Who is Leilani Green?

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Leilani Green: Elevating Beauty Content with Authenticity and Style

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Leilani Green, also known as Itsleilaniii, is a rising star in the digital beauty and lifestyle community. Based in the United States, Leilani has captivated audiences with her makeup tutorials, product reviews, and trend-focused content, blending creativity with authenticity. Her relatable approach to beauty makes her a trusted voice for millions of followers, while her collaborations with renowned brands such as Liquid IV, Vaseline, and Function of Beauty highlight her influence in the industry.

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Leilani's content spans more than just beauty; she uses her platform to share glimpses of her daily life, fashion choices, and personal milestones, creating a strong connection with her audience. Her ability to balance professional expertise with genuine storytelling has made her a go-to source for makeup enthusiasts and lifestyle fans alike. Whether she's showcasing bold new looks or engaging in trending challenges, Leilani ensures her content remains dynamic and engaging.

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Her journey as an influencer reflects her dedication to creativity and growth. By staying ahead of beauty trends and engaging with her audience, she has amassed a loyal fanbase across platforms like TikTok, Instagram, and YouTube. Her impressive ability to adapt to various content formats has not only broadened her reach but also solidified her reputation as a versatile creator. Despite the competitive landscape, Leilani’s authenticity continues to set her apart.

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Leilani’s influence extends beyond her social platforms. She has become a key figure in the beauty industry, frequently collaborating with both established and emerging brands. Her partnerships are built on trust and alignment, ensuring her content resonates with her followers while delivering measurable results for brands. Through her dedication to her craft, Leilani is not only shaping her career but also redefining modern beauty influencing.

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An Influencer Active on Social Media

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Leilani Green boasts a diverse and engaged following, with 8.4M followers on TikTok, 2.3M on Instagram, and a growing presence of 497K on YouTube. Her content strategy emphasizes visual storytelling and interactive engagement, solidifying her status as one of the most recognizable names in beauty.

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Leilani Green’s Social Media Strateg‍y

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TikTok: Leilani's Hub of Creativity and Trends

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Leilani Green’s TikTok account, with over 8.4 million followers, is the centerpiece of her social media strategy. Known for her dynamic makeup tutorials, transition videos, and trend-driven content, she has mastered the platform's fast-paced, creative environment. Her TikTok videos frequently go viral, amassing an average of 681.9K views per video, showcasing her strong grasp of the platform’s algorithm and audience preferences.

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Her TikTok strategy emphasizes consistency and engagement, with Leilani uploading 5.9 videos per week. She leverages trending audio, seasonal themes, and innovative makeup techniques to create visually captivating content. Whether she’s highlighting bold smokey eyes or engaging in Halloween-inspired transformations, Leilani ensures her videos are timely, relatable, and visually stunning.

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Leilani’s TikTok engagement rate of 0.76% reflects her ability to connect with a broad audience while maintaining high levels of interaction. Over the past 30 days, she has seen a +0.85% growth in followers, demonstrating her continued relevance in an ever-evolving platform. Her content successfully strikes a balance between entertainment and education, solidifying her role as a trusted influencer in the beauty niche.

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Her posting habits are consistent, with uploads typically going live every day at 4 PM, ensuring her audience starts their day with fresh content. TikTok allows Leilani to stay at the forefront of beauty trends while building a dynamic relationship with her audience, making it the cornerstone of her social media presence.

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• Username: @leilanigreen (Open in a new tab)
• Influence Score: 93.4/100
• Followers: 8.4M
• Activity: 5.9 videos/week
• Engagement Rate: 0.76%
• Growth: +0.85%
• Average Engagement: 63.8K
• Posting Habits: Daily at 4 PM EST

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Instagram: A Polished Portfolio of Beauty and Lifestyle

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Leilani’s Instagram profile, with 2.3 million followers, serves as a curated space for her beauty expertise and lifestyle content. Her reels, which often showcase smokey-eye looks, cut-crease tutorials, and seasonal trends, stand out for their high production value and attention to detail. Through engaging captions and stunning visuals, she creates content that resonates deeply with her audience.

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Her content strategy on Instagram combines educational posts with personal storytelling. Leilani shares product recommendations, beauty tips, and personal milestones, offering a well-rounded mix of professional and relatable content. With an impressive 2.36% engagement rate, her audience remains highly invested in her posts, which average 54.2K engagements.

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Leilani maintains a steady activity level, posting 15 times per month, ensuring her followers consistently have something new to look forward to. Her growth rate of 0.5% over the past month reflects her ability to retain and grow her audience in a competitive space. Instagram is also a key platform for her collaborations with beauty brands, where she seamlessly integrates products into her content.

