesthetic Posts, Humor, and Personal Moments

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On Instagram, Lia shares a blend of lifestyle, beauty, and playful moments. With 1.2 million followers, she posts about family, music, and travel. Her engagement rate is 0.01%, and average interactions hit 171. Despite low growth at -0.18%, content quality remains high.

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She uses Reels, selfies, and behind-the-scenes family shots to deepen her audience bond. Her posts vary from motivational captions to funny trends. Lia averages 16 posts/month, ensuring frequent visibility. Posting happens daily at 8PM, maintaining consistency.

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Her Reels often go viral, with top videos earning 28.5K views and over 1.2K likes. Visual quality and editing style are her strong suits. Themes include motherhood, makeup, and humor. This mix works well for sponsored posts and brand engagement.

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Instagram helps Lia amplify her network, support brands, and show off her music identity. It’s a secondary platform but essential for engagement depth. Her rank in Colombia is strong in lifestyle and music categories. Content tone is bright, personal, and family-forward.

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• Username: @itsliamendi
• Influence Score: 69.4/100
• Followers: 1.2M
• Activity: 16 posts/month
• Engagement Rate: 0.01%
• Growth: -0.18%
• Average Engagement: 171
• Posting Habits: Daily at 8 PM EST

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Lia Mendi's Social Media Influence Summary

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With an Influence Score of 8,698 pts, Lia ranks in the Top 1% for YouTube (Colombia) and Top 2% for Singers & Songwriters (Colombia). Despite smaller engagement on Instagram, she holds authority across music-driven platforms where visual storytelling and performance matter most.

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Learn more about the Favikon Methodology here

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Content Strategy: Music, Humor, and Family

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Lia’s content strategy is built around three pillars: music, family entertainment, and humor. These themes appear across all platforms and reflect her lifestyle as an entertainer and young mom. Whether it's a trending dance with her siblings or a comedic lip-sync, Lia uses storytelling as her main tool for engagement.

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Reachability and Brand Partnerships

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Lia Mendi is highly reachable through her TikTok, YouTube, and Instagram accounts, where she posts almost daily. With over 5.9M followers on TikTok and 5M on YouTube, her reach spans millions. Her consistent posting habits (7AM–8AM) increase visibility and brand alignment. Lia’s audience is active and reacts quickly to trends.

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Her influence is strengthened by her diverse network, which includes creators like Deiry Vargas and Alexander Cortes. These connections lead to frequent collaborations and mutual exposure. Through partnerships, her brand visibility increases across Colombia and Mexico. This supports content virality and long-term campaign impact.

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With a Favikon influence score of 8,698 points, Lia ranks in the Top 2% for Singers in Colombia. Her strong performance on YouTube (#167) and TikTok engagement allows for broad campaign outreach. Lia posts at optimal times, increasing deliverability. This makes her a reliable figure for brand reach.

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She has worked with brands like SHEGLAM, Eliot Media, and Hemma Suites, tagging them in over 8+ posts. Lia’s content is suitable for beauty, music, and lifestyle products. High audience retention and consistent storytelling improve ROI for collaborations. Brands targeting Gen Z and millennials benefit most from her reach.

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Conclusion: Blending Entertainment, Emotion, and Empowerment

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Lia Mendi’s digital presence is more than performance—it’s personal. Her ability to infuse emotion into entertainment, all while juggling music, motherhood, and media, makes her one of the most dynamic voices in Latin content creation. Whether she’s singing with her siblings or joking with fans, she always leaves an impact.

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View the AI-powered profile

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