Who is Leandro Baptista?

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Leandro Baptista: A Rising Star in Career Mentorship and Growth Marketing

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Leandro Baptista is a seasoned professional in the fields of growth marketing and talent acquisition, with over seven years of experience driving success for startups and Fortune 500 companies. As the Global Head of Talent Acquisition, he oversees the management of over 1 million tech applicants annually, leveraging his expertise in AI-powered recruiting and ATS product development to streamline hiring processes and foster talent growth. His innovative strategies have helped businesses achieve hypergrowth, making him a trusted name in the recruitment and marketing space.

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Leandro’s career began in Brazil, where he identified the challenges faced by tech professionals aspiring to work for international companies. Determined to bridge this gap, he dedicated his efforts to creating pathways for professionals to navigate the complexities of global job markets. By combining his deep understanding of marketing with his passion for social impact, he has successfully helped thousands of individuals advance their careers on a global scale.

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Beyond his corporate achievements, Leandro is also an advocate for social mobility and empowerment. He is the founder of initiatives aimed at helping Brazilian professionals secure remote and international roles by providing them with actionable strategies and mentorship. His educational content, which focuses on practical tools like LinkedIn optimization and interview preparation, has been instrumental in transforming the lives of many professionals aspiring to break into international markets.

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Leandro’s influence extends beyond his immediate network through his participation in major events such as the Global Career Summit, where he collaborates with leading organizations and industry experts. Recognized as a LinkedIn Top Voice, he uses his platform to share insightful content and foster meaningful connections. His dedication to combining professional excellence with a commitment to social impact sets him apart as a leader in career development and growth marketing.

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Global Impact Through Professional Networks

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Leandro Baptista commands a strong presence on LinkedIn and Instagram, where he combines professional insights with authentic storytelling to engage his audience effectively.

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Social Media Strategy Analysis

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LinkedIn: The Core Platform of Influence

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‍Leandro’s LinkedIn profile is his most impactful platform, boasting over 71.5K followers. As a LinkedIn Top Voice, he consistently delivers high-quality content tailored to professionals seeking career advice, recruitment insights, and tech industry updates.

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His posts frequently address practical strategies for landing international jobs, optimizing LinkedIn profiles, and navigating recruitment processes. One standout post provided a step-by-step formula for finding “hidden” job opportunities abroad, amassing over 2,500 likes and nearly 100 comments. Another post celebrated a feature in Exame magazine, showcasing his credibility and influence in the tech and talent acquisition space.

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Leandro's content strategy focuses on offering value while maintaining relatability. He posts approximately six times per month, maintaining a moderate level of activity that prioritizes quality over quantity.

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• Username: @leandro-baptista-international-career
• Influence Score: 81.7/100
• Followers: 71.5K
• Activity: Moderate (6 posts/month)
• Engagement Rate: 0.07%
• Growth (30 days): +2.61% (+1.8K followers)
• Average Engagement: 50 interactions/post
• Posting Habits: Twice a week, typically at 7 PM

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Instagram: A Secondary Platform

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‍While LinkedIn dominates Leandro’s social media strategy, his Instagram serves as a complementary channel, albeit with a smaller audience of 3.7K followers. His bio highlights his role as a digital creator, with a focus on helping tech professionals double their salaries through international roles.

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Despite lower activity on Instagram, his content aligns with his LinkedIn strategy, featuring updates on career events, job opportunities, and personal milestones. However, the platform has seen minimal growth recently, indicating room for optimization.

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• Username: @leandro_bpt
• Influence Score: 4.9/100
• Followers: 3.7K
• Activity: Low (last post 9 months ago)
• Engagement Rate: 0%
• Growth (30 days): -0.66%
• Average Engagement: 0 interactions/post

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Social Media Influence Through Rankings and Authority

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Using the Favikon authority score, Leandro Baptista ranks as a rising star on social media with an overall score of 5,771 points. His influence is strongest on LinkedIn, where he ranks in the top 4% of Brazilian creators and within the top 13% in marketing and sales globally. These rankings underscore his ability to captivate a professional audience and establish himself as a trusted voice in his niche.

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Content Strategy: Empowering Career Growth with Practical and Actionable Insights

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Leandro’s content strategy revolves around three core pillars: education, inspiration, and practicality. On LinkedIn, he utilizes a mix of text-based posts, images, and external links to keep his content varied and engaging. His storytelling often integrates personal anecdotes, making his advice relatable and accessible.

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On Instagram, his strategy is less developed but retains a professional focus, highlighting career milestones and event promotions. This approach ensures consistency across platforms while catering to the specific preferences of each audience.

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Reachability and Partnerships

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Leandro’s social media presence positions him as an ideal partner for brands targeting professionals in tech, recruitment, and career development. His estimated sponsored post cost of $425 reflects the value he offers through his engaged LinkedIn audience. As a mentor and industry leader, he collaborates with events like the Global Career Summit, extending his influence beyond social media.

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The creator network surrounding Leandro Baptista features a dynamic mix of influential professionals and organizations in tech, talent acquisition, and business. Key figures include Gabs Ferreira, a tech content strategist; Karol Attekita, a senior iOS engineer at Riot Games; and Tammy Silva, a marketing expert specializing in remote work. Prominent organizations like the Global Career Summit Brazil amplify the network's impact by fostering international tech networking opportunities. Together, this network drives thought leadership and innovation across IT, careers, and office-related industries, creating a collaborative ecosystem for growth and knowledge sharing.

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Conclusion: Redefining Career Development and Global Talent Acquisition

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Leandro Baptista exemplifies the power of combining professional expertise with a genuine commitment to social impact. His LinkedIn strategy has established him as a thought leader, while his initiatives continue to empower individuals worldwide. With continued focus on content diversification and platform optimization, Leandro’s influence is set to grow even further, solidifying his position as a rising star in career mentorship and growth marketing.

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