Who's Who on Social Media
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Who is Lexis Cordova aka Rucrewlex?

Lexis Cordova, also known as Rucrewlex, is a social media entertainer who creates fun and relatable content. Her mix of pranks, lifestyle posts, and fashion makes her stand out.

March 11, 2025
Jeremy Boissinot
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Lexis Cordova aka Rucrewlex: A Vibrant Lifestyle Influencer with Engaging Content

Lexis Cordova, also known as Rucrewlex, is a content creator and entertainer based in the United States. She has gained popularity through her engaging social media presence, where she shares pranks, challenges, and lifestyle content. With a fun and energetic approach, she connects with a young audience by posting relatable and humorous videos. Her ability to blend entertainment with personal experiences has helped her grow a dedicated following.

Her largest platform is TikTok, where she has amassed 562.9K followers by consistently sharing playful and engaging content. She frequently collaborates with other influencers, adding variety and creativity to her posts. Her audience enjoys her ability to turn everyday moments into funny and shareable clips. With an engagement rate that keeps her viewers interested, she remains a standout personality in her niche.

Lexis Cordova Stuns in a Sleek Black Dress: A Style and Confidence Statement (Source: @original_lexis, Instagram, August 2023)

On Instagram, Lexis has built a strong visual presence with 186.2K followers, focusing on lifestyle, fashion, and behind-the-scenes content. Her ability to connect with fans through stylish and personal posts makes her a great fit for brand collaborations. Even though she posts infrequently, her engagement rate of 7.97% shows that her audience values quality over quantity. Her mix of humor, fashion, and real-life moments creates an engaging and visually appealing feed.

While YouTube was once a focus, her activity has slowed, with her last upload being 2 years ago. Despite having 112K subscribers, the platform is no longer her primary focus, as she has shifted to TikTok and Instagram. However, her past content still resonates with fans, showcasing her storytelling and comedic skills. With her growing influence, she remains open to opportunities that align with her brand and audience.

An Influencer Active on Social Media

Lexis has built a strong presence across TikTok, Instagram, and YouTube. While TikTok remains her largest platform, she maintains notable engagement rates across her social profiles, positioning her as an impactful influencer for lifestyle and entertainment content.

Lexis Cordova's Social Media Strategy Analysis

TikTok: Leading the Pack with Over Half a Million Followers

Lexis Cordova’s strongest platform is TikTok, where she has built a loyal following of 562.9K users. Her content is centered around pranks, challenges, and humorous videos that resonate with a youthful audience. By keeping her videos fun and engaging, she encourages interactions through likes, comments, and shares. Her ability to create shareable moments has helped her maintain a strong presence in the entertainment niche.

She maintains a consistent posting schedule, uploading 3 videos per week to keep her audience engaged. Her approach focuses on spontaneity and authenticity, which makes her content feel fresh and relatable. By collaborating with other influencers, she expands her reach and attracts new viewers. Her consistent engagement with trends ensures that her videos stay relevant and appealing.

Despite her large follower base, her engagement rate is 0.29%, indicating room for improvement in audience interaction. However, her content regularly reaches thousands of viewers, contributing to her growing influence. Her videos often receive an average of 1.6K engagements and 16.5K views, proving her ability to attract attention. With a focus on humor and trending challenges, her content remains highly entertaining.

Lexis posts regularly at 10 PM EST, ensuring that her videos reach viewers at optimal times. This strategy allows her to maximize views and interactions by aligning with her audience's online habits. Her casual and fun style makes her an appealing partner for brands looking to engage with younger consumers. With a well-established presence, TikTok continues to be her most impactful platform.

  • Username: @original__lexis
  • Influence Score: 79.7/100
  • Followers: 562.9K
  • Activity: 3 videos per week
  • Engagement Rate: 0.29%
  • Growth: 0%
  • Average Engagement: 1.6K
  • Average Views: 16.5K
  • Posting Habits: 3 times a week at 10 PM EST

Instagram: Stylish and Personal Visual Content

Lexis has a strong presence on Instagram, where she shares lifestyle, fashion, and personal content with 186.2K followers. Her profile is a mix of stylish outfits, candid moments, and engaging posts that reflect her personality. She balances polished content with relatable captions, creating an authentic connection with her audience. This strategy allows her to maintain a loyal following while attracting new viewers.

Unlike her TikTok, Lexis posts on Instagram less frequently, averaging 1 post per month. However, her engagement rate of 7.97% indicates that her audience responds well to her content. Her posts receive an average of 14.8K interactions, proving that quality outweighs quantity in her strategy. Despite her low posting frequency, her high interaction rate makes Instagram a valuable platform for her brand.