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Her posting schedule of daily updates at 3 PM reflects her commitment to consistency and her understanding of optimal posting times. Leilani’s Instagram is not only a platform for showcasing her artistry but also a powerful tool for building long-term relationships with her followers and partners.

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• Username: @leilanigreen (Open in a new tab)
• Influence Score: 93/100
• Followers: 2.3M
• Activity: 15 posts/month
• Engagement Rate: 2.36%
• Growth: +0.5%
• Average Engagement: 54.2K
• Posting Habits: Daily at 3 PM EST

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YouTube: A Platform for Long-Form Expertise

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Leilani’s YouTube channel, with 497K subscribers, provides a platform for in-depth tutorials and thematic storytelling. Though her presence on this platform is less active, YouTube allows her to showcase her creativity through detailed makeup guides and seasonal looks, appealing to a niche but loyal audience. Her ability to create visually stunning and informative content makes her channel a hidden gem in her digital portfolio.

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Her current YouTube activity level is low, with only 0.3 videos uploaded per month, which limits her growth potential on the platform. However, her past content demonstrates her capability to produce high-quality videos that educate and inspire her audience. By leveraging her TikTok and Instagram followings, she has the opportunity to redirect traffic to YouTube and grow her presence further.

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While her YouTube growth rate is stagnant at 0%, the platform still holds potential for long-form collaborations and detailed product reviews. This could allow her to create more immersive content and deepen her relationship with her audience. Revitalizing her YouTube channel with consistent uploads could also unlock new revenue streams and partnerships.

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To maximize her reach on YouTube, Leilani could adopt a regular posting schedule and cross-promote her content across platforms. By integrating longer tutorials and behind-the-scenes content, she can transform YouTube into a valuable addition to her overall social media strategy.

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• Username: @Itsleilaniii (Open in a new tab)
• Influence Score: 22.2/100
• Followers: 497K
• Activity: 0.3 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: N/A
• Posting Habits: Inconsistent.

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Leilani Green's Social Media Influence Summary

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Leilani Green’s Favikon authority score of 9,248 places her among the top influencers in the beauty niche. Ranking #16 in Makeup in the United States, she consistently delivers high-value content that resonates with her audience. Her top 1% status on TikTok reflects her significant reach and ability to drive engagement.

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Content Strategy: Merging Trends with Authenticity

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Leilani’s content strategy hinges on a blend of trend-based content and personal storytelling. By aligning her posts with seasonal trends, such as Halloween-themed makeup or holiday looks, she remains timely and engaging. Her ability to merge creativity with relatability ensures that her audience feels both inspired and connected. Leilani’s partnerships with top-tier brands, such as Vaseline and Function of Beauty, showcase her credibility in the beauty space. Her emphasis on showcasing products she genuinely uses further enhances her reputation as an authentic and trustworthy creator.

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Reachability and Partnerships

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Leilani Green’s reachability is marked by exclusivity, reflecting her high demand as a beauty influencer. With an estimated sponsored post cost of $21K, collaborating with Leilani is a premium investment for brands seeking access to her engaged audience of millions. Her high influence score and top-tier ranking in the beauty niche make her an attractive partner, but her “Very Difficult” reachability rating indicates that partnerships require careful planning and significant budgets.

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This exclusivity adds value to her collaborations, ensuring that any sponsored content she produces carries weight and credibility with her audience. Leilani’s followers trust her recommendations, making her an ideal spokesperson for beauty and lifestyle brands. Her track record of successful partnerships, including those with Glow Recipe, Vaseline, and M.A.C, demonstrates her ability to deliver meaningful results that align with brand objectives. However, her high price point limits her accessibility to only well-funded campaigns or premium collaborations.

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Leilani’s carefully curated partnerships highlight her commitment to authenticity and brand alignment. She only collaborates with brands that resonate with her personal style and audience values, ensuring that her content remains genuine and impactful. This selective approach enhances her credibility and solidifies her reputation as a trusted voice in the beauty space. For brands that meet her criteria, working with Leilani offers access to an audience that is highly engaged and invested in her recommendations.

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Despite her high price and challenging reachability, Leilani’s influence and exclusivity offer significant advantages for brands. Her ability to amplify product visibility across multiple platforms, combined with her expertise in creating engaging content, makes her a valuable partner for campaigns focused on beauty, fashion, and lifestyle. For brands seeking to tap into the power of her influence, the investment is not just a cost but a strategic move to align with one of the most credible voices in the beauty industry.

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Conclusion: The Face of Modern Beauty Influencing

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Leilani Green’s rise in the beauty world exemplifies the power of authenticity and creativity in today’s digital landscape. With a growing audience and a keen eye for trends, she continues to redefine what it means to be a beauty influencer. Her dedication to quality content, strategic partnerships, and audience engagement positions her as a leading voice in the industry, paving the way for the future of beauty influencing.

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