She often posts at 6 PM EST, targeting her audience when they are most active online. This timing helps maximize visibility and ensures that her content stays at the top of followers’ feeds. Her combination of fashion, lifestyle, and entertainment makes her an attractive choice for brand collaborations. She is well-suited for partnerships in fashion, beauty, and lifestyle industries.

Lexis’ Instagram strategy revolves around authenticity and engagement, making her a standout in the influencer space. Her stylish content appeals to brands, while her humorous and personal posts keep her followers engaged. With a focus on high-quality visuals and meaningful interactions, she continues to grow her presence. Although she posts less often, her strong engagement levels make Instagram a key part of her influence.

  • Username: @original__lexis
  • Influence Score: 81.7/100
  • Followers: 186.2K
  • Activity: 1 post per month
  • Engagement Rate: 7.97%
  • Growth: 0%
  • Average Engagement: 14.8K
  • Average Views: 445.3K
  • Posting Habits: Once a month at 6 PM EST

YouTube: A Declining Presence

Lexis' YouTube channel once played a significant role in her social media career, but her activity has declined. With 112K subscribers, her past content showcased her ability to create engaging videos. She focused on pranks, lifestyle vlogs, and collaborations that entertained her audience. However, her last upload was 2 years ago, and the channel has since remained inactive.

Her growth on YouTube has stagnated, with a 0% increase in followers over the past 30 days. Without new content, her engagement rate has also dropped to 0%, making it difficult to maintain audience interest. Despite this, her older videos still generate views, keeping her channel relevant. If she resumes posting, she has the potential to regain momentum.

  • Username: @originallexis
  • Influence Score: 19.4/100
  • Followers: 112K
  • Activity: 0 videos per month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Average Views: 0
  • Posting Habits: Once a year at 7 PM EST

Rucrewlex’s Social Media Influence Summary

Lexis’ authority score on Favikon is 8,553 points with an Influence Score of 3, reflecting her strong impact in the lifestyle and entertainment niches. She ranks in the top 9% of Instagram influencers in the U.S. (#34,154) and top 8% worldwide (#173,215), while excelling in the Pranks & Challenges category, placing in the top 8% in the U.S. (#274) and top 5% worldwide (#1,442). These rankings highlight her ability to engage audiences through entertaining and relatable content.

Learn more about the Favikon Methodology here

Content Strategy: Humor, Lifestyle, and Authentic Engagement

Lexis’ content thrives on authenticity, humor, and lifestyle narratives. She blends engaging pranks, relatable challenges, and personal storytelling to captivate her audience. Her presence emphasizes entertainment, with an approachable and casual vibe that resonates with young audiences.

Reachability and Partnerships

Lexis Cordova is an influencer with strong potential for brand collaborations, particularly in the fashion, beauty, and entertainment industries. Her TikTok and Instagram accounts showcase her ability to create engaging content that resonates with young audiences. With her growing popularity, she is open to partnerships that align with her fun and relatable style. Her energetic and authentic approach makes her an ideal choice for brands targeting a youthful demographic.

On Instagram, her engagement rate of 7.97% makes her highly valuable for sponsored posts and promotions. Even though she posts only once per month, her content consistently receives strong audience interaction. This suggests that her followers are genuinely interested in her recommendations and lifestyle choices. Brands looking for authentic influencer partnerships can benefit from her dedicated audience and stylish content.

An overview of Lexis’ top influential connections across key industries. (Source: Favikon)

Her TikTok presence also makes her an appealing partner, with 562.9K followers and an average of 16.5K views per video. While her engagement rate is 0.29%, her ability to create entertaining and shareable content remains a key advantage. She excels in pranks and challenges, making her an ideal fit for brands focused on fun and viral marketing. Sponsored collaborations in the entertainment and lifestyle space would perform well on her TikTok profile.

While her YouTube channel is currently inactive, her 112K subscribers still offer potential for long-term partnerships. If she chooses to return, she could leverage her existing fan base to promote brands through more in-depth content. With her presence across multiple platforms, she provides opportunities for cross-channel promotions. Companies looking for influencers with a well-rounded social media presence should consider her for campaigns.

Conclusion: A Rising Star in Lifestyle and Entertainment Content

Lexis Cordova, known as Rucrewlex, is a vibrant lifestyle influencer with a powerful presence across TikTok and Instagram. While her YouTube activity has declined, her ability to engage audiences through humorous and relatable content keeps her highly influential in her niche. With strong potential for brand partnerships and a dedicated following, Lexis is a valuable content creator for brands seeking to connect with young, English-speaking audiences in the US.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.